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Brian Honigman
Works at Honigman Media
Attended University of Pittsburgh
Lives in New York City, NY
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Brian Honigman

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Upgrade Your Approach to PR with Content Marketing 
Content marketing hasn't made public relations irrelevant. Rather it's given the discipline new life. Read how to upgrade your PR with content.
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Brian Honigman

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Branding is not just for brands anymore.

If you take your professional life seriously and want to compete for the top spot in your industry, you need to develop your own personal brand.

Whether you’re looking to begin your career, cement your reputation in your industry or extend your credentials into a new field; building a strong following of like-minded people on social media is paramount.

In social media’s early days, the tone was informal, personal and casual.

Looking back at Myspace and Friendster, these were places for unfiltered self-expression and experimenting with identity. Pseudonyms were the norm, and reputation wasn’t jealously guarded or painstakingly maintained.

Flash forward nearly a decade, and things could not be more different.

Now instead of being an optional enterprise, building and grooming your social media presence has become a much more important vehicle for presenting your professional experience to the world, among other facets of your life.

The meaning of the word “social” used to default to socializing “in real life.” Ten years later, the reverse is true.

Social media has now become a barometer for real-world influence.

Brands have long pretended to be people on social media in order to capitalize on this reputation-affirming effect, but an interesting flip has occurred.

While brands are trying to resemble individuals, people are now beginning to behave like brands through sharing a consistent narrative about themselves focused on specific themes.

In an age where everyone has a public profile, employers are inevitably using this additional information to improve their hiring choices – and who can blame them?

It used to be they had very little detail to go on prior to a phone call or interview, other than what you gave them with your resume and cover letter.

Now things are very different. Whether you like it or not, there is a lot of information out there that can give an employer a pretty good sense of who you are.

Even worse, if there is not a lot about you online they either assume you don’t matter or have something to hide.

A strong resume, a polished skillset, a flourishing network of relationships in your field and hardwork used to be enough to solidify your career.

In today’s marketplace, it’s essential to reflect those same elements online to be considered a top candidate.
The best way to get noticed today is to have an outstanding reputation. Social media is the perfect tool to boost your reputation into a powerful brand.
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mm good thanks man 
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Measuring Social Team Member Effectiveness
Don't forget to analyze the impact each team member has on your social media campaigns.

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New for +Sprout Social: An often neglected way of measuring the success of your social media marketing efforts is looking at the contributions of each team member.

Undoubtedly, your team works hard to drive ROI across all of your social channels; therefore, it is important to identify who’s contributing what, where there are missed opportunities and how to better optimize each team member’s contributions to the overall cause through reporting.

The need to assess efforts at the micro level becomes even more imperative when you consider the impact social has on sales. In fact, according to Internet Retailer, social media influences purchasing behavior even more than retail websites do.  

Below is the breakdown of impact score by channel, according to the report:

*Retailers’ social network posts and pages: 35%
*Price comparison sites: 35%
*Shopping apps: 34%
*Brands’ social network posts and pages: 33%
*Product reviews: 33%
*Printable coupons: 32%

When it comes to this important function, then, you’ll want to take the following tips into account to ensure your organization is positioned for long-term success.

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#socialmedia   #socialmediamarketing   #socialmediatips   #socialmediastrategy   #socialmediateam   #employeeengagement  
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Hi Brian, marketing has been issue to me. Please show me how to begin and end.
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Balancing Planning With Spontaneity on Social Media
Become more effective at being spontaneous on social media.

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Social media marketing is a tough discipline to master because it makes two demands of marketers that seem to contradict each other.

On the one hand, the data-driven nature of social lends itself to a bottom line-oriented mode of thinking. In addition, consistency is likely the most important factor when it comes to succeeding as a social marketer.

However, the difference between a forgettable social effort and a truly impactful presence is to be the opposite of consistent. Great social brands are whimsical, full of surprises and act more like the people they interact with than the gigantic corporations they represent.

How can organizations balance these two seemingly opposing needs? Is there a way to systematically foster spontaneity or is that a contradiction in terms?

Read on to explore actionable strategies for balancing these two seemingly opposite (yet integral) components of successful social media marketing.

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#socialmedia   #socialmediamarketing   #socialmediatips   #socialmediastrategy   #socialmediamanagement  
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Using Twitter to Drive Success in 2015
Twitter has long been a staple for social media marketers, but even for seasoned veterans, Twitter always holds untapped potential. 

