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Despite tech media's obsession, big brands aren't rushing to use Meerkat or Periscope just yet
The bigger the brand, the longer it takes them to adopt the hottest new social app. Case in point: trendy live-streaming apps Meerkat and Twitter's Periscope.
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Our top takeaways from this week's 4As Transformation conference in Austin
Agency execs highlighted what's on their minds at the annual 4As transformation conference
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YouTube is recycling last year's NewFronts pitch because it worked, and now seeking $2 million minimum annual spend requirements
After its Google Preferred package brought in 30 new parent brands, YouTube is looking to widen its NewFronts dealings to include its TrueView ads and NFL deal.
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Facebook is opening up its Messenger app for businesses to use as a customer service line
On Wednesday, Facebook announced a new program called Messenger Business that appears to be a customer support replacement for retailers.
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"The X-Files" is coming back
Fox confirmed rumors that it was bringing back "The X-Files," the old cult favorite that turned into a pop-culture phenomenon.
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Condom maker Durex tops this week's Viral Video Chart
Durex lands atop viral video chart by suggesting that things may be cooling off in the bedroom because you're spending all your time with a phone in your face.
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The Apple Watch isn't even available for sale yet, but that hasn't stopped The Economist from becoming the latest media company to make an app for the wearable device
The Economist, a dense, erudite magazine, is opening shop on Apple Watch, where subscribers will be able to listen to Economist articles.
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With "Mad Men" ending, AMC is setting its sights on Millennials
With the end of "Mad Men," AMC celebrates the drama and sets off on a course to build upon its slate of originals.
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Twitter has rolled out its Meerkat replay, which has replays unlike Meerkat http://adage.com/article/digital/twitter-launches-live-video-broadcast-app-periscope/297780/
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5 things you should know about the Heinz-Kraft merger
Ad spending will come under microscope in Heinz-Kraft merger.
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Heinz-Kraft marks the latest megamerger
Heinz and Kraft are merging.
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AOL CEO Tim Armstrong wants media agencies to stop worrying about their fees
Tim Armstrong, CEO of AOL, spoke on the future of ad agencies, digital media and programmatic television at the 4A's Transformation conference.
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Have them in circles
76,155 people
Gary Weissenberger's profile photo
Gary Jaburg's profile photo
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Stephen eroh's profile photo
Heather North's profile photo
Lance Song's profile photo
tiwat nitchote's profile photo
Antonio Gonzalez's profile photo
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