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Caryn Starr-Gates
323 followers -
Sparkling copy that markets your message
Sparkling copy that markets your message

323 followers
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Caryn's posts

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My latest blog post, inspired after a client had some questions regarding media relations and preparing for a possible interview.

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What to Do When that Reporter Calls
Communication is written, spoken and in many cases, unspoken (body language). There are ample opportunities to communicate well or poorly, to cast yourself and your business in a positive light or leave the other person wondering "what the hell?" The one pe...

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A bit of a pushback on metrics/data from Gary Vaynerchuk.

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Live streaming -- just because it's possible, doesn't mean every brand should do it. Do it right, be creative, and serve up relevant content for your audience.

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Programmatic buys for influencer marketing? Not so fast, says this author, Maggie Malek of MMI Agency.

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Interesting take on social networks that are becoming publishers, and WordPress.

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Which accounts are you going after with laser focus? A new model of the sales funnel for B2B marketers.

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Snapchat is courting brands more heavily, it seems.
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