We’re a brand communications agency. We create and shape brand conversations that connect our clients with their customers. We develop campaigns that influence perceptions, encourage participation and inspire action. And we do this with a simple ambition – to help our clients thrive.
We’re free thinking.
We work without boundaries. From the way we think, to the media channels we use. We re-position and re-design brands. We implement multi-lingual, multi-channel PR programmes. We develop award-winning social media campaigns and create and manage some of the largest events on the planet.
We’re a multi-lingual, multi-cultural team yet we retain a family feel. Our influences are many, our references varied and our capabilities broad. And we use this diversity to ensure that our creative solutions work brilliantly. In every situation and for every conversation.
We’re truly independent. We’re bright-eyed and open-minded. So we welcome creative inspiration from wherever it comes. We operate as one business across multiple locations with a shared agenda and common goals. And our independence means that we work with agility and effectiveness in equal measure.
We work with global heavyweights and local underdogs. With established businesses and challenger brands. With Trade Organisations and Professional Associations.
With all of them we share a single ambition - to deliver innovative creative solutions that place our clients at the heart of the conversation.
[HOW WE WORK]
Insight & Innovation.
We’ve developed a proprietary planning model (DNA) to generate real insight for our communications solutions. Only through true insight do we believe that we can genuinely innovate. And only through innovation can we create campaigns that truly stand out.
Creativity & Commerciality.
Creativity is the driving passion within apple tree. Commercial success is the objective we share with our clients and our colleagues. We believe they are mutually dependent.
Effectiveness & Enjoyment.
We’re in it for the long term. We also really enjoy what we do. We take time to nurture the relationships we have with our clients. And we pride ourselves on our reputation for exceptional levels of client service. Both are crucial to delivering successful campaigns and to enjoying what we do.
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