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Brian Honigman
Works at Honigman Media
Attended University of Pittsburgh
Lives in New York City, NY
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How to Build an Editorial Calendar for Content Creation and Distribution
It's time your editorial calendar accounted for the entire content marketing process.

Read it now:
https://blog.percolate.com/2015/05/how-to-build-an-editorial-calendar/

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*https://www.pinterest.com/pin/2181499796581524/

We’ve all seen spreadsheets and templates of content calendars. These calendars tend to focus solely on creation due date and the day a story is published onto the brand’s blog, microsite or elsewhere.

What’s often missing is how each piece of content should be produced and distributed, how each individual content piece connects to marketing’s broader branding objectives, which channels are most optimal for the specific content, any supporting media plan, and the best publishing cadence moving forward.

Without these elements, the typical content calendar tends to focus on filling gaps rather than the bigger picture, creating effective, consistent content at scale to drive customer actions.

To build a more effective content calendar, make sure you address the brand, creation and distribution aspects of your marketing, all powerful capabilities +Percolate has built into their own integrated marketing calendar.

Learn how it's done in this piece from +Jacob Warwick on behalf of Percolate.

Read it now:
https://blog.percolate.com/2015/05/how-to-build-an-editorial-calendar/

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*https://www.pinterest.com/pin/2181499796581524/

#contentmarketing   #contentstrategy   #contentcreation   #editorialcalendar  
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Thank you for the great comments and motivation moving forward. My pleasure.

I second the comment from +Kristi Hines on how +Brian Honigman publishes content on Google+ - I hope to catch up at some point.
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Lessons Learned From Starbucks On Experimenting With Mobile Marketing At Retail
How your retail business can succeed on mobile.

Read it now from +eTail:
http://etaileast.wbresearch.com/lessons-learned-from-starbucks-on-experimenting-with-mobile-marketing-at-retail

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Up to 60% of consumer's time spent online is spent on mobile devices, presenting a vast opportunity to engage your customers on mobile as they interface with your retail locations. This type of marketing is still developing, but learning first how to effectively experiment with different uses of mobile to see what works and what doesn't now is important for continued success in the future.

Starbucks is a leader in omni channel marketing, and there are a variety of strategies that you can glean from their mobile initiatives to better prepare your organization for mobile opportunities.

Read it now:
http://etaileast.wbresearch.com/lessons-learned-from-starbucks-on-experimenting-with-mobile-marketing-at-retail

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https://www.pinterest.com/pin/2181499796546850/

#mobilemarketing   #mobile   #mobileapps   #mobiletips   #starbucks   #marketing  
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Why Your SEO Keyword Research Should Be Informed By Your Readers
Combine the insights of tools & feedback from readers.

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http://bit.ly/1e1Wlgt

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In my first piece on the +DNN Corp. blog, I discuss how keyword research is an important aspect of any online marketing campaign, whether you're looking for information in the search engines to help fuel your future content or you're looking to better focus a paid search campaign around the topics your audience is researching.

By now there isn’t a question of if you need to research keywords to inform your approach to marketing, but there is a debate on the best practices of going about it.

Read it now:
http://bit.ly/1e1Wlgt

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https://www.pinterest.com/pin/2181499796511634/

#seo   #searchengineoptimization   #seotips   #keywordresearch  
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What Modern Marketers Can Learn from Silver Age Superheroes
Two of my favorite things: Superheroes & marketing in one article? Win!

Here are a handful of Silver Age superheroes and their traits that every modern marketer should collectively possess in order to stand out and succeed in today's hyper-competitive world. (The power to looking good in a cape and tights is not required.)

Read more of this article by +Rick Liebling here:
http://www.imediaconnection.com/content/38558.asp

#marketing   #marketers   #onlinemarketing   #superheroes  
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How to Create a Sustainable and Engaging Email Newsletter
Learn how to develop emails that provide value to your customers.

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http://www.brianhonigman.com/engaging-email-newsletter/

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Email seems to get a bad rap. Countless new communications apps pridefully boast of themselves as being “email killers,” people complain about their overcrowded inbox, and spam might narrowly beat out pop-ups as the most annoying part of the web.

Yet, email has been shown time and again to be an incredibly effective method of communicating with an audience. Nearly 97% of companies surveyed use email marketing of some form and in another study roughly 44% of said that email directly led to a conversion.

Email is certainly effective, but only if you do it right. Violate certain expectations and things might not go as well. Annoy your customers over email and you could end up on your customers bad side and headed straight for their “spam” folder.

This article will show you how to create a sustainable, and consistently engaging email newsletter that drives results and engages your subscribers on a regular basis.

