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Brian Honigman
4,998 followers -
I'm the CEO of Honigman Media, a consultancy that provides content marketing strategy and content creation services. I blog for the Wall Street Journal, Forbes and others.
I'm the CEO of Honigman Media, a consultancy that provides content marketing strategy and content creation services. I blog for the Wall Street Journal, Forbes and others.

4,998 followers
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Upgrade Your Approach to PR with Content Marketing

http://www.brianhonigman.com/public-relations-content-marketing/ 

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Having mentors throughout your career is necessary for getting the motivation and feedback needed to take your approach to the next level, even more so as an entrepreneur.

A mentor can lead you through the dark times surrounding a failure and shed some light on how they dealt with similar challenges.

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Branding is not just for brands anymore.

If you take your professional life seriously and want to compete for the top spot in your industry, you need to develop your own personal brand.

Whether you’re looking to begin your career, cement your reputation in your industry or extend your credentials into a new field; building a strong following of like-minded people on social media is paramount.

In social media’s early days, the tone was informal, personal and casual.

Looking back at Myspace and Friendster, these were places for unfiltered self-expression and experimenting with identity. Pseudonyms were the norm, and reputation wasn’t jealously guarded or painstakingly maintained.

Flash forward nearly a decade, and things could not be more different.

Now instead of being an optional enterprise, building and grooming your social media presence has become a much more important vehicle for presenting your professional experience to the world, among other facets of your life.

The meaning of the word “social” used to default to socializing “in real life.” Ten years later, the reverse is true.

Social media has now become a barometer for real-world influence.

Brands have long pretended to be people on social media in order to capitalize on this reputation-affirming effect, but an interesting flip has occurred.

While brands are trying to resemble individuals, people are now beginning to behave like brands through sharing a consistent narrative about themselves focused on specific themes.

In an age where everyone has a public profile, employers are inevitably using this additional information to improve their hiring choices – and who can blame them?

It used to be they had very little detail to go on prior to a phone call or interview, other than what you gave them with your resume and cover letter.

Now things are very different. Whether you like it or not, there is a lot of information out there that can give an employer a pretty good sense of who you are.

Even worse, if there is not a lot about you online they either assume you don’t matter or have something to hide.

A strong resume, a polished skillset, a flourishing network of relationships in your field and hardwork used to be enough to solidify your career.

In today’s marketplace, it’s essential to reflect those same elements online to be considered a top candidate.

http://www.brianhonigman.com/personal-branding-social-media/

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Last year I wrote an article predicting that messaging apps were about to become very important for marketers.

Most of what was discussed in that piece is now starting to materialize, but I underestimated how big a phenomenon this trend has become and will continue to become over the next few months.

For most of the history of mobile phones, SMS was the defacto method for leveraging data transfer and interconnectivity.

Even a rudimentary technology like SMS has shown itself to have outsized potential for more robust applications than simple “texting.”

African mobile banking technology M-Pesa, which launched in 2007 and was an instant success, relied exclusively on SMS to provide widely accessible financial tools to millions of people.

Despite SMS’s proven capabilities for enabling widespread communication and robust user technologies, Messenger and WhatsApp process 60 billion messages a day, which is three times more than SMS.

At that same conference, we got a chance to see just how robust these “rich” messaging apps can be.

This article will highlight both the big-picture impact messaging apps will have on the marketing landscape and also highlight strategic and tactical takeaways brands can use to begin gaining an advantage on these promising platforms.

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Building the Perfect Google Analytics Implementation for Measuring Content Marketing
Learn how to better measure your efforts with content more simply.

Read it now:
http://www.brianhonigman.com/google-analytics-content-marketing/

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Previously, we’ve discussed on a high level why being data-driven and results-driven is so important for effective content marketing.

However, I realized that while a high level purpose and strategy are crucial for effective content, tactics will ultimately be instrumental in translating your efforts from plans to reality.

This article is where the rubber will meet the road in terms of implementing a results-driven approach to content. Learn how to tweak Google Analytics’ out-of-the-box setup to construct long-term results-tracking as well as short-term A/B tests.

All of these considerations will your organization stay grounded and in touch with the data as your content strategy develops.

Read it now:
http://www.brianhonigman.com/google-analytics-content-marketing/

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#contentmarketing   #contentstrategy   #contentcreation   #measurement   #googleanalytics  
Useful, comprehensive post on Google Analytics for measuring content marketing

This article from +Brian Honigman will help you with implementing a results-driven approach to content. Learn how to tweak Google Analytics’ out-of-the-box setup to construct long-term results-tracking as well as short-term A/B tests. All of these considerations will your organization stay grounded and in touch with the data as your content strategy develops.

Learn more at: http://goo.gl/J30Rxl
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Measuring Social Team Member Effectiveness
Don't forget to analyze the impact each team member has on your social media campaigns.

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http://sproutsocial.com/insights/measuring-social-team-members/

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New for +Sprout Social: An often neglected way of measuring the success of your social media marketing efforts is looking at the contributions of each team member.

