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Brian Honigman
Works at Honigman Media
Attended University of Pittsburgh
Lives in New York City, NY
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Using Content Marketing to Build a Brand with Purpose
How to develop a clear purpose that informs all of your content.

Read it now:
http://www.brianhonigman.com/content-marketing-purpose/

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Nearly all content marketing advice is broken out into one of two trains of thought.

First there is the tactical advice. These are things like best practices, optimization and anything else that deals with improvements at the micro-level.

Zooming out one step is strategic advice. These are the considerations that help to guide and organize our tactics. They deal more with things like how content marketing can be used to build your online presence and SEO.

Both of these are important and rely on each other, but there is a missing third category that is rarely considered when talking about content marketing success.

Beyond strategy and tactics, it is necessary to have a clear purpose that informs all of your content decisions. This purposeful element is a crucial component of any cohesive and effective content marketing effort.

Read my latest blog post on content marketing with additional insights from +Neil Patel on the subject of purpose driven content.

Read it now:
http://www.brianhonigman.com/content-marketing-purpose/

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https://www.pinterest.com/pin/2181499797012150/

#contentmarketing   #branding   #contentstrategy   #contentwriting   #contentcreation  
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How to Run a Successful Twitter Chat
My interview on the #TwitterSmarter  podcast.

Big thanks to +Madalyn Sklar for having me to discuss what makes a Twitter chat really work. Hear some learning from my experiences with running  #InsiderChat  on a monthly basis.

Give it a listen here:
http://www.madalynsklar.com/2015/07/29/twittersmarter-podcast-how-to-run-a-twitter-chat-with-brian-honigman-episode-18/

#twitter   #twittermarketing   #twittertips  
 
Excellent interview with Brian Honigman. He shares valuable tips that will help you start your own Twitter chat. 
Brian Honigman is the CEO of Honigman Media, a content marketing consultancy that provides strategic counsel regarding content distribution and content production. As a content marketing and social media strategist, Brian is a regular contributor to the Wall Street Journal, Forbes magazine, ...
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Earning the Right to Promote Using Content Marketing
Content marketing can be incredibly effective at strengthening your brand, but it is not a promotional tool.

Read it now:
http://www.brianhonigman.com/earning-the-right-to-promote/

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Simply blasting out promotional messaging will not drive sales, rather it will alienate your customers and waste your valuable time, effort and resources.

To fully realize your content marketing’s potential, remove sales from the equation and instead deliver value.

Making a promise of value that aligns with your brand’s strengths will help you earn the right to sell to your customers and will make the audience for these messages both larger and more receptive than they ever would have been through promotion alone.

Read it now:
http://www.brianhonigman.com/earning-the-right-to-promote/

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https://www.pinterest.com/pin/2181499796851383/

#contentmarketing   #contentstrategy   #contentcreation  
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+joshua amanya Read the article. :P
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Driving ROI and Revenue from Your Mobile Marketing
Learn what it takes to drive results on your mobile properties.

Mobile can help your company bridge the gap between the online and offline experiences that your audience is having with your organization, but it’s one thing to build a dedicated community on mobile and yet another to drive these customers to action and purchase your products.

Here’s how you can drive action from your customers and better achieve measurable results through your mobile marketing efforts. 

See more on the +eTail blog:
http://etaileast.wbresearch.com/driving-roi-and-revenue-from-your-mobile-marketing#sthash.vb7yOEdk.dpuf

#mobile   #mobilemarketing   #mobileapps  
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Keeping Your Brand Reputation Safe Through a Crisis
When you make a plan ahead of time, you can cool down a PR crisis quickly.

Read it now: 
https://blog.percolate.com/2015/06/brand-reputation-management-crisis-control/

In this latest +Percolate piece from +Jacob Warwick, learn what it takes to protect your brand reputation through building out a proper plan.

Every brand should prepare for a moment when something goes wrong—with the current speed of information, bad news can spread very quickly.

 A recent product flop, a dissatisfied customer, an executive who unexpectedly quit, or perhaps a tweet taken out of context, any of these factors, and more, could adversely affect your organization no matter how careful your team has been.

In severe cases, consequences of poor reputation can include: losing market share, the emergence of investor activists on your board, investors closing their position, and suppliers pulling out of contracts.

