Profile

Cover photo
Zenzi Communications
59 followers
AboutPostsPhotosYouTube

Stream

Zenzi Communications

Shared publicly  - 
 
Discover how knowing your patients' values can improve loyalty & care. Watch the video: http://bit.ly/1Ssrias
1
Add a comment...

Zenzi Communications

Shared publicly  - 
 
The five biggest challenges for marketers in 2016 http://bit.ly/1WM6sXc
1
Add a comment...

Zenzi Communications

Shared publicly  - 
 
'Grow Old With Me'. Our CEO in Ragan's Health Communications News: how Cigna & other health leaders tap into values marketing to improve patient experience http://bit.ly/1q24NCm
With patients responsible for more of their own out of pocket expenses, healthcare costs on the rise, and options for wellness continuing to grow, patients are doing more research than ever. ...
1
Add a comment...

Zenzi Communications

Shared publicly  - 
 
Big data in healthcare is expected to become the third largest industry by 2020. Yet many providers miss the most important information about their patients. Check out our resources on how psychographic segmentation improves the patient experience http://bit.ly/21G1Ra7 
1
Add a comment...

Zenzi Communications

Shared publicly  - 
 
Are you #marketing to #millennials? The #1 reason why campaigns aimed at them fail. http://bit.ly/22gFwFW
We’ve all seen them. They seem to be everywhere these days. Articles, advice, seminars, videos, and blog posts teaching us how to market to “Millennials”. Seemingly the holy grail of marketing...
1
Add a comment...

Zenzi Communications

Shared publicly  - 
 
Happy National Doctors' Day! Find out about Zenzi's new group for healthcare marketers. Join the conversation on healthcare marketing trends & best practices in patient engagement on Linkedin: http://bit.ly/1Utztcn



1
Add a comment...
In their circles
49 people
Have them in circles
59 people
BCNN1's profile photo
Paul Markson's profile photo
Tenaya Wickstrand's profile photo
ALL NEWS in AMERICA's profile photo
NUVI's profile photo
Nicole Beckstrand's profile photo
Melusi Ndwandwe's profile photo
Tina Malott's profile photo
Krystine Dinh's profile photo

Zenzi Communications

Shared publicly  - 
 
Traditional customer journey has 'blown up':Philips global marketing chief; You need to be everywhere http://bit.ly/1WM7ySO @MarketingUK
1
Add a comment...

Zenzi Communications

Shared publicly  - 
 
How Under Armour crushes the competition with Values #Marketing http://bit.ly/1Rk7ncL


When Under Armour got its start in 1996, with founder Kevin Plank selling gear from his car, the market was already dominated by strong performance brands. It had to strike a chord with customers...
1
Add a comment...

Zenzi Communications

Shared publicly  - 
 
Brands posting 15 blog posts/month average 1200 new leads/month, says Kapost. How to keep people coming back to your blog http://bit.ly/1S8XH5z @kapost 
A batch of one-time patrons is not enough to sustain any business endeavor. Use these tips to ensure that visitors stay on your site, come back for more and eventually become customers.
1
Add a comment...

Zenzi Communications

Shared publicly  - 
 
Most of us could live with computerized banking from end to end, but not a fully computerized experience when it comes to our health. New study on technology and the truth about a doctor's day http://bit.ly/1Rewa6z


HED DEK Emboldened by wearables and the web, patients are questioning their clinician. It's symptomatic of big changes in the doctor-patient relationshi
1
Add a comment...

Zenzi Communications

Shared publicly  - 
 
Under Armour looks to values marketing & Gisele to connect w/ customers http://bit.ly/1M4mCKT
1
Add a comment...

Zenzi Communications

Shared publicly  - 
 
Micro #Content & 2 Other Visual #Marketing Trends To Watch http://bit.ly/1SQ882C
Want to grab your audience’s attention? Then you need visually appealing content. Keep these trends in mind when creating your content.
1
Add a comment...
People
In their circles
49 people
Have them in circles
59 people
BCNN1's profile photo
Paul Markson's profile photo
Tenaya Wickstrand's profile photo
ALL NEWS in AMERICA's profile photo
NUVI's profile photo
Nicole Beckstrand's profile photo
Melusi Ndwandwe's profile photo
Tina Malott's profile photo
Krystine Dinh's profile photo
Contact Information
Contact info
Phone
760 635 9320
Email
Address
San Diego Headquarters 2235 Encinitas Blvd #212 Encinitas, CA 92024
Boston Office 42 Boulder Hill Road Jefferson, MA 01522
Story
Tagline
Zenzi is the world’s first values-based marketing agency.
Introduction

The vast majority of customer buying decisions are influenced by emotional as well as rational factors, according to Gallup Research. Unlocking the power of psychological needs and desires can help companies attract ideal customers and foster long-term engagement, satisfaction and loyalty.

Zenzi is the world’s first values marketing agency. Our approach draws upon decades of research done by Shalom Schwartz, the creator of the theory of Basic Human Values, who proved that values are one of the most powerful drivers of consumer behavior. We have surveyed over 250,000 people to develop our methodology and proprietary text analysis tool.

The center of Zenzi’s approach is ValueBase,™ a comprehensive collection of values markers that can predict buying preferences such as which messages are most effective, whose opinion customers trust, what trigger points get them to buy, online and social media behavior, preferred types of content, and what will encourage them to refer and share.