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Avinash Kaushik
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Avinash Kaushik

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You are on Social Media. You love it. And, you should. It is awesome. But, how about your company? Should it be on Social? I answer this question, comprehensively, in my latest post.

How To Suck At Social Media: An Indispensable Guide For Businesses:

The post covers Facebook, YouTube, Google+, Pinterest, Twitter and Instagram, and look at the world from the perspective of B2B and B2C businesses. 

As you might expect, it leverages four specific social media metrics. And, a test you are going to die with delight: MoR test.

Using 30 examples of companies on Social Media, I've made very specific Yes or No recommendations. 

I assure you, you'll be surprised:

Share your own perspective and critique via comments on the post itself!
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+Avinash Kaushik awesome, hopefully it all flows well you can see I kinda ran out of steam after the page promotion topic... but really enjoyed you post!
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Leave the name up. Teach the man's complete life/views.

Guess who this refers to: Raised in the South, he wrote of “a great Ku Klux Klan” that rose up to rid whites of “the intolerable burden of governments sustained by the votes of ignorant Negroes.”

President of the United States of America, Woodrow Wilson.

Did you know that about him?

How about this: "During Wilson’s tenure as president of Princeton, no blacks were admitted — “The whole temper and tradition of the place are such that no Negro has ever applied,” he wrote — though Harvard and Yale had admitted blacks decades earlier. Princeton admitted its first black student in the 1940s."

Pretty amazing, right?

Students at Princeton, an incredibly impressive university, lead by the Black Justice League, a student group, want to strike President Wilson's name from buildings, schools, etc. He is a grand presence at Princeton.

It is a little stunning that this lasted so long, that Princeton and its administrators were forced into having the discussion via student protests this month! There is no visible, dare I say, strong attempt to paint the full picture of the man.

So... Here's a thought. Leave the man, his murals, his statues, buildings, and rotating quotes on TV (not kidding) in the dining rooms in place. Add context that helps everyone understand the full man. Add plaques, add small handouts people can take with them after they visit his memorial, if they attend Woodrow Wilson School of Public and International Affairs give them a 30 min session on the full man.

That's it. Don't take away his murals, statues, buildings and rotating quotes on TV in the dining room. People at the other end of it are smart. Give them the full context. Let them see the good with the disappointing. Let them make up their own minds.

Sounds reasonable?

Both quotes above from this in-depth article: There is a lot more detail there. Please check it out.

#weshallovercome #donthateonhistorylearnfromit #princeton #whatareyouteaching
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It is now both much harder, and much easier than in the past, to be one of the infamous "1%".

Just look at the visualization, you can be a 1%er at annual earnings of just $228k in that state to the right of Texas. The highest number is CT at $678k. Loads of people reach both those numbers.

Yet, loads and loads of people are at the minimum wage in all these states, and a big chunk of them are not even at the living wage.

And, the disparity is growing. Wikipedia:

Food for thought for all of us.

Data source: The Increasingly Unequal States of America:
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Hawaii's 1% threshold is a surprisingly low. Only $279K?!
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My son is participating in the Family Giving Tree program at his school. He has to buy a present for a child who is unable to afford one. A really worthy cause, good lesson. 

We went off to Amazon to buy the present and saw this. I was touched. There was nothing to scroll etc. Just the homage to our peers in France. A little surprising for a deeply ecommerce/shopping enterprise.

Well done Amazon. Well done!

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Indeed! Great job by Amazon! 
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Global warming is a hoax. Even if it is not a hoax, it is not human caused. Stupid nature is causing it!  #humansrocksomuch

Here's the data that proves all of the above...

The first line is the land-ocean temperature. Growing.

The second line shows, along with the confidence interval, three causal factors: Solar activity, orbital changes, volcanic activities. (Boogeymen/women highlighted in the debates.)

The third line shows the causal factors related to human factors: Land use (deforestation), ozone, aerosols, greenhouse gases. You can also see the 95% confidence zone.

Bottom-line: Putting the possible natural and human causes of climate change alongside one another makes the dominant role of greenhouse gases even more plainly visible.

The only real question is: What are we going to do about it?

Methodology Context: The computer model that generated the results for this graphic is called "ModelE2," and was created by NASA's Goddard Institute for Space Studies (GISS), which has been a leader in climate projections for a generation. ModelE2 contains something on the order of 500,000 lines of code, and is run on a supercomputer at the NASA Center for Climate Simulation in Greenbelt, Maryland.

Source, with loads and loads of context, detail, citations: Bloomberg:
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Barges in the Ocean (especially Pacific) using solar to evaporate water .. Create clouds and use Loon to make them rain over the right areas (like CA) .. Should do the trick .. From a business case .. Solving global warming and increasing farming production ..
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Postcards from North Lake Tahoe....

Hope you are having a great holiday weekend with your family and loved ones!

#californialiving   #laketahoe   #firstsnowoftheseason  
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انتا دكتور
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Maps that blow your mind...

