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Top 10 company brand names: Alphabet pales before Google (and Apple). http://bit.ly/29TJBGN
Google would have topped the FutureBrand Index again this year if it retained its own identity rather than folding under Alphabet.
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This marks the first time a shop from outside the U.S. has been named Ad Age's Small Agency of the Year. http://bit.ly/29QkSUC
Canadian ad agency Zulu Alpha Kilo named Advertising Age's Small Agency of the Year; Humanaut was tapped for Campaign of the Year for its Organic Valley work.
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Google can now deliver native ads programmatically. http://bit.ly/29Rp9fp
Google brings true native advertising programmatically. Company also plans to improve ad experience for its Accelerated Mobile Page effort, also known as AMP
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ICYMI: Watch the latest video in the Digital Trailblazers series, which profiles some of the industry's most visionary digital execs. Sponsored by Quantcast http://adage.com/article/quantcast/video-moving-paid-search-kids/303807/
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Pokémon Go goes viral with no big marketing blitz. http://bit.ly/2a6vlvJ
The wildly popular augmented-reality game has shot to the top of app stores without a big marketing presence.
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Pinterest updates its strategy, looking to scale search and audience based buying. http://bit.ly/29m42NX
Pinterest will focus on expanding its keyword search and audience based buying offerings as it seeks to scale its ad business ahead of a much anticipated IPO.
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If business bots on Facebook end up looking anything like the applications on WeChat, we can expect to see mostly service and subscription bots. http://bit.ly/29ZlSdZ
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The data and account activity feature will force marketers to be more relevant. http://bit.ly/29OHnZj
Google's new My Activity feature, which lets users see all their data and account activity, will force marketers to be more relevant, writes Nick Worth.
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Sponsored locations are coming to Pokémon Go on a cost-per-visit basis. http://bit.ly/29GwiPC
Pokémon Go will have an advertising model, and the developer, Niantic, will charge advertisers on a cost-per-visit bases
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Google courts retail and hotel marketers with new features. http://bit.ly/29DcNY6
Google announces new shopping and travel features for retail and hotel marketers.
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Snapchat users will now have a "Memories" section, where snaps and snap stories can be saved and searched for. http://bit.ly/29rIoZ2
Suddenly the "ephemeral" messaging app is edging into Instagram territory.
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The Brexit "Leave" campaign had strong leadership and a simple message. "Remain" lacked a North Star. http://bit.ly/295JCvj
Brexit: How the Media Battle Played Out, and What the U.S. Can Learn From It
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