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How often do you actually look at your car's tires?
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If this catches. ... we are going to see a colorful road ahead of us
I think there was a tire company that tried marketing colored tires to the sport compact crowd a few years back. It was purely aesthetic then. This, is a good way for cops to screw with drivers. 
A long time ago, BFGoodrich marketed tires that had colored stripes that came in red, blue, yellow, etc that would leave colored skid marks. They were called Scorchers and were discontinued over fears that they encouraged irresponsible driving and over reports that gangs were using the colored skidmarks to mark their territory.
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