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Zineb Ait Bahajji
Works at Google
Attended American University of Paris
Lives in Zürich
6,208 followers|930,045 views
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Only for the Bay Area people: a friend of mine just launched his startup this week :)

Never doubt that a small group of thoughtful, committed Farmers can change the world Margaret Mead (Kindof). Cannabis sustainably isn't a choice; it's a necessity. Our current way of producing Cannabis isn't healthy for our planet, or us. Indoor cultivation accounts for 5-8% of the electricity ...
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Startup :)
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Zineb Ait Bahajji

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Two important #WebmasterNews  announcements today:
1. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal, meaning more #mobilefriendly  sites in search results.
2. Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed.

Get the full details on our blog: http://goo.gl/WEAZcX
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Oui +Olivier Duffez le fait d'avoir une App connectee a un site via des deep links va booster le positionement du site dans les SERPs, pour les utilisteurs ayant installe l'application.

dsl pour l'absence d'accents
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New on Google search : Easy to scan search carousels that will surface your users' favorite content on Google mobile search!

This new feature (available only on google.com, in English for now) will help surface high quality, fresh/popular content for specific queries. Clustering the results together by the source of the content will help users choose the best possible suggestion and save a mobile-click. 

You can help our algorithm select the proper images or titles for your carousel results by following our rich snippets guidelines on our developers site. In particular the guidelines for Articles: https://developers.google.com/structured-data/rich-snippets/articles 
Videos: https://developers.google.com/structured-data/rich-snippets/videos 

Note that this markup is purely advisory - Our system use a variety of signals to determine which content to display in SERPs. Just like with Rich Snippets, we do not guarantee showing content you marked up.
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cool!
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Zineb Ait Bahajji

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Good news: Chrome 40 will start supporting HTTP/2

A "faster and more secure web for everyone" :)

For more information about HTTP/2: https://tools.ietf.org/html/draft-ietf-httpbis-http2-16
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Googlebot now supports TLS version 1.2 !
 
Googlebot supports TLS 1.2 !

Googlebot now supports TLS version 1.2, in addition to previous versions: TLS 1.0, TLS 1.1 and SSLv3.

Reminder: old OpenSSL versions are vulnerable; we strongly recommend that you use the latest and newest versions of TLS libraries

For more information about HTTPS websites, see:
Our Help Center article: https://support.google.com/webmasters/answer/6073543
Our I/O presentation: https://www.youtube.com/watch?v=cBhZ6S0PFCY"

#httpseverywhere   #googlewebmaster  
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Update on how we display snippets on mobile SERPs

<Tl;dr: do not block Googlebot for smartphones from accessing your mobile site! >

Almost a year ago, we announced that Googlebot-mobile user-agent was being replaced by Googlebot for smartphones (http://googlewebmastercentral.blogspot.jp/2014/01/a-new-googlebot-user-agent-for-crawling.html). Googlebot for Smartphones uses iPhone-based user-agent and obeys robots.txt, robots meta tag, and HTTP header directives for “Googlebot”, same as desktop.

For example, since the change, the robots.txt directive below blocks crawling for Googlebot and Googlebot for smartphone:

User-agent: Googlebot
Disallow: /


We’ve been seeing mobile websites that have that directive or that block access to critical resources such as JavaScript, CSS or images files. This prevents us from crawling and indexing their content properly.

For that reason, starting today, we’ll display a message in place of the description snippet for mobile search results blocking Googlebot for smartphones, just as we already do for search results blocking Googlebot .

Make sure Googlebot for smartphones can access and see your content properly. You can use the Fetch and Render as Google feature in Webmaster Tools, with the “Mobile: smartphone” option selected, to double-check that Googlebot for smartphones is not blocked. In addition, we strongly recommend not disallowing crawling of any CSS or JavaScript used on either the desktop or the mobile pages, so that we can recognize the pages appropriately.

If you have more questions, feel free to comment on this post or to ask on our Webmaster forums: https://productforums.google.com/forum/#!forum/webmasters
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Hi +Zineb Ait Bahajji : Let suppose there are 2 different version of a msite. One version is designed for the Smartphones users and another version is designed for the feature phones users. And, the site version for smartphone has been blocked by robots while another version is not blocked by robots.txt. So, in this case, what will happen - will still the meta description be missing or will it display as mentioned on the site? 
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Do you have a form on your website ? Make it easy for your users - especially your mobile users - to fill out : Use the HTML5 autocomplete attribute !