While you cannot always prevent these issues, what you can do is mitigate their negative impact by having a crisis plan in place ahead of time. This can help ensure that you’re not scrambling at the last minute to patch up a PR disaster and backtrack on statements that you may have made in haste.

Learn how to develop a concise plan to proactively manage your brand reputation online before it ever becomes a problem so that you can feel properly prepared should a crisis occur.

Read it now:
https://blog.percolate.com/2015/06/brand-reputation-management-crisis-control/

#branding   #crisismanagement   #brandreputation   #reputationmanagement  
Brand reputation is fragile in an age where news travels quickly; this post contains guidance for preparing agile online responses before a crisis starts.
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Choosing the Right Channels & Content Types for Your B2B Company
Part 3 of 4: Developing a B2B Content Strategy Series

Content marketing is a notoriously broad term. There are so many different types of content, channels of distribution, forms of messaging and desired outcomes that (unless you have a massive team) you could never hope to do it all.

Luckily, you don’t have to.

Depending on your B2B organization’s goals for content marketing, the nature of your offerings and the unique habits of your potential customers, the content marketing that will work best for your business will likely fit into a relatively narrow set of content marketing practices.

The previous two articles in this series explored how to best argue for resource allocation and then how to gather insights to inform your content efforts.

This article will show you how to combine the understanding you’ve gained so far to best inform an actionable and efficient content strategy from B2B examples like +Canva, +Goldman Sachs & +Maersk.

Read it now:
http://www.brianhonigman.com/choosing-content-channels/

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https://www.pinterest.com/pin/2181499796676845/

#b2b   #b2bcontentmarketing   #contentmarketingstrategy   #contentmarketing   #b2bmarketing  
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Why Sharing Can Power the Future of Marketing
An Interview of Bryan Kramer on Shareology

Read it now: 
http://www.brianhonigman.com/sharing-is-future-of-marketing/

Marketing has always been about the sharing and spreading of ideas, and as the mediums we choose to communicate with have changed, so has the nature of sharing.

+Bryan Kramer's insightful and perceptive book, Shareology takes a broad forward-thinking look at the nature of sharing in the wake of current trends in communication, technology and human psychology and helps extrapolate the impact these changes will have on marketing.

Read it now: 
http://www.brianhonigman.com/sharing-is-future-of-marketing/

#social   #socialmedia   #socialmediamarketing   #smm   #shareology   #sharing   #marketing  
Sharing is now more important than ever for successful marketing. Learn from author Bryan Kramer as he discusses his new book Shareology.
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Why Publishing is the Fifth “P” of Marketing
The new realities of marketing have made a fifth P necessary – and that fifth P is publishing.

Read it now:
http://www.brianhonigman.com/publishing-marketing-principle/

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Anyone who’s taken a Marketing 101 class in the last 30 or 40 years has likely been introduced to the subject with the concept of the “Four P’s” of marketing.

The four P’s are a widely used mnemonic device coined by the head of the American Marketing Association in 1953 meant to help illustrate the role of a marketer. They include: product, pricing, placement and promotion.

For a long time these four P’s were sufficient to explain the entirety of what marketers did, but marketing has changed a lot in recent years and suddenly these four categories don’t tell the whole story.

In this article I argue that the new realities of marketing have made a fifth P necessary – and that fifth P is publishing.

With blurring lines between platforms, publishers, brands and media, actually publishing content is a new necessity for brands who hope to spread their message and grab the increasingly scarce attention of their customers.

Read it now:
http://www.brianhonigman.com/publishing-marketing-principle/

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https://www.pinterest.com/pin/2181499796959600/

#publishing   #contentmarketing   #contentstrategy   #contentcreation  
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Stay ROI Focused: Measuring the Impact of Your Content Marketing
Applying metrics and reporting to measure your content efforts.

Read it now:
http://www.brianhonigman.com/measure-content-marketing/

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Recent studies have shown that up to 86% of companies are invested in content marketing; however, about half of B2B and B2C marketers are challenged when measuring the ROI of their content marketing campaigns.

