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Avinash Kaushik
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Avinash Kaushik

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This is exciting: Ad Block Tracking With Google Analytics: Code, Metrics, Reports:

I'm sure I say this about all my posts, but you are going to love this one. With just a tiny update to your Google Analytics code, you can understand how many people on your site user AdBlock, or any ad blocking techniques.

But, beyond that, you can also do very deep analysis of their behavior. You can understand if they stay longer or if they buy more products (or are super cheap!) or if they have a greater loyalty to you because your site experience is less sucky for them... and so on and so forth.

As you'll see from the reports and data I present for my own blog, there are a ton of surprises waiting for you.

Very little code work, a boat load of business insights away. Check my new post:

And, do share your feedback via comments on the blog!
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Avinash Kaushik

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Want to Be Happier?
Science Says Do These 11 Things Every Single Day:

1. Smile More
2. Exercise for 7 Minutes
3. Sleep More
4. Spend More Time With Friends and Family
5. Go Outside More Often
6. Help Other People
7. Plan a Trip (Even If You Don't Ever Take It)
8. Meditate
9. Move Closer to Work
10. Practice Gratitude
11. And the Easiest Tip of All: Get Older

Trying to do 11 things a day might be a tad bit much, after all there is life to be lived. But, it is a great list to reflect on every day, and some of these are easy to "score". So, why not get to them if you have not yet today? :)

#dontworrybehappy #keystohappiness

List from:
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Move Closer to Work (commute-wise, I assume). That's pricey. But all very useful keys indeed.
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A trillion is 1,000,000,000,000, also know as 10 to the 12th power.

That is how many pictures humans are taking each year now. How absolutely insanely huge is that!

The graphic below, from the NY Times,, is not new. Still. I'm blown away by how big this is, even if every human on the planet had a smartphone.

I suspect there is no moment happening on Planet Earth that is not intentionally or unintentionally not being recorded. Think of the implications of that.

It is also exciting that the ability to store memories is so massively democratic now. Yes. There are a lot of selfies. But. There are also millions upon millions of people who would not have had a camera that do now and they can save memories.

#digitalrevolution #technology #implications
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I've taken about 10k photos so far this year ;)
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Avinash Kaushik

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This week's Marketing-Analytics Intersect ( newsletters coincidentally focused on single metrics.

Monday's was focused on the most useless metric in Analytics. I am amazed that this is so bad and people still use it - and some even defend the use!

Last night's was focused on Bounce Rate, what it is good for, where the hype is too much, what how you could try to measure your "real bounce rate".

The Chinese have a saying, win on the first step of the race. I'm paraphrasing of course. I like the sentiment. Picking the right metric is the first step, and I hope what you learned this week was how to get that first step really right.

In case you did not get the newsletters, go
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thanks! I had to sign up this time. Looks like you don't post to g+ that often.
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Design is so important. One facet of design I'm fascinated by (see what I did there? :-)) are fonts and choices of symbols. Think road signs.

I'd not realized that the world had coalesced around one sign for transgender bathrooms. See the first one below. It is a nice take on the standard male-female symbols. It also looks like an alien sign! :)

There are some other ones floating around. I'm not so sure of the "Whichever" sign. The half-skirt bit does not seem to be as communicative.

The third one is so interesting. The same idea as "Whichever", but with an air gap. This actually totally seems to work! Such a small thing make such a big difference.

The fourth one I call "Evolution", I'm not sure it works. Do you?

And of course I had to add one ha, ha so funny one. The fifth one is from South Park, I hope it makes you smile.

#designmatters #lifelibertyandthepursuitofhappiness
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The inclusive looks a lot like Prince's old logo.
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Sunday inspiration for you... Winners and runners-up from the 2016 Audubon Photography Awards competition.

Nature is always spectacular, these pictures are so breathtaking that one can't help take our appreciation for nature (and the photographer) to the next level.

Make sure you scroll through until you see the "angry bird", you'll know when you are looking at it. ;)

Source, with more pics:
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Avinash Kaushik

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My dear friend +Thomas Baekdal  shared an interactive streamgraph from the NY times,, that I found to be immensely insightful. It is not new, from 2014, but it is amazing how relevant the insights are today.

The first graph is people who currently live in California, where did they come from.

The second one shows where people who were born in California end up.

The pictures are pretty remarkable. Loads of new ideas (people, ethnicity, origins) flowing it. Very few flowing out because of what the great state has to offer for the present and the future.

Compare this to a randomly chosen state like Iowa.

