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Avinash Kaushik
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Avinash Kaushik

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I'm so excited about my latest blog post, even though it might be a bit of a downer (for people who might already have invested millions going down the wrong path). 

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

The post covers five myths that surround key digital strategies: Programmatic, Data-First, Facebook, Mobile Apps and Cookies.

You'll learn why the commonly accepted myth around these strategies is so dangerous, and, as you've come to expect from me, you'll learn what a winning strategy consists of. Lots of challenging status quo, lots of big dollar implications on your company.

Check out the post here:
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That graphic is pretty scary in itself..
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Avinash Kaushik

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Lives are complicated. People are complicated.

There is no such thing as superworman/superman in real life. You win some, you lose some. The trick is to get the "what actually matters in life" bits right.

Each person will choose differently, and that is ok. For me, the graph of priorities would be reversed from Don's. 
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Avinash Kaushik

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Most of my keynotes are to private gatherings. For one that I did recently in London, at the Brand Re-Imagined, a summary was written up to collect the themes in Marketing that I'm deeply passionate about.

You can read it here:  The title is fun, the details in the content could have a long lasting impact on your business.
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Avinash Kaushik

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[From your instagram feed, you can follow my daily pictorial journey here:]

Rubik's Android!  This art installation is made from 625 individual rubik's cubes. I think the effect is that they are solving to the color to join the painting. 

It looks very cool. It is on the 15th floor, Google Toronto. Do check it out if you are visiting.

PS: This will not shock you, I used to be a huge rubik's cube fan as a kid! 

#art #android #rubikscube #google #toronto
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Avinash Kaushik

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The state where you are most likely to end up behind bars? Louisiana!

What is not clear why this is the case. Do you have theories? Are laws tougher in LA? Do people just happen to commit more crime? Is the prison industrial complex just way more pervasive? Is it religious beliefs? Why is the south, OK, MS, AL, TX, so deeply purple?

The US overall has the highest incarceration rates in the world (754/100k). We have 5% of the world population but 23% of the world prisoners. Are we more just than every other country in the world? 

For context, Canada is 117/100k.

Data source:
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What is the average income in Louisiana, as well as the unemployment rate? Also - what is the bars to people ratio?
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Debate please, add your point of view and help make us smarter.

14 of the top 15 of the "world's" most admired companies are American (BMW is the exception). This does not make sense because there are so many amazing companies in the world. So, why is this list wrong?

1. Is it simply that this list is created by a US based magazine, and it is not surprising that their view, even unintentionally, will be biased? (Likewise the "world's" sexiest person tends to be a caucasian US male.)

2. Is it simply that US companies are significantly more generous to their employees than non-US companies and hence are more admired?

3. Is it simply that more US companies are publicly held, and that broader ownership pulls in a lot more citizens in as stakeholders which in turn causes more admiration from everyone around the world?

4. Is it that American trade policies are such an integral part of the US political/foreign policy that US companies tend to dominate the world and end up with more admirable balance sheets?

5. Something else?

Why is it that the world's most admired companies are US companies? I invite your thoughts and analysis.
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Engagement? Maybe the majority of executives, directors, and securities analysts who had responded to the industry surveys are based in US. And most other Countries people are fewer or simply don't answer surveys.
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Avinash Kaushik

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The analysis of Humans and societal factors make for such a fascinating insights. I'm a huge fan.

I've created this collage from data analyzed by Havard economists and it shows the likelihood that you'll be married based on your home town. There is clearly a democratic/republican partisan divide. Blue america get's married later, compared to red america (10 percentage points difference!!!). Blue America also for the most part makes more money.

In fact, Republicans leaning, even in cities, encourage early marriage. 

Big difference between rural areas and cities, this might be obvious. 

My personal biggest surprise was the two graphs on the right. There is a very complex picture in the Deep South. Society there nudges rich children towards marriage earlier, and poor children away from it. 

While the graph looks at marriage by 26, the researchers see the same patterns if they look at 30.

There is a lot more at the source, humans are fascinating:
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Sometimes we don't realize how much the world has changed. In particular, how much mobile devices have changed our behavior!

Check this out....

#trudat   #technology   #progress  
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Avinash Kaushik

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This is brilliant. In her quest to create the perfect framework for understanding haters, Ann Friedman has created  the disapproval matrix. 
Now, when you receive feedback that falls into the top two quadrants, you should take their comments to heart and figure out how to address them. Even if you decide to ignore them, make sure you do so consciously. The kiss of death is to decide unconsciously (and all of us do that).

Even more critically, if you are "blessed" with feedback from the bottom two quadrants cue Taylor Swift and go... haters gonna hate hate hate!

Let me also plug self-awareness. Sometimes it is difficult to see if the feedback is in the bottom two or the top two. This is when any investment you've made in being self-aware (honestly, genuinely, critically, with all in the love for yourself) will pay off big.

If you are not self-aware, or don't trust yourself, just find someone close to you and they'll tell you which quadrant the feedback belongs to.


Check out Ms. Ann Friedman's more detailed post on her graphic, and an excellent #byehater  Spotify playlist: 
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Critics:  This post is a perfect way to understand the behavior, with applied psychology. only lacks at an example.
Lover: The post is good with the chart, but the lines of the graph are not straight ;)
Frenemies: why you post this type of post, there is no one interested in this waste stuff, though its good.
Haters: don't you have other work to do, instead of this f*** shit.
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The evolution of mobile phones....

Love this image. It shows what has become more important to us over time. For me, it illustrates the shift from communication to consumption.  What do you see?

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I see my eyes are getting older and readily accepting of a larger screen!
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Only 22 countries have never been invaded by Britain

I always suspected that we could blame most modern conflicts around the world on Great Britain. Here's data that there is a strong possibility that I'm right!! 

What is your theory as to why Britain never conquered and "brought civilized life/thinking" to these 22? Most seem to be land-locked. 

Sweden and Bolivia are my personal surprises. You?

Data source: Independent:

PS: I'm sure there is a statute of limitations on how far back you can go to blame a different country for messing up yours. In most cases, that statute has long past expired. 
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+casper johnston It is not my map. It is from Wikipedia article about British Empire and it seems much more rightful than the original map from this post.
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Author, Digital Marketing Evangelist
Avinash is the co-Founder of Market Motive and the Digital Marketing Evangelist for Google.

Through his Digital Analytics blog, Occam's Razor, and his best selling books, Web Analytics 2.0 and Web Analytics: An Hour A Day, Avinash has become recognized as an authoritative voice on how marketers and executives teams can leverage innovative marketing approaches and data to fundamentally reinvent their digital existence.

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Ad-Tech, Monaco Media Forum, Search Engine Strategies, JMP Innovators' Summit, The Art of Marketing and Web 2.0.

Acting on his passion for teaching Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California - Los Angeles and University of Utah.

Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, the 2010 Most Influential Industry Contributor award from the Web Analytics Association, and the 2011 Rising Star award from the Direct Marketing Educational Foundation.

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Author, Digital Marketing Evangelist.
  • Google Inc.
    Digital Marketing Evangelist, 2007 - present
  • Market Motive Inc
    Co-Founder, 2006 - present