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Brian Honigman
Works at Honigman Media
Attended University of Pittsburgh
Lives in New York City, NY
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Brian Honigman

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Balancing Planning With Spontaneity on Social Media
Become more effective at being spontaneous on social media.

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Social media marketing is a tough discipline to master because it makes two demands of marketers that seem to contradict each other.

On the one hand, the data-driven nature of social lends itself to a bottom line-oriented mode of thinking. In addition, consistency is likely the most important factor when it comes to succeeding as a social marketer.

However, the difference between a forgettable social effort and a truly impactful presence is to be the opposite of consistent. Great social brands are whimsical, full of surprises and act more like the people they interact with than the gigantic corporations they represent.

How can organizations balance these two seemingly opposing needs? Is there a way to systematically foster spontaneity or is that a contradiction in terms?

Read on to explore actionable strategies for balancing these two seemingly opposite (yet integral) components of successful social media marketing.

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#socialmedia   #socialmediamarketing   #socialmediatips   #socialmediastrategy   #socialmediamanagement  
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Experimenting on New or Niche Social Channels Without Wasting Time
Test all the latest & greatest social media channels without hurting your bottom line.

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My latest for +Sprout Social: A new social platform “worth trying out” launches every month. While that may be exciting for many social media managers, it also comes with a big challenge: deciding whether to invest time and resources into experimenting with something entirely new while not diverting too much attention away from your existing audiences.

That said, understand that changes can—and perhaps should—be made incrementally.

What’s more, you may not even realize it, but you’ve already done much of the work needed to see if something is truly a smart investment.

So if you’re looking into a new or niche social channel, such as Periscope, consider the following advice, which could save you a whole lot of time and stress.

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How to Successfully Integrate with Influential Content Creators
Learn how to thoughtfully integrate influential content creators into your workflow.

A new white paper I co-wrote for +ClearVoice with +Jay Swansson and +Joe Griffin on working with content creators is now live! 🎉👏

It’s well-understood that partnering with influencers is a powerful technique for reaching a broader audience in a more genuine way. According to SocialTimes, close to 60 percent of marketers plan to boost their influencer marketing budgets over the next year.

When it comes to creating content on behalf of your brand, it’s also essential to work with a range of contributors both internally and externally to vary the voices and perspectives you’re offering to your customer base.

Integrating content creators with influence into your content marketing strategy not only helps your organization feature a unique point of view in your vertical, but it also gives you the opportunity to distribute your content with a larger audience.

Learn how to thoughtfully integrate influential content creators in your content marketing workflow by following the steps found in this resource. Get additional leading insights from +Neal Schaffer, +Ann Handley, +Lee Odden and +Viveka von Rosen on what it takes to thoughtfully work with influencers on behalf of your business, since they themselves are both marketers and influencers that regularly develop compelling content. It's pretty meta, we know! :)

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#contentmarketing   #contentstrategy   #contentcreation   #contentwriting   #contentcreators  
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Why Sharing Can Power the Future of Marketing
An Interview of Bryan Kramer on Shareology

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Marketing has always been about the sharing and spreading of ideas, and as the mediums we choose to communicate with have changed, so has the nature of sharing.

+Bryan Kramer's insightful and perceptive book, Shareology takes a broad forward-thinking look at the nature of sharing in the wake of current trends in communication, technology and human psychology and helps extrapolate the impact these changes will have on marketing.

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#social   #socialmedia   #socialmediamarketing   #smm   #shareology   #sharing   #marketing  
Sharing is now more important than ever for successful marketing. Learn from author Bryan Kramer as he discusses his new book Shareology.
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Your messages are really awesome Mr Brian. I like them
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Why Publishing is the Fifth “P” of Marketing
The new realities of marketing have made a fifth P necessary – and that fifth P is publishing.

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Anyone who’s taken a Marketing 101 class in the last 30 or 40 years has likely been introduced to the subject with the concept of the “Four P’s” of marketing.

The four P’s are a widely used mnemonic device coined by the head of the American Marketing Association in 1953 meant to help illustrate the role of a marketer. They include: product, pricing, placement and promotion.

For a long time these four P’s were sufficient to explain the entirety of what marketers did, but marketing has changed a lot in recent years and suddenly these four categories don’t tell the whole story.

In this article I argue that the new realities of marketing have made a fifth P necessary – and that fifth P is publishing.

With blurring lines between platforms, publishers, brands and media, actually publishing content is a new necessity for brands who hope to spread their message and grab the increasingly scarce attention of their customers.

