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alex butler
Works at The EarthWorks
Attended University College London
Lived in London
2,408 followers|160,639 views
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alex butler
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Healthcare has entered a pivotal new era of service delivery. Consumers are driving the impetus for change with the power of choice and the expectations of greater accessibility and convenience - a trend that also opens many opportunities for the doctors who serve them. Traditional hospital plat...
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alex butler
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Fitness wearables and mobile health tracking devices continue growing in popularity. Companies like Fitbit sell millions of devices each year. But despite the health benefits, people stop using the product. The adage of regular, moderate exercise and a proper diet being the simplest, surest ways ...
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alex butler
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The United Nations Children’s Fund (UNICEF) is keen on starting a revolution in the wearable tech field to help children and women. In a competition called Wearables for Good, UNICEF together with ARM and frog design will gather submissions from individuals or teams that want to leverage the the ...
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alex butler
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In the seven or so years I’ve been blogging, I’ve only written a few posts that prompted controversy in the comments section. Looking back, I notice that these posts have involved chronic illness management, motivation, adherence and/or engagement. In fact, a commentator recently felt my writing ...
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alex butler
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Many people say they want to get fit, but what does this actually mean? Fit for what? The websites of leading fitness trackers, like Apple Watch, Fitbit, Microsoft Band and Jawbone Up don’t shed much light on this question. They talk a lot about the things that their devices measure, and even suggest changes in how we go about our day, but they rarely explain why this matters or what the actual benefits are. Apple’s website says that fitness is “...
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alex butler
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Google confirmed today that it is currently testing a health software suite it calls the "Study Kit," made up of Android and iOS apps, and a Chrome extension, in the pilot for its Baseline Study project, developed by Google's experimental Google X wing and first detailed last July. According to T...
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alex butler
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A recent survey by Research Now Group, a market research company based in Texas, sought to determine the usage of mobile health apps and their potential in healthcare. The survey focused on some key issues including the use of smartphones by healthcare professionals in their clinical work, whether health care professionals find this technology beneficial for patients and for which types of patients, and the types of health apps used commonly and ...
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alex butler
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In July 2014, Google announced Baseline Study, a Google[x] “moonshot” that involves collecting and analysing diagnostics from people to paint a picture of “what it means to be healthy.” While Baseline Study started as a limited pilot with Duke University and Stanford University in July 2014 with ...
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alex butler
owner

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From fitness trackers to smart watches, the trend in gear is tracking and customization. Once a status symbol for fitness-focused folks and tech geeks, wearable tech has become ubiquitous, as has the underlying concept of using passively tracked information for personal benefit.But in sporting the new connected accessories, there's a fine line between looking sophisticated and helplessly nerdy. Fashion is as important to men as it is women—and th...
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alex butler
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Android Wear — which had nearly a year’s head start in front of Apple Watch — touts avariety of healthcare apps and more on Google Play that make the platform even more handy for your day-to-day life.In fact, any Android app that uses Android notifications will pop up automatically on Android. This makes it quite handy, for instance, to follow medical Twitter feeds, get alerts from colleagues, and send emails and text messages to them. My experie...
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People
In his circles
143 people
Have him in circles
2,408 people
Guus van den Brekel's profile photo
Tito Muacasenha's profile photo
Nemopode Benjamin's profile photo
Henry Gazay's profile photo
Zsigmond Falusi's profile photo
BUILDERS C GARCIA's profile photo
Aldon Hynes's profile photo
Leith Masters's profile photo
Thibaud Guymard's profile photo
Education
  • University College London
    Ancient History & Ancient Languages, 1995 - 1998
Basic Information
Gender
Male
Story
Introduction

I am a digital marketing and communications architect working as digital marketing consultant focused on the pharmaceutical industry.


I build integrated digital marketing and communications strategy through a high level of expertise in new media and technology, backed by a broader expertise in marketing, public relations and communications.

I am a chartered marketer with the Chartered Institute of Marketing and a full member of the Chartered Institute of Public Relations (awarded after at least 6 years PR experience, validated through CPD).

I write and speak regularly on the impact of social media on health care and the pharmaceutical industry. I can help integrate digital and new media into the fabric of a business, delivering measurable results that impact people’s lives and provide a high return on investment.

I am involved in a number of projects, both academic and practical, that look at the future of marketing and advertising and the impact of digital media on society. These include being an invited member of Wharton University Global Advisory Board on the ‘Future of Advertising’.

