Cover photo
Brian Honigman
Works at
Attended University of Pittsburgh
Lives in New York City, NY
4,751 followers|766,506 views


5 Ways to Use Data to Inform Your Social Media Marketing Strategy
Learn how to balance intuition w/data with your social media use.

Read it now:

Pin it for later:

As illustrated in last week’s post, being data focused can help support your intuition as a marketer and ensure your efforts are reaping results for your business. The same logic applies to your social media presence as data can highlight what’s working and what isn’t on each channel you’re active on.

These tips will by no means be an exhaustive list; rather, they will point you towards a host of free tools and techniques that will allow you to begin experimenting with data in your social media marketing efforts.

1. Combine Link-Tagging With Advanced Segments to Analyze Social Behavior

2. Use Google’s Content Experiments to Run Consistent A/B Tests

3. Leverage Facebook Insights to Discover Optimal Posting Volume

4. Use Facebook’s Conversion Pixel for Cross-Device Tracking

5. Combine Conversion Data With Social Segments to Determine ROI

Read it now:

Pin it for later:

#socialmedia   #socialmediamarketing   #socialmediatips   #socialmediameasurement   #measurement  
Irfan Ahmad's profile photofaidra papadonatou's profile photoGalaxy Weblinks Inc's profile photoAmit Sharma's profile photo
Nice post.
Add a comment...
The Results-Driven Approach To Blogging
It's time to start blogging with a purpose, otherwise what's the point?

Read it now:

Pin it for later:

Baseball legend Yogi Berra once famously remarked:

“You’ve got to be very careful if you don’t know where you are going, because you might not get there.”

All snarkiness aside, Berra was on to something. One of the keys to success is first understanding what success looks like. This advice can apply to all areas of life and blogging is no exception.

Blogging can be an incredibly effective marketing tool, but you can’t simply start a blog and expect it to drive success. In fact, a lot of people who go about blogging have no real plan beyond just writing the posts and seeing what happens.

Learn from examples from blogging luminaries like +Rand Fishkin, +Gary Vaynerchuk, +Avinash Kaushik and others on how to blog with driving results in mind.

Read it now:

Pin it for later:

#blogging   #contentmarketing   #bloggingwithpurpose   #bloggingtips   #bloggingforbusiness   #bloggertips  
Chud Tsankov's profile photoIrfan Ahmad's profile photo
Add a comment...
7 Ways to Attract More Attention on Pinterest
Lessons learned from the pros on how to generate success with the visually focused social giant.

Read it now:

Are your pins getting enough exposure?

Do you want a stronger Pinterest presence?

Pinterest is known for its organic marketing. Using the right tactics makes it easier to increase your visibility.

In this article for +Social Media Examiner  you’ll discover seven ways to gain attention and engagement for your brand on Pinterest.

Read it now:

#pinterest   #pinterestmarketing   #pinteresttips   #socialmediamarketing  
Do you want a stronger Pinterest presence? In this article you'll discover seven ways to gain attention on Pinterest and engagement for your brand.
Miracle Cleaning Team LLC's profile photoDeepanshu Gahlaut's profile photoIrfan Ahmad's profile photoanna vannoni's profile photo
Great post and very informative! 
Add a comment...
27 Awesome Social Media Marketers to Follow on Pinterest
Getting started on a new social network can be difficult.

Learn the who's who of Pinterest to help get started on the visual network via +PostPlanner ++ +Rebekah Radice:

#pinterest   #socialmedia   #socialmediamarketing  
27 Awesome Social Media Marketers to Follow on Pinterest
Getting started on a new social network can be a challenge!

Knowing who to follow, what to post & how to grow a following are are never easy.

And it’s no different with Pinterest.

How do you find people within your niche who are pinning super awesome content??

I've done the work for you!

I've scoured Pinterest looking for the 27 most valuable people to follow on Pinterest for digital marketing & online business advice. A few of my faves include +Peg Fitzpatrick +Jeff Sieh +Diana Adams +Megan Sheakoski +Holly Homer +Kelly Lieberman +Kim Garst  and +Constant Contact.

Check out their pins and so many more in my latest post for +PostPlanner

#pinterest   #pinterestmarketing   #socialmediamarketing  
15 comments on original post
Chud Tsankov's profile photo
Add a comment...
How to Keep Your Marketing Strategy Operating at Top Efficiency
The Anatomy of an Online Marketing Audit via +Digital Current

Read it now:

Pin it for later:

Legendary historian and documentarian James Burke famously said, “You can only know where you’re going if you know where you’ve been.”

