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c2m Creatives
All about design, development, and marketing for businesses, small and growing.
All about design, development, and marketing for businesses, small and growing.
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The Year of the Video
This past year we have been helping clients and start ups with video production and video editing. Here is one video introducing a great sports training device, Vector, a training baseball that lights up when you strike the ball, training your eyes to stay ...
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A Few Marketing Quotes We Like
When it comes to your business, marketing isn't optional. Marketing is an investment, not an expense. It's "a must-have strategic tool to INCREASE SALES, not a nice-to-have frill when you can afford it." -- Sergio Zyman, The End of Marketing As We Know It. ...
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WANTED: A Creative Copywriter to Join the c2m Team
We're growing our team of collaborators and currently seeking a creative copywriter to work in partnership with c2m's Creative Director, Carmen Cardoza, to collaborate on marketing and advertising campaigns for a diverse portfolio of clients from fashion an...
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Portfolio Peek: A Royal Logo for an International Realty Group
Logo designs are so interesting. It's incredible how much thought, consideration and creativity such a small piece of artwork demands. It's a challenge I quite enjoy, and I still get goosebumps when a client falls in love with their new logo. Here is a logo...
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Ingredient #1: Engaging Written Content

Ramping up the quality of the text on your website is a great start, but once you’ve got a great platform for communication going on there (with original content and some light SEO worked in), you’ll need to STEP UP YOUR GAME.

Stagnant sites lose their appeal in search engines when they’re left untouched for a while, so maintaining a blog gives you a platform for CONSTANTLY GETTING RE-INDEXED IN SEARCH ENGINES. It’s also a way to engage with customers on a regular basis. 

Just remember to keep your content appealing and informative. Don’t just post for the sake of posting: Have something to say in your posts, and REWARD YOUR READERS with tips, information or how-to guides. For instance, if you own a home repair business, there’s nothing wrong with sharing a few DIY tips with customers!

Want to read more? Head over to our blog post for the rest of the recipe: http://carmencardoza.blogspot.com/2014/03/content-marketing-in-2014-recipe-for.html
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Content Marketing in 2014: Recipe for Success

Throughout the week we will walk through each ingredient one bite at a time. If you would prefer it all in one bite then head over to our blog for the full recipe. http://carmencardoza.blogspot.com/2014/03/content-marketing-in-2014-recipe-for.html

To create a dynamic content marketing campaign in 2014, start by including these 5 ingredients in your “recipe for success.” 
• Engaging Written Content
• Interesting Images & Infographics
• Compelling Video Content Marketing
• Enticing Social Media Engagement
• Natural Search Engine Optimization (SEO)
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