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Earning the Right to Promote Using Content Marketing
Content marketing can be incredibly effective at strengthening your brand, but it is not a promotional tool.

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Simply blasting out promotional messaging will not drive sales, rather it will alienate your customers and waste your valuable time, effort and resources.

To fully realize your content marketing’s potential, remove sales from the equation and instead deliver value.

Making a promise of value that aligns with your brand’s strengths will help you earn the right to sell to your customers and will make the audience for these messages both larger and more receptive than they ever would have been through promotion alone.

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#contentmarketing   #contentstrategy   #contentcreation  
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+joshua amanya Read the article. :P
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Building the Perfect Google Analytics Implementation for Measuring Content Marketing
Learn how to better measure your efforts with content more simply.

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Previously, we’ve discussed on a high level why being data-driven and results-driven is so important for effective content marketing.

However, I realized that while a high level purpose and strategy are crucial for effective content, tactics will ultimately be instrumental in translating your efforts from plans to reality.

This article is where the rubber will meet the road in terms of implementing a results-driven approach to content. Learn how to tweak Google Analytics’ out-of-the-box setup to construct long-term results-tracking as well as short-term A/B tests.

All of these considerations will your organization stay grounded and in touch with the data as your content strategy develops.

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Useful, comprehensive post on Google Analytics for measuring content marketing

This article from +Brian Honigman will help you with implementing a results-driven approach to content. Learn how to tweak Google Analytics’ out-of-the-box setup to construct long-term results-tracking as well as short-term A/B tests. All of these considerations will your organization stay grounded and in touch with the data as your content strategy develops.

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Measuring Social Team Member Effectiveness
Don't forget to analyze the impact each team member has on your social media campaigns.

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New for +Sprout Social: An often neglected way of measuring the success of your social media marketing efforts is looking at the contributions of each team member.

Undoubtedly, your team works hard to drive ROI across all of your social channels; therefore, it is important to identify who’s contributing what, where there are missed opportunities and how to better optimize each team member’s contributions to the overall cause through reporting.

The need to assess efforts at the micro level becomes even more imperative when you consider the impact social has on sales. In fact, according to Internet Retailer, social media influences purchasing behavior even more than retail websites do.  

Below is the breakdown of impact score by channel, according to the report:

*Retailers’ social network posts and pages: 35%
*Price comparison sites: 35%
*Shopping apps: 34%
*Brands’ social network posts and pages: 33%
*Product reviews: 33%
*Printable coupons: 32%

When it comes to this important function, then, you’ll want to take the following tips into account to ensure your organization is positioned for long-term success.

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#socialmedia   #socialmediamarketing   #socialmediatips   #socialmediastrategy   #socialmediateam   #employeeengagement  
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Hi Brian, marketing has been issue to me. Please show me how to begin and end.
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Selecting a Social Media Management Vendor You Can Trust
Working with partners in social media that are trustworthy makes all the difference.

From establishing content distribution channels to growing brand awareness and driving sales, social media marketing plays a critical role in solving your company’s key challenges.

The increasing adoption of social media for business has created a fiercely competitive industry, with options ranging from niche solutions to all-in-one software and full-service agencies. When it comes to finding the correct combination of trusted service providers, the challenge can feel overwhelming.

Here’s how to find social media management vendors and tools you can trust—ones that align with your budget and relate value back to your organization’s overarching business goals.

This article is sponsored by +Sprout Social.

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#socialmedia   #socialmediamarketing   #sproutsocial   #socialmediastrategy   #socialmediatips   #sponsored  
The process for finding a reliable vendor to help better manage your social media marketing efforts. Learn how to identify which partners are trustworthy.
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Using Twitter to Drive Success in 2015
Twitter has long been a staple for social media marketers, but even for seasoned veterans, Twitter always holds untapped potential. 

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My recent recap of #InsiderChat : To explore new tactics and techniques for maximizing Twitter results in the coming months I brought together some of the top users of the platform to share their secret to Twitter success in 2015.

As far as social networks go, Twitter is overwhelming. There are so many small communities to discover, niches to explore and best practices to master. According to their company page, there are currently 500 million tweets being sent per day, which makes it more difficult than ever to stand out on the social network.

Luckily for us, the guests on my Twitter chat this month have been using Twitter since 2008 to drive results for their businesses, make meaningful connections and share their ideas consistently.

