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Avinash Kaushik
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Avinash Kaushik

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It is always challenging, but such fun, to take on an entire ecosystem's way of thinking and saying: "I think I have a better way to think about this."  But, someone's got to do it!

My new post shares three deeper insights related to my wonderfully profitable See-Think-Do-Care business framework.

You can read it here:

The three exciting, and really pretty sexy insights, are: 1. The idea of audience relationship platforms that accommodate for and react to intent. 2. The massively critical idea of Content AND Marketing AND Measurement. 3. This is a bonus, you are going to love it, check it out in the post.

With See-Think-Do-Care my audacious hope is to do nothing short of upend how marketing possibilities are thought about today (especially with See and Care). I would love to have you in my posse. Here's the post:

#rethinkmarketing #newideas #winlove
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+Avinash Kaushik  I just read couple of definitions shared by you on Google analytics academy and from there i connected with you here, find the post useful and i like your simplicity and hands on approach. thanks
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The media constantly portrays rivalries, feuds and other such negativity. The reality is usually quite different. 

See below, as an example. The Google Chrome team drove over to the Microsoft Edge team to deliver a cake to congratulate them on the launch of their browser. How lovely is that!

I know from past reading that the Microsoft team used to deliver the Mozilla team a cake as well on their launches (less frequently after Mozilla started launching all the time! :)). 

Yes, we do want to all make our products better than the next person. But, we are all humans, and we all love each other and it is great to celebrate each other's success.

Go Microsoft! Go Edge!!
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I enjoy hearing about activities such as these. Because...civility. 
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This is specifically for all my Analyst peers.

I have to admit it took me a second, and then I burst out laughing! It is pretty funny. And, a real issue.

Hope you love it.
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Avinash Kaushik

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Sad, but true.
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Avinash Kaushik

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I grew up on Unix. First in Saudi Arabia, where I used the very early version of the email (web was still a ways away). Then after MBA school when I worked at SGI (strictly speaking Irix). I miss those simple days at times.

On that note... One of my favorite Dilbert strips.... 

#nostalgia  #unix   #simplicity #haha
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That's a good one. 
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Has Uber Forced Taxi Drivers to Step Up Their Game? YES!

Sure the taxi industry is kicking and screaming and plotting and pouting - some of it legitimate. But, there is no doubt that the industry and drivers are being forced to react and at least some of it is quite positive. 

For example, data from a billion cab rides in NY and Chicago show a steady decline in complaints after Uber came to town.  Detailed analysis:

The article points out one important variable that is a bit of an unknown in this data. It is possible that people who are more likely to complain (or are most unhappy), would switch to Uber first. Perhaps that explains this downward trend.

My hope is that that is not what explains this, and that cab drivers are actually being less rude, driving cleaner cars, not talking on the phone or refusing pickups or overcharging or driving recklessly.  If you want to see that data, also please see the same article:

PS: I believe that we have barely scratched the surface of the disruption that will be caused in the taxi industry, or other such deeply regulated/entrenched/protected industries. There is going to be a lot more pain in a lot more industries. Sub-optimal in the short-term for the participants - say if I'm in one of them -, but really fabulous for humans over the long-term.
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I've tried more ways than you can imagine to end my keynotes. It is always good to try, fail, learn, optimize.

I've always hated the first one (when I've been in the audience, hence I've never done it). I'll say something like... "and now it's your turn to critique what I've said, challenge me, or give me a great example!"

Another one, not below, that is quite depressing is to ask people to raise their hands. As in... "raise your hands if you've had a kale burger in the last 24 hours". No one likes raising hands! Stop it already.

You would be surprised how often the Lululemon bag one works:

I've never tried the last two (confetti, cloud of smoke). If you have, would you please share if it is really as awesome as implied?

#storytelling  #changingminds  #influence
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Since it's the weekend, a PSA for you....

#foodforthought   #memories   #carpediem  
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Or you may not have the athletic ability you may still have to do a back flip. I really want to be able to do that.
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I agree with +Jesse Nichols, a really great visualization and an excellent explanation of machine learning.

Oh, and watch out. Your robot overlords are on their way! ; )
wow, what a crystal clear explanation of machine learning and how it works. +Avinash Kaushik & +Daniel Waisberg , a stunning example of well-deployed visualizations.
What is machine learning? See how it works with our animated data visualization.
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That's awesome!
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It is all a matter of context, isn't it?

Except for the most close-minded, most of us realize how imperfect we are. It is part of being human.

But, in the hyper-competitive environment that we live in, we tend to overdo it. We are always comparing, we are always contrasting, we are always setting impossible standards to hit, we can only focus on negative feedback. We all suffer from the Impostor Syndrome (

I'm not sure that there is a right amount of doubt to have, or the right amount of obsession with negative feedback (while ignoring the positive). But, there is such a thing as too much. I hope you'll keep that in mind (that is also a reminder for myself! :)).

Back to the cartoon... How amazing is the cavewoman! Love the horse. 
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You are so right!
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A quick lesson on the value of segmenting data. Where can we find more single women than single men in US Cities? East coast more single women, west coast more single men! Let's all swap places, people of different sexes!

Not so fast. Remember what your favorite Analytics Evangelist said years ago: "All data in aggregate is crap!"

When you look at all singles, including grandparents, yes, you see the first map. Red on the right, blue on the left.

But, as you start to segment the ages, you start to see that for the young 'uns, 18-14, almost every city in the US has more single men (graph two). Unless you are a single man in some cities in the South, Duruham NC, Savannah GA, Jackson MS have more single women.

It turns out that the, so to speak, tide turns in the 50s. The balance shifts to extra single women. 

This data also implies that if you are a young man and you are not getting a date with a young woman, you should just wait. It takes a while, but your chances do increase. 

The data is from 2012, still fun to play with. You can do so here: Also, please see lots of great analysis there by the author Jonathan Soma.
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Wowww....Excellent work !!!
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The point of view that our phones are making us anti-social (or dumber!) is quite persistent. There are even some pretty incisive quotes (see my post from yesterday). 

But. As the below composite reminds us... Humans have always been humans. Technology has brought information faster to us, allowed us more distractions. But, we might not be behaving quite as differently as many believe.
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مساء الخير افيناش تحياتى
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Author, Digital Marketing Evangelist
Avinash is the co-Founder of Market Motive and the Digital Marketing Evangelist for Google.

Through his Digital Analytics blog, Occam's Razor, and his best selling books, Web Analytics 2.0 and Web Analytics: An Hour A Day, Avinash has become recognized as an authoritative voice on how marketers and executives teams can leverage innovative marketing approaches and data to fundamentally reinvent their digital existence.

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Ad-Tech, Monaco Media Forum, Search Engine Strategies, JMP Innovators' Summit, The Art of Marketing and Web 2.0.

Acting on his passion for teaching Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California - Los Angeles and University of Utah.

Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, the 2010 Most Influential Industry Contributor award from the Web Analytics Association, and the 2011 Rising Star award from the Direct Marketing Educational Foundation.

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Author, Digital Marketing Evangelist.
  • Google Inc.
    Digital Marketing Evangelist, 2007 - present
  • Market Motive Inc
    Co-Founder, 2006 - present