Read it now:
http://www.brianhonigman.com/engaging-email-newsletter/

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https://www.pinterest.com/pin/2181499796435863/

#email   #emailmarketing   #emailmarketingtips   #emailmarketers  
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How to Develop a Content Marketing Rhythm
A Guide For Creating Consistently Great Content

For those in the marketing industry, there’s very little doubt. Content marketing works.


While there’s no debating that content marketing works, it only works if it’s done right; and one of the keys to doing content marketing right is to do it consistently.

Woody Allen famously quipped that “80% of success is just showing up.” For content marketing this is certainly true.

Most content marketing efforts don’t fail for lack of quality or quantity – they fail for lack of consistency. 

However, keeping up the kind of sustained effort necessary to achieve content marketing success is very difficult. Luckily, there are some simple tactics and strategies that you can follow to help ease the pain of the content marketing grind.

Whether you’re a one person-team or you run a content division, these tips will help you build a sustained content marketing rhythm.

Read it now:
http://www.brianhonigman.com/content-marketing-rhythm
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The Guide to Using Multiple Blogging Platforms in Your Content Strategy
How to scale your audience on alternative blogging platforms.

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http://www.brianhonigman.com/blogging-platform-strategy/

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https://www.pinterest.com/pin/2181499796570478/

Facebook recently launched a new pilot program called “Instant Articles” that allows select publishers to upload articles directly to the NewsFeed.

LinkedIn has already built a publishing empire by allowing users to do something very similar, and sites like Medium and (to a lesser extent) Google+ are centered around exactly this kind of self-publishing.

This leaves dedicated company blogs in a strange place.

They are still necessary to act as a hub for all of your content and as a dedicated place where you control the design and benefit from the close association between your brand and the material you produce.

However, the attention of many consumers is shifting more towards platforms that consolidate all the content that interests them into one destination as opposed to visiting a few different blogs.

“In the perfect world, I usually recommend covering all of your bases with your own blog as a primary hub, Medium for sharing thought leadership and LinkedIn for added exposure,” said +Sujan Patel the VP of Marketing at +When I Work and founder of ContentMarketer.io.

This article will discuss how to utilize the opportunities for growing and scaling your audience on these alternative blogging platforms while still maintaining a robust and healthy central blog of your own.

I’ll explore how to port existing content from your blog and tailor it to each platform in order to maximize your content’s impact. From tips learned from others using +Medium , +LinkedIn and +Google+

Read it now:
http://www.brianhonigman.com/blogging-platform-strategy/

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Why Content Marketers Should Double Down on Facebook in 2015
Every business is on Facebook, but are you fully investing like you should be?

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http://www.brianhonigman.com/facebook-content-future/

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To paraphrase Mark Twain: the reports of Facebook’s death have been greatly exaggerated.

There has been a Princeton study claiming that Facebook’s growth had stalled, a much maligned IPO and a slew of new competition from emerging social networks; yet Facebook’s stock is currently hovering around double its debut price and the major impediment to its future growth seems to be that they are simply running out of internet-users to market to (more on that later).

While most of the other tech players severely underperformed in Q1 of 2015, Facebook was on target with their earnings (despite overseas revenue being majorly effected by a strong dollar).

However, Facebook’s revenue is far from the most exciting part. What is truly promising about Facebook’s Q1 report is the impressive headway they are making in multiple high-growth sectors of the digital media landscape.

This article will outline a few of Facebook’s most impressive growth areas and discuss why they show so much promise for Facebook’s future as the key marketing platform for the foreseeable future. In addition, I’ll explore how exactly content marketers can make the most of this growth in order to effectively double-down on Facebook in 2015.

Read it now:
http://www.brianhonigman.com/facebook-content-future/

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https://www.pinterest.com/pin/2181499796567366/

#contentmarketing   #facebook   #facebookmarketing   #facebooktips   #socialmediamarketing   #socialmedia  
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I need to learn this, because I am not sure why they should :-) Reading now!
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Mobile SEO in 2015 — Everything You Need to Know
The Ultimate Guide for Optimizing for SEO Across Devices

Read it now on +Digital Current: 
http://www.digitalcurrent.com/seo-engine-optimization/mobile-seo-the-ultimate-guide-2015/

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https://www.pinterest.com/pin/2181499796540927/

Google’s latest focus on mobile-friendly search should really come as no surprise, as every year people spend more and more time glued to their smartphones, tablets, and now their wearable devices.

What’s more of a surprise, is that many businesses waited until now to begin optimizing their online practices, content, and websites for the mobile explosion.

Perhaps some of the panic and frenzy around Google’s algorithm tweak, which some are claiming as “Mobilegeddon,” comes from a general misunderstanding as to how SEO works, particularly as it relates in a mobile environment.

