#the5: Want to be a part of the 2014 #BostonMarathon in some fashion? Contribute to any of these charities: http://bit.ly/1p6qzCG
#the5: Support and running the #BostonMarathon next week for BGCDorchester: http://bit.ly/1p6rnYe
#the5: The free ride in social media marketing is over. Now what? Here's what: http://bit.ly/Q9cRzm
#the5: Wearables might indeed be the next thing for everyone. Take a look at MetaWear via MAKE: http://bit.ly/1iSD3oG
#the5: Interesting from Pew Research Center, 6 types of Twitter conversations: http://bit.ly/1hQYe9J
Universal Analytics is the re-imagining of Google Analytics for today's multi-screen, multi-device world. Our big announcement today: Universal Analytics is out of beta, with the same robust set of features you're used to in classic Analytics. Learn more about the changes: http://goo.gl/TZFs2W
Below, an example of the new cross-device reports, enabled by the new User ID feature, that lets you see the full customer journey.
Here's today's briefing sheet!
#the5: Debating #PR or #Advertising is a false choice. Find out why the answer is PR AND Advertising: http://bit.ly/1eQQnwh
#the5: Markets may solve what politicians cannot as Russian Ruble hits new low due to fears of war: http://bit.ly/1kTvHUP
#the5:@cc_chapman says that buying brand loyalty is very expensive: http://bit.ly/OWDGGI
#the5: How one app got to 500K downloads on a tiny budget: http://bit.ly/OWEHyD
#the5: Uber adds push notifications for surge pricing, telling you when to use Lyft/taxi instead? http://bit.ly/MKS2YN
The personal stuff like cat pictures, etc. will continue to be on this profile. Generally speaking, if you're not sure which profile you're working with either here or on Facebook, I use my middle initial for anything business-related.
Here's the briefing sheet. One of these days, Buffer/Hootsuite/someone will work with personal Google+ profiles instead of just corporate brand pages.
#the5: On fatigue, and why trying to fix things sometimes isn't the right choice: http://bit.ly/1nbRIPV
#the5: Facebook handing out more punishments to low quality News Feed items: http://bit.ly/1nbRSa1
#the5: on the single most important change he made to his digital presence: http://bit.ly/1iB0zGH
#the5: rounds up another week in digital with a great roundup: http://bit.ly/1hpkJHA
#the5: MIT unleashes a STEM-focused learning MMO: http://bit.ly/OOGTqI
Today we’re excited to announce our next Analytics Academy course: Google Analytics Platform Principles.
In this course we’ll explain how the entire +Google Analytics platform works, from data collection, to processing to report generation. By understanding the system at a deeper level you’ll get a better understanding of the reports and how you can use them.
Registration is now open and the course will start March 11, 2014.
Sign up here: http://troni.me/1dmBwIN
#learn #digital #marketing #analytics
Now, let's get things rolling with today's briefing sheet.
#the5: Could Facebook be the world's biggest spammer? Get ready: http://bit.ly/1bIuqj6
#the5: It's not about the ink, it's about the think.@avinash ROCKS it in this data presentation piece: http://bit.ly/MqSprc cc @webby2001
#the5: Get it before it's shut down, Google Music for Mac as a nice standalone music player: http://bit.ly/1hOma46
#the5: The push and pull of brand vs. lead generation in #PR via @dwlyons: http://bit.ly/1livb5T
#the5: Hilarious and yet so true,@CocaCola's social media guard (h/t @cc_chapman): http://bit.ly/1poio2j [YouTube]
My name is Christopher S. Penn. I’m a bridge. I stand between different fields, professions, and ideas in order to help people on both sides understand each other. I can speak and sling code, but I’m not an IT professional. I can design campaign strategies and write copy, but I’m not a marketing professional. Where I provide value is in helping IT understand marketing and vice versa. The same is true for the martial arts, for education, for all of the different worlds I work and play in. I play World of Warcraft, but take the lessons from a virtual battlefield and apply them to business. I take solutions from the dojo floor and bring them to marketing.
The net effect of all this is that fresh ideas, insights, and solutions are never far away because I can take a problem in one world, look for a similar problem with a solution in another world, and find solutions when “pure professionals” in just one world get stuck. That’s who I am, that’s what I do.
I’m also the Vice President of Marketing Technology at SHIFT Communications, author of Marketing White Belt: Basics for the Digital Marketer, a co-founder of PodCamp with Chris Brogan, a co-host of the Marketing Over Coffee marketing podcast with John Wall, a professor of Internet Marketing and lead subject matter expert, curriculum designer, and professor of Advanced Social Media at the University of San Francisco online. I’ve been a practitioner of the martial arts for 20 years now, and currently hold a black belt in ninjutsu under the guidance of Sensei Mark Davis of the Boston Martial Arts Center.
- Boston University School of ManagementMS/MIS