“One of the top requests we hear from publishers is that they want more transparency about how we respond to policy violations on their content. They want more information about why we remove ads on their websites and more help to resolve issues quickly, minimizing the impact on their bottom line. Today we’re announcing two updates, based on direct feedback from publishers, to how our policies are enforced and communicated to publishers.”

“One year ago, we made native ads on DoubleClick available across all screens — on desktop, mobile web and in apps. Since then, native impressions served through DoubleClick for Publishers (DFP) have increased by more than 7x.1 Users are engaging more with these ads than traditional banner ads, so advertisers have ramped up demand as well. Since May 2016, average CPMs for native ads on DoubleClick Ad Exchange (AdX) have significantly increased.2 Today, we’re excited to share some of our partners’ success with native ads and announce new tools for delivering better native ads on DoubleClick.”

“Kevin Hart. Rhett and Link. Ellen DeGeneres. Katy Perry. The Slow Mo Guys. Demi Lovato. Ludacris. These amazing stars all have something in common: They're starring in new shows premiering exclusively on YouTube. And since these shows are ad-supported, you—and every single one of our billion-plus viewers—can watch for free.”

“In “Attention-based Extraction of Structured Information from Street View Imagery”, we describe our approach to accurately read street names out of very challenging Street View images in many countries, automatically, using a deep neural network. Our algorithm achieves 84.2% accuracy on the challenging French Street Name Signs (FSNS) dataset, significantly outperforming the previous state-of-the-art systems. Importantly, our system is easily extensible to extract other types of information out of Street View images as well, and now helps us automatically extract business names from store fronts. We are excited to announce that this model is now publicly available!”

“Effective ads connect people with the content that’s most relevant to them, right when they’re looking for it. In AdWords, you can assess how relevant your keywords, ads, and landing pages are by evaluating Quality Score and its components: expected clickthrough rate, ad relevance and landing page experience. Starting this week, we’re rolling out several improvements to Quality Score reporting that make it easier for you to get more visibility into these scores.”

“Google Cloud Platform (GCP) continues to rapidly expand our global footprint, and we’re excited to announce the availability of our latest cloud region: Northern Virginia.”

“Ad balance lets you reduce the number of ads you show to your users. Finding the right balance between the number of ads you show and the user experience on your site can lead to better overall engagement with your content. With Ad balance, you’re able to see how changes in the volume of ads you show affect your earnings, and find the balance that makes the most sense for you and your users.”

“Today, we’re thrilled to welcome more than 4,500 executives, developers, IT managers and partners to our largest European Cloud event, Google Cloud Next London. We started the Google Cloud business in Europe six years ago and it’s been an incredible ride. We’ve had the privilege to partner with the most iconic global organizations as they transform their businesses. Companies including Airbus, Spotify and Philips have turned to Google Cloud to support them on their journey to the cloud. As the event kicks off, we’re sharing a few stories from companies that are using Google Cloud to serve their customers.”

“YouTube is where you come to watch your favorite creators -- whether that means jamming with Alex Aiono, gaming with Strawburry17, or hanging out with Logan Paul. That’s why we’re working on a redesign of the desktop experience that highlights your favorite videos and creators while making YouTube easier and more fun to use. Starting today, we’re opening up a preview of the new design to a small group of people from all around the world so we can get feedback. While we hope you'll love what we’ve been working on, we’re also really excited to involve the YouTube community so we can make the site even better before sharing it more broadly.”