I believe that is more difficult in this case, is a enormous scenary that you need analyze. Not only actions your company, but all 'world' around. Such like behavior your clients, adversaries, new products, new channels. Are many variables. For Digital Marketing, that's solution for prediction change everytime. In web you have a many events happen everytime. It's change rules of game too. #Marketing #PlanBusiness #ArtofWar
"Why do people do the things they do? Why do people want the things they want?" - Gary Jackson, CSC Ingenious Mind talking about analytics
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