Search engine optimization is often one of those buzzwords that can sound overly complicated and includes complex theories filled with confusing technical jargon, but in reality, the rules can be quite simple.

The goal of a search engine is to deliver results that are the most relevant and the best equipped to answer a user’s search query. The search algorithms or crawlers are designed to emulate how a human visitor would interact with your site and in many cases, optimizing the user’s experience of your mobile offerings can yield better search results.

While there are certainly technical aspects and a plethora of design changes to consider when implementing a mobile search strategy, you should aim to take a logical step-by-step approach to help avoid becoming overwhelmed.

To be better equipped to tackle your mobile SEO challenges, consider the following mobile elements and SEO resources to incorporate into your strategy.

Read it now on: 
http://www.digitalcurrent.com/seo-engine-optimization/mobile-seo-the-ultimate-guide-2015/

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#seo   #mobileseo   #mobilegeddon   #mobilefriendly   #mobilefirst  
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Excelent read! :)
 ·  Translate
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5 YouTube Marketing Lessons from Unlikely Sources
Find inspiration for your marketing where ever you can get it.

Read it now:
http://www.brianhonigman.com/unlikely-youtube-lessons/

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The thing about understanding digital marketing is that once you learn the fundamentals you start to see them come in to play everywhere online.

In any results-oriented field the source of the idea is unimportant. The only rubric for judging an idea’s value is if it works.

As such, there are many cases where some really fantastic new marketing approaches are pioneered by those well outside the profession.

This article will take a look at five non-marketers who are using some pretty remarkable approaches to market themselves and their brands on YouTube.

Read it now:
http://www.brianhonigman.com/unlikely-youtube-lessons/

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https://www.pinterest.com/pin/2181499796502789/

#youtube   #youtubemarketing   #videomarketing   #onlinemarketing   #marketinginspiration  
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The Future of Social is Messaging Apps
How Do Brands Fit Into the Picture?

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http://www.brianhonigman.com/chat-marketing-future/

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In early 2014, Facebook made waves in the tech world by acquiring WhatsApp for an astounding $19 Billion.

Although WhatsApp had posted tremendous growth numbers, many wondered aloud if Facebook had lost its mind.

Many had similarly balked at the $1 Billion acquisition of Instagram just a year-and-a-half earlier, but this most recent takeover made that seven figure grab look like chump change.

What on earth was Facebook thinking?

Well, in summer 2014 they gave us all a very big hint when they made their Messenger app a mandatory download for those who wanted to use their chat product on mobile.

Then, last month, they made their intentions quite explicit, by announcing at their F8 Developer’s Conference that they intended to open up Messenger as its own distinct platform, and include a set of tools that they collectively called “Messenger for Business.”

Suddenly the plan started to come into focus.

Facebook had seen the writing on the wall and understood that more and more interactions were being diverted from Facebook’s public domain and being carried out in private.

Facebook wanted to monetize all that attention and was leveraging the talent and know-how they acquired from WhatsApp to create a platform to do exactly that.

Read it now:
http://www.brianhonigman.com/chat-marketing-future/

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https://www.pinterest.com/pin/2181499796467307/

#socialmedia   #socialmediamarketing   #socialmediatips   #socialmediastrategy   #messenger   #messagingapps   #chatapps  
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Building a Reputation in Your Industry Beyond Your Employer
An Interview with Author & Marketer Dorie Clark

Read it now:
http://www.brianhonigman.com/thought-leadership-at-work/

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The most common question I get from my network is how to grow a reputation in an industry, while also attending to the responsibilities of a full-time job.

There is often not enough time in the day or space in your brain to come up with new ideas and execute against them after working a 40 hour plus week, but every year it becomes more critical that you set aside time do so.

In +Dorie Clark's new book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, she urges readers to begin working on their reputation in and out of the workplace to ensure they are a necessary commodity throughout their career.

Building a strong brand for yourself is invaluable in today’s economy, whether you’re trying to increase your authority and move up the ranks at the organization you work for, building your own roster of clients to begin working as a freelancer or starting to grow some other form of entrepreneurial venture.

It’s no easy task, but with the right strategy in place anyone can establish themselves as a thought leader in their industry if they work hard enough to add to the discourse and build a following around their ideas.

I asked Clark, a marketing strategy consultant, Duke Fuqua professor and a contributor to Harvard Business Review and Forbes, to provide tips on how to best grow your personal brand, while maintaining a full-time job and ensuring that this reputation doesn’t clash with an employer’s interests, but instead aligns with them.

