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Brian Honigman
Works at BrianHonigman.com
Attended University of Pittsburgh
Lives in New York City, NY
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Building a Reputation in Your Industry Beyond Your Employer
An Interview with Author & Marketer Dorie Clark

Read it now:
http://www.brianhonigman.com/thought-leadership-at-work/

Pin for later:
https://www.pinterest.com/pin/2181499796400191/

The most common question I get from my network is how to grow a reputation in an industry, while also attending to the responsibilities of a full-time job.

There is often not enough time in the day or space in your brain to come up with new ideas and execute against them after working a 40 hour plus week, but every year it becomes more critical that you set aside time do so.

In +Dorie Clark's new book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, she urges readers to begin working on their reputation in and out of the workplace to ensure they are a necessary commodity throughout their career.

Building a strong brand for yourself is invaluable in today’s economy, whether you’re trying to increase your authority and move up the ranks at the organization you work for, building your own roster of clients to begin working as a freelancer or starting to grow some other form of entrepreneurial venture.

It’s no easy task, but with the right strategy in place anyone can establish themselves as a thought leader in their industry if they work hard enough to add to the discourse and build a following around their ideas.

I asked Clark, a marketing strategy consultant, Duke Fuqua professor and a contributor to Harvard Business Review and Forbes, to provide tips on how to best grow your personal brand, while maintaining a full-time job and ensuring that this reputation doesn’t clash with an employer’s interests, but instead aligns with them.

Read it now:
http://www.brianhonigman.com/thought-leadership-at-work/

Pin for later:
https://www.pinterest.com/pin/2181499796400191/

#personalbrand   #branding   #thoughtleader   #standout   #brandingstrategy   #brandingtips   #brandingintheworkplace  
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5 Ways to Use Data to Inform Your Social Media Marketing Strategy
Learn how to balance intuition w/data with your social media use.

Read it now:
http://www.brianhonigman.com/data-social-strategy/

Pin it for later:
https://www.pinterest.com/pin/2181499796292631/

As illustrated in last week’s post, being data focused can help support your intuition as a marketer and ensure your efforts are reaping results for your business. The same logic applies to your social media presence as data can highlight what’s working and what isn’t on each channel you’re active on.

These tips will by no means be an exhaustive list; rather, they will point you towards a host of free tools and techniques that will allow you to begin experimenting with data in your social media marketing efforts.

1. Combine Link-Tagging With Advanced Segments to Analyze Social Behavior

2. Use Google’s Content Experiments to Run Consistent A/B Tests

3. Leverage Facebook Insights to Discover Optimal Posting Volume

4. Use Facebook’s Conversion Pixel for Cross-Device Tracking

5. Combine Conversion Data With Social Segments to Determine ROI

Read it now:
http://www.brianhonigman.com/data-social-strategy/

Pin it for later:
https://www.pinterest.com/pin/2181499796292631/

#socialmedia   #socialmediamarketing   #socialmediatips   #socialmediameasurement   #measurement  
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Nice post.
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The Marketer’s Approach to Balancing a Paid, Owned, and Earned Social Media Strategy
Focus your social efforts to generate results.

Unless you’ve been living under a rock for the past decade or so, you know that social media is an incredibly important (if not fundamentally essential) tool in your marketing arsenal.

However, the more you investigate, the more you begin to realize just how complicated social media marketing really is.

Before deciding to invest in social media there are many legitimate questions that need to be answered.

Where should I invest the bulk of my spend? What tangible results can I expect to see from these efforts? What does success even look like?

Luckily there exists a framework for looking at social media marketing that provides a way to easily divide and conquer different aspects of social media and allow you to better evaluate the entire enterprise as a singular whole.

Read more: http://blog.sumall.com/journal/marketers-approach-balancing-paid-owned-earned-social-media-strategy.html#ixzz3UwIIb95G via +SumAll 

#socialmedia   #socialmediamarketing   #socialstrategy  
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Tackling Content Marketing on a Budget
The guide to using content marketing to scale your business, no matter the size.

Read it now: 
http://www.brianhonigman.com/budget-content-marketing/

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https://www.pinterest.com/pin/2181499796182451/

Content marketing is not just a passing trend, it is here to stay. Even those convinced of its utility might object that it is not right for them because they see it as expensive.

While this perception is not un-founded (Coke and Redbull, two content marketing luminaries, have budgets in the millions), money is not a prerequisite for a quality content marketing strategy.

If you follow a well thought out plan and adhere to it diligently, you can succeed at content marketing on nearly any budget.

This article will help your business lay out a cost effective content marketing plan, explaining the reasoning and theory behind my recommendations.

