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THE ULTIMATE GUIDE TO PROMOTING YOUR BLOG POSTS

Do you spend as much time promoting your posts as writing them? If not, you are missing one of the most vital parts of making your blog successful. For your blog to reach its full potential, you need to promote your blog posts like a pro across multiple platforms. This article will show you how to expertly promote your posts on no less than fourteen platforms.

Generate the Resources Required for Promoting Your Posts

1. Create Shareable Images for the Post

The first step in your cross-platform promotion is to create images suitable for sharing on all the social media platforms you use.

For your images to be truly effective they must be custom made to best dimensions for each platform. I use Canva. Canva is a free drag and drop graphics program that you can use to create images of the optimum size for any social media platform. You should aim for cohesion across your images by using a featured photograph to build brand recognition.

Create the following images using your featured photograph and the post title or quote:

Twitter: 3+.
Facebook: 1.
Google+: 1.
Pinterest: 1.
Instagram: 2.
Tumblr: 2.
Infographic: if appropriate.

2. Create a Stripped and Condensed Version of the Post

For some of these promotion tactics, you will need a stripped and condensed version of the original post. To strip your post, remove everything that isn't simple text (links, images etc.).

To condense your post, remove any references to images, videos etc. and then delete anything that is not essential to the main message. You want to reduce the length of the post without losing the point and keeping the post engaging for readers. Aim for a maximum of 1,000 words and preferably closer to 500.

Put the Resources Into Action and Promote Your Posts

Twitter

Schedule tweets for the next three days

Use Hootsuite to schedule 7 tweets promoting the post on the following schedule:

On publication, then 6 hours, 12 hours, 18 hours, 24 hours, 2 days, and 3 days after publication.

Use the different images you created earlier and mix them up with different headlines to maximize impact. Add two or three relevant hashtags to each tweet.

Facebook

Share to your page

When you paste your link into the Facebook field, Facebook will scrape your site and pull an image. Facebook does this really badly and often pulls the most random image from the post. Thankfully, you can delete the image Facebook suggests and upload your own. Phew!

Share to your personal profile

Any interested friends, family, or colleagues can now see your post if they don't follow your page. If you really want to leverage your personal Facebook profile to promote your blog, you should work hard on building your number of friends.

Publish a note on your page

Notes are a great way to add longer content to your Facebook feed. Simply paste in the stripped and condensed version of your post and add a note at the bottom directing readers to your blog for more information. Add a header image (1,200 x 445 pixels). Publish the note two or three days after you published the original post.

Share to your groups

If you are a member of any relevant Facebook groups, you should share your post with them.

Google+

Share to your Google+ Brand Account and Circles

You could just share a link or an image but this is another case where I like to share the stripped and condensed version of the post together with an image. Copy and paste the condensed version into the 'what's new with you' window. Add a note directing readers back to your original post, and add three or four hashtags. Finally, upload the image you created earlier and choose who you want to send the post to.

Share to your Google+ communities

When posting to Google+ communities you must add value to the reader. I recommend posting the stripped and condensed version of the post with an image and add a note directing readers to your original post. Share with one community at a time and customize the intro for each.

Pinterest

Pin to a relevant board

Next, pin the Pinterest image you created earlier to one of the boards on your Pinterest account. Add a link to the original post, write a short, keyword-rich description, and add three or four relevant hashtags.

Repin to another relevant board

A day or two after pinning your post, repin it. Pins which receive activity such as comments, likes, and repins are more likely to be returned in category searches, so why not give your pin a little boost. This technique also increases your visibility to people who are following you.

Pin your infographic

Instagram

Instagram is a platform I don't use that often to promote my posts, mainly because of the hassle of uploading photos to my Instagram account. If you blog in a more appropriate niche (fashion and beauty for example), you might get more mileage out of Instagram.

Reddit

Post to a relevant subreddit

To get on the right side of the Reddit community, your post should add value in itslef without readers having to click away to your blog. This is where the stripped and condensed version of your post comes into its own. Find a relevant subreddit, give your post a good title, copy and paste your stripped and condensed post and add a note at the bottom directing readers to your blog post.

StumbleUpon

StumbleUpon is a fantastic tool for promoting your posts, but you should not like your own content. Instead, you need to find people who will like your content on your behalf. Facebook groups such as Show Your Blog Love offer a StumbleUpon sharing group. You could try sending a 'Please Stumble this' tweet or asking your StumbleUpon followers to like it for you.

Tumblr

Post to Tumblr account

I like to use a text post, upload an image I created in Canva, add the link, a headline, and a tantalizing description. Add some hashtags to your post in the tags area. The first five hashtags are searchable from the Tumblr dashboard so make sure you add at least five to your posts.

Schedule a second post to Tumblr

Tumblr allows you to schedule posts right from the dashboard so go ahead and schedule a second post with a fresh image and headline to go out a day or two after the first.

