- The EarthWorksManaging Director, 2013 - present
- The Social MoonFounder & Owner, 2012
I am a digital marketing and communications architect working as digital marketing consultant focused on the pharmaceutical industry.
I build integrated digital marketing and communications strategy through a high level of expertise in new media and technology, backed by a broader expertise in marketing, public relations and communications.
I am a chartered marketer with the Chartered Institute of Marketing and a full member of the Chartered Institute of Public Relations (awarded after at least 6 years PR experience, validated through CPD).
I write and speak regularly on the impact of social media on health care and the pharmaceutical industry. I can help integrate digital and new media into the fabric of a business, delivering measurable results that impact people’s lives and provide a high return on investment.
I am involved in a number of projects, both academic and practical, that look at the future of marketing and advertising and the impact of digital media on society. These include being an invited member of Wharton University Global Advisory Board on the ‘Future of Advertising’.
Social Business Strategy | Digital
Marketing | Social Media | Online Communications & PR | Advertising |
Coaching, Training & Organisational Support | History & Impact
of New Media: Speaking, Writing |
European Healthcare Policy | Market Access Strategy | History of the NHS | Patient Support & Advocacy
- University College LondonAncient History & Ancient Languages, 1995 - 1998
Could Google Glass Really Help People with Parkinson's?
While the world has been squabbling about Glassholes, doctors have quietly been testing the potential of Google Glass in medicine. Features
Patients want more services, online outreach from pharma | mobihealthnews
Patients want pharmaceutical companies to reach out to them through more digital channels, and to offer more value-add services, according t
Wearable Devices Won't Succeed On The Mass Market Until More Apps Become...
Despite all the new wearables on the market, there still aren't many apps in these devices' app stores. And without apps, there's not a grea
MedeStat to crowdfund a pillbox case for smartphones
Smartphone-based medication adherence tools are rapidly becoming en established niche in digital health, and we’ve seen a range of form fact
23andMe cofounder launches quantified self-powered health Q&A platform
New York-based Curious, a company that aims to provide people with platform on which they can ask health questions and collaborate with othe
Nearly three-quarters of prescription-takers use mobile apps, including ...
Most patients taking prescription medicine (72%) also use mobile apps (Android smartphone, iPhone, Android tablet, iPad, or Kindle Fire),Mob
Mayo Clinic study finds app reduces cardiac readmissions by 40 percent
According to an as-yet unpublished study, the Mayo Clinic has found that incorporating a smartphone app into cardiac rehabilitation can redu
Kinect powers Alzheimer's and dementia care project
Sure, virtual reality and browser-based games are impressive, but Unreal Engine 4's latest use is a bit more noble: improving the lives of A
Google Just Unveiled Its Next Big Wearable Computing Platform
Google today announced that it plans to officially bring Android to smartwatches through its new project entitled Android Wear. The project
Apple Patents A Smarter, More Accurate Wrist-Based Activity Tracker
Apple has applied for a patent for an improved wearable pedometer design, according to a new filing published by the USPTO today (via AppleI
How to build successful mobile health applications: 4 key principles
There is a great deal of attention being paid to mobile health applications at the moment, especially in the context of wearable technology.
Nintendo explains why it wants to improve your quality of life
President Satoru Iwata outlines his plan for new health-focused business unit at Mario maker.
Healthcare's Next Innovation? The Answer Is In The Data
As the healthcare industry goes digital, all of those doctor visits and other health-related transactions are creating terabytes of highly v
Can an app help improve your vision? Science says yes.
Yes, you can improve your vision through an app although what you’re really training is your brain. A team of baseball players used UltimEye
Researchers develop smartglasses that help surgeons see cancerous cells
If you think cancer removal surgery is but a one-time procedure, you'd be wrong. Doctors don't always cut out all affected tissues in one go