Fewer people are flowing into the state, and even if they do then it is basically the immediate vicinity.

The fourth image shows that a good chunk of people in Iowa move out, but that the overall percentage is roughly same.

This type of data raises lots of interesting questions.

For example:

+ Is California's success ($8 bil budget surplus under Gov. Brown!), due to it's openness culturally and acceptance of new people/ideas?

+ Are Iowa's politics over time more and more concentrated because of the result of the two graphs?

+ Could some of the BS in the air at the moment in our country around immigration (costs and benefits) be easily be cleared up with some data?

+ Should we consider some encouragement if you go through the deep south (see the data) and notice over time that people stay where they are born and there is little immigration (from within the US and outside the US)?

There are many others of course that you'll come up as well as you play with the data:

I welcome your questions as well as observations. Thanks!
Show a way of grow up in every context.
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Why brands can't afford to ignore 'Uber's children'

I had the incredible pleasure of keynoting the Digital Innovation Summit organized by the incredible folks at Syzygy. The theme this year was Customer Experience driving innovation.

The folks at Campaign magazine did a short video with highlights of the key themes, you can watch it here (with thoughts from yours truly as well as my incredible peers):

Campaign also has a wonderful article to accompany the video with provocative thoughts you need to consider to re-think your digital strategy. You can read it here:

#thinkdifferent #cxrocks #syzygy
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It is an incredibly happy day, my beloved blog Occam's Razor is ten years old!

In dogital years, it seems to be an unbelievable amount of time to try and stay relevant and valuable. I've written a post with four stories: The story in numbers, the story of my decade, the story of three early choices and the story of benefits to me.

Four Stories: A Decade of Writing Occam's Razor:

I've also requested readers to post a comment on the blog with their perspective. Where are they based, what have they found to be of value and why they think the blog's lasted so long.

Will you please head over to the blog,, and share your perspective?

Thank you for all the fish!
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If you ask the government, or indeed even journalists, why is the experience at an airport so tortured for most of us, and getting worse (!), they will give you a million reasons. Many of these will be connected to their personal experiences or biases.

Yet, if you are willing to look at the data it is not such a complicated thing to figure out. See below....

That of course then results in this insanity:

Will the fix be this simple as well? I'm not counting on it.

Graph source:
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To add insult to injury, Chicago's Midway isn't particularly accessible and can be a beast to get to if you're in a rush. Feels like a conspiracy in play when you're on the two lane freeway exit and the sign for whether you turn right of left at the bottom isn't visible until it's too late. Hopefully that has improved since the last time I was there.
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When was the last time a company, big or small, decided engage with you and it was not about pimping you more things?

Especially, if you were already an existing, indeed loyal, customer of the company?

Think about how crazy that is.

Today's Marketing - Analytics Intersect is on the topic of Customer Lifetime Value/Love. It shares three examples of companies that buck the trend, and win because of it.

Check your inbox (or spam folder! #ouch). Or, if you are not already a subscriber:

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Todo bien
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Great visuals make you go hmm... I know, that is a scary standard to think about. But consider it. You get the hmmm... you got something valuable from the business leader. :)

I've shared variations of the visualization below, this is a new/different one. I love it! The data is for US Population.

Isn't it amazing that Americans started moving west, and for some reason decided to all stop after they got halfway through. :)

Only the most adventurous ones (me!) made it to California.

The map has so much business use for planing expansion strategies, marketing focus, human research possibilities and so, so much more.

An, amazing visualization.

Source: (there are a couple more variations there)

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Author, Digital Marketing Evangelist
Avinash is the co-Founder of Market Motive and the Digital Marketing Evangelist for Google.

Through his Digital Analytics blog, Occam's Razor, and his best selling books, Web Analytics 2.0 and Web Analytics: An Hour A Day, Avinash has become recognized as an authoritative voice on how marketers and executives teams can leverage innovative marketing approaches and data to fundamentally reinvent their digital existence.

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Ad-Tech, Monaco Media Forum, Search Engine Strategies, JMP Innovators' Summit, The Art of Marketing and Web 2.0.

Acting on his passion for teaching Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California - Los Angeles and University of Utah.

Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, the 2010 Most Influential Industry Contributor award from the Web Analytics Association, and the 2011 Rising Star award from the Direct Marketing Educational Foundation.

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Author, Digital Marketing Evangelist.
  • Google Inc.
    Digital Marketing Evangelist, 2007 - present
  • Market Motive Inc
    Co-Founder, 2006 - present