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My recent recap of #InsiderChat : To explore new tactics and techniques for maximizing Twitter results in the coming months I brought together some of the top users of the platform to share their secret to Twitter success in 2015.

As far as social networks go, Twitter is overwhelming. There are so many small communities to discover, niches to explore and best practices to master. According to their company page, there are currently 500 million tweets being sent per day, which makes it more difficult than ever to stand out on the social network.

Luckily for us, the guests on my Twitter chat this month have been using Twitter since 2008 to drive results for their businesses, make meaningful connections and share their ideas consistently.

For August’s #InsiderChat, I invited experts Lolly Daskal, a consultant, coach, speaker and writer for Inc and Fast Company, Madalyn Sklar, a social media strategy consultant and host of the Twitter Smarter podcast, and Gail Gardner, a freelance writer and small business content and social marketing strategist to provide direction and their recommendations on how to help drive results on Twitter today.

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#twitter   #twittermarketing   #smm   #socialmedia   #socialmediamarketing   #socialmediastrategy  
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Having mentors throughout your career is necessary for getting the motivation and feedback needed to take your approach to the next level, even more so as an entrepreneur.

A mentor can lead you through the dark times surrounding a failure and shed some light on how they dealt with similar challenges.
Having mentors throughout your career is necessary for getting the motivation and feedback needed to take your approach to the next level, even more so as an entrepreneur. A mentor can lead you through the dark times surrounding a failure and shed some light on how they dealt with similar challenges.
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Last year I wrote an article predicting that messaging apps were about to become very important for marketers.

Most of what was discussed in that piece is now starting to materialize, but I underestimated how big a phenomenon this trend has become and will continue to become over the next few months.

For most of the history of mobile phones, SMS was the defacto method for leveraging data transfer and interconnectivity.

Even a rudimentary technology like SMS has shown itself to have outsized potential for more robust applications than simple “texting.”

African mobile banking technology M-Pesa, which launched in 2007 and was an instant success, relied exclusively on SMS to provide widely accessible financial tools to millions of people.

Despite SMS’s proven capabilities for enabling widespread communication and robust user technologies, Messenger and WhatsApp process 60 billion messages a day, which is three times more than SMS.

At that same conference, we got a chance to see just how robust these “rich” messaging apps can be.

This article will highlight both the big-picture impact messaging apps will have on the marketing landscape and also highlight strategic and tactical takeaways brands can use to begin gaining an advantage on these promising platforms.
Mobile marketing hasn't seen a big change since the App Store. The next big change to the industry is messenger apps. Learn how your brand can prepare.
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Building the Perfect Google Analytics Implementation for Measuring Content Marketing
Learn how to better measure your efforts with content more simply.

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Previously, we’ve discussed on a high level why being data-driven and results-driven is so important for effective content marketing.

However, I realized that while a high level purpose and strategy are crucial for effective content, tactics will ultimately be instrumental in translating your efforts from plans to reality.

This article is where the rubber will meet the road in terms of implementing a results-driven approach to content. Learn how to tweak Google Analytics’ out-of-the-box setup to construct long-term results-tracking as well as short-term A/B tests.

All of these considerations will your organization stay grounded and in touch with the data as your content strategy develops.

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#contentmarketing   #contentstrategy   #contentcreation   #measurement   #googleanalytics  
Useful, comprehensive post on Google Analytics for measuring content marketing

This article from +Brian Honigman will help you with implementing a results-driven approach to content. Learn how to tweak Google Analytics’ out-of-the-box setup to construct long-term results-tracking as well as short-term A/B tests. All of these considerations will your organization stay grounded and in touch with the data as your content strategy develops.

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Experimenting on New or Niche Social Channels Without Wasting Time
Test all the latest & greatest social media channels without hurting your bottom line.

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My latest for +Sprout Social: A new social platform “worth trying out” launches every month. While that may be exciting for many social media managers, it also comes with a big challenge: deciding whether to invest time and resources into experimenting with something entirely new while not diverting too much attention away from your existing audiences.

That said, understand that changes can—and perhaps should—be made incrementally.

What’s more, you may not even realize it, but you’ve already done much of the work needed to see if something is truly a smart investment.

So if you’re looking into a new or niche social channel, such as Periscope, consider the following advice, which could save you a whole lot of time and stress.

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Selecting a Social Media Management Vendor You Can Trust
Working with partners in social media that are trustworthy makes all the difference.

From establishing content distribution channels to growing brand awareness and driving sales, social media marketing plays a critical role in solving your company’s key challenges.