Read it now: 
http://www.brianhonigman.com/budget-content-marketing/

Pin it for later:
https://www.pinterest.com/pin/2181499796182451/

#contentmarketing   #contentmarketingtips   #contentstrategy  
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Hi Brian, Let me know when you might be able to talk with me about marketing myself and my services better. Aunt Marilyn
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Brian Honigman

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The Beginner’s Guide to Recycling and Repurposing Video Content
How to work smarter, not harder with your video marketing.


Read it now:
http://www.skyword.com/contentstandard/art-of-storytelling/the-beginners-guide-to-recycling-and-repurposing-video-content/

Pin it for later:
https://www.pinterest.com/pin/2181499796094686/

In my latest article for +Skyword, you'll learn how to best approach video marketing for your business without a massive budget or staff.

Sharing your company’s story and addressing your customers’ challenges with video is an effective way to drive greater results from your integrated marketing efforts.

However, creating quality, engaging video content can be time-consuming and expensive. Once you sink the initial investment into producing a video, it’s crucial you make the most of that dynamic piece of content.

I’ll show you how to repurpose a single piece of quality video content so it can be utilized across your other marketing channels and campaigns.

Employing this strategy will allow your video to act as an anchor for your content strategy and fuel your integrated marketing efforts in the process.

Read it now:
http://www.skyword.com/contentstandard/art-of-storytelling/the-beginners-guide-to-recycling-and-repurposing-video-content/

Pin it for later:
https://www.pinterest.com/pin/2181499796094686/
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Timely! Thanks for sharing!
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How to Develop a Content Marketing Rhythm
A Guide For Creating Consistently Great Content

For those in the marketing industry, there’s very little doubt. Content marketing works.


While there’s no debating that content marketing works, it only works if it’s done right; and one of the keys to doing content marketing right is to do it consistently.

Woody Allen famously quipped that “80% of success is just showing up.” For content marketing this is certainly true.

Most content marketing efforts don’t fail for lack of quality or quantity – they fail for lack of consistency. 

However, keeping up the kind of sustained effort necessary to achieve content marketing success is very difficult. Luckily, there are some simple tactics and strategies that you can follow to help ease the pain of the content marketing grind.

Whether you’re a one person-team or you run a content division, these tips will help you build a sustained content marketing rhythm.

Read it now:
http://www.brianhonigman.com/content-marketing-rhythm
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How to Create and Repurpose Content That Customers Really Want
Are you solving your problems with content or your customer's?

If you think you’re too small to benefit from content repurposing, know that even little businesses can have a big impact through content creation and reuse.

Great piece here from +Lee Odden of TopRank from his presentation at Social Media Marketing World. #SMMW15  

Read it now:
http://www.toprankblog.com/2015/03/repurposing-content/

#contentmarketing   #contentstrategy   #repurposingcontent  
According to Content Marketing Institute and Marketing Profs, 50% of marketers say that producing content consistently is a top challenge. Our clients at TopRank Online Marketing verify this stati...
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Thanks for the kind words and for sharing Brian.
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The Marketer's Guide to Monetizing on Mobile: Existing Barriers & Steps to Close the Gap
Learn how to close the gap between mobile ad spend and consumption to start generating results.

Read it now:
http://events.quaero.com/marketers-guide-to-mobile-monetization

Mobile now accounts for more than 60 percent of time spent on digital media, up from 53 percent in 2013, according to comScore.

Despite this substantial growth in mobile consumption, advertisers are both hesitant and in some cases unable to allocate their budget to spend on these channels.

Here's where we stand today with monetizing experiences on mobile devices and what steps to take to best close this gap to better serve readers and generate revenue on mobile platforms.

Engagement with content on mobile is at an all-time high across devices, but publishers are behind in monetizing this user behavior creating a wide gap between consumption and ad spend.

According to eMarketer, only 40 percent of US advertising decision-makers say they are taking money out of their print advertising budget to allocate to mobile platforms.

As a further example, for all of +Quaero's digital publishing customers, mobile advertising is still less on average than 20 percent of their total ad delivery distribution.

Read it now:
http://events.quaero.com/marketers-guide-to-mobile-monetization

#mobilemarketing   #mobilemarketingtips   #monetizemobile  
Download this informative white paper to learn the existing barriers and steps to close the gap on Mobile Consumption & Ad Spend.
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The Results-Driven Approach To Blogging
It's time to start blogging with a purpose, otherwise what's the point?

Read it now:
http://www.brianhonigman.com/results-driven-blogging/

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https://www.pinterest.com/pin/2181499796254185/

Baseball legend Yogi Berra once famously remarked:

“You’ve got to be very careful if you don’t know where you are going, because you might not get there.”

All snarkiness aside, Berra was on to something. One of the keys to success is first understanding what success looks like. This advice can apply to all areas of life and blogging is no exception.

