It is going to change your mind about just how far you can stretch GA to deliver awesomeness. Primarily because we all get comfortable with 20% we know and rarely move about.
I share ten places that I go to all the time that you might not be using. Here's the list:
1. Affinity & In-Market Segments: Understand Your People Better
2. Google Analytics Shortcuts: Save Your Complex Views
3. Custom Dimensions: Deeper Unique-You Analysis
4. Time Lag & Path Length: Pan-Session Ecommerce Analysis
5. Assisted Conversions: Smarter Marketing Impact Attribution
6. Custom Alerts: Get Your Known Unknowns!
7. Download Solutions: Benefit From The Wisdom Of Crowds
8. Search Queries: Get Your Organic Keyword Data Back!
9. GA Applications: Your Everyday Challenges Amazingly Solved!!
10. Shopping Behavior Analysis: Funnel Your World!
##. But, wait! There's more…
Check it out. There are screenshots, specific examples, and, as you might have come to expect from me, marketing advice sprinkled throughout about actions you can take.
It's here: http://goo.gl/ih3wSv Don't forget to share your feedback, your wisdom, via the comment section in the post.