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Avinash Kaushik
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Avinash Kaushik

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My latest post: Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

It is going to change your mind about just how far you can stretch GA to deliver awesomeness. Primarily because we all get comfortable with 20% we know and rarely move about.

I share ten places that I go to all the time that you might not be using. Here's the list: 

1. Affinity & In-Market Segments: Understand Your People Better 
2. Google Analytics Shortcuts: Save Your Complex Views 
3. Custom Dimensions: Deeper Unique-You Analysis 
4. Time Lag & Path Length: Pan-Session Ecommerce Analysis 
5. Assisted Conversions: Smarter Marketing Impact Attribution 
6. Custom Alerts: Get Your Known Unknowns! 
7. Download Solutions: Benefit From The Wisdom Of Crowds 
8. Search Queries: Get Your Organic Keyword Data Back! 
9. GA Applications: Your Everyday Challenges Amazingly Solved!! 
10. Shopping Behavior Analysis: Funnel Your World! 
##. But, wait! There's more…

Check it out. There are screenshots, specific examples, and, as you might have come to expect from me, marketing advice sprinkled throughout about actions you can take.

It's here:  Don't forget to share your feedback, your wisdom, via the comment section in the post.
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Avinash Kaushik

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Avinash Kaushik

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[From your instagram feed, you can follow my daily pictorial journey here:]

Rubik's Android!  This art installation is made from 625 individual rubik's cubes. I think the effect is that they are solving to the color to join the painting. 

It looks very cool. It is on the 15th floor, Google Toronto. Do check it out if you are visiting.

PS: This will not shock you, I used to be a huge rubik's cube fan as a kid! 

#art #android #rubikscube #google #toronto
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Avinash Kaushik

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The state where you are most likely to end up behind bars? Louisiana!

What is not clear why this is the case. Do you have theories? Are laws tougher in LA? Do people just happen to commit more crime? Is the prison industrial complex just way more pervasive? Is it religious beliefs? Why is the south, OK, MS, AL, TX, so deeply purple?

The US overall has the highest incarceration rates in the world (754/100k). We have 5% of the world population but 23% of the world prisoners. Are we more just than every other country in the world? 

For context, Canada is 117/100k.

Data source:
Greg S's profile photoLaura Baldwin's profile photoSharon Orienza's profile photoPete Gast's profile photo
What is the average income in Louisiana, as well as the unemployment rate? Also - what is the bars to people ratio?
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We can't be reminded of this enough....

...if the graph is not working, layer on the fact that you only live once.  :)

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The Buyerarchy of Needs: So Awesome!!

The world would be a simpler place if all humans followed the this pyramid when deciding if they should buy something. The only flaw I see is that sometimes and some things, we simply can't make. Then skip to buy. But otherwise... Use existing > Borrow > Swap > Thrift > Make > Buy seems to sensible.

And, do pause for a moment and think of the immense impact on humanity, business, our behavior, and indeed life quest if we followed this.

Graphic Source: Sarah Lazarovic:
Victor Morrow's profile photoJef Hall's profile photoalice yam's profile photoOld-Fashioned Romantics's profile photo
I disagree. This pyramid gives no thought to time.

Time versus Money tradeoffs make buying sometimes a lot more appropriate than making / swapping etc. Think about electronic parts... it makes no sense to be fabbing chips and every sense to be buying parts.
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Most of my keynotes are to private gatherings. For one that I did recently in London, at the Brand Re-Imagined, a summary was written up to collect the themes in Marketing that I'm deeply passionate about.

You can read it here:  The title is fun, the details in the content could have a long lasting impact on your business.
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Sometimes we don't realize how much the world has changed. In particular, how much mobile devices have changed our behavior!

Check this out....

#trudat   #technology   #progress  
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Avinash Kaushik

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This is brilliant. In her quest to create the perfect framework for understanding haters, Ann Friedman has created  the disapproval matrix. 
Now, when you receive feedback that falls into the top two quadrants, you should take their comments to heart and figure out how to address them. Even if you decide to ignore them, make sure you do so consciously. The kiss of death is to decide unconsciously (and all of us do that).

