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Barbara Franzoia
73 followers -
Business Brand Marketing
Business Brand Marketing

73 followers
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Global warming is precisely the kind of threat humans are awful at dealing with: a problem with enormous consequences over the long term, but little that is sharply visible on a personal level in the short term. Humans are hard-wired for quick fight-or-flight reactions in the face of an imminent threat, but not highly motivated to act against slow-moving and somewhat abstract problems, even if the challenges that they pose are ultimately dire.


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By prioritizing the needs of coastal communities, we stand a chance of mobilizing the hundreds of millions of people who work in and around fishing worldwide to support conservation, rather than see it as a threat.

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The days of privileging creativity over science in design thinking are over. The rise of behavioral science and impact evaluation has created a new way for engineering programs and human interactions—a methodology called behavioral design.

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Uber’s privatised transportation system may do more harm than good if cities allow public transport to deteriorate.

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From high in the air, the photographer captures sweeping images of industrial projects and their effects on the environment.

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