This issue is apparent when taking into consideration that 60% of B2B marketers are still using web traffic to gauge the performance of their content marketing. Web traffic can certainly be an important metric to your overall business goals, but, it is only one of many elements to consider when measuring the impact of your content marketing efforts and shouldn’t be the sole indicator of success.

Learn how to create and measure content marketing goals that are focused on producing ROI while also aligning with your target audience, business offerings, and budget limitations in this new piece from +Jacob Warwick.

Read it now:
http://www.brianhonigman.com/measure-content-marketing/

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https://www.pinterest.com/pin/2181499796814480/

#contentmarketing   #contentstrategy   #contentmeasurement  
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Find a Purpose for Your Social Presence
Learning how to determine why and how you'll use social media to drive worthwhile results.

Read it now:
https://blog.percolate.com/2015/07/find-a-purpose-for-your-social-presence/

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https://www.pinterest.com/pin/2181499796788246/

In this +Percolate piece, +Jacob Warwick dives into how being active on a multitude of social media channels can be an excellent tactic when building your brand, monitoring your online presence, and influencing sales; however, many companies still have a social presence for the sole purpose of just “being there” and fail to use these channels to generate measurable results that align with their business goals.

Achieving success through social media doesn’t simply happen by accident, and you’re likely to generate little traction without first defining a purpose and documenting a comprehensive content strategy to guide your efforts.

Although the social landscape evolves quickly, your brand should have strong objective reasons that are driven by data when possible—prior to becoming active on a social platform.

Learn the correct approach to integrating social media across your marketing channels and how to better align your business goals by developing a strategy to help your social marketing efforts remain purpose driven.

Read it now:
https://blog.percolate.com/2015/07/find-a-purpose-for-your-social-presence/

Pin it for later:
https://www.pinterest.com/pin/2181499796788246/

#socialmediamarketing   #socialmediatips   #socialmediastrategy  
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What it Takes to Find the Right Frequency of Trigger Emails
Send valuable trigger emails to your audience without overwhelming them.

Read it now:
http://blog.bluecore.com/takes-find-right-frequency-trigger-emails/

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Engaging your customers with email triggers based on their behaviors across your website is an effective strategy to drive revenue for your organization.

Understanding the optimal frequency for these emails is where it can start to get a bit tricky. On one hand, it’s important to make full use of your email triggers, but on another, you should be using caution not to overdo it and wind up irritating your customers.

“Finding the right frequency of emails to send is tied closely to prioritization,” said Ali Norwood, Head of Client Success at Bluecore.

Learn how to calculate the right automated email frequency and develop a strategy that drives results by prioritizing which behaviors will drive the most revenue from your triggers.

Read it now:
http://blog.bluecore.com/takes-find-right-frequency-trigger-emails/

Pin it for later:
https://www.pinterest.com/pin/2181499796677532/

#emailmarketing   #emailmarketingtips   #emailtriggers   #email  
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Defining the Competitive Edge for Your B2B Content Marketing
Part 2 of 4: Developing a B2B Content Strategy Series

No content marketing effort can really begin until you understand what makes your business different and worthy of attention.

After all, content marketing is a way for your brand to articulate and spread a message meant to provide value, as well as inspire action and conversation around your products and services.

If you don’t have a rock-solid understanding of what your unique offerings are and (to put it bluntly) why anyone should care, then investing time and energy into spreading your message will be an exercise in futility.

This article will highlight four key exercises (Golden Circle, Elevator Pitch, Minimum Viable Personality and Customer Empathy Map) that will help you zero in on a consistent and compelling message to inform your content marketing efforts down the road.

Read it now:
http://www.brianhonigman.com/competitive-b2b-content/

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https://www.pinterest.com/pin/2181499796644009/

