Jeep has been offering other options all along. I'm not against "other options". I'm against them marketing unibody offroaders to the average public misleading them with all this trail rated verbiage. It is possible to offer new options while still keeping with a steel frame. Awd and fancy electronic auto terrain modes will fit in the proven steel frame. The sidekick or the tracker for example are small offroaders that still have steel frames. The merc G series is the european equivalent and has a very nice comfortable ride while still retaining a steel frame. So they can attract new people with new designs without alienating their roots. So making it smaller, lightweight, better fuel economy, comfortable, beastly, or large, it is all possible with a full steel frame. Look at the first unibody jeep zj, wj... viewed by most as a piece of junk. Check the classifieds, you can buy those all day long in running, driving, road worthy condition cheaper than you can buy a rusted out, broken frame, 4 cylinder, automatic, wrangler with only a soft top. Why? Because it is a steel frame that has more potential and can be easily repaired. That truly shows what the public wants.