- University College LondonAncient History & Ancient Languages, 1995 - 1998
I am a digital marketing and communications architect working as digital marketing consultant focused on the pharmaceutical industry.
I build integrated digital marketing and communications strategy through a high level of expertise in new media and technology, backed by a broader expertise in marketing, public relations and communications.
I am a chartered marketer with the Chartered Institute of Marketing and a full member of the Chartered Institute of Public Relations (awarded after at least 6 years PR experience, validated through CPD).
I write and speak regularly on the impact of social media on health care and the pharmaceutical industry. I can help integrate digital and new media into the fabric of a business, delivering measurable results that impact people’s lives and provide a high return on investment.
I am involved in a number of projects, both academic and practical, that look at the future of marketing and advertising and the impact of digital media on society. These include being an invited member of Wharton University Global Advisory Board on the ‘Future of Advertising’.
Social Business Strategy | Digital
Marketing | Social Media | Online Communications & PR | Advertising |
Coaching, Training & Organisational Support | History & Impact
of New Media: Speaking, Writing |
European Healthcare Policy | Market Access Strategy | History of the NHS | Patient Support & Advocacy
- The EarthWorksManaging Director, 2013 - present
- The Social MoonFounder & Owner, 2012
Google Tests ‘Study Kit’ Apps To Collect Health Data Before Wider Launch...
In July 2014, Google announced Baseline Study, a Google[x] “moonshot” that involves collecting and analysing diagnostics from people to pain
Infographic: Wearable Tech at the Intersection of Function and Fashion
From fitness trackers to smart watches, the trend in gear is tracking and customization. Once a status symbol for fitness-focused folks and
Mobile Health Devices Improving the Lives of Aging Citizens
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THE INTERNET OF THINGS (IOT) ECOSYSTEM: FOUR WAYS IT WILL IMPACT HEALTH
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Tablet app reduces CHF patient readmissions by 53 percent
New York City-based Health Recovery Solutions announced that its tablet-based program reduced the 30-day readmission rate for 130 congestive
FDA 'Taking a Very Light Touch' on Regulating the Apple Watch
With Apple Inc. and fellow Silicon Valley companies edging further into health care, the U.S. agency in charge of oversight says it will giv
The Five Foundations of Digital patient Support programmes
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How Google's using big data and machine-learning to aid drug discovery
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Microsoft Band Gets Major Features and SDK in Update
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Silicon Valley Turns Smartphones Into Mobile Health Clinics
Silicon Valley companies are creating more mobile health apps and getting more financial backing than ever before. You can now use your phon
5 imperatives of user experience design in mobile health technology
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14 Major U.S. Hospitals Now Using HealthKit as Apple Adds Health Industr...
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Mobile Health Adoption Growing Among Doctors, for Apps and Content
More than 80 percent of U.S. doctors surveyed use mobile apps or view professional content on mobile devices for work. That’s a significant
How iPhone health gadgets could change what 'see your doctor' means
Apple's Health app had a quiet rollout in late 2014, and months later many iOS users still aren't sure how the platform works on their new (
HealthPatch MD alerts your doctor about heart problems in real time
What's more important than your health? Not much, we think you'll agree. The team behind HealthPatch MD certainly knows our well-being is to
Intel is swarming wearables as part of its Internet of Things strategy
Intel missed being the leader in mobile tech, but it doesn’t want to miss the wearables wave. So the company is investing heavily in compone