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Some say that the new close variant match type is not performing as good as the true match type, speaking of more than 50% drop in conversion rates. We wanted to see ourselves if the effect is actually that bad or if CVM could maybe have an opposite effect. Read more about our results!
Critical voices claim that the CR of close variant exact match is more than 50% lower than true exact match. We've put this to the test!
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When taking over a paid search account your goal is not only to continue with the status quo but to improve its performance, right? But account migrations are complex. To give you some guidance, our colleague Gudmundur put together some simple steps on how to manage a successful account transition.
When taking over an AdWords account, your goal is to improve its performance. Here's how to manage a successful account transition.
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Placing Google Ads for your own brand name is a good idea. But once the keyword coverage in your brand’s account grows to include keywords beyond the [exact] match type for your brand name, you need to take optimisation measures.
Our colleague Irene shows you what you can do about it!
When keyword coverage in your brand’s account grows, it's time for some optimisation measures. We'll show you what to do to stay profitable.
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Google recently launched the AdWords policy on remarketing lists for search ads (RLSA), forbidding the use of any data coming from third-parties. Let’s have a look at this in more detail!
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Google Shopping provides valuable search queries that can be used to profitably develop text ad campaigns. Unfortunately, it still requires a considerable amount of manual effort to determine which Shopping search queries should be included in text ad campaigns.

For this reason, we’ve developed an MCC-level #AdWords script which will help you with that. Read our most recent blog post to gain more insights!
As Google Shopping is growing in popularity, we’ve developed an MCC-level script which allows for query searches across multiple accounts.
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See our latest slideshare to find out how segmentation can make your #PPC campaigns more efficient!
Current trends are moving towards specific segmentation: by effectively limiting your target groups, you will score higher conversion rates.
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At crealytics we are often asked by our clients to push various promotions within #PPC ads. This blog post will investigate whether this is always a worthwhile exercise, or whether it can in fact be detrimental to performance in some cases.
Is pushing offers within PPC ads always a worthwhile exercise, or can it be in fact be detrimental to performance in some cases? Let's see.
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Last week's highlights include #Google introducing automated extensions for Shopping campaigns as well as testing a third mobile text ad. In addition, Pars.ly analysed that #Facebook generates more referral traffic than Google.
Last week's highlights: automated extensions for Shopping, +1 text ad on mobile devices and Facebook surpassing Google in referral traffic.
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Who hasn't heard of the founding of #Alphabet? Definitely part of our last week's recap. Other topics are: #Amazon shutting down Product Ads and #AdWords introducing automated bid strategies for Shopping campaigns.
Last week's highlights: the founding of Alphabet, Amazon dropping product ads and automated bid strategies for Google Shopping.
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Amazon will stop showing Product Ads on amazon.com by Oct 31st 2015. Industry experts assume that the CPC based ad format will be stopped in all other countries as well.
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Last week Google introduced the #AdWords Report Editor while #Twitter released its Ads Editor and #Instagram opened its Ads API to selected partners. Want to know more? Read our recap!
Last week's highlights: the new AdWords Report Editor, Twitter Ads Editor and Instagram opening its ads API to advertisers.
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Last week, #Google was quite busy with announcing and introducing updates and enhancements for its advertising platform #AdWords. We summarised the most important ones, including Search Ads on Google Play and retooled Dynamic Search Ads.
Last week it was all about Google, releasing enhancements for Quality Score reporting, Merchant Centre Feeds, DSA, and Ads on Google Play.
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Brunngasse 1 94032 Passau Germany
Brunngasse 1DEPassau94032
+49 851 2137280crealytics.com
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