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Avinash Kaushik
Author, Digital Marketing Evangelist
Author, Digital Marketing Evangelist
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My latest post is for B2C, B2B, all types of digital success seekers:

Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates! https://goo.gl/FNtt8P

#2. Life of current price.

Please add your wisdom and critique to the post via comments.

#thinkdifferent #behavior #incentives
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In your inbox now... "TMAI #127: Smarter Reporting, Deeper Influence."

Four mistakes your reports contain, causing your analysis to suck a little more than it should.

[ Not a subscriber? http://zqi.me/tmaisignup ]
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If Tech needed any additional reasons for humility...

Mar 1998, Fortune: “How Yahoo! Won The Search Wars.”

Feb 2007, Guardian: “Will MySpace ever lose its monopoly?”

Mar 2007, Forbes: “Nokia. Can Anyone Catch The Cell Phone King?”

#innovateordie #usersfirst #irrelevanceisreal

PS: For more insights, sign up for my newsletter: The Marketing < > Analytics Intersect: https://zqi.me/tmaisignup
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There are lots of hypothetical examples of how to improve your ecommerce sophistication. Having a structured framework that helps with systematic analysis is critical.

Checkout Ryan Running apply both of those to the Crutchfield ecommerce experience, you'll take away atleast two immediately actionable ideas: https://goo.gl/1Aippc

#thinksmart #movefast
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When you report numbers (ex: YouTube) calibrate the altitude.

Seeing 11k Up and 351 Down gives 351 too much weight.

A optimally calibrated version would read: 11k Up, 0.4K.

11,000 and 351's fine too.

Either strategy put's 351 in perspective. That is our duty as Analysts.

#analyticstips #servetheuser

PS: Love Sam Bee!

PPS: More on this topic in an upcoming newsletter, here if you don't get it: http://zqi.me/tmaisignup
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Want smarter everyday thinking? Relevant and actionable insights is waiting in your inbox:

"TMAI #123: The Bing Rule."

[If you are missing out on the goodness: http://zqi.me/tmaisignup]

#smallnumbersbigpercentages
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My latest newsletter shares 16 specific use cases/people who are trapped in silos. Does one, or more, apply to you?

Check your inbox: TMAI #122: Don't be a silo. Bust out!

[ Don't get it? Go: http://zqi.me/tmaisignup ]
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My latest post covers a hidden, pervasive problem, and provides solutions:

Breaking Silos: Passive Consumption + Active Engagement FTW! https://goo.gl/zQyCFi

Is your execution centered on self-reported feelings or observed human behavior?

#movefastthinksmart
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A handy-dandy quick Security Checkup for your Google account:

https://myaccount.google.com/u/0/security-checkup

Device warnings, security activity issues, and 2-factor.

Take two minutes. Worth it!
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The difference between analysis with 90% confidence and 99% confidence is 10x more work.

It is rare that there is incremental value in going to 99% when you account for the cost.

#agilityoverperfection

[More impactful common sense: http://zqi.me/tmaisignup ]
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