Great piece from +Paul Roetzer on the blog today about the new breed of hybrid marketers:

Forward-thinking organizations seek hybrid professionals who are highly proficient writers, analytical and tech savvy, with a strong grasp on business, IT and human behavior. These next-generation professionals excel in the emerging core-marketing disciplines of mobile, analytics, social, web, search and content. They envision on a strategic level, building fully integrated campaigns, and they have the capabilities to execute on the tactical level, conducting activities that drive real business results.

But, there is a talent gap. Your organization can bemoan the lack of qualified professionals in the market, or it can take the initiative to create dynamic internal education programs, find candidates with A-player potential from diverse educational backgrounds, and develop employees into the hybrid professionals who will become the future leaders of our industry.
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