Its gotten more difficult to measure the effectiveness of your SEO campaigns overtime, here are the metrics to be attention to to find success:
Interested in learning what it takes to use YouTube to reach your audience? Here's how to build a successful channel on YouTube with series of videos suited to your audience: http://bit.ly/1dIFVq2
#contentmarketing #youtube #youtubemarketing
What do you think? Are you interested in learning about guest blogging?
#guestblogging #contentmarketing #blogging #bloggingforbusiness
Read the full article here: http://bit.ly/1cX8E9L
Pinterest currently has 70 million users worldwide * drives traffic to thousands of websites across the web on a daily basis. Here's how some of the top brands, publishers & non-profits drive traffic from Pinterest to their website through the use of stunning visuals, contents, constant optimization & more.
#pinterest #pinterestmarketing #pinteresttips #pinterestforbusiness
Email is a critical marketing platform for most businesses online, but without a quality list of subscribers your efforts may be worthless. Here's how to use social media to help improve your email quality: http://tnw.co/MvNztw
One of the most profitable marketing channels online is email. The value of email marketing lies entirely in your list of customer emails, especially since 93 percent of consumers check their email and see at least one permission-based email daily.
Email presents an opportunity to get your content seen by an audience that chose to subscribe to your messaging, which is one of the best circumstances to be in as a marketer.
However, the quality of your list is what drives the success of your email marketing efforts, which is why it’s so important to focus on how you’re generating leads and where they are coming from.
Social media isn’t a platform to generate sales, but a powerful medium for generating demand for your business.
Here are seven ways to use social media to improve the quality of your email list.
1. Offer relevant promotions
Hosting contests, sweepstakes, giveaways and other types of promotions is a common strategy for businesses looking to build their following on Facebook, Twitter, Pinterest and other social media channels.
To drive signups to your contest that produces quality emails for your list, create a promotion with a relevant prize and framework to your business and the audience you’re trying to reach.
Carnival Cruises held a Pinterest contest that drove 18,000 email opt-ins from quality users, since the contest had a few components in order for a user to sign-up.
Require a few steps to enter the contest, which will lower the amount of leads you’re receiving but also increase their quality if the prize is equal to a person’s efforts.
Also, when asking for a person’s email as a form of the entry process, be sure to include a box that allows them to choose to opt-in or not to your email list.
This may seem counterproductive to give them the option, but this guarantees a better quality emails will be added to your list from people that truly want to see your messaging.
To read about the other 6 ways to increase email list quality with social media, check out the story here: http://tnw.co/MvNztw via
#email #emailmarketing #socialmedia #socialmediamarketing
Once you've begun developing your mobile app, it's time to start pulling together an extensive marketing strategy: http://bit.ly/1e0So3K
Here's the first section of the article:
Your company came up with a genius idea for a mobile app and started to develop it. The finished product is going to provide real value for mobile users everywhere, but before finalizing the app; it’s critical to create a robust app marketing strategy to promote it effectively.
In 2013, Gartner predicted that 102 billion apps would be downloaded globally by the end of the year – highlighting how important it is to have a solid marketing strategy drafted to promote your app so it doesn’t get lost amongst the millions of the apps being launched everyday just like it. By developing a marketing strategy before your app launches, it’ll help your team better prepare for the app’s launch, ongoing promotion and competitive positioning from the very beginning.
Identify a Target Audience
When launching a mobile app it’s important to understand what audience the app is intended for. This audience will shape much of the way the app is built, packaged and marketed.
From the beginning, all of your marketing will be crafted around the demographics of this audience affecting if it’s a free or paid app, what category the app will fall under in the app store, what operating system it’s developed on and what type of advertising campaigns your team decides to execute. By understanding your target audience you’ll also be able to conduct competitive research on the other apps your demographic is already using to best inform your ongoing strategy.
From data collected from Rovio’s Angry Birds, males are 35 percent more likely to buy an Angry Birds game than females and 18-24 year old males are 76 percent more likely to buy an Angry Birds game as compared to females 25 and older.
If your app is also a game and you’re targeting a similar demographic, take this data into consideration when planning your marketing strategy for the future. Competitive insights can provide direction for how to best package your apps for mobile users, as well as a recommendation on what strategies haven’t worked in the past.
Read more here: http://bit.ly/1e0So3K
#mobileappmarketing #mobilemarketing #mobile #mobileapps
- BrianHonigman.comFreelance Writer, Marketing Consultant & Speaker, 2013 - present
- Marc Ecko EnterprisesDigital Marketing Executive, 2012 - 2013
- LunaMetricsSocial Media Manager, 2010 - 2012
- Sampsonia Way MagazineMarketing Consultant, 2010 - 2010
- Branding BrandWriting Contractor, 2009 - 2010
New York, NY
Previously Brian was the Digital Marketing Executive at Marc Ecko Enterprises. He oversaw Ecko's global social media strategy for the company's 8 fashion brands, SEO strategy & managed a team of marketers & designers. Prior to Ecko, Brian was the Social Media Manager at LunaMetrics, a digital agency in Pittsburgh & a Writing Contractor at Branding Brand, a mobile commerce agency.
Brian has appeared in the press as a recognized source on marketing in the New York Times, Forbes, Social Media Examiner, Business 2 Community & elsewhere. He's done speaking engagements at UNICEF, on a webinar for HubSpot, on HuffPost Live & Entrepreneur Magazine about the ever changing digital landscape.
Brian is also a frequent contributing columnist to Forbes, Entrepreneur, Huffington Post, HubSpot, Mashable, Social Times, All Twitter, All Facebook, Business Insider, Ad Council, KISSmetrics, Social Media Examiner, Social Media Today & other publications. To date, he's amassed 18,000 followers on social media & received 100,000+ shares of his articles across 30+ publications.
Contact him for hire as a freelance writer, digital marketing consultant, speaker, guest blogger or for other opportunities: email@example.com.
Specialties: Marketing Consulting, Freelance Writing, Digital Marketing, Digital Strategy, Social Media Management, Speaking, Social Media Training, Social Media Strategy, Digital Partnerships, SEO Strategy, Facebook Marketing, Content Marketing, Search Engine Optimization, SEO Training, Public Speaking, Customer Support, Project Management, Copywriting, Freelance Writing, Professional Blogging, SEOmoz Pro Tools, MS Office, Adobe Photoshop CS6, WordPress, CMS, HTML, HootSuite, Radian6, Wildfire App, Offerpop & Google Analytics.
- University of PittsburghJournalism, Political Science, Sociology
- Mashable (current)
- Forbes (current)
- Forbes (current)
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