He was referring to history, but this quote just as easily applies to marketing. Many marketers that are eager to improve blindly embark on a marketing plan without understanding their current state of affairs.

Creating a marketing plan without performing a proper digital marketing audit can cause you to invest in unnecessary initiatives and to overlook gaps in your current strategy.

Many marketers forgo performing an in-depth audit because it can be an intimidating and time-consuming process.

Being so closely involved with your marketing on a daily basis often makes it hard to have an objective idea of where you stand.

This article will attempt to outline a plan to help you objectively examine your online presence across multiple platforms and help you optimize your efforts using the latest tactics and best practices.

Read it now:

Pin it for later:

GIF Credit:

#inboundmarketing   #marketingaudits   #seoaudit   #socialmediaaudit   #contentmarketing  
Ralph Sutton's profile photoJorge Raymund Maravilla's profile photoFriendSquare's profile photoTony States's profile photo
That gif. Can't stop watching.
Add a comment...
How to Develop a Content Marketing Rhythm
A Guide For Creating Consistently Great Content

For those in the marketing industry, there’s very little doubt. Content marketing works.

While there’s no debating that content marketing works, it only works if it’s done right; and one of the keys to doing content marketing right is to do it consistently.

Woody Allen famously quipped that “80% of success is just showing up.” For content marketing this is certainly true.

Most content marketing efforts don’t fail for lack of quality or quantity – they fail for lack of consistency. 

However, keeping up the kind of sustained effort necessary to achieve content marketing success is very difficult. Luckily, there are some simple tactics and strategies that you can follow to help ease the pain of the content marketing grind.

Whether you’re a one person-team or you run a content division, these tips will help you build a sustained content marketing rhythm.

Read it now:
Aditi Tyagi's profile photoRalph Sutton's profile photo
Add a comment...
How to Create and Repurpose Content That Customers Really Want
Are you solving your problems with content or your customer's?

If you think you’re too small to benefit from content repurposing, know that even little businesses can have a big impact through content creation and reuse.

Great piece here from +Lee Odden of TopRank from his presentation at Social Media Marketing World. #SMMW15  

Read it now:

#contentmarketing   #contentstrategy   #repurposingcontent  
According to Content Marketing Institute and Marketing Profs, 50% of marketers say that producing content consistently is a top challenge. Our clients at TopRank Online Marketing verify this stati...
Lee Odden's profile photoD3, Inc.'s profile photoChud Tsankov's profile photo
Thanks for the kind words and for sharing Brian.
Add a comment...
The Marketer's Guide to Monetizing on Mobile: Existing Barriers & Steps to Close the Gap
Learn how to close the gap between mobile ad spend and consumption to start generating results.

Read it now:

Mobile now accounts for more than 60 percent of time spent on digital media, up from 53 percent in 2013, according to comScore.

Despite this substantial growth in mobile consumption, advertisers are both hesitant and in some cases unable to allocate their budget to spend on these channels.

Here's where we stand today with monetizing experiences on mobile devices and what steps to take to best close this gap to better serve readers and generate revenue on mobile platforms.

Engagement with content on mobile is at an all-time high across devices, but publishers are behind in monetizing this user behavior creating a wide gap between consumption and ad spend.

According to eMarketer, only 40 percent of US advertising decision-makers say they are taking money out of their print advertising budget to allocate to mobile platforms.

As a further example, for all of +Quaero's digital publishing customers, mobile advertising is still less on average than 20 percent of their total ad delivery distribution.

Read it now:

#mobilemarketing   #mobilemarketingtips   #monetizemobile  
Download this informative white paper to learn the existing barriers and steps to close the gap on Mobile Consumption & Ad Spend.
Quaero's profile photoRomi Catauta's profile photo
Add a comment...
The Marketer’s Approach to Balancing a Paid, Owned, and Earned Social Media Strategy
Focus your social efforts to generate results.

Unless you’ve been living under a rock for the past decade or so, you know that social media is an incredibly important (if not fundamentally essential) tool in your marketing arsenal.

However, the more you investigate, the more you begin to realize just how complicated social media marketing really is.

Before deciding to invest in social media there are many legitimate questions that need to be answered.

Where should I invest the bulk of my spend? What tangible results can I expect to see from these efforts? What does success even look like?

