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Artisan Site Designs
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Really good slide presentation by +Angie Schottmuller at the 2015 Las Vegas Conversion Conference. If you are still wondering if Social Proof means anything to anybody, check these out.
http://lanyrd.com/2015/convcon/sdxmdk/
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Good Advice Re Your LinkedIn Profile
+Robert Glazer offers five excellent ways to make sure your LinkedIn personal profile doesn't cost you a contract or a job. I'd be wise to go check my profile based on his advice right now.
www.entrepreneur.com/article/247986
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Sites With Full-Screen Install Ads Shunned by Google
We couldn't agree more. Google says that sites displaying those ridiculous full-screen app install ads are now branded as "mobile-unfriendly."
http://bit.ly/1KIWGC1
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Facebook and Your Marketing Strategy
Don't overlook Facebook when reviewing your marketing strategy. Facebook's recent achievement of a record number of users on a single day points to its longevity and importance as part of your marketing plan. Some time ago, Facebook was predicted ti implode, much as MySpace imploded. That doesn't seem to be happening. We advise our clients to focus on two, maybe three, platforms for social proof, one being Facebook. Keep in mind that Facebook users cross all age groups. It's no longer only the milieu of college students.

http://bit.ly/1i9OTSH
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Meta Descriptions Are Important With Social Media Sharing
I learned a hard lesson today. A Facebook user shared a blog article (nice thing to do normally) and I had a typo in my article's meta description. Ouch. The Share in Facebook displays your blog's title AND its meta description, all of it. I fixed the typo, but alas, it was too late. I am now making a practice of carefully proofreading my meta descriptions and also, while I am at it, making sure each meta description has a call to action or asks a compelling question. 
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Latest Post: Is Your Email Signature Ugly?
It's time to take a look at your email signature, all small business owners! Read our guidelines for best practices in our latest post at 
http://artisansitedesigns.com/readabilia
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Solicit Reviews from Non-Gmail Users
One of the barriers to receiving reviews from happy customers is the notion that the user needs to have a gmail email address. This may have once been the case, but it is no longer true. Make it easy for your customers. Add a page to their invoice that lays out easy instructions, with images, for them to get a Google account and find your G+ business page. Having specific instructions helps your customer overcome any misgivings about leaving a Google+ review for you. 

https://accounts.google.com/SignUpWithoutGmail
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Don't Be Scammed By Unsolicited "SEO Experts"
If you get an email out of the blue by a person or firm claiming to have reviewed your website, telling you your site is inferior, or not being indexed by the major search engines, hit delete. Even Google receives emails with that lame message. And if you have paid money to one of these deceptive companies, you can file a complaint with the Federal Trade Commission, if the company is US-based. Or call 877-FTC-HELP.
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Is Your Blog Stale?
Nothing says "I don't care" like a stale, out-of-date blog. There are only three reasons I can think of for a blog being stale: You have so much business you don't have time to blog, or you forgot you had a blog, or you just don't care. If either of the last two reasons applies to you, our advice to you is to take your blog down. It doesn't serve you at all. If you are too busy serving your customers to blog, congratulations. But wait. There is a fix. Just remove the dates from your blogs and you'll be fine.  Another solution is to not call your blog a blog.  Rename it to "Articles" and nobody will think any less of you. If you do that, remember that your reader may be expecting longer, meatier content, as the word "Article" implies something pretty substantive. #bloggingtips  
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Follow the Money - Website Maintenance Is A Growing Field
We put all our eggs in one basket when we launched our website design firm. Soon after, we learned that website owners, even though they could maintain their own sites, were reluctant to do so or just didn't have the time. We came up with a checklist of service items which we give to website owners (clients and otherwise) which helps the owner determine how much their budget can bear for monthly blogging, vigilance, repairs, SEO, backups, etc. As one of our clients said, "Out of sight, out of mind" is typical for website owners. Links break, spammers try to invade, open source code needs updating...and it's hard for the business owner to stay current. Don't lose sleep over this - let a firm like ours take on your site fixes.
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