Many Australians do not believe scientists when it comes to climate change. Is it possible to change their minds? We ask some of Australia's best and brightest spinners (including the teams behind AAMI's Rhonda ads and the Kevin07 campaign) how they'd persuade the public.
Many Australians do not believe the scientists on climate change. We've asked some of the country's brightest advertising brains how to sell the message to a sceptical public.
If you need two actors to convince you of the dangers of climate change, instead of the world's most leading climatologists, then you've never had a brain or any logical thought to begin with.
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