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Avinash Kaushik
Works at Google Inc.


My latest post: Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

It is going to change your mind about just how far you can stretch GA to deliver awesomeness. Primarily because we all get comfortable with 20% we know and rarely move about.

I share ten places that I go to all the time that you might not be using. Here's the list: 

1. Affinity & In-Market Segments: Understand Your People Better 
2. Google Analytics Shortcuts: Save Your Complex Views 
3. Custom Dimensions: Deeper Unique-You Analysis 
4. Time Lag & Path Length: Pan-Session Ecommerce Analysis 
5. Assisted Conversions: Smarter Marketing Impact Attribution 
6. Custom Alerts: Get Your Known Unknowns! 
7. Download Solutions: Benefit From The Wisdom Of Crowds 
8. Search Queries: Get Your Organic Keyword Data Back! 
9. GA Applications: Your Everyday Challenges Amazingly Solved!! 
10. Shopping Behavior Analysis: Funnel Your World! 
##. But, wait! There's more…

Check it out. There are screenshots, specific examples, and, as you might have come to expect from me, marketing advice sprinkled throughout about actions you can take.

It's here:  Don't forget to share your feedback, your wisdom, via the comment section in the post.
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[From your instagram feed, you can follow my daily pictorial journey here:]

Your brand values are everywhere, especially in little nooks and crannies.  This is a great example.

It makes you smile. It makes you love the brand a bit more. But, most of all, it really delights you that there is someone at this company that cares so much.

Almost all companies fail at this (except one famous one). The price of always wanting to scale, to be big, to be efficient. Sad.

But, let's rejoice at the examples we can find!

#branding #marketing #values #surpriseanddelight
Alphonse MacDonald's profile photoCommunicatiebureau prachtig's profile photoKok Hong Poh's profile photoBrad West's profile photo
coming from the garment industry, just luv this!!! +Avinash Kaushik you think big trouble will follow me if we use this care instructions on our garments ... it's so much fun not to share it especially for those who hate doing laundry ... and maybe the clothes will get more washed often? hahahaha!!!
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Life altering wisdom in terms of what it takes to be truly successful when it comes to ideas (or life!)....

[From your instagram feed, you can follow my daily pictorial journey here:]

#wisdom  #omgiamgoingtomisstheinterent!
‫محمد العلوي‬‎'s profile photoHervé Marrinhas's profile photoAnton Antonov's profile photoFelipe Aristizabal's profile photo
I'd say that you do have to put effort into inspiration which can come from work, effort, and reading, but it also needs some relaxation, and sometimes even a walk or change of scenery. Maybe even that cup of coffee!
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This is f'ing insane! And, that word does not do this graph justice. OMG. Just OMG! Look at the history of camera sales!

Humans and cameras are having an amazing impact on our culture, memories, relationships, and so much more because of this graph.

Always smile, even when you don't think so, you are on camera.

Traditional cameras are not going away, but anything except the mid-high to super-high is going to be massively challenged. We simply don't need them.

More on the story at the source:
Somnath Kundu's profile photomarc meyer's profile photoAndrea Slate's profile photoBryan Nelson's profile photo
Time for a log(y) scale.
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Avinash Kaushik

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It all comes down to perspective. What's ours. What's theirs.

This cartoon does explain, for me, thousands of years of human history and human action (sadly mostly destructive).

It also gives me hope that if we recognize this, if we are a bit more open minded about looking at things from the other person/party's perspective, that we might change our actions.
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The Buyerarchy of Needs: So Awesome!!

The world would be a simpler place if all humans followed the this pyramid when deciding if they should buy something. The only flaw I see is that sometimes and some things, we simply can't make. Then skip to buy. But otherwise... Use existing > Borrow > Swap > Thrift > Make > Buy seems to sensible.

And, do pause for a moment and think of the immense impact on humanity, business, our behavior, and indeed life quest if we followed this.

Graphic Source: Sarah Lazarovic:
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Sleep very well dear .
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Avinash Kaushik

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Are you paying a penalty or getting a bonus just because you are married? It depends, insightful chart below.

The largest penalties, for no-children couples, fall on the poor or the affluent, as well as couples where two people are making similar amounts. For couples with children, it is mostly a penalty situation.

Use this to plan when to propose to your beloved as to if it makes sense to get married, and then plan what proportion each of you will make (because in the great USofA that really does matter, look at the deep purple as you go up).

There are more graphs and detail here: Among the insights is this really amazing one...

When countries design their tax systems, they have to make some choices. Here are three possible goals:

1. Higher-income people pay higher tax rates than lower-income people.

2. Married couples who earn the same amount of money pay the same amount in taxes, no matter who earns the money.

3. Taxes don’t depend on whether couples are married.

It’s not possible to achieve all three goals at the same time. Most wealthy countries give up on the second goal, favoring couples with two earners over couples with only one. The United States gives up on the third.

As with the management saying “fast, good and cheap,” you can pick only two.
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Our transparent tax system visualized.
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How fast, how furious?

This awesome graph charts the percentage of film time that is spent on fast activity and furious activity in the F&F movies. As you can see with each recent installment, fast is creeping up. But it is furious where there is amazing growth.

It is as if the film creators have figured out that the public is not really reading the magazine for the articles, and decided to go all pictures! (If you get my mixed metaphors. :))

On other dimensions, furious language (four-letter words) are actually down (no time for talk!), barbecuing and saying grace before a meal... also down. :)

Source, with more analysis:
Anton Anton's profile photoAlexander Belozerov's profile photo
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This is the most thoughtful present I received in a long time. 