The increasing adoption of social media for business has created a fiercely competitive industry, with options ranging from niche solutions to all-in-one software and full-service agencies. When it comes to finding the correct combination of trusted service providers, the challenge can feel overwhelming.

Here’s how to find social media management vendors and tools you can trust—ones that align with your budget and relate value back to your organization’s overarching business goals.

This article is sponsored by +Sprout Social.

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#socialmedia   #socialmediamarketing   #sproutsocial   #socialmediastrategy   #socialmediatips   #sponsored  
The process for finding a reliable vendor to help better manage your social media marketing efforts. Learn how to identify which partners are trustworthy.
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How to Successfully Integrate with Influential Content Creators
Learn how to thoughtfully integrate influential content creators into your workflow.

A new white paper I co-wrote for +ClearVoice with +Jay Swansson and +Joe Griffin on working with content creators is now live! 🎉👏

It’s well-understood that partnering with influencers is a powerful technique for reaching a broader audience in a more genuine way. According to SocialTimes, close to 60 percent of marketers plan to boost their influencer marketing budgets over the next year.

When it comes to creating content on behalf of your brand, it’s also essential to work with a range of contributors both internally and externally to vary the voices and perspectives you’re offering to your customer base.

Integrating content creators with influence into your content marketing strategy not only helps your organization feature a unique point of view in your vertical, but it also gives you the opportunity to distribute your content with a larger audience.

Learn how to thoughtfully integrate influential content creators in your content marketing workflow by following the steps found in this resource. Get additional leading insights from +Neal Schaffer, +Ann Handley, +Lee Odden and +Viveka von Rosen on what it takes to thoughtfully work with influencers on behalf of your business, since they themselves are both marketers and influencers that regularly develop compelling content. It's pretty meta, we know! :)

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🔷 🔷

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#contentmarketing   #contentstrategy   #contentcreation   #contentwriting   #contentcreators  
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Why Sharing Can Power the Future of Marketing
An Interview of Bryan Kramer on Shareology

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Marketing has always been about the sharing and spreading of ideas, and as the mediums we choose to communicate with have changed, so has the nature of sharing.

+Bryan Kramer's insightful and perceptive book, Shareology takes a broad forward-thinking look at the nature of sharing in the wake of current trends in communication, technology and human psychology and helps extrapolate the impact these changes will have on marketing.

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#social   #socialmedia   #socialmediamarketing   #smm   #shareology   #sharing   #marketing  
Sharing is now more important than ever for successful marketing. Learn from author Bryan Kramer as he discusses his new book Shareology.
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Your messages are really awesome Mr Brian. I like them
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I'm the CEO of Honigman Media, a consultancy that provides content marketing strategy and content creation services. I blog for the Wall Street Journal, Forbes and others.
Hello, I'm Brian Honigman. I'm a content marketing and social media consultant, as well as the CEO of Honigman Media, a consultancy offering content marketing strategy and content creation services. I'm a regular contributor to the Wall Street Journal, Forbes, the Next Web, Entrepreneur and others.

My current and past clients include: Sumall, Toyota, Forbes, the Next Web, Callaway, Poptip, Gypsy Warrior, Dell, Citibank, Jumplead, Positionly, Appcase, Ebyline, HubSpot, Single Grain, Kapost, Skyword, Contently, NewsCred CenturyLink, Pepperdine University, Adknowledge, Thomson Reuters, McMurry/TMG and others.

Previously, I was the Digital Marketing Director at Marc Ecko Enterprises. I oversaw Ecko's global social media strategy for the company's eight fashion brands, the SEO strategy and managed a team of marketers and designers. Prior to Ecko, I was the Social Media Manager at LunaMetrics, a digital agency in Pittsburgh and a Writing Contractor at Branding Brand, a mobile commerce agency.


Email is the best way to reach me: and my cell phone is 215-692-2170. ***Please no PR pitches, I won't answer them!***


I've appeared in the press as a recognized source on marketing in the New York Times, Forbes, Inc, the Huffington Post, the Next Web, Social Media Examiner and elsewhere. I've done speaking engagements at UNICEF, Internet Week, Social Media World Forum, on a webinar for HubSpot, on HuffPost Live and Entrepreneur Magazine about how businesses should approach marketing.

