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Avinash Kaushik
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Avinash Kaushik

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I'm really excited about my latest blog post, because I get to focus on how to get each of you to make more money (and, ok, ok, ok, have more fun at your job!).

A Great Analyst's Best Friends: Skepticism & Wisdom!

The post covers why you should make skepticism your BFF, if you want to be a great analyst, and why understanding the difference between Knowledge, Insight and Wisdom is critical if you want to grow in your career as an Analyst.

There's a great cartoon in the third story, you are absolutely going to love it.

So. If you want to take your career some place great, if I may say so myself, your journey starts with my latest post: A Great Analyst's Best Friends: Skepticism & Wisdom!
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Hi +Avinash Kaushik 
Could you please tell us how to find Average unique sessions in a single day in GA?
I know this post not related to ask question..
Waiting to hear from you.
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Great visuals make you go hmm... I know, that is a scary standard to think about. But consider it. You get the hmmm... you got something valuable from the business leader. :)

I've shared variations of the visualization below, this is a new/different one. I love it! The data is for US Population.

Isn't it amazing that Americans started moving west, and for some reason decided to all stop after they got halfway through. :)

Only the most adventurous ones (me!) made it to California.

The map has so much business use for planing expansion strategies, marketing focus, human research possibilities and so, so much more.

An, amazing visualization.

Source: (there are a couple more variations there)

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Mahada al2esm
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The Best, and Worst, States to Avoid Income Taxes.

You know at some level that state taxes change across states, unlike federal which are same no matter what. But. I don't think we really internalize by just how much states differ.

Some have flat tax, others have percentage of income, others still have progressive tax systems (high earners pay way more), and so on and so forth.

The below handy chart gives you a sense for how massively different things are depending on where you are. The black dot is median income group (top 50%) and the pink dot is the highest income group (the top 0.1%!).

California and Hawaii have the highest taxes, with the steepest curves (so very high taxes on top 0.1%).

Illionis, Indiana and Pennsylvania have flat taxes. Does this have anything to do with the reality that these taxes are currently caught up some of the worst budget messes in the US at the moment?

The unbeatable star of the show is Alabama. Taxes actually go down for the middle class, rich and then super rich. Alabama has one of the highest rates of poverty in the US (it is ranked #4 in highest poverty rate).

: (

It is amazing that it's population allows this to happen (and RABIDLY votes for the politicians who deliver this poverty).

Bloomberg's analysis is interactive, you can play with single and married rates, you can look at more drill downs. Have fun with it here:
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Re: Alabama and Poverty ... Correlation != Causation.

District of Columbia has one of the highest avg tax rates, widest tax gaps,  and the absolute highest poverty rate (perhaps ironic given all the most powerful politicians work in DC). 

6 out of 7 "no income tax" states (sales tax is notoriously a regressive tax that "hurts" the poor) have poverty rates lower than the average in the U.S. (and 5 out of 7 in the top 20). California sits at #35 for poverty rate.

I don't think you can draw many hard conclusions by looking at poverty rates and taxation. 

Nevermind that politicians certainly employ all sorts of rhetoric to get the middle class to vilify progressive taxes (even as these taxes wouldn't, per se, effect the middle class), but the overall point I'm making is that you can't conclude that effective tax rates by state drive poverty.
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One of the simpler techniques I use when I work with tables is conditional formatting. It is my way of making the data disappear, and let the patterns stand out a bit.

An example is below, which presidential candidate lies more. This version compares them individually. (You are a subscriber to my newsletter, , you saw the other versions).

I'm surprised that more people don't use this feature. These lovely folks have created a very nice tutorial to teach experts and novices how to use conditional formatting properly.

They also have a sample file you can download and play along. Check it out here:

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Thanks a lot for sharing our article +Avinash Kaushik! It's funny how a few (easy) formatting tricks, makes data so easier to interpret :)
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Here's something fascinating.... 25 Companies More Powerful Than Many Countries!

Top five: Walmart, ExxonMobile, Shell, Apple, Glencore.

I bet you'd never heard of Glencore. Think about that. They are more powerful than many countries!

The article, , calls them "metanationals", companies that are effectively stateless.

