Let's do a little test this Sunday to see how long you have been using a computer. Remember the screen saver below?
Yep, this is the famous Flying Toaster screensaver from 1991, part of the After Dark series. In the early 1990s, this was a truly viral phenomenon.
But, it's kind of funny how we no longer use these. We don't need to anymore.
In 1990s, there was no sleep mode. You could either turn on your computer (which would take minutes to do), or turn it completely off (which also took minutes). And your screen would get damaged if the same image was on the screen for too long.
Well, no more. Today, our screens don't get damaged by prolonged exposure, and we can get in and out of sleep mode in a fraction of a second. Thus, we don't need a screensaver anymore. They no longer serve a purpose or solve a problem.They were workarounds to a problem that shouldn't have existed in the first place.
It reminds me of the things we see in the world of media today. Many of the things publishers used to do (and are still doing) is a workaround to another problem that we shouldn't have. For instance, the concept of creating a package of news is a workaround around for the limitations of distribution. But in today's world, we have no such limitation.
So, if your business is still defined around the concept of merely being the bringers of news, you are like this screensaver. You were great and useful to have in 1991, but are you still solving the right problem in 2015?
Lees alles op https://e52.nl/ooit-met-de-suyzer-van-airport-naar-centrum…/ André Oosterhuis heeft "een droom die geen utopie is". We suyzen!
Gaat het er ergens in de nabije toekomst komen? Nee, ik denk het niet. Ongetwijfeld zal dr misschien een proefbaan komen. Het plan is mooi genoeg om serieus te experimenteren met zo'n concept.
Veel van de 'voordelen' zie ik ook terug in een 'Uber2.0' (de driverless car). Waar de 'auto in eigendom' dus uit beeld raakt.
Ook dat is een blik naar de 'verre' toekomst. (jaartje of 10 minstens)
Yates is "Researching Urban Places using Qualitative methods. Interested in Ecosystem approach in organisations, smart cities."
- Dichtbijhoofdredacteur, 2010 - present
- Telegraaf Media Nederlandjournalist, conceptontwikkelaar, 2010
- Sp!ts (Basismedia)
- MGL (Dagblad De Limburger)
Entrepreneur in journalism: building media companies, project management, consulting. Zeelberg Media
Former editor-in-chief Sp!ts, 3rd largest national newspaper in the Netherlands (2006-2010)
Former editor-in-chief of Dagblad De Limburger, one of the largest regional dailies (2003-2006).
Two times member (and chairman) of "visitation commissions" for the Quality Control of Schools of Communication in the Netherlands
Former member of the Dutch Press Complaints Commission.
Former boardmember of KIM, forum for reflection on (the ethics of) journalism.
Member of the committee for contact with professionals at the Tilburg based Fontys School of Journalism (FHJ).
Member of the temporary commission "Innovation and Future of the Press" for the minister of Education, Science and Media (2009).
MA (doctorandus) in Eastern European History.
Books: "Na de Deadline" (2013), "Wielrennen" (2011) and "Alles voor het Nieuws" (1994)
Living in Valkenswaard, the Netherlands. Married, two grown ups. Loves cycling.
Blogging for dodebomen.nl
Find me on twitter: @brewbart
- Universiteit Utrecht