Here are some suggested circles to add me to if you're interested:
  • Social Media Fanatics
  • Business Professionals
  • Business Marketers
  • Content Marketers
  • Marketing Consultants
  • SEO Marketers
  • Google+ Marketers
  • Guest Bloggers
  • Freelance Writers
  • Social Media Speakers
  • Social Media Nerds
  • Social Media Enthusiasts
  • Avid Social Media Users
  • Overzealous Networkers
  • Twitter Marketers
  • Marketing Bloggers
  • Tech Geeks
Bragging rights
Interviewed in the New York Times at 24. I shook Barack Obama's hand in 2008.
  • University of Pittsburgh
    Journalism, Political Science, Sociology
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Content Marketing, Social Media, Search Engine Optimization & Online Marketing
Content Strategy, Content Creation, Content Production, Marketing Strategy, Marketing Consulting, Freelance Writing, Social Media Consulting, Social Media Training, Social Media Strategy, SEO Strategy, Facebook Marketing, Content Marketing, Search Engine Optimization, Content Marketing Training, Public Speaking and Professional Blogging.
  • Honigman Media
    CEO, Content Marketing and Social Media Consultant, 2013 - present
  • Marc Ecko Enterprises
    Digital Marketing Director, 2012 - 2013
  • LunaMetrics
    Social Media Manager, 2010 - 2012
  • Sampsonia Way Magazine
    Marketing Manager, 2010 - 2010
  • Branding Brand
    Writing Contractor, 2009 - 2010
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New York City, NY
Pittsburgh, PA - Lansdale, PA
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New York, NY
Brian Honigman's +1's are the things they like, agree with, or want to recommend.
The Quickest Way to Choose the Right Editorial Calendar Tool

Organization is the key to success with using content to market a business.

Messaging Apps are About to Revolutionize Marketing

Mobile marketing hasn't seen a big change since the App Store. The next big change to the industry is messenger apps. Learn how your brand c

Practicing Moderation with Your Marketing & Why It Matters

Marketers ruin everything, particularly when they get too aggressive. Learn how to find the right balance with your marketing mix and practi

The Big Flip: How Snapchat Reoriented Video Advertising

Not so long ago, people used to actively complain when an online video was filmed in portrait mode. Nearly all video was viewed landscape an

The Marketer's Guide to Instagram's New Algorithm

Many Instagram's users are hesitant of the proposed algorithm change. This post will help you calmly and intelligently navigate the conseque

How To Resize Images For The 7 Major Social Media Networks

Optimizing images for social media can be a pain. Learn how to use Landscape from Sprout Social to save time on resizing images even if you'

Overcoming the "One-Size-Fits-All" Marketing Trap

Many claim that there is one approach that will work for any marketing problem, but this is not the case. Learn how to avoid this trap.

Asian Social Channels for Social Strategies | Sprout Social

Asian social channels continue to grow as online censorship dwindles, there are many channels global brands need to include in their social

What CCOs Need to Know About Investing in an Engagement Program | Social...

Your goal is to ensure all communication at your organization runs smoothly and it is…

Using Instagram's Suite of Apps for Business | Sprout Social

As more people move toward visual social media outlets, it's critical to use these Instagram apps for business in your content strategy so y

Why Your Brand Should Invest in Blab | Sprout Social

Marketers continue to look at real time sources for content, which has many in the industry looking to invest in Blab as a usable live strea

Blogging on Facebook: Impact of Long-Form Notes | Sprout Social

With social media continuing to be a competitive area for brands, newly introduced long-form notes have changed the way users are blogging o

6 Predictions on the Future of Content Marketing for 2016

Content marketing is a constantly changing field, but there are clear patterns to follow & help you think strategically. Here are 6 trends t

Thoughtful Ways to Use GIFs for Your Brand | Sprout Social

While some feel GIFs for your brand can come off unprofessional, there's actually a lot of value to adding visuals in your social media camp

Defining an Attainable Vision for Your Career

An interview with Lewis Howes about how developing a clear vision can help lead to a more fruitful career.

Tips for Optimizing Your Content-Creation Workflow

Content creation is incredibly important, but unfortunately a lot of other things often get in the way. Learn how to cut down on all but the

Determining What Topics to Cover with Your Content Marketing

We all know content marketing is key – but what topics should you cover? Learn the process for answering this vital question.

How Fitness Trackers Can Improve Your Sleep Every Night

Wearable devices, smartwatches and apps all provide data that can help you snooze better. Learn about the benefits and how they compare.

When Not to Use Snapchat | Sprout Social

Every organization should know when and when not to use Snapchat for its brands when trying to reach the primarily millennial audience.

How to Decide on the Right Format of Content

The debate between longform & shortform content is fierce, but both sides have the question wrong. The question is not either/or, but where/