LinkedIn

Post to LinkedIn account

You have a few options when posting to LinkedIn: text update, upload an image, or write an article.

I've found a short, enticing paragraph coupled with a nice image and a link back to the original post to perform just as well as a full article, but occasionally I'll post the stripped and condensed version of my post plus a link for variety.

Post to LinkedIn groups

LinkedIn groups can help put your content in front of interested readers. They can guarantee an audience who is looking for the kind of information you can provide. Like a post to your personal LinkedIn account, an enticing description coupled with an image and link can perform just as well as a full article.

Boost your social media updates on CoPromote

CoPromote is a free share-for-share social sharing platform that can rocket your social media updates. At any one time you can boost one post each from Twitter, Facebook, Tumblr, YouTube, Vine, and Instagram. Other CoPromote users share your posts to their followers and you do the same in return.

Create an account with Bloglovin' and add your blog

This is a one-time only action; once you've added your blog to Bloglovin', the platform will pick up your new posts through your RSS feed. That's not to say you should forget about Bloglovin' after signing up. Of course you still need to interact with other users, build relationships, build trust, and build followers.

Share to Medium

There are two activities you should do on medium: 1) Share your original posts in full. 2) Write original posts specifically for medium.

Sharing your original posts in full (syndicating) is easy with Medium's 'Import a Story' function. Give your imported post five hashtags. To do well on Medium you should also occasionally publish pieces written specifically for Medium and not published anywhere else.

Check for relevant questions on Q&A sites

Search for recent questions that are relevant to your niche on Q&A sites such as Quora and Yahoo Answers. If you find a relevant question, paste in the stripped and condensed version of your post, add a customized introduction and a link back to your original post.

Use your network

If you've been blogging for a while, you probably have a network of people you could call on to help promote your posts. Friends and family who are active on social media are a good place to start. Also try bloggers you've connected with, keen social media followers, your email subscribers, and any products, services, companies, or other bloggers you've mentioned in your post.

Repurpose and reshare

To be a successful blogger, you have to learn to be efficient. Can your original post be made into a video, podcast, ebook, slideshow, or course? You can reshare the new resource on the platforms described above as well as new platforms that open up with new media such as SlideShare, SoundCloud, and YouTube.

I hope this has given you some ideas and inspiration on promoting your blog posts. For a detailed 4,800 word description of these techniques including screenshots, please see:

http://www.blogcogs.com/ultimate-guide-promoting-your-blog-posts/
Photo

Post has attachment
THE ULTIMATE GUIDE TO PROMOTING YOUR BLOG POSTS

Do you spend as much time promoting your posts as writing them? If not, you are missing one of the most vital parts of making your blog successful. For your blog to reach its full potential, you need to promote your blog posts like a pro across multiple platforms. This article will show you how to expertly promote your posts on no less than fourteen platforms.

Generate the Resources Required for Promoting Your Posts

1. Create Shareable Images for the Post

The first step in your cross-platform promotion is to create images suitable for sharing on all the social media platforms you use.

For your images to be truly effective they must be custom made to best dimensions for each platform. I use Canva. Canva is a free drag and drop graphics program that you can use to create images of the optimum size for any social media platform. You should aim for cohesion across your images by using a featured photograph to build brand recognition.

Create the following images using your featured photograph and the post title or quote:

Twitter: 3+.
Facebook: 1.
Google+: 1.
Pinterest: 1.
Instagram: 2.
Tumblr: 2.
Infographic: if appropriate.

2. Create a Stripped and Condensed Version of the Post

For some of these promotion tactics, you will need a stripped and condensed version of the original post. To strip your post, remove everything that isn't simple text (links, images etc.).

To condense your post, remove any references to images, videos etc. and then delete anything that is not essential to the main message. You want to reduce the length of the post without losing the point and keeping the post engaging for readers. Aim for a maximum of 1,000 words and preferably closer to 500.

Put the Resources Into Action and Promote Your Posts

Twitter

Schedule tweets for the next three days

Use Hootsuite to schedule 7 tweets promoting the post on the following schedule:

On publication, then 6 hours, 12 hours, 18 hours, 24 hours, 2 days, and 3 days after publication.

Use the different images you created earlier and mix them up with different headlines to maximize impact. Add two or three relevant hashtags to each tweet.

Facebook

Share to your page

When you paste your link into the Facebook field, Facebook will scrape your site and pull an image. Facebook does this really badly and often pulls the most random image from the post. Thankfully, you can delete the image Facebook suggests and upload your own. Phew!

Share to your personal profile

Any interested friends, family, or colleagues can now see your post if they don't follow your page. If you really want to leverage your personal Facebook profile to promote your blog, you should work hard on building your number of friends.

Publish a note on your page

Notes are a great way to add longer content to your Facebook feed. Simply paste in the stripped and condensed version of your post and add a note at the bottom directing readers to your blog for more information. Add a header image (1,200 x 445 pixels). Publish the note two or three days after you published the original post.