Even more critically, if you are "blessed" with feedback from the bottom two quadrants cue Taylor Swift and go... haters gonna hate hate hate!

Let me also plug self-awareness. Sometimes it is difficult to see if the feedback is in the bottom two or the top two. This is when any investment you've made in being self-aware (honestly, genuinely, critically, with all in the love for yourself) will pay off big.

If you are not self-aware, or don't trust yourself, just find someone close to you and they'll tell you which quadrant the feedback belongs to.


Check out Ms. Ann Friedman's more detailed post on her graphic, and an excellent #byehater  Spotify playlist: 
Jeff Riddall's profile photoMiles Gripton's profile photoHonza Felt's profile photoAntonio Bortolotti's profile photo
Critics:  This post is a perfect way to understand the behavior, with applied psychology. only lacks at an example.
Lover: The post is good with the chart, but the lines of the graph are not straight ;)
Frenemies: why you post this type of post, there is no one interested in this waste stuff, though its good.
Haters: don't you have other work to do, instead of this f*** shit.
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The evolution of mobile phones....

Love this image. It shows what has become more important to us over time. For me, it illustrates the shift from communication to consumption.  What do you see?

Daniel Halseth's profile photoJas Sohi's profile photoLeslie Drechsler's profile photoMichael Cordova's profile photo
I see my eyes are getting older and readily accepting of a larger screen!
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Only 22 countries have never been invaded by Britain

I always suspected that we could blame most modern conflicts around the world on Great Britain. Here's data that there is a strong possibility that I'm right!! 

What is your theory as to why Britain never conquered and "brought civilized life/thinking" to these 22? Most seem to be land-locked. 

Sweden and Bolivia are my personal surprises. You?

Data source: Independent:

PS: I'm sure there is a statute of limitations on how far back you can go to blame a different country for messing up yours. In most cases, that statute has long past expired. 
Harold BOSSE's profile photoThomas Riedl's profile photoElijah Dela Cruz's profile photo‫احمد العاشق‬‎'s profile photo
+casper johnston It is not my map. It is from Wikipedia article about British Empire and it seems much more rightful than the original map from this post.
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The very slow – but steady – growth in acceptance for Obamacare!

Slow developing nightmare for those who opposed ACA. Americans increasingly think of it as a success, and approve of how Obama is handling health care issue.

It is of course not a surprise that people like to have healthcare. It is not clear is if people who were rabidly against it (across social classes), will vote differently now that most of the short-term FREAK OUT NOW ranting politicians were proven wrong. 

Hypothesis time. The failure line is slowly going down, it is now at 42 (from 58). But, the line for the law being Kept The Same or Expanded is at 49. What do you think is going on?

#obamacare   #healthlyliving  

Source, with a lot more data:
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They also show that people don't know what either program involves, or that they are the same...
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Author, Digital Marketing Evangelist
Avinash is the co-Founder of Market Motive and the Digital Marketing Evangelist for Google.

Through his Digital Analytics blog, Occam's Razor, and his best selling books, Web Analytics 2.0 and Web Analytics: An Hour A Day, Avinash has become recognized as an authoritative voice on how marketers and executives teams can leverage innovative marketing approaches and data to fundamentally reinvent their digital existence.

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Ad-Tech, Monaco Media Forum, Search Engine Strategies, JMP Innovators' Summit, The Art of Marketing and Web 2.0.

Acting on his passion for teaching Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California - Los Angeles and University of Utah.

Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, the 2010 Most Influential Industry Contributor award from the Web Analytics Association, and the 2011 Rising Star award from the Direct Marketing Educational Foundation.

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Author, Digital Marketing Evangelist.
  • Google Inc.
    Digital Marketing Evangelist, 2007 - present
  • Market Motive Inc
    Co-Founder, 2006 - present