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Zoltán Stekkelpak
Works at Google Inc., Mountain View
Attended SZIE Gödöllő
Lived in Budapest
8,815 followers|1,978,538 views
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Zoltán Stekkelpak

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At Fallen Leaf Lake, California
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Espero algun dia conocer ese lugar
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Zoltán Stekkelpak

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Irrelevant Things Matter In Economic Behavior

In the eyes of an economist, my students were “misbehaving.” By that I mean that their behavior was inconsistent with the idealized model at the heart of much of economics. Rationally, no one should be happier about a score of 96 out of 137 (70 percent) than 72 out of 100, but my students were. And by realizing this, I was able to set the kind of exam I wanted but still keep the students from grumbling.

This illustrates an important problem with traditional economic theory. Economists discount any factors that would not influence the thinking of a rational person. These things are supposedly irrelevant. But unfortunately for the theory, many supposedly irrelevant factors do matter.

Oddly, I think many good marketers inherently understand the irrationality of users and apply behavioral economics principles without knowing they're doing so.

#economics   #psychology   #marketing  
People are not as rational as economists would like to believe, but there are ways to nudge people into doing what’s best for them.
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Some cacti and Yucca in their natural habitat (Arizona)
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Here in Texas we have yucca to grow alongside the road. Very nice. I transplanted some to my yard.
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Zoltán Stekkelpak

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Wow I love nature.I thnk it's a source of life.when m angry I jas go around and look at the nature.it's a spice to my mood.it gives me hope about life
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Zoltán Stekkelpak

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gyönyörű! Te nem bírsz a sejhajodon maradni? :D
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A böngészőjében nem engedélyezett a JavaScript, ezért ezt a fájlt nem lehet megnyitni. Engedélyezze a JavaScriptet, és töltse be újra! 0.
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Have him in circles
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comi se hacen los hibridajes de cactus??? kiero aprender. tengo varios géneros y 19 especies de cactus. los injertos como se hacen???
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Trip to Grand Canyon South Rim, Antelope Canyon, Colorado River Bend
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Colorado River Bend in Arizona
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Egytál ételek  - 
 
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First American kocsonya with pork cheek, cooked in my brand new slow cooker.
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Chargies is an experimental messenger app that helps you make simple connec...
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Azt is tud, de a telefon alapértelmezett SMS-küldőjével.
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Zoltán's Collections
People
Have him in circles
8,815 people
Murtessa Mohammed's profile photo
joie AYISSOU's profile photo
emeka abrose's profile photo
Ade Ardian's profile photo
JULIO FLORES's profile photo
Marcos Paulo's profile photo
Ethan Smith's profile photo
Zip Faith's profile photo
Yanina Laura Ponce's profile photo
Work
Occupation
Program Manager at Google
Employment
  • Google Inc., Mountain View
    Program Manager - Search Quality, 2010 - present
  • Google Ireland Limited
    Account Strategist - Sales, 2006 - 2009
  • Voxinfo
    The Marketing Guy, 2005 - 2006
  • Jefferson Vineyards
    Winemaker Intern, 2003 - 2004
  • NRC
    Research Lead, 2002 - 2003
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Budapest - Gödöllő - Dublin - Giessen - Verpelét - Charlottesville - Sunnyvale
Story
Tagline
Good morning, and in case I don't see ya, good afternoon, good evening, and good night!
Introduction
Don't want it, don't go for it, don't do it. Be it.

Disclaimer: All of my posts reflect my own opinion and not my employer's.

"...the name +Zoltán Stekkelpak (...) is extremely cool, fun to say, and ought to belong to some sort of hipster, central European, Ironman-esque super hero - if it doesn't already..."

                      (somebody I don't know, on Google+)
Bragging rights
When I was a kid, I used to have a collection of more than 100 cactus species. (Magyaroknak releváns: szoros versenyben én foglaltam le leggyorsabban az elkurtuk.hu domaint.)
Education
  • SZIE Gödöllő
    Marketing, German linguistics, 1998 - 2003
  • JLU Giessen
    Marketing
Basic Information
Gender
Male
Looking for
Friends, Networking
Birthday
February 10
Other names
Steki
9 reviews
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Map
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The coffee crusted, medium rare duck was excellent, as was the service. Impressive and flexible wine menu. I also had lamb with forest mushrooms, which was OK, but for the price I expected something better.
Food: Very GoodDecor: Very GoodService: Excellent
Public - 2 years ago
reviewed 2 years ago
Public - 4 years ago
reviewed 4 years ago