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dBaseMedia
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Digital Marketing Strategy & Technology Development
Digital Marketing Strategy & Technology Development

12 followers
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Wibbitz, Rivet Smart Audio Produce Daily Video Packages For AP - The content packages will combine text, video and audio for personal devices, smart screens and public display venues.
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Viacom Records U.S. Ad Declines, Paramount Pictures Revenues Soar - Viacom's fiscal fourth-quarter results showed a steeper drop in U.S. ad sales -- down 4.3% -- versus the preceding quarter's 3.5% fall.
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Does A Brand's Purpose Really Impact Sales? - Do companies really need a "purpose," as suggested by the ANA?
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Subaru's 'Share The Love' Features New Forester - Consumers will see many of the ingredients that have made past campaigns successful, Subaru's Brian Cavallucci tells "Marketing Daily."
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Nielsen Cross-Media Planning Tool Adds Radio - The tool allows users to follow cross-media reach, frequency and duplication using advanced audience segments, and enables advertisers/agencies to see custom dayparts, radio formats, owner groups and RADAR Networks.
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TV's Age Of Anxiety - What I find anxiety-inducing on TV is the 21st century phenomenon called FOMO. There's just too much television to watch or even keep straight.
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MarTech Effectiveness in 2018 - The technology available to marketers is changing rapidly. The technological needs of marketers is also changing, becoming critically important to business success. But what trends will have the most impact on marketing technology (martech) effectiveness.
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Nielsen Unveils New Product To Measure Advanced Audience Segments - Nielsen Advanced Audience helps advertisers with their media buys -- providing more granular and targeted data.
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Canvas WW Wins Heineken Media AOR - Publicis Groupe's Starcom had been handling the media business. Publicis will continue to oversee Heineken's creative brand globally.
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Cisco's New Campaign Seeks To 'Bridge The Possible' - Cisco, once the most valuable company in the world, has been lumped into the “old tech” heap for the last several years.  Now, led by new CEO Chuck Robbins’ strategy to transform the business from pure hardware to more software-oriented services, the company's new brand campaign is designed to tell its story – the business, the brand, the people and the purpose.  The campaign, crafted by WPP’s Ogilvy, builds upon the connected theme by c...
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