#b2bmarketing   #contentmarketing   #b2b   #contentstrategy   #b2bcontentstrategy  
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Content Marketing, Social Media, Search Engine Optimization & Online Marketing
Skills
Content Strategy, Content Creation, Content Production, Marketing Strategy, Marketing Consulting, Freelance Writing, Social Media Consulting, Social Media Training, Social Media Strategy, SEO Strategy, Facebook Marketing, Content Marketing, Search Engine Optimization, Content Marketing Training, Public Speaking and Professional Blogging.
Employment
  • Honigman Media
    CEO, Content Marketing and Social Media Consultant, 2013 - present
  • Marc Ecko Enterprises
    Digital Marketing Director, 2012 - 2013
  • LunaMetrics
    Social Media Manager, 2010 - 2012
  • Sampsonia Way Magazine
    Marketing Manager, 2010 - 2010
  • Branding Brand
    Writing Contractor, 2009 - 2010
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New York City, NY
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Pittsburgh, PA - Lansdale, PA
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I'm the CEO of Honigman Media, a consultancy that provides content marketing strategy and content creation services. I blog for the Wall Street Journal, Forbes and others.
Introduction
Hello, I'm Brian Honigman. I'm a content marketing and social media consultant, as well as the CEO of Honigman Media, a consultancy offering content marketing strategy and content creation services. I'm a regular contributor to the Wall Street Journal, Forbes, the Next Web, Entrepreneur and others.

My current and past clients include: Sumall, Toyota, Forbes, the Next Web, Callaway, Poptip, Gypsy Warrior, Dell, Citibank, Jumplead, Positionly, Appcase, Ebyline, HubSpot, Single Grain, Kapost, Skyword, Contently, NewsCred CenturyLink, Pepperdine University, Adknowledge, Thomson Reuters, McMurry/TMG and others.

Previously, I was the Digital Marketing Director at Marc Ecko Enterprises. I oversaw Ecko's global social media strategy for the company's eight fashion brands, the SEO strategy and managed a team of marketers and designers. Prior to Ecko, I was the Social Media Manager at LunaMetrics, a digital agency in Pittsburgh and a Writing Contractor at Branding Brand, a mobile commerce agency.

----

Email is the best way to reach me: brian@honigmanmedia.com and my cell phone is 215-692-2170. ***Please no PR pitches, I won't answer them!***

----

I've appeared in the press as a recognized source on marketing in the New York Times, Forbes, Inc, the Huffington Post, the Next Web, Social Media Examiner and elsewhere. I've done speaking engagements at UNICEF, Internet Week, Social Media World Forum, on a webinar for HubSpot, on HuffPost Live and Entrepreneur Magazine about how businesses should approach marketing.

Here are some suggested circles to add me to if you're interested:
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  • Marketing Consultants
  • SEO Marketers
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Interviewed in the New York Times at 24. I shook Barack Obama's hand in 2008.
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  • University of Pittsburgh
    Journalism, Political Science, Sociology
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BHOGZ
Brian Honigman's +1's are the things they like, agree with, or want to recommend.
Why Sharing Can Power the Future of Marketing
www.brianhonigman.com

Sharing is now more important than ever for successful marketing. Learn from author Bryan Kramer as he discusses his new book Shareology.

Using Content Marketing to Build a Brand with Purpose
www.brianhonigman.com

Strategy and tactics are important for content marketing success, one consideration should inform the other. That factor is a sense of purpo

How to Sleep Better Every Night: 45 Science-Backed Tips
www.amerisleep.com

See how priming your bedroom, daytime habits and stress relief techniques can help you get better sleep nightly based on research and expert

Why Publishing is the Fifth "P" of Marketing
www.brianhonigman.com

In addition to product, pricing, placement & promotion, the new realities of marketing have made a fifth P necessary & that fifth P is publi

Boost Brain Health: How Sleep Impacts Your Brain
www.amerisleep.com

While you're snoozing, your brain is hard at work so you can function your very best throughout the day. Learn how sleep affects the brain.

How Much Should Your Content Marketing Really Cost?
www.brianhonigman.com

Content marketing solutions can range from free to thousands of dollars—it's crucial to find the best tactics that align with your company's

How to Avoid Nightmares and Get More Restful Sleep
www.amerisleep.com

Learn about the science behind nightmares, what has been shown to cause them and how to get more peaceful sleep.

How to Create Content Suited for Google+ - Plus Your Business
www.plusyourbusiness.com

Looking for tips on what content to create for Google+? Everything from culture to demographics count, and knowing this will help your conte

Top Fitness Experts Share Tips on Balancing Exercise & Sleep
www.amerisleep.com

See what top fitness trainers and experts have to say on the importance of sleep and the best times to exercise.