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Ad Age
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New York Comic Con's audience is "rabid" -- and not in the zombie kind of way.
Megan Graham.
Megan Graham.
adage.com
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P&G grew organic sales twice as fast as analysts expected despite a 6-percent cut in marketing spending.
Jack Neff.
Jack Neff.
adage.com
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"If it's a zero-sum game, Netflix has the most to lose. And if the pie grows, they have the least to gain."
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While Facebook will not use call metadata to target ads to Portal screens, it could go into the targeting of ads on other properties like the main social network, Instagram and Messenger.
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Exchange platforms Rubicon Project, OpenX, PubMatic, Sovrn, SpotX and Telaria signed a pact promising to make the programmatic buying experience more transparent and less fraudulent for marketers.
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Opening the 5.9 Ghz airwaves is a "gateway to revolutionized Wi-Fi speeds and innovation," Charter's Craig Cowden told lawmakers.
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Toyota sees a 21 percent uptick in performance after applying technology to its digital ad buy, and says it will accelerate plans with tech.
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"It really started as a domestic tool for repression and then it turned into an outward weapon targeting the U.S."
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Martin Sorrell asserted that his new venture isn't snubbing creativity even though its stated focus is in other areas.
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Netflix's record-setting level of new programming paid off.
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