The area colored red in South Asia shows where 5% of the world live. The area colored in blue shows where another 5% live.

The white areas show where the rest of the 90% live.

That is pretty amazing when you think about the world's resources, equality or lack thereof, opportunity, and so much more.

If nothing else, it shows that we can cram a lot more of us into this planet. :)

In case we don't speak before then, and you are in the US, my family and I wish you a pleasant and memory filled long weekend with your loved ones.

Map source, and raw data:
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Food for thought...

The narrowness of the intelligence being expressed the words and actions by folks is profoundly heartbreaking.

If you are curious about one more angle on this topic: The Economics of Syrian Refugees:
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It's just amazing how hateful the talk has become. It really reminds me of the propaganda I used to read about in history books back in high school. Sad...

We as a country need to take the lead on everything - ESPECIALLY when it comes to showing the world how fast we can come to the aid of those fleeing such atrocities. 
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Are you sure mobile phones are intruding on your life? Do you believe you are consuming too much mobile data?

You ain't seen nothing yet!

Checkout the mobile data usage in Singapore and South Korea. Pretty amazing, right?

The second graph is just mobile data (no wi-fi). Still, pretty amazing.
So, expect a lot more innovation to come. Expect your life to be changed a lot by these little devices we carry with us.

What do you think is going on between the size of data consumption between Android and iPhone? Across the board, more on the iPhone.

More data, and deep dives, at the source:
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Show de bola.
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We are all hurting for our peers in France. In a world that is more connected than ever before, we are all closer, we all feel the pain, instantaneously. 

There is, though, no short-term solution to this terror. When we were barbarically attacked, our country reacted with haste, with a rush, to solve, in hindsight, multiple agendas, and we are still dealing with the consequences as a nation (and I might extrapolate as a world).

Here's just one point of view from The Guardian, from June 3rd, related to how British and US intelligence services incubated what became the IS:

Doing root-cause analysis takes time. Addressing the core issues take bold, brave, and sustained action. Let's hope French leaders have learned from our lessons. 

The best revenge is not killing quickly, it is to ensure not giving into the people who are trying to get us to do what we don't stand. It is to ensure that we eliminate their reason to be. Hasty military action might feel good for five minutes, but remember that my beloved America is still paying the price for that 14 years on.

I pray for calm and peace for my French peers, I wish for joy to return to their lives as quickly as possible. 

Today, we all cry, we all stand together.

#heartbroken #paris #weshallovercome
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Totally agree . I also think it is the responsibility of connected citizen in this digital world to protest against blind government decisions such as the poor strategy and un_calculated dislocation of Libya directed by Nicholas Sarkozy and supported by Hollande. I think citizens of the world should consider a more active participation in their government decisions to prevent the conduct of blind wars that are the fuel to terrorist criminal activities. 
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Simple answers to complex questions are invariably wrong.

So many people forget this, simple, maxim.  Life is full of nuance, things that need digging into, looking at from multiple angles.

Take this simple question: Who is winning in the Republican race for president?

Most people will jump to: Ben Carson! Current leader in some polls.

Turns out, he is the flavor of the moment. If you pull back and take a much more nuanced view of reality, as the New York Times does, you can see the real complexity, and get to possibly a different answer.

Marco Rubio. For now.

You can see a more complex picture as you look across the five dimensions. You can see the strengths and weaknesses of other candidates. You get a stronger sense of what might actually happen. Because, we bothered to look for something more than a simple answer.

Prediction Markets, where traders bet on an event outcomes, have a much better record of pointing out the eventual nominee than polls. Does this mean insane attention and ink and hot air won't be given to Iowa and NH happenings? No. Of course not. That would be too sane. :)

More details, and nuance (!), here:
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Avinash Kaushik

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This is very clever advice, if I may say so myself! :)

+TrueSocialMetrics does rock, check them out:  I've covered them here most recently:
"The golden formula for Social Media success: Entertain me. Inform me. Provide Utility." -  +Avinash Kaushik 
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All thing is about you Avinash
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Author, Digital Marketing Evangelist
Avinash is the co-Founder of Market Motive and the Digital Marketing Evangelist for Google.

Through his Digital Analytics blog, Occam's Razor, and his best selling books, Web Analytics 2.0 and Web Analytics: An Hour A Day, Avinash has become recognized as an authoritative voice on how marketers and executives teams can leverage innovative marketing approaches and data to fundamentally reinvent their digital existence.

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Ad-Tech, Monaco Media Forum, Search Engine Strategies, JMP Innovators' Summit, The Art of Marketing and Web 2.0.

Acting on his passion for teaching Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California - Los Angeles and University of Utah.

Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, the 2010 Most Influential Industry Contributor award from the Web Analytics Association, and the 2011 Rising Star award from the Direct Marketing Educational Foundation.

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Author, Digital Marketing Evangelist.
  • Google Inc.
    Digital Marketing Evangelist, 2007 - present
  • Market Motive Inc
    Co-Founder, 2006 - present