Blogging can be an incredibly effective marketing tool, but you can’t simply start a blog and expect it to drive success. In fact, a lot of people who go about blogging have no real plan beyond just writing the posts and seeing what happens.

Learn from examples from blogging luminaries like +Rand Fishkin, +Gary Vaynerchuk, +Avinash Kaushik and others on how to blog with driving results in mind.

Read it now:
http://www.brianhonigman.com/results-driven-blogging/

Pin it for later:
https://www.pinterest.com/pin/2181499796254185/

#blogging   #contentmarketing   #bloggingwithpurpose   #bloggingtips   #bloggingforbusiness   #bloggertips  
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7 Ways to Attract More Attention on Pinterest
Lessons learned from the pros on how to generate success with the visually focused social giant.

Read it now:
http://www.socialmediaexaminer.com/7-ways-attract-attention-pinterest/

Are your pins getting enough exposure?

Do you want a stronger Pinterest presence?

Pinterest is known for its organic marketing. Using the right tactics makes it easier to increase your visibility.

In this article for +Social Media Examiner  you’ll discover seven ways to gain attention and engagement for your brand on Pinterest.

Read it now:
http://www.socialmediaexaminer.com/7-ways-attract-attention-pinterest/

#pinterest   #pinterestmarketing   #pinteresttips   #socialmediamarketing  
Do you want a stronger Pinterest presence? In this article you'll discover seven ways to gain attention on Pinterest and engagement for your brand.
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Great post and very informative! 
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27 Awesome Social Media Marketers to Follow on Pinterest
Getting started on a new social network can be difficult.

Learn the who's who of Pinterest to help get started on the visual network via +PostPlanner ++ +Rebekah Radice:

http://www.postplanner.com/awesome-social-media-marketers-to-follow-on-pinterest/

#pinterest   #socialmedia   #socialmediamarketing  
 
27 Awesome Social Media Marketers to Follow on Pinterest
Getting started on a new social network can be a challenge!

Knowing who to follow, what to post & how to grow a following are are never easy.

And it’s no different with Pinterest.

How do you find people within your niche who are pinning super awesome content??

I've done the work for you!

I've scoured Pinterest looking for the 27 most valuable people to follow on Pinterest for digital marketing & online business advice. A few of my faves include +Peg Fitzpatrick +Jeff Sieh +Diana Adams +Megan Sheakoski +Holly Homer +Kelly Lieberman +Kim Garst  and +Constant Contact.

Check out their pins and so many more in my latest post for +PostPlanner http://www.postplanner.com/awesome-social-media-marketers-to-follow-on-pinterest/

#pinterest   #pinterestmarketing   #socialmediamarketing  
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How to Keep Your Marketing Strategy Operating at Top Efficiency
The Anatomy of an Online Marketing Audit via +Digital Current


Read it now:
http://www.digitalcurrent.com/digital-marketing/conduct-a-digital-marketing-audit/

Pin it for later:
https://www.pinterest.com/pin/2181499796094758/

Legendary historian and documentarian James Burke famously said, “You can only know where you’re going if you know where you’ve been.”

He was referring to history, but this quote just as easily applies to marketing. Many marketers that are eager to improve blindly embark on a marketing plan without understanding their current state of affairs.

Creating a marketing plan without performing a proper digital marketing audit can cause you to invest in unnecessary initiatives and to overlook gaps in your current strategy.

Many marketers forgo performing an in-depth audit because it can be an intimidating and time-consuming process.

Being so closely involved with your marketing on a daily basis often makes it hard to have an objective idea of where you stand.

This article will attempt to outline a plan to help you objectively examine your online presence across multiple platforms and help you optimize your efforts using the latest tactics and best practices.

Read it now:
http://www.digitalcurrent.com/digital-marketing/conduct-a-digital-marketing-audit/

