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Advertising Age
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Coca-Cola, Chase, Walmart and other big brands that are bankrolling Trump's inauguration. http://bit.ly/2j2N0ud
Trump's inaugural committee has raised a record $90 million, but many donors have been declining to say how much they ponied up.
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If Snap won't explain clearly how it sees its future, investors will be left to judge whether they trust Evan Spiegel. http://bit.ly/2k2TcQB
Snap Inc. CEO Evan Spiegel's values will be tested as he convinces investors of the company's potential.
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The insider's guide to data, personalization and marketing automation. . http://bit.ly/2iA8cZV
Three experts on some of the thorniest aspects of the marketing tech toolset: Data, personalization and marketing automation.
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Don't miss any of the action from Ad Age IQ Conference: Marketing & Technology today -- follow #AdAgeMartech on Twitter. http://bit.ly/2iDR1BP
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To attract customers, it’s not about yelling the loudest, but about having the most meaningful conversations. Immerse yourself in the path to brand loyalty. Sponsored by iProspect. http://bit.ly/2ipZYSo
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Here's how the new vertical video ads will look inside Instagram Stories. http://bit.ly/2iihvsw
Instagram unveiled how new video ads will appear inside the stories section -- they take up the full vertical screen and run in between different users' posts.
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40% of marketers say they plan Facebook audits. http://bit.ly/2jdqTPs
"Facebook can't go whistling in the dark now," said Kevin Mannion at Advertiser Perceptions, which polled 399 marketing executives.
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Since Alexa is always listening, it could accomplish something truly magical (and illegal, without the mother of all user agreements): real TV ratings. http://bit.ly/2jbd2ZM
Here are some fanciful, thought-provoking and illegal uses for automatic speech recognition platforms from Palmer Group CEO Shelly Palmer.
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WeChat's hot new feature will take time for marketers to figure out. http://bit.ly/2iGAVaC
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Why Snapchat's new search bar is a welcome sign for brands. http://bit.ly/2iSmyBf
Snapchat updated its search page with a more visual design that appears readymade for brands and publishers to promote themselves to find larger audiences.
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Pandora to lay off 7% of its workforce. http://bit.ly/2jOXY8l
Following a new logo and marketing campaign in October, Pandora told investors it's still on track to achieve its goals of adding more paid users.
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Facebook says its network now serves ads to Washington Post, Rolling Stone and 1 billion people a month. http://bit.ly/2j6iy0R
Facebook is bringing new publishers into Audience Network, including Washington Post, Wenner Media and Univision, and said it reaches a billion people a month.
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The leading global source of news, intelligence and conversation for marketing and media communities.
Introduction
Advertising Age (also known as Ad Age) is a publication delivering news, analysis and data on marketing and media. The magazine started out as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print edition distributed around the world and on many electronic platforms, including:AdAge.com, daily and weekly e-mail newsletters, creativity-online.com and adage.com/video/hub/1AdAge.com also features company profiles and family trees and advertising spending data at adage.com/datacenter; webcasts, market intelligence and research reports at adage.com/resources; and a number of blogs -- some created by the publication's editorial team and others, such as DigitalNext at adage.com/blog/digitalnext/603 and Agency Viewpoint at adage.com/section/agency-viewpoint/796, written by members of the Ad Age community.
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