I have been asking for this feature for years! Finally it looks like YouTube will add Shopping-links overlayed to YouTube videos! If they make this right, this could be the most significant increase in YouTube revenue, thus it could fund a whole new world of online video/TV/movies. It is potentially the ultimate dream of the interactive TV.
But for it to be successful, I think YouTube needs to be implemented it like this:
- One-click purchase ads should be generated automatically by Google, not only bought by advertisers.
- Something like a 4% commission on all generated sales should be paid the to content creators based on the actual purchases made. Just as for Amazon Affiliates income. Not based on clicks, based on purchases made!
Let it be automatically generated Amazon/BestBuy/Wallmart/etc ads that follow a specific format. I think lower overlay ads slightly modified style is better than top right cards, but perhaps Google is right and the top right cards are good enough or better (but I think not, I think it needs to be in the lower third overlay banner area in a specific/recognizable purchase action button/area).
YouTube can identify the relevant products that can sell when overlayed on that specific video by "simply" recognizing what that video really is about, especially if that video is about a product which is available to buy from any affiliate-paying online store. And then simply Google can take a cut of that (to fund YouTube bandwidth etc). But I think something like 3% for content creator and 1% for YouTube may be ok.
I believe this will 10x the revenue of certain YouTube creators like me at http://youtube.com/charbax
with my 31M views, I film about thousands of products that people can buy! I could manually ad Amazon affiliate links to all my videos, but that is not an efficient way to implement it.
- To not make the automatically generated referral one-click purchases spammy, there can be functions that can be controlled by content creator and also by the viewers, such as fine-tuning the product/products to highlight. Also to adjust where in the video it might be best to display that overlay ad banner.
-- It should also work on the sofa with Android TV. People can watch a TV show on YouTube TV, the show might feature a product placement, one click on the Android TV remote and that user should be able to buy the product right from within the video! Perhaps even without pausing the video! With Fast Shipping, the product might even arrive by Amazon Flex or Google Shopping Express before the episode, movie or youtube playlist is finished playing!