I'm with you, Jordan, in finding this "distasteful" (pun intended). Sensitivities run high in some areas, and people who continue to eat meat are feeling threatened by the mounting evidence that they are supporting a cruel and barbaric industry. It's the same with religion: When we question someone's basic beliefs, it gets very, very tense. However, as Richard Dawkins reminds us, an open culture opens everything to ridicule. Let them make fun of us, and let's hope we all keep our sense of humour. In the end, it's about the animals, not about winning a war of words. And in the meantime, BOYCOTT ARBY'S. Consumers have a serious vote with their buying power.