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alex butler
Works at The EarthWorks
Attended University College London
Lived in London
2,200 followers|155,974 views
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alex butler
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The Wiki definition of UX design is “the process of enhancing user satisfaction by improving the usability, ease of use and pleasure provided in the interaction between the user and the product.” UX design success in mobile health technologies depends upon the achievement of including the best in reliability, usability, privacy and safety, content and pleasurable experience. I will discuss what I think are five important issues in achieving the i...
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alex butler
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More than 80 percent of U.S. doctors surveyed use mobile apps or view professional content on mobile devices for work. That’s a significant increase over the numbers from around a year ago, according to a new survey. The main reasons for adoption? Improved patient care and communication, and time efficiency, doctors say. The survey was conducted byMedData Group, a healthcare marketing company in Topsfield, MA, and involved polling 375 physicians ...
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Thanks for sharing Alex.  Great Article!
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alex butler
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Apple's Health app had a quiet rollout in late 2014, and months later many iOS users still aren't sure how the platform works on their new (or newly updated) iPhone. Sure, we've already seen a series of apps like Nike+ Running, MyFitnessPal and the MayoClinic work with the iOS-based hub for tracking personal health data, but as of now, Health's forecasted impact on the medical industry has yet to be proven.
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alex butler
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We've already taken a look at some of the features and capabilities of Google Fit, and Apple's own activity-tracking platform is now up and running too. Find out how you can use Apple's brand new app to monitor your daily exercise, improve your overall health, aggregate data from different sources and store your medical information.
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Apple’s microsite for their Apple Watch was recently updated, along with the health section.

While we’ve known when the watch was announced that Apple Watch would feature the three core concepts of “Move”, “Exercise”, and “Stand” — this is a good time to review other features the watch will have.
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alex butler
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Silicon Valley companies are creating more mobile health apps and getting more financial backing than ever before. You can now use your phone to help diagnose an ear infection, and even monitor a diabetic child's blood sugar."It's the next big thing, no question about it,” Vital Connect CEO Nersi Nazari said of mobile health. Vital Connect in Campbell just launched the HealthPatch MD. It’s a patch that sticks onto the skin and provides constant h...
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alex butler
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What's more important than your health? Not much, we think you'll agree. The team behind HealthPatch MD certainly knows our well-being is top of most of our lists -- so it made the aforementioned product to help monitor it. HealthPatch isn't a fitness-tracking wristband or a home health accessory; it's aimed at hospitals, doctors and medical services. What is it? It's a small patch with a module that monitors heart activity (ECG), heart rate (an...
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alex butler
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Intel missed being the leader in mobile tech, but it doesn’t want to miss the wearables wave. So the company is investing heavily in components for wearables, and that strategy is integrated with the company’s larger mission of providing tech for the Internet of Things (IoT), or connected everyday objects. Not only will Intel design components for wearables, but it’s also designing its own wearable devices and partnering with the fashion houses a...
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Have him in circles
2,200 people
Andrea Still Gray's profile photo
H. Etchevers's profile photo
John Carter's profile photo
AJ Kohn's profile photo
Helena Deus's profile photo
David Teicher's profile photo
Ralueke Ekezie's profile photo
Ketty Bunch's profile photo
Ian R McAllister's profile photo
Education
  • University College London
    Ancient History & Ancient Languages, 1995 - 1998
Basic Information
Gender
Male
Story
Introduction

I am a digital marketing and communications architect working as digital marketing consultant focused on the pharmaceutical industry.


I build integrated digital marketing and communications strategy through a high level of expertise in new media and technology, backed by a broader expertise in marketing, public relations and communications.

I am a chartered marketer with the Chartered Institute of Marketing and a full member of the Chartered Institute of Public Relations (awarded after at least 6 years PR experience, validated through CPD).

I write and speak regularly on the impact of social media on health care and the pharmaceutical industry. I can help integrate digital and new media into the fabric of a business, delivering measurable results that impact people’s lives and provide a high return on investment.

I am involved in a number of projects, both academic and practical, that look at the future of marketing and advertising and the impact of digital media on society. These include being an invited member of Wharton University Global Advisory Board on the ‘Future of Advertising’.

