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Brian Honigman
Works at BrianHonigman.com
Attended University of Pittsburgh
Lives in New York City, NY
1,620 followers|140,646 views
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[INFOGRAPHIC] 6 Must-Know Tips for Omnichannel Selling 

Are you selling across multiple marketing channels?

Excited to have some quotes from me incorporated in this beautiful infographic by +ReferralCandy on tips for companies looking to sell across marketing channels.

Top tips for omni-channel selling:

1. Use Social Media Targeting - Target content based off of location.

2. Ad Campaigns - Lead people across channels

3. Track Your Leads - Get their emails in store

4. Integrate - Combine offline and online into a cohesive whole. 

5. Experiment - Delight and surprise your customer to make an impact. 

6. Mobile - Offer a seamless cross-channel experience with your mobile app.

Check it out: http://blog.referralcandy.com/2014/04/24/6-must-know-tips-for-omnichannel-selling/ 
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How to Do Content Marketing on a Shoestring Budget

Want to create a killer content strategy at low cost?

Follow these tips from +KISSmetrics to learn how to have maximum impact with small budget.

http://blog.kissmetrics.com/content-marketing-on-a-shoestring/
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Hi +Derek Ross 

I'm putting together an article on tips from a select group of Google+ experts, and I'd love to include you in that list! This post will be published on the iAcquire blog.

If you would like to participate, please answer the following question in a short paragraph or two:

What's one of the most surprising ways to find success as a business on Google+?

The deadline is Monday April 28th. The post will be published the following week, and I'll shoot you over a link to it when it's live if you choose to participate.

There will also be a one-line bio with a link back to your website. If you have something in particular you would like in your bio, please let me know, otherwise I'll just grab it from your website or Twitter. Please feel free to email me at brianthonigman@gmail.com.

All the best,

Brian
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2 comments
 
Awesome, thanks!
 
30 Tools Senior Marketers Can Use to Keep Pace with Technology

What marketing tools are you using on a daily basis?

Trying to make the most impact with your marketing with limited time and resources? Try these 30+ tools for senior marketers.

Read the blog here: http://www.adknowledge.com/blog/30-productivity-tools/ via +Adknowledge 

#marketing   #marketingtools   #marketingstrategy   #marketingtips  
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I've had a few people ask me about setting up Authorship on Medium and figured there might be more people out there that also want to know how to set it up. 

+Medium wrote a brief article on how it is done.

I hope this helps anyone else seeking clarification.

Read it here: https://medium.com/p/498003eb1dc7

#authorship   #googleauthorship   #medium   #googleauthorrank  
Use Authorship to return enhanced search results for your Medium posts.
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A helpful infographic on how to make the most from Google+.

Which tips are you already using to make an impact on Google+?
 
How to Become a Google+ Wizard [INFOGRAPHIC]
To enlarge image: i.imgur.com/KoME7Rf.png

We've all heard the sentiments that GooglePlus is a ghost town and that the social platform's audience is artificially inflated by Google, but a new +Forrester Research study [1] reveals marketers and brands are crazy to ignore it.

Forrester team's research, shows that 22 percent of U.S. online adults use Google+ on a monthly basis, and that Google+ posts generate nearly as much engagement per user as their Facebook posts.

So, if you are not using Google+ in your marketing mix, it's time to start.

In case you are not sure how to use G+ effectively, the following infographic from Gryffin Media will help you in becoming a Plus wizard.

A key takeaway from visual:

"Google is using Plus to incorporate social signals into their search results ranking algorithm. This means your profile, posts, plusones and re-shares will all be incorporated into future rankings."

Pin it for later: http://www.pinterest.com/pin/381539399654032870

Source: http://www.gryffin.com/become-google-plus-wizard

H/t: +Marcela De Vivo

[1] http://blogs.forrester.com/nate_elliott/14-03-31-why_every_marketer_should_use_google_plus

#googleplustips #googleplus  
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The New York Times Ad Revenue Increased for the First Time in Years

Do you think native advertising or its new mobile apps was a major factor in the NYT's increased revenue?

The New York Times debuted its first native advertising units in the beginning of the quarter. More recently, the company has launched several new digital products including, the NYT Now app and the Upshot news site. It plans to launch an opinion app in June and a cooking app this fall.

Will this continue to help grow their ad revenue year over year?

Read more on +Mashable: http://mashable.com/2014/04/24/nyt-earnings-march-quarter/

#nativeadvertising  
The New York Times Co. finally has some good news to report. The media company reported earnings per share of $0.07 on revenue of $390 million for the March quarter, coming in a...
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Bianca L. Cassidy's profile photoBrian Honigman's profile photo
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Good point Bianca, using both the variety of channels at their disposal + the feedback from their readers has certainly proven to work.
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Why certain content does better online than others. Analysis from Buzzsumo data.
 
Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us: http://buff.ly/1lEWvrZ
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Thanks Brian for sharing this article!
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How Businesses Use Push-to-Talk to Communicate Efficiently

What tools is your business using to communicate in the field?

Push-to-talk technology can help make a business communicate more efficiently across their entire organization in the following ways:

1. Quick and Reliable Communication 
2. Increased Productivity of a Mobile Workforce 
3. Consolidating Operations 
4. Offsets Costs 
5. Support for Large Groups

Read more here: http://prip.me/how-businesses-use-push-to-talk/ via +Prip PTT 

#pushtotalk   #mobilemarketing   #mobilebusiness  
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How to effectively grow your Google+ Brand Page!
 
Now that brand pages need at least 1000 followers to use +Post Ads, here's how to start: http://owl.li/vWVnv
Let's face it, Google+ is not going to go away like Google Buzz or MySpace. More and more users are becoming familiar with Google+ and using it every day to connect and communicate. Equally as important is the fact that Google+ is more deeply integrated with Google's other products and services than any other service we've every used before. Having a successful Google+ Business Page is no longer an option for businesses who wish to succeed online...
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Work
Occupation
Digital Marketing, Social Media, Blogging, SEO & Advertising
Skills
Digital Marketing, Digital Strategy, Social Media Management, Social Media Training, Social Media Strategy, Digital Partnerships, SEO Strategy, Facebook Marketing, Content Marketing, Search Engine Optimization, SEO Training, Public Speaking, Customer Support, Project Management, Copywriting, Freelance Writing, Professional Blogging, SEOmoz Pro Tools, MS Office, Adobe Photoshop CS5, Adobe Illustrator CS5, Adobe Dreamweaver CS5, WordPress, CMS, HTML, HootSuite, Radian6, Wildfire App, Offerpop & Google Analytics.
Employment
  • BrianHonigman.com
    Freelance Writer, Marketing Consultant & Speaker, 2013 - present
  • Marc Ecko Enterprises
    Digital Marketing Executive, 2012 - 2013
  • LunaMetrics
    Social Media Manager, 2010 - 2012
  • Sampsonia Way Magazine
    Marketing Consultant, 2010 - 2010
  • Branding Brand
    Writing Contractor, 2009 - 2010
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York City, NY
Previously
Pittsburgh, PA - Lansdale, PA
Contact Information
Home
Phone
215-692-2170
Email
Address
New York, NY
Story
Tagline
Marketing Consultant, Writer, Speaker, Social Media Nerd, Blogger, Brand Advocate & Tech Geek
Introduction
Brian Honigman is a marketing consultant, a freelance writer & speaker, identifying the problems & opportunities plaguing brands & startups to better align their goals with social media, content marketing, content creation, guest blogging, search engine optimization, public relations & more.

Previously Brian was the Digital Marketing Executive at Marc Ecko Enterprises. He oversaw Ecko's global social media strategy for the company's 8 fashion brands, SEO strategy & managed a team of marketers & designers. Prior to Ecko, Brian was the Social Media Manager at LunaMetrics, a digital agency in Pittsburgh & a Writing Contractor at Branding Brand, a mobile commerce agency.

Brian has appeared in the press as a recognized source on marketing in the New York Times, Forbes, Inc, the Huffington Post, Social Media Examiner, Business 2 Community & elsewhere. He's done speaking engagements at UNICEF, on a webinar for HubSpot, on HuffPost Live & Entrepreneur Magazine about the ever changing digital landscape.

Brian is also a frequent contributing columnist to ForbesEntrepreneurHuffington PostHubSpotMashableSocial TimesAll TwitterAll FacebookBusiness InsiderAd CouncilKISSmetricsSocial Media ExaminerSocial Media Today & other publications. To date, he's amassed 18,000 followers on social media & received 100,000+ shares of his articles across 30+ publications.

Contact him for hire as a freelance writer, digital marketing consultant, speaker, guest blogger or for other opportunities: brianthonigman@gmail.com.

Specialties: Marketing Consulting, Freelance Writing, Digital Marketing, Digital Strategy, Social Media Management, Speaking, Social Media Training, Social Media Strategy, Digital Partnerships, SEO Strategy, Facebook Marketing, Content Marketing, Search Engine Optimization, SEO Training, Public Speaking, Customer Support, Project Management, Copywriting, Freelance Writing, Professional Blogging, SEOmoz Pro Tools, MS Office, Adobe Photoshop CS6, WordPress, CMS, HTML, HootSuite, Radian6, Wildfire App, Offerpop & Google Analytics.
Bragging rights
Interviewed in the New York Times at 24.
Education
  • University of Pittsburgh
    Journalism, Political Science, Sociology
Basic Information
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Male
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Friends, Networking
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BHOGZ
Brian Honigman's +1's are the things they like, agree with, or want to recommend.
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