#loveyourmobileusers   #mobilefriendlywebsite  
 
SEL columnist +Janet Driscoll Miller has a nice article about mobile SEO:

http://searchengineland.com/stop-procrastinating-time-address-mobile-seo-211664

One topic she covers that I think we're not talking about as much as we should be as an industry (thanks Janet!) is mobile input on web forms. It's clearly a problem and Janet talks about one way to make it easier to fill out forms using autocomplete.

A thousand times yes! It's probably the easiest thing you can do to help your users interact with your forms. What kind of things do modern browsers aim to help user autocomplete and autofill?

The HTML5 spec tells us just how awesome this is:

https://html.spec.whatwg.org/multipage/forms.html#autofill

It includes names, telephones and addresses and, most importantly for financial forms, credit card details. 

In short, do it :)

And if you want to learn more about forms on mobile, LukeW (as usual) has a ton to dig into: 

http://www.lukew.com/presos/preso.asp?23

http://www.lukew.com/ff/entry.asp?1014
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It's clearly very useful and friendly for mobile users!
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Zineb Ait Bahajji

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Cool! +Zineb Ait Bahajji 
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We're slowly rolling out a new hacked page classifier and noticed a small number of misclassifications. We're sorry for any trouble this may have caused -- we are working on addressing the issues. If you feel this incorrectly affects your site, you can give us feedback at https://docs.google.com/a/google.com/forms/d/11ja4RG490nWbbcHdn-g22l5kBsrRJjn3mbHzjcnHcYY/viewform
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Feedback on "may be hacked" classificationIf pages from your site are currently shown with a "may be hacked" label in Google web-search, and you are certain that this is not the case, please give us more details below. For more information on dealing with hacked sites, please see https://www.google.com/webmasters/hacked . If you're not sure about hacked content on your site, or have trouble cleaning it up and securing it properly, please post in our webmaster help forums at https://sup...
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Queen and Adam Lambert concert in Zürich.

Amazing show!!!

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I do :) I guess I'm getting better at singing now ...
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Locale-aware crawling by Googlebot

Today we're taking our first small steps to support crawling, indexing, and ranking of locale-adaptive pages. 

What are these? A locale-adaptive page is one that changes its response based on the perceived geographic location or language preference of the visitor. For example, a page may dynamicaly serve different content to users in the USA and Canada on the same URL, or may block access from a some countries, or may respond differently based on the visitors Accept-Language header.

Today Googlebot gets two new capabilities:

1. Geo-distributed crawling, where you may start seeing real (verifiable!) Googlebot user-agents crawling from IP addresses that appear to be coming from outside the USA.

2. Language-dependent crawling, where Googlebot may set different Accept-Language headers in the HTTP request.

A few important points:

1. We still (very strongly) recommend having separate URLs for different locales and using rel-alternate-hreflang annotation for them. Separate URLs are better for users, and that's what really counts. Locale-aware crawling is for the few edge cases where it's not possible for you to have separate URLs.

2. It's early days and the countries that Googlebot will appear to come from and the Accept-Language headers it may try do not cover all combinations of countries and languages around the world. Also, we will continue to tweak things as we build out this feature. This is another reason to have separate URLs.

3. Locale-aware crawling gets enabled algorithmically if we detect your site may benefit from it. You don't need to do anything :)

Dig in more:

1. rel-alternate-hreflang: https://support.google.com/webmasters/answer/189077
2. Blog post: http://googlewebmastercentral.blogspot.com/2015/01/crawling-and-indexing-of-locale.html
3. Help Center about locale-aware crawling: https://support.google.com/webmasters/answer/6144055
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Zineb Ait Bahajji

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The Webmaster Tools team is looking for testers of a new 'search query' feature.

If you regularly use search query information from Webmaster Tools, we're working on something new for you! We're looking for testers of an early update to the search query feature. If you'd like to try it out, and give us feedback along the way, feel free to sign up here.