Pin it for later:
https://www.pinterest.com/pin/2181499796094758/

GIF Credit: https://dribbble.com/shots/1644492-Chain-Drive

#inboundmarketing   #marketingaudits   #seoaudit   #socialmediaaudit   #contentmarketing  
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That gif. Can't stop watching.
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Work
Occupation
Content Marketing, Social Media, Search Engine Optimization & Blogging
Skills
Digital Marketing, Digital Strategy, Social Media Management, Social Media Training, Social Media Strategy, Digital Partnerships, SEO Strategy, Facebook Marketing, Content Marketing, Search Engine Optimization, SEO Training, Public Speaking, Customer Support, Project Management, Copywriting, Freelance Writing, Professional Blogging, SEOmoz Pro Tools, MS Office, Adobe Photoshop CS5, Adobe Illustrator CS5, Adobe Dreamweaver CS5, WordPress, CMS, HTML, HootSuite, Radian6, Wildfire App, Offerpop & Google Analytics.
Employment
  • BrianHonigman.com
    Marketing Consultant, Freelance Writer & Speaker, 2013 - present
  • Marc Ecko Enterprises
    Digital Marketing Executive, 2012 - 2013
  • LunaMetrics
    Social Media Manager, 2010 - 2012
  • Sampsonia Way Magazine
    Marketing Consultant, 2010 - 2010
  • Branding Brand
    Writing Contractor, 2009 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York City, NY
Previously
Pittsburgh, PA - Lansdale, PA
Contact Information
Home
Phone
215-692-2170
Email
Address
New York, NY
Story
Tagline
I'm the CEO of Honigman Media, a content marketing consultancy that provides strategy on content distribution and content creation. I blog for Wall Street Journal, Forbes and others.
Introduction
Hello, I'm Brian Honigman. I'm a marketing consultant, a freelance writer and speaker, identifying the problems and opportunities plaguing brands and startups to better align their goals with social media, content marketing, content creation, guest blogging, search engine optimization, public relations and more. For the last year, I've been working on growing my business -- Honigman Media, LLC.

My current and past clients include: Sumall, Toyota, Forbes, the Next Web, Callaway, Poptip, Gypsy Warrior, Dell, Citibank, Jumplead, Positionly, Appcase, Ebyline, HubSpot, Single Grain, Kapost, Skyword, Contently, NewsCred CenturyLink, Pepperdine University, Adknowledge, TMG/McMurry and others.

Previously, I was the Digital Marketing Executive at Marc Ecko Enterprises. I oversaw Ecko's global social media strategy for the company's eight fashion brands, the SEO strategy and managed a team of marketers and designers. Prior to Ecko, I was the Social Media Manager at LunaMetrics, a digital agency in Pittsburgh and a Writing Contractor at Branding Brand, a mobile commerce agency.

----

If you'd like to contact me for hire as a marketing consultant, freelance writer, speaker, guest blogger or for other opportunities: 

Email is the best way to reach me: brianthonigman@gmail.com and my cell phone is 215-692-2170. 

Please no PR pitches, I won't answer them!

----

I've appeared in the press as a recognized source on marketing in the New York Times, Forbes, Inc, the Huffington Post, the Next Web, Social Media Examiner, Business 2 Community and elsewhere. I've done speaking engagements at UNICEF, Internet Week, Social Media World Forum, on a webinar for HubSpot, on HuffPost Live and Entrepreneur Magazine about the ever changing digital landscape.

To date, I've amassed 25,000+ followers, received 200,000+ shares of his articles across social media and my content receives 50,000+ clicks in Google's search results monthly.

Here are some suggested circles to add me to if you're interested:
  • Social media fanatics
  • Business professionals
  • Business marketers
  • SEO marketers
  • Google+ marketers
  • Guest bloggers
  • Freelance writers
  • Marketing consultants
  • Social media speakers
  • Social media nerds
  • Social media enthusiasts
  • Avid social media users
  • Overzealous networkers
  • Twitter marketers
  • Marketing bloggers
  • Tech geeks
Bragging rights
Interviewed in the New York Times at 24. I shook Barack Obama's hand in 2008.
Education
  • University of Pittsburgh
    Journalism, Political Science, Sociology
Basic Information
Gender
Male
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Friends, Networking
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In a relationship
Other names
BHOGZ
Brian Honigman's +1's are the things they like, agree with, or want to recommend.
37+ Tips on How to Build a Content Marketing Machine
blog.bufferapp.com

A tried-and-tested list of articles, tools, resources, and strategies for building a content marketing plan from scratch.

The Reality of the Relationship Between Dreaming & Sleeping
www.amerisleep.com

Learn how sleep and dreams work together in this interview with a recognized sleep and dream specialist, Dr. Rubin Naiman, PhD.

Roundtable: Is Social Media Even Worth It?
www.americanexpress.com

A waste of time or a growth engine? Three small-business owners weigh in on social media's effectiveness.

Why You Need A Social Media Content Calendar For Your Business
blog.hootsuite.com

5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.

Do You Have Sleep Apnea? How to Tell--and How to Deal.
www.amerisleep.com

If you suffer from heavy-duty snoring, the nose noise might be more than just a nuisance. You could have sleep apnea. Learn what the warning

Content Syndication Strategy: How To Get Wide Exposure
www.veravo.com

Discover the content syndication strategy Brian Honigman uses to leverage his existing content to major websites without writing one more wo

The Beauty Benefits of Sleep
www.amerisleep.com

The amount of sleep you get can make or break your appearance. Learn about the beauty benefits of sleep.

11 Coolest Wearable Tech Pieces of the Past Year | Techli
techli.com

What's the coolest wearable technology to debut in 2014 and why do you think it's a game changer?