Undoubtedly, your team works hard to drive ROI across all of your social channels; therefore, it is important to identify who’s contributing what, where there are missed opportunities and how to better optimize each team member’s contributions to the overall cause through reporting.

The need to assess efforts at the micro level becomes even more imperative when you consider the impact social has on sales. In fact, according to Internet Retailer, social media influences purchasing behavior even more than retail websites do.  

Below is the breakdown of impact score by channel, according to the report:

*Retailers’ social network posts and pages: 35%
*Price comparison sites: 35%
*Shopping apps: 34%
*Brands’ social network posts and pages: 33%
*Product reviews: 33%
*Printable coupons: 32%

When it comes to this important function, then, you’ll want to take the following tips into account to ensure your organization is positioned for long-term success.

Read it now:
http://sproutsocial.com/insights/measuring-social-team-members/

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#socialmedia   #socialmediamarketing   #socialmediatips   #socialmediastrategy   #socialmediateam   #employeeengagement  
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Experimenting on New or Niche Social Channels Without Wasting Time
Test all the latest & greatest social media channels without hurting your bottom line.

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http://sproutsocial.com/insights/niche-social-channels/

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My latest for +Sprout Social: A new social platform “worth trying out” launches every month. While that may be exciting for many social media managers, it also comes with a big challenge: deciding whether to invest time and resources into experimenting with something entirely new while not diverting too much attention away from your existing audiences.

That said, understand that changes can—and perhaps should—be made incrementally.

What’s more, you may not even realize it, but you’ve already done much of the work needed to see if something is truly a smart investment.

So if you’re looking into a new or niche social channel, such as Periscope, consider the following advice, which could save you a whole lot of time and stress.

Read it now:
http://sproutsocial.com/insights/niche-social-channels/

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#socialmedia   #socialmediamarketing   #socialmediatips   #socialmediastrategy  
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Balancing Planning With Spontaneity on Social Media
Become more effective at being spontaneous on social media.

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http://www.brianhonigman.com/spontaneous-social-media/

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Social media marketing is a tough discipline to master because it makes two demands of marketers that seem to contradict each other.

On the one hand, the data-driven nature of social lends itself to a bottom line-oriented mode of thinking. In addition, consistency is likely the most important factor when it comes to succeeding as a social marketer.

However, the difference between a forgettable social effort and a truly impactful presence is to be the opposite of consistent. Great social brands are whimsical, full of surprises and act more like the people they interact with than the gigantic corporations they represent.

How can organizations balance these two seemingly opposing needs? Is there a way to systematically foster spontaneity or is that a contradiction in terms?

Read on to explore actionable strategies for balancing these two seemingly opposite (yet integral) components of successful social media marketing.

Read it now:
http://www.brianhonigman.com/spontaneous-social-media/

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#socialmedia   #socialmediamarketing   #socialmediatips   #socialmediastrategy   #socialmediamanagement  
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Selecting a Social Media Management Vendor You Can Trust
Working with partners in social media that are trustworthy makes all the difference.

From establishing content distribution channels to growing brand awareness and driving sales, social media marketing plays a critical role in solving your company’s key challenges.

The increasing adoption of social media for business has created a fiercely competitive industry, with options ranging from niche solutions to all-in-one software and full-service agencies. When it comes to finding the correct combination of trusted service providers, the challenge can feel overwhelming.

Here’s how to find social media management vendors and tools you can trust—ones that align with your budget and relate value back to your organization’s overarching business goals.

This article is sponsored by +Sprout Social.

Read it here:
http://www.brianhonigman.com/social-media-management-vendor/

#socialmedia   #socialmediamarketing   #sproutsocial   #socialmediastrategy   #socialmediatips   #sponsored  

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How to Successfully Integrate with Influential Content Creators
Learn how to thoughtfully integrate influential content creators into your workflow.

A new white paper I co-wrote for +ClearVoice with +Jay Swansson and +Joe Griffin on working with content creators is now live! 🎉👏

It’s well-understood that partnering with influencers is a powerful technique for reaching a broader audience in a more genuine way. According to SocialTimes, close to 60 percent of marketers plan to boost their influencer marketing budgets over the next year.

When it comes to creating content on behalf of your brand, it’s also essential to work with a range of contributors both internally and externally to vary the voices and perspectives you’re offering to your customer base.

Integrating content creators with influence into your content marketing strategy not only helps your organization feature a unique point of view in your vertical, but it also gives you the opportunity to distribute your content with a larger audience.

Learn how to thoughtfully integrate influential content creators in your content marketing workflow by following the steps found in this resource. Get additional leading insights from +Neal Schaffer, +Ann Handley, +Lee Odden and +Viveka von Rosen on what it takes to thoughtfully work with influencers on behalf of your business, since they themselves are both marketers and influencers that regularly develop compelling content. It's pretty meta, we know! :)

Read it now:
🔷 https://www.clearvoice.com/resources/integrate-with-influential-content-creators/ 🔷

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🔷 https://www.pinterest.com/pin/2181499797119454/ 🔷

#contentmarketing   #contentstrategy   #contentcreation   #contentwriting   #contentcreators  
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