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Yesterday was "Dress Like Matilda" day at Saatchi's New York office
Saatchi & Saatchi declares April 23 holiday for Matilda Kahl, the creative who wears a uniform to work.
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Coke is celebrating its biggest screw-up, which happened 30 years ago today
Thirty years ago today, Coca-Cola launched the ill-fated New Coke.
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Apple Watch creates wrist-y business for publishers, advertisers
Tribune Publishing is the latest media companies to introduce apps for Apple Watch, which rolls out today. But advertisers are content to wait and see.
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P&G plans to cut the number of agencies it works with in order to cut costs by as much as $500 million
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Yikes. This means that the in-house creative team will actually have to 'creative'.
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McDonald's new CEO admits the company "didn't create a future pipeline for growth": ""Sometimes the consumer will guide you there, but sometimes you have to take it into your own hands, and that was probably something we wish we could have done a little better"
McDonald's new CEO Steve Easterbrook said that McDonald's wished it had developed a more solid pipeline for future growth in earlier years.
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"Experience is overrated" -- Frito-Lay North America CMO Ram Krishnan in our latest Marketer's Playbook episode
Frito-Lay North America CMO Ram Krishnan talks customer experience and technology in the latest Ad Age Marketer's Playbook video.
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Diet Pepsi is hoping to boost sales by dropping Aspartame
Diet Pepsi is getting rid of aspartame, which has become a concern for consumers of diet sodas.
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That.
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P&G's global brand officer Marc Pritchard explains the company's plan to cut $500 million in agency costs
Procter & Gamble Co. Global Brand Officer Marc Pritchard foresees some reviews and looks for new agency models in drive to consolidate shops and cut costs.
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Facebook is opening up a branded content program for publishers like Vice and Vox Media to produce videos for brands to run as ads on Facebook
Facebook has created a branded video program that would have publishers like Vice and Vox Media making content for brands to run as ads on the social network.
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A lot of YouTube networks are hosting their own NewFronts events this year. Here's why
Online video networks like Fullscreen, Machinima and StyleHaul plan to use their NewFronts presentations to reintroduce themselves to advertisers.
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Google's fee-based ad-blocking service Contributor will actually only block up to 50% of ads on participating sites
Google's fee-based ad-blocking service Contributor will cost $2 to $10 a month and block 5% to 50% of ads on participating sites.
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Coca-Cola Co. has put its U.S. media-buying and -planning business into review
Coca-Cola co. is reviewing its media account.
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