Here's why it is stunningly silly to argue if Google Analytics is the right tool for Enterprises, or that Omniture is or WebTrends:

Only 22% of companies have a strategy that ties data collection and analysis to business objectives. Down from 25% last year.

The problem is not the tool. The problem is you and me and our management.

[Source: Econsultancy Online Measurement & Strategy report http://goo.gl/OGscu ]
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