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Barbara Franzoia
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Barbara Franzoia

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California farmers produce more than a third of the nation’s vegetables and two-thirds of its fruits and nuts. To do that, they use nearly 80 percent of all the water consumed in the state. It is the most stubborn part of the crisis: To fundamentally alter how much water the state uses, all Americans may have to give something up.
The average American consumes more than 300 gallons of California water each week by eating food that was produced there.
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Barbara Franzoia

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We need a framework for collaborative conservation, which means we have to treat conservation as more than a sacrifice. We must treat conservation and ecological sustainability as valuable in its own right.
As we confront the fact that we’ve long since surpassed greenhouse gas concentrations that will irrevocably change the climate, we have to ask: What can “sustainability” achieve for future generations at this point? How will business lead on critical environmental issues in the coming decades? McGee Young, CEO of MeterHero, addresses these questions and more.
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Exclusive timelapse: See climate change, deforestation and urban sprawl unfold as Earth evolves over 30 years.
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Barbara Franzoia

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They, like the Pope, are now explicitly and effectively forcing people and institutions into a moral choice on climate. In doing so, they help to build the movement and signal that policy restrictions on carbon are inevitable. That could change important people's behavior, which is much more than symbolic.
Technocrats have failed to fix climate change. Now activists are trying moral appeals.
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Barbara Franzoia

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Thanks to Oakland-based startup, MeterHero, you can actually earn cash rebates whenever you save water and energy. The premise is simple: MeterHero syncs with your utility bills to calculate savings. Track readings on your phone, integrate your utility account, and connect a smart sensor to learn the best ways to save. As you conserve, you accumulate cash rebates sponsored by the company’s corporate partners.
With Earth Day right around the corner, conservation should be at the top of everyone’s minds, but if doing good for Mother Nature isn’t incentive enough, imagine getting rewarded for your everyday ecofriendly deeds.
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Barbara Franzoia

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We are always happy to share with others how we use Fruition Sciences and why it has changed our thoughts and practices.
A conservation with winemakers Cameron Vawter, from Dana Estates, and Austin Peterson, from Ovid. With an office in Napa Valley, Fruition Sciences was
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Barbara Franzoia

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All of this means that sustaining water supplies in parts of the Southwest will be a challenge this year – and in the future.
What explains the unusually dry and warm weather that behind California's prolonged drought? And how is climate change contributing?
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For anyone who cares about the environment, the ongoing efforts to improve effectiveness, accountability and transparency — however imperfect — can’t come too soon. Without them, it’s all but impossible to know whether all the money flowing into green groups is having the impact it should.
Greenpeace rates tech companies on their data centers. Oxfam America ranks food brands on the sustainability of their supply chains. The League of Conservation Voters scores elected officials on their voting records. But who rates, ranks and scores Greenpeace, Oxfam America and the League of Conservation Voters​?​ ​Or The Nature Conservancy, Conservation International or WWF? ​For now, no one.
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BOTH financiers and economists still get the blame for the 2007-2009 financial crisis: the first group for causing it and the second for not predicting it. As it...
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The story of the Russian River is, in many ways, the story of all rivers - rivers are among Earth's most enduring features. Even when threatened or in decline they, and the habitat they nourish, can appear deceptively beautiful. The Russian River and its watershed have always provided.
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Diana Marcum, who covers the Central Valley, spent time in six communities struggling under conditions that have left 80% of the state experiencing extreme to exceptional drought. (Marcum won the Pulitzer Prize for feature writing for this series)
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With California's drought worsening, there has been a growing focus on the ; amount of water needed to produce certain foods.
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California's Underground Water War
www.theatlantic.com

California has been the only western state without groundwater regulation—but now that looks set to change.

This Anti-Spa Is Built Inside Shipping Containers
www.fastcoexist.com

You won't find cucumber eye pads at SOAK a new concept that strips down the spa experience to its most basic makes it affordable and won't h

WaterSmart Scores $4.5M to Expand Water-Saving Software Nationally : Gre...
www.greentechmedia.com

The Opower of water seeks to take conservation gains to a wider audience.

Dopper; Dutch and durable
changeyourperspective.com

Did you know that there are 100 billion pounds of plastic materials floating in the five major oceans? This exceeds the amount of available

WaterSmart - Learn about WaterSmart in our new Video Introduction
watersmartsoftware.com

get WaterSmart · Our Solution| Company| Press| Careers| Contact Us| Twitter · Facebook. © 2013 WaterSmart Software, Inc., All Rights Reserve

Forget GDP: The Social Progress Index Measures National Well-Being
www.fastcoexist.com

For many years, the powers that be thought that economic indicators were the ultimate measure of a country’s wellbeing. That’s starting to c

Refillable bottle comes with app to find water fountains - Plastics News
www.plasticsnews.com

CHICAGO — A newly designed bottle is only part of Merijn Everaarts business plan to get consumers to ditch disposable water bottles. The res

Now, With No Further Ado, We Present... The Digital Public Library of Am...
www.theatlantic.com

Three questions with the Digital Public Library of America's executive director

Exploratorium: Press Information: | Pier 15 Sustainability Fact Sheet:...
press.exploratorium.edu

The core idea driving the design of Piers 15-17 is reuse and sustainability. Integral to the design of the Exploratorium is a commitment to

The Rise of the New Groupthink
www.nytimes.com

Collaboration is in. But it may not be conducive to creativity.

San Francisco firm designs solar energy system for Haitian hospital - Sa...
www.bizjournals.com

Mazzetti Nash Lipsey Burch, a San Francisco-based engineering and design firm, managed...

Women Have Better Decision-Making Abilities Than Men, Make Better Corpor...
www.fastcoexist.com

It’s never a good idea to make generalizations about the differences between men and women. But when there’s real data to back these general

Reusable Bottles Introduced to American Market by Advocates for the Redu...
www.nbcnews.com

Born out of a 2010 crowdsourcing design competition in Europe, Dopper reusable water bottles have quickly gained momentum in Holland and are

How Pop-Up Architecture is Changing Our Relationship to the Built Enviro...
artinfo.com

How Pop-Up Architecture is Changing Our Relationship to the Built Environment, From Brooklyn's DeKalb Market to Oakland's Popuphood

Conscious Capitalism ready for spotlight
www.sfgate.com

Many of us closed our eyes for a minute or so, and when asked by the group's leader to describe our experience, responses included "magic,"

Visualizing The Future Urban World
www.fastcoexist.com

Think of the world’s biggest, most important cities and you probably picture London, New York, Beijing, Singapore--the bustling cities of to

The sharing economy isn't motivated by the environment
gigaom.com

While web sharing sites -- like Airbnb and Zipcar -- have an environmental angle, potential users of these services aren't all that motivate

THE POWER OF GAMING with Dr. Jane McGonigal | City Arts & Lectures
cityarts.net

Jane McGonigal directs game R&D at the Institute for the Future, the nonprofit forecasting firm where she developed Superstruct, a massi

Why User-Generated Content Is More Important Than You Think
blog.hubspot.com

Certain types of consumers have been gaining attention from marketers because of the strong tole they play in the purchasing decision. Wheth

UN Plaza Hit With Plastic Wave
sfappeal.com

To recognize World Water Day, a giant wave made out of plastic bottles was erected at San Francisco’s UN Plaza this morning. World Water Day