There are the obvious implications you'll think about related to taxes, national pride etc. What is even more fascinating is to think about what it now means to be a "global superpower" - a title we often use in the context of a state.

As technology makes us citizens increasingly "stateless", as choices increase in where we stay and how we live, we can be effectively stateless, what does it mean to have corporations be stateless as well.

Is this the thing that will cause us to be the United States of Planet Earth?

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I'm just surprised they are only 10th on the list... 
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Food for thought from my "tweet of the day"! : )

And, surely you don't want a strategy that sucks. Here's my post:

#suckless #rockmore #digitalmarketing #relationships 
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Hay avinash g mera name rahul yadav aap kaha ke rahane vale ho
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Sunday inspiration for you... Winners and runners-up from the 2016 Audubon Photography Awards competition.

Nature is always spectacular, these pictures are so breathtaking that one can't help take our appreciation for nature (and the photographer) to the next level.

Make sure you scroll through until you see the "angry bird", you'll know when you are looking at it. ;)

Source, with more pics:
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Google Analytics has a cool new mobile app! Totally redesigned with some really cool visuals so that you can be less of a Reporting Squirrel and more of an Analysis Ninja on the go.

For some of the reports, the mobile app, thanks to the limitations of your device, is so much better than the desktop version. :)

Here's Ajay's helpful video walkthru of hte app:

Downloads. iOS: Android:

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Quite an improvement... :)
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This tweet from me over the weekend is getting a lot of play: You are going to love it!

On the topic of content marketing, I love this cartoon that was shared by +Thomas Baekdal. It is so, so, so true.

What it's really getting to is passion. We have problem creating content when there is no overlap with our passion. This is also why so much of the content on the web sucks.

So, the lesson for you is this: Content is insanely important for any business, it solves for See-Think and Care intent clusters. If you want to take advantage of this opportunity, find people with the passion for whatever you are solving for. If it is something terrible, find people who are passionate about it and they will do you proud!!
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You love movies, don't you? And, in addition to hollywood blockbusters you can't wait to see movies about data and marketing?

Ok. Maybe, I'm stretching things a bit far with that last one. Nonetheless when it comes to movies stuffed with a massive cluster thought provoking insights... this one is absolutely packed:

I love being a part of Zoltán Bánóczy's Superweek conference. Really great audience, at a lovely location. This movie is Zoltán's labor of love, and I'm always impressed at how well he pulls a whole cluster of idea into engaging themes.

I hope you love it as well.
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What business are you in as an Analyst, or anyone who deals with numbers? What's your value to the company, your salary and how quickly can you be replaced?

My latest newsletter, The Marketing-Analytics Intersect, shares definitions of each of these categories and answers those three questions for you. It is a great way for you to figure out if you want to be in the data, information, knowledge, insight or wisdom business.

You can sign up for the newsletter here:

I'll resend the above mentioned one, TMAI #12, in 24 hours to new subscribers. Your understanding of your net worth will take a new dimension.
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Avinash Kaushik

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Pop quiz of the day.

Close your eyes for 5 seconds. Open. Scroll down. Quickly....

How many girls are in the picture?

Comment. :)
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Author, Digital Marketing Evangelist
Avinash is the co-Founder of Market Motive and the Digital Marketing Evangelist for Google.

Through his Digital Analytics blog, Occam's Razor, and his best selling books, Web Analytics 2.0 and Web Analytics: An Hour A Day, Avinash has become recognized as an authoritative voice on how marketers and executives teams can leverage innovative marketing approaches and data to fundamentally reinvent their digital existence.

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Ad-Tech, Monaco Media Forum, Search Engine Strategies, JMP Innovators' Summit, The Art of Marketing and Web 2.0.

Acting on his passion for teaching Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California - Los Angeles and University of Utah.

Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, the 2010 Most Influential Industry Contributor award from the Web Analytics Association, and the 2011 Rising Star award from the Direct Marketing Educational Foundation.

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Author, Digital Marketing Evangelist.
  • Google Inc.
    Digital Marketing Evangelist, 2007 - present
  • Market Motive Inc
    Co-Founder, 2006 - present