Luckily there exists a framework for looking at social media marketing that provides a way to easily divide and conquer different aspects of social media and allow you to better evaluate the entire enterprise as a singular whole.

Read more: via +SumAll 

#socialmedia   #socialmediamarketing   #socialstrategy  
Malhar Barai's profile photoChud Tsankov's profile photo
Add a comment...
Tackling Content Marketing on a Budget
The guide to using content marketing to scale your business, no matter the size.

Read it now:

Pin it for later:

Content marketing is not just a passing trend, it is here to stay. Even those convinced of its utility might object that it is not right for them because they see it as expensive.

While this perception is not un-founded (Coke and Redbull, two content marketing luminaries, have budgets in the millions), money is not a prerequisite for a quality content marketing strategy.

If you follow a well thought out plan and adhere to it diligently, you can succeed at content marketing on nearly any budget.

This article will help your business lay out a cost effective content marketing plan, explaining the reasoning and theory behind my recommendations.

Read it now:

Pin it for later:

#contentmarketing   #contentmarketingtips   #contentstrategy  
Marilyn Godshall's profile photoRomi Catauta's profile photo
Hi Brian, Let me know when you might be able to talk with me about marketing myself and my services better. Aunt Marilyn
Add a comment...

Brian Honigman

Shared publicly  - 
The Beginner’s Guide to Recycling and Repurposing Video Content
How to work smarter, not harder with your video marketing.

Read it now:

Pin it for later:

In my latest article for +Skyword, you'll learn how to best approach video marketing for your business without a massive budget or staff.

Sharing your company’s story and addressing your customers’ challenges with video is an effective way to drive greater results from your integrated marketing efforts.

However, creating quality, engaging video content can be time-consuming and expensive. Once you sink the initial investment into producing a video, it’s crucial you make the most of that dynamic piece of content.

I’ll show you how to repurpose a single piece of quality video content so it can be utilized across your other marketing channels and campaigns.

Employing this strategy will allow your video to act as an anchor for your content strategy and fuel your integrated marketing efforts in the process.

Read it now:

Pin it for later:
Irfan Ahmad's profile photoDeepanshu Gahlaut's profile photoMarilyn And Patrick Meyer's profile photoRomi Catauta's profile photo
Timely! Thanks for sharing!
Add a comment...
The Best Approach To Investing Time In New Social Networks
A Key Takeaway From Beyonce’s Social Media Strategy

Read it now:

Pin it for later:

As each new tech innovation saturates the market more quickly, that invites a new technology to come usurp the old. What this means is that in our increasingly innovative world not only do things catch on more quickly, they change more quickly as well.

Bringing our discussion back to marketing, this trend presents a unique dilemma. New, social platforms seem to surface at least once a month, and there are already so many to choose from.

The accelerating rate of technological change results in an increasingly narrow window to embrace a social platform before it gets too crowded. While at the same time posing a risk that the platform you choose might get beaten out by a competitor.

How do you decide which platforms (either established or up-and-coming) to branch out into with your social marketing efforts and how can you know when something just isn’t right for your brand, or simply not worth your time and bandwidth?

Learn from +Beyonce Knowles digital strategy on how to best approach investing in a new social channel. Thrilled to have the insights of +Ruben Sanchez included in this piece as well.

Read it now:

Pin it for later:

#socialmediamarketing   #socialmediatips   #socialmediastrategy  
Rahul Kumar's profile photoTheresa Gorski's profile photo
Add a comment...
In his circles
4,356 people
Have him in circles
4,751 people
Thao Pham's profile photo
Ometria's profile photo
Rakesh Sharma's profile photo
David Bishop's profile photo
Michele Price's profile photo
Rachel Allen's profile photo
Andrew Nystrom's profile photo
Nash Brenton's profile photo
Jonathan Morey's profile photo
Content Marketing, Social Media, Search Engine Optimization & Blogging
Digital Marketing, Digital Strategy, Social Media Management, Social Media Training, Social Media Strategy, Digital Partnerships, SEO Strategy, Facebook Marketing, Content Marketing, Search Engine Optimization, SEO Training, Public Speaking, Customer Support, Project Management, Copywriting, Freelance Writing, Professional Blogging, SEOmoz Pro Tools, MS Office, Adobe Photoshop CS5, Adobe Illustrator CS5, Adobe Dreamweaver CS5, WordPress, CMS, HTML, HootSuite, Radian6, Wildfire App, Offerpop & Google Analytics.
    Marketing Consultant, Freelance Writer & Speaker, 2013 - present
  • Marc Ecko Enterprises
    Digital Marketing Executive, 2012 - 2013
  • LunaMetrics
    Social Media Manager, 2010 - 2012
  • Sampsonia Way Magazine
    Marketing Consultant, 2010 - 2010
  • Branding Brand
    Writing Contractor, 2009 - 2010
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
New York City, NY
Pittsburgh, PA - Lansdale, PA
Contact Information
New York, NY
I'm the CEO of Honigman Media, a content marketing consultancy that provides strategy on content distribution and content creation. I blog for Wall Street Journal, Forbes and others.
Hello, I'm Brian Honigman. I'm a marketing consultant, a freelance writer and speaker, identifying the problems and opportunities plaguing brands and startups to better align their goals with social media, content marketing, content creation, guest blogging, search engine optimization, public relations and more. For the last year, I've been working on growing my business -- Honigman Media, LLC.

