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Advertising Age
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Don't miss any of the action from Ad Age IQ Conference: Marketing & Technology today -- follow #AdAgeMartech on Twitter. http://bit.ly/2iDR1BP
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To attract customers, it’s not about yelling the loudest, but about having the most meaningful conversations. Immerse yourself in the path to brand loyalty. Sponsored by iProspect. http://bit.ly/2ipZYSo
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Here's how the new vertical video ads will look inside Instagram Stories. http://bit.ly/2iihvsw
Instagram unveiled how new video ads will appear inside the stories section -- they take up the full vertical screen and run in between different users' posts.
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TBWA's Baker Lambert: Four things brands are missing with data. http://bit.ly/2ieBdFI
When it comes to data and marketing, many agencies are missing the big picture, according to Baker Lambert, TBWA Worldwide's global data director.
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Instagram is testing mid-roll video ad pop-ups in Stories. http://bit.ly/2jwTaED
Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the format.
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At CES 2017, Joanna Pena-Bickley, global chief creative officer of IBM IX, talks data with Ad Age Publisher Josh Golden, as part of our Ad Age Ahead series in conjunction with The Girls' Lounge. http://bit.ly/2i2c57W
Joana Pena-Bickley, chief creative officer of IBM IX, speaks to Ad Age Publisher Josh Golden about the "third industrial revolution" at CES.
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Why Snapchat's new search bar is a welcome sign for brands. http://bit.ly/2iSmyBf
Snapchat updated its search page with a more visual design that appears readymade for brands and publishers to promote themselves to find larger audiences.
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Pandora to lay off 7% of its workforce. http://bit.ly/2jOXY8l
Following a new logo and marketing campaign in October, Pandora told investors it's still on track to achieve its goals of adding more paid users.
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Facebook says its network now serves ads to Washington Post, Rolling Stone and 1 billion people a month. http://bit.ly/2j6iy0R
Facebook is bringing new publishers into Audience Network, including Washington Post, Wenner Media and Univision, and said it reaches a billion people a month.
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Ad Age is accepting nominations for its second annual Women to Watch Europe list to honor outstanding women in advertising, marketing and media in the U.K. and continental Europe. http://bit.ly/2ijmqge
Ad Age Will Honor Outstanding Women in Marketing, Advertising and Media at London Event
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This search engine reveals what the previous person searched for. http://bit.ly/2jbNMDt
Ever wonder what people search for? This website will show you the results of the previous person's search
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Survival Guide 2017: Ad tech turns digital duopoly into a three-way brawl. http://bit.ly/2iWql36
Might more options await marketers as Amazon, Facebook and Google fight for programmatic ad dollars? A forecast for battles ahead.
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The leading global source of news, intelligence and conversation for marketing and media communities.
Introduction
Advertising Age (also known as Ad Age) is a publication delivering news, analysis and data on marketing and media. The magazine started out as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print edition distributed around the world and on many electronic platforms, including:AdAge.com, daily and weekly e-mail newsletters, creativity-online.com and adage.com/video/hub/1AdAge.com also features company profiles and family trees and advertising spending data at adage.com/datacenter; webcasts, market intelligence and research reports at adage.com/resources; and a number of blogs -- some created by the publication's editorial team and others, such as DigitalNext at adage.com/blog/digitalnext/603 and Agency Viewpoint at adage.com/section/agency-viewpoint/796, written by members of the Ad Age community.
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