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alex butler
Works at The EarthWorks
Attended University College London
Lived in London
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alex butler

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Sure, virtual reality and browser-based games are impressive, but Unreal Engine 4's latest use is a bit more noble: improving the lives of Alzheimer's
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I am a digital marketing and communications architect working as digital marketing consultant focused on the pharmaceutical industry.

I build integrated digital marketing and communications strategy through a high level of expertise in new media and technology, backed by a broader expertise in marketing, public relations and communications.

I am a chartered marketer with the Chartered Institute of Marketing and a full member of the Chartered Institute of Public Relations (awarded after at least 6 years PR experience, validated through CPD).

I write and speak regularly on the impact of social media on health care and the pharmaceutical industry. I can help integrate digital and new media into the fabric of a business, delivering measurable results that impact people’s lives and provide a high return on investment.

I am involved in a number of projects, both academic and practical, that look at the future of marketing and advertising and the impact of digital media on society. These include being an invited member of Wharton University Global Advisory Board on the ‘Future of Advertising’.


Social Business Strategy | Digital Marketing | Social Media | Online Communications & PR | Advertising | Coaching, Training & Organisational Support | History & Impact of New Media: Speaking, Writing |

European Healthcare Policy | Market Access Strategy | History of the NHS | Patient Support & Advocacy

Bragging rights
Global Social Media Pharmaceutical Pioneer 2010, Chartered Institute of Marketing Postgraduate Diploma in Marketing 2007 – 2009 University College London, U. of London BA Hons, Ancient History & Languages 1994 – 1998
  • University College London
    Ancient History & Ancient Languages, 1995 - 1998
Basic Information
alex butler's +1's are the things they like, agree with, or want to recommend.
Could Google Glass Really Help People with Parkinson's?

While the world has been squabbling about Glassholes, doctors have quietly been testing the potential of Google Glass in medicine. Features

Patients want more services, online outreach from pharma | mobihealthnews

Patients want pharmaceutical companies to reach out to them through more digital channels, and to offer more value-add services, according t

Wearable Devices Won't Succeed On The Mass Market Until More Apps Become...

Despite all the new wearables on the market, there still aren't many apps in these devices' app stores. And without apps, there's not a grea

MedeStat to crowdfund a pillbox case for smartphones

Smartphone-based medication adherence tools are rapidly becoming en established niche in digital health, and we’ve seen a range of form fact

23andMe cofounder launches quantified self-powered health Q&A platform

New York-based Curious, a company that aims to provide people with platform on which they can ask health questions and collaborate with othe

Nearly three-quarters of prescription-takers use mobile apps, including ...

Most patients taking prescription medicine (72%) also use mobile apps (Android smartphone, iPhone, Android tablet, iPad, or Kindle Fire),Mob

New Hopes for Apple's HealthBook | HL7 Standards

Leonard Kish offers his thoughts on the promise of Apple entering the mHealth arena, which will put a spotlight on squarely on user experien

Mayo Clinic study finds app reduces cardiac readmissions by 40 percent

According to an as-yet unpublished study, the Mayo Clinic has found that incorporating a smartphone app into cardiac rehabilitation can redu

Kinect powers Alzheimer's and dementia care project

Sure, virtual reality and browser-based games are impressive, but Unreal Engine 4's latest use is a bit more noble: improving the lives of A

Google Just Unveiled Its Next Big Wearable Computing Platform

Google today announced that it plans to officially bring Android to smartwatches through its new project entitled Android Wear. The project

Apple Patents A Smarter, More Accurate Wrist-Based Activity Tracker

Apple has applied for a patent for an improved wearable pedometer design, according to a new filing published by the USPTO today (via AppleI

How to build successful mobile health applications: 4 key principles

There is a great deal of attention being paid to mobile health applications at the moment, especially in the context of wearable technology.

Is Pharma Missing Out On The XBox Kinect?

The ubiquitous nature of the smartphone makes obvious the opportunity for pharmaceutical companies to develop both clinical interventions an

"I want to build a healthcare community..."

The immortal phrase that should bring everyone out in a sweat; whether client side or agency side. Building an online community is one of th

Nintendo explains why it wants to improve your quality of life

President Satoru Iwata outlines his plan for new health-focused business unit at Mario maker.

Healthcare's Next Innovation? The Answer Is In The Data

As the healthcare industry goes digital, all of those doctor visits and other health-related transactions are creating terabytes of highly v

Little Data: Tracking Your Life Through Numbers

As more people record and store their daily activities, moods, and biometry, we’re likely to see a lot of “little data” turning into Big Dat

Can an app help improve your vision? Science says yes.

Yes, you can improve your vision through an app although what you’re really training is your brain. A team of baseball players used UltimEye

The Advent Of Digital Health

In the Affordable Care Act environment, healthcare providers have a real opportunity to transform the way they treat people. The objective?

Researchers develop smartglasses that help surgeons see cancerous cells

If you think cancer removal surgery is but a one-time procedure, you'd be wrong. Doctors don't always cut out all affected tissues in one go