Anyone can call themselves an expert on beer. But when consumers want
great beer they need help from a server who really knows beer flavors,
styles and brands. They also want to buy from a place that understands
proper storage and serving so the beer they drink will be of the highest
quality. Too often great beer is harmed by improper service practices.
the wine world, the word "sommelier" designates those with proven
expertise in selecting, acquiring and serving fine wine. Lately some
beer servers have adopted the title "beer sommelier" to tie into the
credibility of the wine world. But anyone can call themselves a beer
sommelier regardless of knowledge or experience. And while
some will be highly skilled, the only way to demonstrate that
objectively is through independent testing of knowledge and tasting
ability. The Cicerone Certification Program offers that independent
assessment and certification so that industry professionals—as well as
consumers—can be sure of the knowledge and skills possessed by current
and prospective beer servers.