I am a gigantic Calvin and Hobbes fan. A peer of mine had her husband draw this custom painting of them wearing Google Glass in the same color as the one I use!

So many things come together for me in this picture, I can't even describe. I was profoundly touched.

(PS: It is not my birthday today, just saw this on my desk and thought I would share it with y'all.)

 #thingsthatmakeyouhappy #calvinandhobbes #googleglass
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+Avinash Kaushik Enjoy! I'm certain you will. 
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Free Amos Yee! The political dissident you've never heard of!

This is a pretty amazing video. Amos rant is honest, bold, crazy, amazing, funny, and meant to shock. Some of you will be upset (even if you don't know where Singapore is). I suspect most of you will be stunned with his eloquently expressed thoughts. 

He was arrested for this, and is facing prison time. 

Meanwhile the entire national press of Singapore (Tv, Print, Radio) is attacking him. If I sum up most of it, here is how it goes: "You have the right to say what you want, but rights also apply to those who hear and if you might offend those who hear your words then you should not speak them else you will be punished."

To use Amos' language, what the f! 

Many of these Singaporeans are justifying their attacks on Amos' free speech because it is how things work in America. 

Again. What the f! 

It is completely irrelevant if I or you or anyone agree with what Amos says. It is completely irrelevant if you feel his language is offensive or not (it is not, and he is just a teen). He has the right to say whatever the heck he wants to. And, you have the right to ignore him, disagree with him, or respond to him with a video of your own.

What you don't have the right to is to arrest him, fine him or otherwise bring the force of the government upon him. 

What does it say about Singapore's government (a place I do like and visit at least for one week every other year), if they can't even let a teen speak his mind?

Free Amos Yee​!

Bit more context from The New Yorker:
David Metcalfe's profile photoVik Arya's profile photoMike Yin's profile photoRonak Dhakan's profile photo
+Holy An of course lky is not a horrible person. anyone who puts their whole career into building a place for not just himself is a respectable man :)
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From my Instagram account [follow along here:], too good not to share again here on Google+.

One of my all-time favorite quotes illustrates that there are two types of people in the world. Ms. Greene inspires me to be in the second group.
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Now wouldn't it be nice if we could push insta pics to G+ seamlessly!
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Avinash Kaushik

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Climate change article coming. Please lay your weapons own. It does not attack any person/party/theory. Bring an open mind. 

I was really surprised to see all the yellow in the first graph. In large numbers, Republicans do not believe in Climate Change and pretty much every Republican Senator (I've given up on the House - both parties) believes that, and executes their political agenda accordingly.

So, why all that sea of yellow? If 63% of Americans are saying Yes, if most even red state counties are yellow, why would the politicians still be so against any climate change action? Even small action? Don't these people want to get re-elected!

Then, I changed the drop-down at the top. "Estimated % of adults who think global warming is mostly caused by human activities."


(That is the environment expiring by the way.)

A sea of blue.

In fact, every red state is a sea of light or dark blue.

Now, the strategy of the Republican senator makes complete sense. If their constituents don't believe we are causing this, if they believe it is all natural in massive numbers, it makes sense they are pandering accordingly.

Two last thoughts, one hopeful and the other not.

1. Population density is an interesting dimension (though that is not how the US Senate works). 48% of the US population believe Global Warming is due to human activities. This is a source of hope.

2. There is diversity of opinion. For example, my state California should be all yellow in the second graph. It is not. Tons of blue. Likewise, in deep Republican states, there is some Yellow. It is good to look at this county by county - in case you want to drive change.

I want to repeat, this is not about attacking one party or the other. It was interesting to have data finally explain why certain people behave a certain way. In in that sense, the response of the Republican, and Red State Democratic representatives, has an explanation below. 

You can play with the graphs here: And there's a lot more detail if you are interested.
Dez Galvez's profile photoDiane Raucher (broderick)'s profile photoMohan Salunke's profile photoGabriel Amato's profile photo
+WakeUp TheWorld There is too much blue on the map since blue represents american citizens in denial of a reality that's going to deeply impact their lives and the lives of their children. Denying anthropogenic climate change is as stupid as denying fire risk when you live in a forest. You can pretend it doesn't matter right up to the point where there's a pile of ash where your house used to be. Or in the case of South Florida _ten feet of water where you used to have a city. 

Ask the people of Boulder Colorado, Moore Oklahoma, or Joplin Missouri how effective denial is. People need to prepare.
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Author, Digital Marketing Evangelist
Avinash is the co-Founder of Market Motive and the Digital Marketing Evangelist for Google.

Through his Digital Analytics blog, Occam's Razor, and his best selling books, Web Analytics 2.0 and Web Analytics: An Hour A Day, Avinash has become recognized as an authoritative voice on how marketers and executives teams can leverage innovative marketing approaches and data to fundamentally reinvent their digital existence.

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Ad-Tech, Monaco Media Forum, Search Engine Strategies, JMP Innovators' Summit, The Art of Marketing and Web 2.0.

Acting on his passion for teaching Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California - Los Angeles and University of Utah.

Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, the 2010 Most Influential Industry Contributor award from the Web Analytics Association, and the 2011 Rising Star award from the Direct Marketing Educational Foundation.

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Author, Digital Marketing Evangelist.
  • Google Inc.
    Digital Marketing Evangelist, 2007 - present
  • Market Motive Inc
    Co-Founder, 2006 - present