Read it now:
http://www.brianhonigman.com/thought-leadership-at-work/

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https://www.pinterest.com/pin/2181499796400191/

#personalbrand   #branding   #thoughtleader   #standout   #brandingstrategy   #brandingtips   #brandingintheworkplace  
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Content Marketing, Social Media, Search Engine Optimization & Online Marketing
Skills
Content Strategy, Content Creation, Content Production, Marketing Strategy, Marketing Consulting, Freelance Writing, Social Media Consulting, Social Media Training, Social Media Strategy, SEO Strategy, Facebook Marketing, Content Marketing, Search Engine Optimization, Content Marketing Training, Public Speaking and Professional Blogging.
Employment
  • Honigman Media
    CEO, Content Marketing and Social Media Consultant, 2013 - present
  • Marc Ecko Enterprises
    Digital Marketing Director, 2012 - 2013
  • LunaMetrics
    Social Media Manager, 2010 - 2012
  • Sampsonia Way Magazine
    Marketing Manager, 2010 - 2010
  • Branding Brand
    Writing Contractor, 2009 - 2010
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New York City, NY
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Pittsburgh, PA - Lansdale, PA
Contact Information
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I'm the CEO of Honigman Media, a consultancy that provides content marketing strategy and content creation services. I blog for the Wall Street Journal, Forbes and others.
Introduction
Hello, I'm Brian Honigman. I'm a content marketing and social media consultant, as well as the CEO of Honigman Media, a consultancy offering content marketing strategy and content creation services. I'm a regular contributor to the Wall Street Journal, Forbes, the Next Web, Entrepreneur and others.

My current and past clients include: Sumall, Toyota, Forbes, the Next Web, Callaway, Poptip, Gypsy Warrior, Dell, Citibank, Jumplead, Positionly, Appcase, Ebyline, HubSpot, Single Grain, Kapost, Skyword, Contently, NewsCred CenturyLink, Pepperdine University, Adknowledge, Thomson Reuters, McMurry/TMG and others.

Previously, I was the Digital Marketing Director at Marc Ecko Enterprises. I oversaw Ecko's global social media strategy for the company's eight fashion brands, the SEO strategy and managed a team of marketers and designers. Prior to Ecko, I was the Social Media Manager at LunaMetrics, a digital agency in Pittsburgh and a Writing Contractor at Branding Brand, a mobile commerce agency.

----

Email is the best way to reach me: brian@honigmanmedia.com and my cell phone is 215-692-2170. ***Please no PR pitches, I won't answer them!***

----

I've appeared in the press as a recognized source on marketing in the New York Times, Forbes, Inc, the Huffington Post, the Next Web, Social Media Examiner and elsewhere. I've done speaking engagements at UNICEF, Internet Week, Social Media World Forum, on a webinar for HubSpot, on HuffPost Live and Entrepreneur Magazine about how businesses should approach marketing.

Here are some suggested circles to add me to if you're interested:
  • Social Media Fanatics
  • Business Professionals
  • Business Marketers
  • Content Marketers
  • Marketing Consultants
  • SEO Marketers
  • Google+ Marketers
  • Guest Bloggers
  • Freelance Writers
  • Social Media Speakers
  • Social Media Nerds
  • Social Media Enthusiasts
  • Avid Social Media Users
  • Overzealous Networkers
  • Twitter Marketers
  • Marketing Bloggers
  • Tech Geeks
Bragging rights
Interviewed in the New York Times at 24. I shook Barack Obama's hand in 2008.
Education
  • University of Pittsburgh
    Journalism, Political Science, Sociology
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BHOGZ
Brian Honigman's +1's are the things they like, agree with, or want to recommend.
Top Fitness Experts Share Tips on Balancing Exercise & Sleep
www.amerisleep.com

See what top fitness trainers and experts have to say on the importance of sleep and the best times to exercise.

37+ Tips on How to Build a Content Marketing Machine
blog.bufferapp.com

A tried-and-tested list of articles, tools, resources, and strategies for building a content marketing plan from scratch.

The Reality of the Relationship Between Dreaming & Sleeping
www.amerisleep.com

Learn how sleep and dreams work together in this interview with a recognized sleep and dream specialist, Dr. Rubin Naiman, PhD.

Roundtable: Is Social Media Even Worth It?
www.americanexpress.com

A waste of time or a growth engine? Three small-business owners weigh in on social media's effectiveness.

Why You Need A Social Media Content Calendar For Your Business
blog.hootsuite.com

5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.

Do You Have Sleep Apnea? How to Tell--and How to Deal.
www.amerisleep.com

If you suffer from heavy-duty snoring, the nose noise might be more than just a nuisance. You could have sleep apnea. Learn what the warning

Content Syndication Strategy: How To Get Wide Exposure
www.veravo.com

Discover the content syndication strategy Brian Honigman uses to leverage his existing content to major websites without writing one more wo