Specialties

Social Business Strategy | Digital Marketing | Social Media | Online Communications & PR | Advertising | Coaching, Training & Organisational Support | History & Impact of New Media: Speaking, Writing |

European Healthcare Policy | Market Access Strategy | History of the NHS | Patient Support & Advocacy

Bragging rights
Global Social Media Pharmaceutical Pioneer 2010, Chartered Institute of Marketing Postgraduate Diploma in Marketing 2007 – 2009 University College London, U. of London BA Hons, Ancient History & Languages 1994 – 1998
Work
Occupation
Digital Marketing Consultant
Employment
  • The EarthWorks
    Managing Director, 2013 - present
  • The Social Moon
    Founder & Owner, 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
London
alex butler's +1's are the things they like, agree with, or want to recommend.
Google Tests ‘Study Kit’ Apps To Collect Health Data Before Wider Launch...
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In July 2014, Google announced Baseline Study, a Google[x] “moonshot” that involves collecting and analysing diagnostics from people to pain

Can smartphones help tackle obesity?
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Despite more and more information about what causes us to gain weight, obesity and food-related diseases remain a serious concern. They are

Infographic: Wearable Tech at the Intersection of Function and Fashion
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From fitness trackers to smart watches, the trend in gear is tracking and customization. Once a status symbol for fitness-focused folks and

Mobile Health Devices Improving the Lives of Aging Citizens
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Mobile health devices have moved forward once again and made an impact on patient care. IBM and Apple have announced that they will be worki

THE INTERNET OF THINGS (IOT) ECOSYSTEM: FOUR WAYS IT WILL IMPACT HEALTH
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My vision of a digital health revolution is in four parts, those being:Access to information (the internet age)Access to each other (the soc

Tablet app reduces CHF patient readmissions by 53 percent
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New York City-based Health Recovery Solutions announced that its tablet-based program reduced the 30-day readmission rate for 130 congestive

5 Reasons Pharma Should Care About Apple Watch
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For months and months speculation was rife about the Apple Watch (or iWatch as was the expected moniker) and the possible implications and a

FDA 'Taking a Very Light Touch' on Regulating the Apple Watch
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With Apple Inc. and fellow Silicon Valley companies edging further into health care, the U.S. agency in charge of oversight says it will giv

The Five Foundations of Digital patient Support programmes
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The term ‘digital’ in 2015 is a dangerous one. We all live in a complex mixed reality where the confines of digital and non-digital channels

How Google's using big data and machine-learning to aid drug discovery
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From answering heath-related questions in its search results to a fitness data platform for developers, Google is becoming increasingly ingr

Microsoft Band Gets Major Features and SDK in Update
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Microsoft’s quirky amalgamation of fitness tracker and smartwatch, the simply namedBand, is about to get more powerful; the company is launc

Silicon Valley Turns Smartphones Into Mobile Health Clinics
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Silicon Valley companies are creating more mobile health apps and getting more financial backing than ever before. You can now use your phon

5 imperatives of user experience design in mobile health technology
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The Wiki definition of UX design is “the process of enhancing user satisfaction by improving the usability, ease of use and pleasure provide

14 Major U.S. Hospitals Now Using HealthKit as Apple Adds Health Industr...
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Fourteen major U.S. hospitals have rolled out their own trials of Apple's HealthKit tool, with the pilot program earning praise among doctor

Mobile Health Adoption Growing Among Doctors, for Apps and Content
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More than 80 percent of U.S. doctors surveyed use mobile apps or view professional content on mobile devices for work. That’s a significant

mHealth Tools Shown to Improve HIV Management
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This week, mscripts and Avella Specialty Pharmacy announced the findings of their recently completed research analyzing data demonstrating t

How iPhone health gadgets could change what 'see your doctor' means
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Apple's Health app had a quiet rollout in late 2014, and months later many iOS users still aren't sure how the platform works on their new (

HealthPatch MD alerts your doctor about heart problems in real time
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What's more important than your health? Not much, we think you'll agree. The team behind HealthPatch MD certainly knows our well-being is to

How To Track Your Life With Apple Health
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We've already taken a look at some of the features and capabilities of Google Fit, and Apple's own activity-tracking platform is now up and

Intel is swarming wearables as part of its Internet of Things strategy
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Intel missed being the leader in mobile tech, but it doesn’t want to miss the wearables wave. So the company is investing heavily in compone