For August’s #InsiderChat, I invited experts Lolly Daskal, a consultant, coach, speaker and writer for Inc and Fast Company, Madalyn Sklar, a social media strategy consultant and host of the Twitter Smarter podcast, and Gail Gardner, a freelance writer and small business content and social marketing strategist to provide direction and their recommendations on how to help drive results on Twitter today.

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Using Content Marketing to Build a Brand with Purpose
How to develop a clear purpose that informs all of your content.

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Nearly all content marketing advice is broken out into one of two trains of thought.

First there is the tactical advice. These are things like best practices, optimization and anything else that deals with improvements at the micro-level.

Zooming out one step is strategic advice. These are the considerations that help to guide and organize our tactics. They deal more with things like how content marketing can be used to build your online presence and SEO.

Both of these are important and rely on each other, but there is a missing third category that is rarely considered when talking about content marketing success.

Beyond strategy and tactics, it is necessary to have a clear purpose that informs all of your content decisions. This purposeful element is a crucial component of any cohesive and effective content marketing effort.

Read my latest blog post on content marketing with additional insights from +Neil Patel on the subject of purpose driven content.

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How to Run a Successful Twitter Chat
My interview on the #TwitterSmarter  podcast.

Big thanks to +Madalyn Sklar for having me to discuss what makes a Twitter chat really work. Hear some learning from my experiences with running  #InsiderChat  on a monthly basis.

Give it a listen here:

#twitter   #twittermarketing   #twittertips  
Excellent interview with Brian Honigman. He shares valuable tips that will help you start your own Twitter chat. 
Brian Honigman is the CEO of Honigman Media, a content marketing consultancy that provides strategic counsel regarding content distribution and content production. As a content marketing and social media strategist, Brian is a regular contributor to the Wall Street Journal, Forbes magazine, ...
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Content Marketing, Social Media, Search Engine Optimization & Online Marketing
Content Strategy, Content Creation, Content Production, Marketing Strategy, Marketing Consulting, Freelance Writing, Social Media Consulting, Social Media Training, Social Media Strategy, SEO Strategy, Facebook Marketing, Content Marketing, Search Engine Optimization, Content Marketing Training, Public Speaking and Professional Blogging.
  • Honigman Media
    CEO, Content Marketing and Social Media Consultant, 2013 - present
  • Marc Ecko Enterprises
    Digital Marketing Director, 2012 - 2013
  • LunaMetrics
    Social Media Manager, 2010 - 2012
  • Sampsonia Way Magazine
    Marketing Manager, 2010 - 2010
  • Branding Brand
    Writing Contractor, 2009 - 2010
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New York City, NY
Pittsburgh, PA - Lansdale, PA
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New York, NY
I'm the CEO of Honigman Media, a consultancy that provides content marketing strategy and content creation services. I blog for the Wall Street Journal, Forbes and others.
Hello, I'm Brian Honigman. I'm a content marketing and social media consultant, as well as the CEO of Honigman Media, a consultancy offering content marketing strategy and content creation services. I'm a regular contributor to the Wall Street Journal, Forbes, the Next Web, Entrepreneur and others.

My current and past clients include: Sumall, Toyota, Forbes, the Next Web, Callaway, Poptip, Gypsy Warrior, Dell, Citibank, Jumplead, Positionly, Appcase, Ebyline, HubSpot, Single Grain, Kapost, Skyword, Contently, NewsCred CenturyLink, Pepperdine University, Adknowledge, Thomson Reuters, McMurry/TMG and others.

Previously, I was the Digital Marketing Director at Marc Ecko Enterprises. I oversaw Ecko's global social media strategy for the company's eight fashion brands, the SEO strategy and managed a team of marketers and designers. Prior to Ecko, I was the Social Media Manager at LunaMetrics, a digital agency in Pittsburgh and a Writing Contractor at Branding Brand, a mobile commerce agency.


Email is the best way to reach me: and my cell phone is 215-692-2170. ***Please no PR pitches, I won't answer them!***


I've appeared in the press as a recognized source on marketing in the New York Times, Forbes, Inc, the Huffington Post, the Next Web, Social Media Examiner and elsewhere. I've done speaking engagements at UNICEF, Internet Week, Social Media World Forum, on a webinar for HubSpot, on HuffPost Live and Entrepreneur Magazine about how businesses should approach marketing.

Here are some suggested circles to add me to if you're interested:
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Interviewed in the New York Times at 24. I shook Barack Obama's hand in 2008.
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