Within the next 20 years, you will not recognize America. And yet, will your company, your political party, your church, your police force, do anything to change now to prepare for it?
I think the answer is likely a no. Regardless, change is coming. Insightful graphs below, from the magnificent folks at Pew, http://goo.gl/XVz1E0
Food for thought / observations....
Most of the time people won't change because the change won't impact them. For example, the Republican party has a good mix of opinions and people, yet a couple factions seem to have hijacked it. These seven data points should freak them out. From support for same-sex marriage or marijuana or solving for a certain skin color or preferred religion type many current trends will lead to sad GOP outcomes. (And that will be quite sad given the GOP's valuable contribution to US history.)
And this will happen before most current GOP political representatives pass away. If they don't change, they will see the impact in their lifetime. So. Change.
These graphs have a huge implication on who we believe our customers are. Be it Intel, Hormel, McDonalds, Ford or 3M. It influences products we create, services we offer, advertising we create.
Who is your company's "typical" audience? Does it reflect current reality? (I doubt this.) Is it ready for the reality that we will see in 10 years?
What are you and I teaching our kids about same-sex marriage and what a "typical" family is (or an acceptable family)?
You and I will be dead by then, but are we preparing our kids for a future they will live in?
There are so many more insights in the Pew study, The Next America, http://goo.gl/XVz1E0
Perhaps one of my favorites is the distribution, by race, of people who consider President Obama to be a black president or a mixed race president. Insightful.
PS: At schools they have attended our kids are learning how to read, write and speak English, Spanish and Mandarin. We are a lot more to do to prepare them for the future, but at least they will be ready in terms of communication.