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Avinash Kaushik
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Avinash Kaushik

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I am in too many meetings related to digital marketing and analytics, that should not surprise you. What might surprise you is how frequently I'll see the below Dilbert come to life. 

The internet has not been a boon to truth, now we just have more data to confuse people with. And what's heart-breaking is how we all seem to have lost our ability to use our natural skepticism of crap and common sense in these situations.

Just because there is a number on a pretty slide does not make it true. Even if it is being presented by an authoritative person. Even if the slide has copious footnotes, with references to authoritative sources. (That last one is perhaps an even better reason to be doubtful!).  

People: Be, a tiny bit skeptical (without being rude). And, never lose sight of your common sense!
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86% of statistics are made up 
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Avinash Kaushik

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The Impact of Vaccines in the 20th Century.

This is such a nice visualization. You can clearly see the impact the introduction of each vaccine had on these United States of Denial of Medical Benefits. I call it USDMB. (I'm just missing the U. Got suggestions?)

It is fascinating to see how some diseases (Measles) were quite prevalent and killing in great intensity, while others (Polio) got going perhaps as populations grew and mixed, with others still (Hepatitis A) were intense, then lighter and then completely gone after the vaccine. 

Polio is perhaps the most dramatic, you can see it attacking us and them BOOM! We drop a world of hurt on polio.

The graphics were featured in the WSJ: http://goo.gl/j2n8Ls There are a few more on that site, please check 'em out. They were originally created by Project Tycho at the University of Pittsburgh: http://goo.gl/jfkmjP
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+Sp4de you clearly don't have an understanding of basic pharmacology or dose response 
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"Walled World" - the uneven distribution of population and wealth worldwide. 

73% of the world's income is with 14% of the world's population.

The visualization itself is an interesting way to show an insight. I found the two almost hidden features to be quite nice. 

The hard red lines indicate some of the most heavily policed borders on earth. In context of the contrast between the green and the gray, you realize that’s not an accident.

The yellow dots represent the world's top 50 cities with the highest Quality of Life.

In every good infographic, different people will see different things. What do you see here?

Source: Theo Deutinger: http://goo.gl/ICa0xi
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Interesting map. Just curious about the inclusion of Korea, Iceland and Greenland - they seem to be the only countries in the wealthy zone that don't have a city in the top 50.

I'm also a bit surprised that Christchurch didn't make that list, but that is possibly due to the major earthquake damage they copped a few years ago and are still recovering from.
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If you are not following me on Instagram (do it here: http://instagram.com/avinashplusworld), I'd posted this earlier and it is too good not to share with you all!

I hope they return the letter to the Church, but how clever and sweet of them to spread the truth!! 

I am delighted with the recent speed with which my fellow Americans have made homosexuality an almost non-issue. Let everyone be happy as they are.

#lifelibertyandthepursuitofhappiness
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smart ass
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It is very hard to stand out in the auto space. All creativity seems to have been sucked out by a gigantic galactic vacuum. 

But, every once in a while, you see something clever. 

This is one of those times. Can you keep up? 
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امتبفت
 ·  Translate
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Every branding video you've ever seen...

The reason this works so gloriously well, the reason it is so painful and hilarious to watch, is how profoundly it reflects reality. 

It is amazing that most humans still get tricked (and that most CMOs continue to allocate budget to create this!). 
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تؤرقتع 
 ·  Translate
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You've seen Calvin a lot here. I do adore Bill Watterson's creation so very much. And now my son, who's inherited my vast CnH comics collection, quotes them to me ad verbatim.  

Here's one from yesterday: "I like maxims that don't encourage behavior modification." :)  At his young age, I don't think he completely gets all the nuance, but he did use it in the perfect situation!

The comic strip below is one of my favorites. 
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Still the best
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If you are not following me on Instagram (do it here: http://instagram.com/avinashplusworld), I'd posted this earlier and it is too good not to share with you all!

Nothing quite captures the angst of the telecom companies quite like this quote. And what visual way to frame it.

