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Avinash Kaushik
Works at Google Inc.
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Avinash Kaushik

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True Facts Infography

+Nina Matzat shared a wonderful collection of "true facts," four of them are below.

Each is funny, painful, real, and extremely well put together. The entire collection is well worth seeing: http://goo.gl/wwNTdy
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Carlos Ortiz's profile photoIain Calvert's profile photoJay Oatway's profile photoRicardo Blanco's profile photo
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So true...
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I love taking macro photos, and it is pretty amazing how much better phone cameras are now.

A small selection of photos, untouched, from a few minutes ago.

Hope you are having a great day. #summerwinds
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Emilio Espinoza Jr's profile photoLUIS JESUS LARA FLORES's profile photoYinYang youis Roland J. Ruttledge's profile photo
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What an awesome photo shoot. 
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Got questions?
Do you have a burning question about digital marketing or web analytics? Something troubling you? Big or small? Stuck on a challenge at work? Boss refusing to promote you? 

Please share your question with me below and I'll answer them in my next blog post. Think of it as guidance, free consulting and a reality check rolled into one. : )
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Hi Avinash,

Thanks for everything you're doing for the community. As a B2B marketer looking to get more heavily involved in web analytics, I'm looking for a place to start - specifically your books. As a beginner, should I plan to start with the slightly older An Hour a Day, or is that information already in or updated within your second book Web Analytics 2.0? 
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Avinash Kaushik

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YouTube today!

In case you have not had the chance to visit the YouTube HQ in San Bruno yet, it is pretty sweet.

And has an amazing fun energy to it that I think is unique at Google. 
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Charu Joshi's profile photoshyamsunder sharma's profile photoRahul Gupta's profile photoFikaland | Agencia de Marketing Digital AdWords's profile photo
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That's a pretty sharp office over there at +YouTube
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Avinash Kaushik

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If you can't beat 'em....

#salestips  
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Jordan Snyder's profile photoArpita Maity's profile photoRicardo Zamora's profile photoNathan Byloff's profile photo
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I am that douche... ;)
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Avinash Kaushik

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Relationship between happiness and age.
IMPORTANT: Do not compare one graph with the other, trend is relative to the country.  
Fascinating data. Relatively speaking (comparing the edges) I'm surprised US teens are not happier. Sadly the really good stuff is past the average life expectancy!  

My hypothesis is that if you live beyond 75, you are likely in better health, more financially well off and more likely to have that happiness upswing.

China and Lat Am (which is not a country if you are curious) are interesting. I wonder if that is because of the nuclear family structures were parents and grand parents all stay together and kids have deep responsibilities for parents, unlike in the western world. In India that is true as well, family responsibility carried by the kids.

Of course the most depressing graph (again, don't compare countries) is Russia. It starts very optimistic and then everything simply goes downhill.

The usual caveats about survey data, perhaps sampling bias etc apply.  Even with all that, fascinating data and food for thought. Interesting to reflect on your own life and consider how you would draw the curve/straight line.

PS: What is your theory about what is going on in the UK? I've not lived there. 

Data source, methodology etc: http://goo.gl/rPC8ty
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So in Latin America, we are forever happy, regardless of age?  (I'm British, but live in Latin America where I've been for the last 15 years).  Must be an April fools joke.....
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Avinash Kaushik

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Within the next 20 years, you will not recognize America. And yet, will your company, your political party, your church, your police force, do anything to change now to prepare for it?
I think the answer is likely a no.  Regardless, change is coming. Insightful graphs below, from the magnificent folks at Pew, http://goo.gl/XVz1E0.

Food for thought / observations....

Most of the time people won't change because the change won't impact them. For example, the Republican party has a good mix of opinions and people, yet a couple factions seem to have hijacked it. These seven data points should freak them out. From support for same-sex marriage or marijuana or solving for a certain skin color or preferred religion type many current trends will lead to sad GOP outcomes. (And that will be quite sad given the GOP's valuable contribution to US history.)

And this will happen before most current GOP political representatives pass away. If they don't change, they will see the impact in their lifetime. So. Change.

These graphs have a huge implication on who we believe our customers are. Be it Intel, Hormel, McDonalds, Ford or 3M. It influences products we create, services we offer, advertising we create.  

Who is your company's "typical" audience? Does it reflect current reality? (I doubt this.) Is it ready for the reality that we will see in 10 years? 

What are you and I teaching our kids about same-sex marriage and what a "typical" family is (or an acceptable family)? 

You and I will be dead by then, but are we preparing our kids for a future they will live in?

There are so many more insights in the Pew study, The Next America, http://goo.gl/XVz1E0 .

Perhaps one of my favorites is the distribution, by race, of people who consider President Obama to be a black president or a mixed race president. Insightful.

PS: At schools they have attended our kids are learning how to read, write and speak English, Spanish and Mandarin. We are a lot more to do to prepare them for the future, but at least they will be ready in terms of communication.
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Ravikiran R's profile photoabdelkarim benrahal's profile photoOlivier Blanchard's profile photoSimon Breidbach's profile photo
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+Bob Kinnison why would you be 'troubled' that someone shares their views.  Have respect and allow them to speak their mind without your bothering them about being 'troubled' by their thoughts.  

I imagine if their views aligned with yours, you wouldn't quite be so 'troubled' though...
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This....

And this might be a sign of how afflicted I am, but I'm happiest when I'm doing something productive.  Not just doing anything, doing my blue: http://goo.gl/gYIYJs I'm definitely happier doing my blue, because it is what I find calming. 

#life  
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Have a great rest of the weekend!
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If you have 30 mins, here is an interview you might enjoy.  

Some of the topics we discuss key digital marketing strategies, how leadership should deal with responsibilities, and of course optimal analytics strategies to truly rock digital.

I hope you find it to be of value, I welcome your feedback.
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+Avinash Kaushik  has a sexy brain.
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Avinash Kaushik

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If you do this in an email, I hate YOU!

From the wonderful mind of +Matthew Inman a collection of nine awesome email tips, the one about email signatures is below (it is delicious, be sure to read the fine-fine print).

I'm confident you'll be shaking your head as vigorously as I did. And laugh. And cry.  Here: http://goo.gl/r9L8pG  
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Katrina Gallagher's profile photoTin M.'s profile photoRicardo Blanco's profile photoRicardo Zamora's profile photo
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And in most email apps, images in signature are considered as attached files so it messes up your results when you search using filters. So useless and noisy!
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Story
Tagline
Author, Digital Marketing Evangelist
Introduction
Avinash is the co-Founder of Market Motive and the Digital Marketing Evangelist for Google.

Through his Digital Analytics blog, Occam's Razor, and his best selling books, Web Analytics 2.0 and Web Analytics: An Hour A Day, Avinash has become recognized as an authoritative voice on how marketers and executives teams can leverage innovative marketing approaches and data to fundamentally reinvent their digital existence.

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Ad-Tech, Monaco Media Forum, Search Engine Strategies, JMP Innovators' Summit, The Art of Marketing and Web 2.0.

Acting on his passion for teaching Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California - Los Angeles and University of Utah.

Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, the 2010 Most Influential Industry Contributor award from the Web Analytics Association, and the 2011 Rising Star award from the Direct Marketing Educational Foundation.

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Author, Digital Marketing Evangelist.
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  • Google Inc.
    Digital Marketing Evangelist, 2007 - present
  • Market Motive Inc
    Co-Founder, 2006 - present