My current and past clients include: Sumall, Toyota, Forbes, the Next Web, Callaway, Poptip, Gypsy Warrior, Dell, Citibank, Jumplead, Positionly, Appcase, Ebyline, HubSpot, Single Grain, Kapost, Skyword, Contently, NewsCred CenturyLink, Pepperdine University, Adknowledge, TMG/McMurry and others.

Previously, I was the Digital Marketing Executive at Marc Ecko Enterprises. I oversaw Ecko's global social media strategy for the company's eight fashion brands, the SEO strategy and managed a team of marketers and designers. Prior to Ecko, I was the Social Media Manager at LunaMetrics, a digital agency in Pittsburgh and a Writing Contractor at Branding Brand, a mobile commerce agency.


If you'd like to contact me for hire as a marketing consultant, freelance writer, speaker, guest blogger or for other opportunities: 

Email is the best way to reach me: and my cell phone is 215-692-2170. 

Please no PR pitches, I won't answer them!


I've appeared in the press as a recognized source on marketing in the New York Times, Forbes, Inc, the Huffington Post, the Next Web, Social Media Examiner, Business 2 Community and elsewhere. I've done speaking engagements at UNICEF, Internet Week, Social Media World Forum, on a webinar for HubSpot, on HuffPost Live and Entrepreneur Magazine about the ever changing digital landscape.

To date, I've amassed 25,000+ followers, received 200,000+ shares of his articles across social media and my content receives 50,000+ clicks in Google's search results monthly.

Here are some suggested circles to add me to if you're interested:
  • Social media fanatics
  • Business professionals
  • Business marketers
  • SEO marketers
  • Google+ marketers
  • Guest bloggers
  • Freelance writers
  • Marketing consultants
  • Social media speakers
  • Social media nerds
  • Social media enthusiasts
  • Avid social media users
  • Overzealous networkers
  • Twitter marketers
  • Marketing bloggers
  • Tech geeks
Bragging rights
Interviewed in the New York Times at 24. I shook Barack Obama's hand in 2008.
  • University of Pittsburgh
    Journalism, Political Science, Sociology
Basic Information
Looking for
Friends, Networking
In a relationship
Other names
Brian Honigman's +1's are the things they like, agree with, or want to recommend.
37+ Tips on How to Build a Content Marketing Machine

A tried-and-tested list of articles, tools, resources, and strategies for building a content marketing plan from scratch.

The Reality of the Relationship Between Dreaming & Sleeping

Learn how sleep and dreams work together in this interview with a recognized sleep and dream specialist, Dr. Rubin Naiman, PhD.

Roundtable: Is Social Media Even Worth It?

A waste of time or a growth engine? Three small-business owners weigh in on social media's effectiveness.

Why You Need A Social Media Content Calendar For Your Business

5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.

Do You Have Sleep Apnea? How to Tell--and How to Deal.

If you suffer from heavy-duty snoring, the nose noise might be more than just a nuisance. You could have sleep apnea. Learn what the warning

Content Syndication Strategy: How To Get Wide Exposure

Discover the content syndication strategy Brian Honigman uses to leverage his existing content to major websites without writing one more wo

The Beauty Benefits of Sleep

The amount of sleep you get can make or break your appearance. Learn about the beauty benefits of sleep.

11 Coolest Wearable Tech Pieces of the Past Year | Techli

What's the coolest wearable technology to debut in 2014 and why do you think it's a game changer?