Specialties

Social Business Strategy | Digital Marketing | Social Media | Online Communications & PR | Advertising | Coaching, Training & Organisational Support | History & Impact of New Media: Speaking, Writing |

European Healthcare Policy | Market Access Strategy | History of the NHS | Patient Support & Advocacy

Bragging rights
Global Social Media Pharmaceutical Pioneer 2010, Chartered Institute of Marketing Postgraduate Diploma in Marketing 2007 – 2009 University College London, U. of London BA Hons, Ancient History & Languages 1994 – 1998
Work
Occupation
Digital Marketing Consultant
Employment
  • The EarthWorks
    Managing Director, 2013 - present
  • The Social Moon
    Founder & Owner, 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
London
alex butler's +1's are the things they like, agree with, or want to recommend.
Microsoft Band Gets Major Features and SDK in Update
www.scoop.it

Microsoft’s quirky amalgamation of fitness tracker and smartwatch, the simply namedBand, is about to get more powerful; the company is launc

Silicon Valley Turns Smartphones Into Mobile Health Clinics
www.scoop.it

Silicon Valley companies are creating more mobile health apps and getting more financial backing than ever before. You can now use your phon

5 imperatives of user experience design in mobile health technology
www.scoop.it

The Wiki definition of UX design is “the process of enhancing user satisfaction by improving the usability, ease of use and pleasure provide

14 Major U.S. Hospitals Now Using HealthKit as Apple Adds Health Industr...
www.scoop.it

Fourteen major U.S. hospitals have rolled out their own trials of Apple's HealthKit tool, with the pilot program earning praise among doctor

Mobile Health Adoption Growing Among Doctors, for Apps and Content
www.scoop.it

More than 80 percent of U.S. doctors surveyed use mobile apps or view professional content on mobile devices for work. That’s a significant

mHealth Tools Shown to Improve HIV Management
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This week, mscripts and Avella Specialty Pharmacy announced the findings of their recently completed research analyzing data demonstrating t

How iPhone health gadgets could change what 'see your doctor' means
www.scoop.it

Apple's Health app had a quiet rollout in late 2014, and months later many iOS users still aren't sure how the platform works on their new (

HealthPatch MD alerts your doctor about heart problems in real time
www.scoop.it

What's more important than your health? Not much, we think you'll agree. The team behind HealthPatch MD certainly knows our well-being is to

How To Track Your Life With Apple Health
www.scoop.it

We've already taken a look at some of the features and capabilities of Google Fit, and Apple's own activity-tracking platform is now up and

Intel is swarming wearables as part of its Internet of Things strategy
www.scoop.it

Intel missed being the leader in mobile tech, but it doesn’t want to miss the wearables wave. So the company is investing heavily in compone

Apple Watch will give health achievement awards
www.scoop.it

Apple’s microsite for their Apple Watch was recently updated, along with the health section. While we’ve known when the watch was announced

Combining mobile health with artificial intelligence
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Mobile developer GreatCall , which makes both smartphones and applications, and artificial intelligencecompany Automated Insights said they

New App Uses ‘Rewards’ to Monitor Mood Disorders
www.scoop.it

Adrian Cunning’s startup, ThriveStreams, has released its first product, according to CNET. The newly released app takes a gamified approach

Samsung's health ambitions go way beyond wearables
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As Samsung continues its push into health, there's a lot more to the company's plan than fitness trackers and sensors.

FTC in talks with Apple over health data protection – today's Open Thread
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According to Reuters, the US Federal Trade Commission is alive to the issues. It reports that the FTC is “seeking assurances from Apple that

Doctor Prescribed Apps May Soon Be the New Norm in British Healthcare
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According to the U.K.’s Telegraph, soon British doctors might be “prescribing” more apps than medications. A new government strategy calls f

RunKeeper gets Google Fit compatibility with latest update
www.scoop.it

Today, the extremely popular fitness-tracking app, RunKeeper, received a rather beefy update via the Play Store. The upgrade brings compatib

Clinical studies harness mobile health interventions for mental health, ...
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A smartphone platform to inform clinicians how frequently patients use their phones with a mix of passive and active tracking is the kind of

Open thread: Microsoft Health's big advantage is cross-platform support
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Microsoft has been winning generally approving headlines for its Microsoft Band fitness tracker and accompanying Microsoft Health platform,

Aging US population spurs mobile health, remote patient monitoring
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As the U.S. population continues to age, the demand for remote patient monitoring, video telemedicine and mobile health will intensify, pred