Except it is not quite that black and white. For example, would the world buy so many devices (from telecom companies) and so much expensive data (from telecom companies) were it not for the desire to be on Facebook? 

PS: Mr. O'Brien feels this way about Google and other tech companies as well.
PPS: Under any definition, Mr. O'Brien's statement would be considered beyond sexist.

My post: http://goo.gl/pocbao

#realitydistortionfield #nostoppingchange
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Opposites attract, but in the end we just want to date ourselves!

Interesting analysis from 538, http://goo.gl/HgNhO1, based on a million matches made by eHarmony's algorithm. People basically are interested in people like themselves.

Do you have a theory/insight about Japanese and African-American men?

Here's an excerpt on men and women from the article: 
- - -
Women on eHarmony favor men who are similar not just in obvious ways — age, attractiveness, education, income — but also in less apparent ones, such as creativity. Even when eHarmony includes a quirky data point — like how many pictures are included in a user’s profile — women are more likely to message men similar to themselves. In fact, of the 102 traits in the data set, there was not one for which women were more likely to contact men with opposite traits.

Men were a little more open-minded. For 80 percent of traits, they were more willing to message those different from them. They still preferred mates who were similar in terms of height or attractiveness, but they cared less about these traits — and they didn’t care much at all about other things women cared about, like similarity in education level or number of photos taken. They cared less about whether their match shared their ethnicity.
- - -

I do feel that some diversity is good in the gene pool. : )
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Not exactly a social secret.  If the information was expanded to say which other ethnicity they message, it would be white women.
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The thing about a good example of visualization of data is that it makes you go: Ah ha!  Or hmmmm. Or omg, is that not crazy!

It is hard to get to. This visualization does that pretty well, and it is so profoundly simple. 

You've heard of the phrase "in dog years", but I doubt you really got it. I mean, really got it. this makes it easier.

Now. Go look at the x axis, find your dog/cat's age. Look at the y-axis. Marvel. Give your dog/cat a big hug. (Be careful with the cat, I'm told they don't like hugs. They accept worship though. : ))

Source: http://goo.gl/K7BnTa
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No dogs r higher than cats
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Sucking hope out of humanity / the worst from our worst.

I realize at some level that this is our own fault. If we did not click on these awful links, this thing would fall apart. Just look at "From Around The Web" links. So awful. On an article about space exploration! Zero relevance!!

Taboola and its ilk are benefiting from our low intelligence. One can't blame them. I do blame us for clicking on these types of links. It makes me a little sad that we humans can't see through this click-bait crap and we still click on the links.

It is also disappointing that LA Times, and many, many other sites, are willing to make a cent on this and have their brand take a hit for being just another link farm.

/rant
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Soooooooooooo true!
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[Per request by +Ricardo Blanco, from my instagram collection. Follow along here: http://instagram.com/avinashplusworld]

Math in nature! The Romanesque Cauliflower is a favorite of mine, mostly because it displays a logarithmic spiral in action. The number of spirals is a Fibonacci number!

 It is so, so cool, not to mention pretty. #coolmath #naturerocks #nofilter
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Thats so delicious. Love it.
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Author, Digital Marketing Evangelist
Introduction
Avinash is the co-Founder of Market Motive and the Digital Marketing Evangelist for Google.

Through his Digital Analytics blog, Occam's Razor, and his best selling books, Web Analytics 2.0 and Web Analytics: An Hour A Day, Avinash has become recognized as an authoritative voice on how marketers and executives teams can leverage innovative marketing approaches and data to fundamentally reinvent their digital existence.

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Ad-Tech, Monaco Media Forum, Search Engine Strategies, JMP Innovators' Summit, The Art of Marketing and Web 2.0.

Acting on his passion for teaching Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California - Los Angeles and University of Utah.

Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, the 2010 Most Influential Industry Contributor award from the Web Analytics Association, and the 2011 Rising Star award from the Direct Marketing Educational Foundation.

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Author, Digital Marketing Evangelist.
Employment
  • Google Inc.
    Digital Marketing Evangelist, 2007 - present
  • Market Motive Inc
    Co-Founder, 2006 - present