- The EarthWorksManaging Director, 2013 - present
- The Social MoonFounder & Owner, 2012
I am a digital marketing and communications architect working as digital marketing consultant focused on the pharmaceutical industry.
I build integrated digital marketing and communications strategy through a high level of expertise in new media and technology, backed by a broader expertise in marketing, public relations and communications.
I am a chartered marketer with the Chartered Institute of Marketing and a full member of the Chartered Institute of Public Relations (awarded after at least 6 years PR experience, validated through CPD).
I write and speak regularly on the impact of social media on health care and the pharmaceutical industry. I can help integrate digital and new media into the fabric of a business, delivering measurable results that impact people’s lives and provide a high return on investment.
I am involved in a number of projects, both academic and practical, that look at the future of marketing and advertising and the impact of digital media on society. These include being an invited member of Wharton University Global Advisory Board on the ‘Future of Advertising’.
Social Business Strategy | Digital
Marketing | Social Media | Online Communications & PR | Advertising |
Coaching, Training & Organisational Support | History & Impact
of New Media: Speaking, Writing |
European Healthcare Policy | Market Access Strategy | History of the NHS | Patient Support & Advocacy
- University College LondonAncient History & Ancient Languages, 1995 - 1998
Apple Patents A Smarter, More Accurate Wrist-Based Activity Tracker
Apple has applied for a patent for an improved wearable pedometer design, according to a new filing published by the USPTO today (via AppleI
How to build successful mobile health applications: 4 key principles
There is a great deal of attention being paid to mobile health applications at the moment, especially in the context of wearable technology.
Nintendo explains why it wants to improve your quality of life
President Satoru Iwata outlines his plan for new health-focused business unit at Mario maker.
Healthcare's Next Innovation? The Answer Is In The Data
As the healthcare industry goes digital, all of those doctor visits and other health-related transactions are creating terabytes of highly v
Can an app help improve your vision? Science says yes.
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Researchers develop smartglasses that help surgeons see cancerous cells
If you think cancer removal surgery is but a one-time procedure, you'd be wrong. Doctors don't always cut out all affected tissues in one go
Healthcare in 2024: clothes that detect blood sugar levels and a toilet ...
Smart technology will transform healthcare over the next ten years, according to Bupa
Health Care Might Be Real Opportunity For Apple's Smart Watch
DOES APPLE WANT TO BE IN THE GYM, OR IN HOSPITALS? Apple Analyst Philip Elmer-DeWitt has an interesting take on where the real opportunity m
'Google-Like' Database of Brain Scans May Help Doctors Treat Disorders
A team of Johns Hopkins engineers and radiologists are building a "Google-like" digital library of children's brain scans to help doctors.
After Arriving On Android, Glooko Lands $7M From Samsung & More To B...
The proliferation of connected devices, coupled with rapid advances in data analytics and sensor technology, has fundamentally changed the w
Google developing smart contact lens that monitors blood sugar levels
Definitely a fantastic breakthrough for anyone that suffers from type 1 or type 2 diabetes, Google is working on a smart contact lens that p
Qardio Is Building Health Devices That Could Save Your Life
Qardio co-founder Marco Peluso was a long-time investment banker at JP Morgan, but a family emergency changed all of that and led him to bec
Prepare for the Galaxy Band, Samsung’s first fitness band
Samsung may be following up its Galaxy Gear smartwatch with a new fitness tracker. Tentatively known as the Galaxy Band, it's being touted f