Here's the form: http://goo.gl/Iub7Zt
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You are doing a wonderful filling thank you hope to be in good health
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Have her in circles
6,208 people
mourad firady's profile photo
Mimi Dalal's profile photo
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Education
  • American University of Paris
    Master of Arts in Global Communications, 2009 - 2010
  • Schiller International University
    Master of Arts in International Relations and Diplomacy, 2008 - 2009
  • American University of Paris
    Bachelor of Arts in International Affaires - Minor in French Studies, 2004 - 2007
Basic Information
Gender
Female
Story
Tagline
Making the web a better place !
Introduction
Currently working as a Webmaster Trends Analyst for Google in Zurich.

I previously worked in Paris as a traffic acquisition and SEO manager in a start-up, as an SEO and traffic manager for a French car manufacturer and as a web security strategist for another automaker.

I Graduated from the American University of Paris in 2011 with a Master of Arts in Global Communications.  

I ended up working in the SEO fields by accident - a fortunate accident - after enrolling in a webmarketing evening course during my last semester at the university. I literally had a crush on Search Engine marketing and decided to give it some consideration as a professional option. I can now definitely say that I have found my career path and consider myself lucky to have a job I love!

I moved to Paris shortly after my baccalauréat in 2003. I lived there until July 2013 and enjoyed the culture française, in a Moroccan way, with a bit of American habits !

Next professional goal ? working at Google or... working at Google :) 
[edit August 2013] : Contributing to creating / launching a Google product !

I speak French, English and Arabic

Some bonus facts about me :

I'm a very positive person : I love to joke, play tricks on people, have a good laugh with friends and get to meet new ones. 
I try to be in a good mood everyday, I rarely get angry, but when I do (once or twice a year)... Heaven helps you :) 

I'm a real G+ enthusiast and Google lover ! I try to share interesting content related to technology and web 2.0.

Circles you can add me to :
- Googlers
- SEO
- Webmarketing
- Google news
- G+ evangelists
- Tech
- Digital
- Politics
- France (I've lived there for 10 years)
- Morocco (my Home country)
- Zürich

If you're new to Google +, cirlce Google+ Help and Guy Kawasaki

Some useful tips for Google+ beginners :

Here are some quotes from Guy Kawasaki's book What the Plus that really describe what Google+ is about:

- "Twitter is great for geting or sending immediate perceptions such as witnessing news and events"
- "Facebook is the way to learn what's going on in the lives of people you already know"
- "Google+ enables you to pursue your passions with people you don't know. Your 200 friends and family on Facebook may not share your passion for photography, but on Google+ you can have a blast with a community of photographers. In short, Google+ is for passions"



The opinions expressed here are mine and mine alone. They do not represent the views or opinions of my employer.
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Work
Occupation
Working and living in Zurich, Switzerland. Born and raised in Morocco, I studied international affairs and global communications at the American University of Paris before I literally fell in love with SEO and decided to make a living out of this obsession. I lived in Paris until August 2013.
Skills
SEO, SEA, Webanalytics, Communication
Employment
  • Google
    Webmaster Trends Analyst, 2013 - present
    Making the web a better place :)
  • TheJober
    SEO and Traffic Acquisition Manager, 2012 - 2013
    SEO for small and medium websites.
  • Altran - Web consultant and SEO
    Internet security coordinator and webanalyst for Renault, 2012 - 2013
    Great experience ! Learnt a lot on websecurity. My mission : bridging the communication gap between the Security team, the project managers and the web agencies + raising awareness on internet security issues. It worked pretty well !!
  • Altran - SEO and traffic manager
    SEO Consultant and Traffic Manager for Citroën, 2011 - 2012
    My first job : Traffic management of a new e-commerc website. SEO, SEA, Display, webanalytics, Mobile and e-CRM
  • Lagardère Group
    SEO Strategist - Junior, 2011 - 2011
    SEO and SEA
  • Jostens
    SEO and webmarketing strategist (France), 2010 - 2010
    Website migration on wordpress and basic on-site SEO optimisations (I started there !) + Adwords campaigns + e-CRM
  • International Organisation for Migrations (Tunisia)
    E-communication strategist - Intern, 2010 - 2010
    Press communiqués and press reviews
  • United Nations Information Center (Tunisia)
    Communications and PR intern, 2010 - 2010
    Designing and launching the first newsletter of the office + working with an agency to redesign the website.
  • UNESCO
    Political campaign strategist and translator (French, English, Arabic) - Intern, 2007 - 2007
    Coffee, copies, errands, mails... we all had to start somewhere right ?
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Zürich
Previously
Paris - Meknès - Auroville - Tunis