Share to your groups

If you are a member of any relevant Facebook groups, you should share your post with them.

Google+

Share to your Google+ Brand Account and Circles

You could just share a link or an image but this is another case where I like to share the stripped and condensed version of the post together with an image. Copy and paste the condensed version into the 'what's new with you' window. Add a note directing readers back to your original post, and add three or four hashtags. Finally, upload the image you created earlier and choose who you want to send the post to.

Share to your Google+ communities

When posting to Google+ communities you must add value to the reader. I recommend posting the stripped and condensed version of the post with an image and add a note directing readers to your original post. Share with one community at a time and customize the intro for each.

Pinterest

Pin to a relevant board

Next, pin the Pinterest image you created earlier to one of the boards on your Pinterest account. Add a link to the original post, write a short, keyword-rich description, and add three or four relevant hashtags.

Repin to another relevant board

A day or two after pinning your post, repin it. Pins which receive activity such as comments, likes, and repins are more likely to be returned in category searches, so why not give your pin a little boost. This technique also increases your visibility to people who are following you.

Pin your infographic

Instagram

Instagram is a platform I don't use that often to promote my posts, mainly because of the hassle of uploading photos to my Instagram account. If you blog in a more appropriate niche (fashion and beauty for example), you might get more mileage out of Instagram.

Reddit

Post to a relevant subreddit

To get on the right side of the Reddit community, your post should add value in itslef without readers having to click away to your blog. This is where the stripped and condensed version of your post comes into its own. Find a relevant subreddit, give your post a good title, copy and paste your stripped and condensed post and add a note at the bottom directing readers to your blog post.

StumbleUpon

StumbleUpon is a fantastic tool for promoting your posts, but you should not like your own content. Instead, you need to find people who will like your content on your behalf. Facebook groups such as Show Your Blog Love offer a StumbleUpon sharing group. You could try sending a 'Please Stumble this' tweet or asking your StumbleUpon followers to like it for you.

Tumblr

Post to Tumblr account

I like to use a text post, upload an image I created in Canva, add the link, a headline, and a tantalizing description. Add some hashtags to your post in the tags area. The first five hashtags are searchable from the Tumblr dashboard so make sure you add at least five to your posts.

Schedule a second post to Tumblr

Tumblr allows you to schedule posts right from the dashboard so go ahead and schedule a second post with a fresh image and headline to go out a day or two after the first.

LinkedIn

Post to LinkedIn account

You have a few options when posting to LinkedIn: text update, upload an image, or write an article.

I've found a short, enticing paragraph coupled with a nice image and a link back to the original post to perform just as well as a full article, but occasionally I'll post the stripped and condensed version of my post plus a link for variety.

Post to LinkedIn groups

LinkedIn groups can help put your content in front of interested readers. They can guarantee an audience who is looking for the kind of information you can provide. Like a post to your personal LinkedIn account, an enticing description coupled with an image and link can perform just as well as a full article.

Boost your social media updates on CoPromote

CoPromote is a free share-for-share social sharing platform that can rocket your social media updates. At any one time you can boost one post each from Twitter, Facebook, Tumblr, YouTube, Vine, and Instagram. Other CoPromote users share your posts to their followers and you do the same in return.

Create an account with Bloglovin' and add your blog

This is a one-time only action; once you've added your blog to Bloglovin', the platform will pick up your new posts through your RSS feed. That's not to say you should forget about Bloglovin' after signing up. Of course you still need to interact with other users, build relationships, build trust, and build followers.

Share to Medium

There are two activities you should do on medium: 1) Share your original posts in full. 2) Write original posts specifically for medium.

Sharing your original posts in full (syndicating) is easy with Medium's 'Import a Story' function. Give your imported post five hashtags. To do well on Medium you should also occasionally publish pieces written specifically for Medium and not published anywhere else.

Check for relevant questions on Q&A sites

Search for recent questions that are relevant to your niche on Q&A sites such as Quora and Yahoo Answers. If you find a relevant question, paste in the stripped and condensed version of your post, add a customized introduction and a link back to your original post.

Use your network

If you've been blogging for a while, you probably have a network of people you could call on to help promote your posts. Friends and family who are active on social media are a good place to start. Also try bloggers you've connected with, keen social media followers, your email subscribers, and any products, services, companies, or other bloggers you've mentioned in your post.

Repurpose and reshare

To be a successful blogger, you have to learn to be efficient. Can your original post be made into a video, podcast, ebook, slideshow, or course? You can reshare the new resource on the platforms described above as well as new platforms that open up with new media such as SlideShare, SoundCloud, and YouTube.

I hope this has given you some ideas and inspiration on promoting your blog posts. For a detailed 4,800 word description of these techniques including screenshots, please see:

http://www.blogcogs.com/ultimate-guide-promoting-your-blog-posts/
Photo

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