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Zara Altair
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Your Voice in Words - Semantic Writing
Your Voice in Words - Semantic Writing

10,071 followers
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Create The Hierarchy That Makes Sense to Search
Semantic writing makes concepts clear to site visitors and to search. Using a hierarchy of header tags helps organize your content.

First, headers allow readers to skim the article to get an idea of the entire content. Headers point site visitors to the content most important for their visit. Headers enhance readability on the page by creating white space breaks between content blocks.

Lists whether bulleted or numbered that appear under a header help site visitors further understand the content in an easy-to-read format.

Semantic Closeness...
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Measure and Manage
You can’t manage what you don’t measure 📏. But how do you know what your analytics should measure?

In this episode of our popular Here’s Why digital marketing video series, Eric Enge gives you four fundamental principles that should define your approach to analytics.
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The Detective Catches The Killer's Scent
As your story heads toward the final act, create a big hot mess. Reverse roles for characters. Create confusion. Make your reader wonder how the detective will get out of the problems and if he will ever solve the mystery.

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Creamy Three Cities of Spain Cheesecake

Lush and creamy cheesecake.

Three Cities of Spain coffehouse closed in the mid-70s, but the recipe lives on.
Graham cracker crust and cream cheese filling with a sour cream-vanilla topping. Classic delectable elegance.

A luxurious accompaniment to +David Amerland's +Sunday Read: Love in the Brain_ http://bit.ly/2P34UuM. Plus, it comes with a hint of how The Sniper Mind http://geni.us/SniperMind can help you attain greater cognitive and emotional heights.

Cheesecake and love! A superb combination.
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Parenting in the Age of Fear

When I was a kid we played for hours outside with our friends. We climbed trees. We took long bike rides. We played in the "wild" coastal scrubland behind my friend's house. We took walks for a mile or two. We explored the world.

My sister and I felt we were lucky because unlike other kids we got to be with my Dad, a priest, while he was working. We rode with him while he made home visits and waited in the car while he attended to the sick, sorrowful, and dying.

Apparently now all these activities are considered child neglect.
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SEO and AEO

AEO is Answer Engine Optimization. Save the date.

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Title Your Novel for Maximum Visibility

Your book title is important to marketing, just like you cover. You can optimize your title for discoverability.
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Writing Your Mystery: After the Midpoint
Take your detective deeper into the victim's world to discover the killer''s world. Avoid the sagging middle.
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Drunken Cherry Chocolate Cake

Cherries, chocolate, and golden rum blended for one rich, tasty summer cake.

Don't forget to incorporate your exercise.

+David Amerland tells you why in this week's Sunday Read: Sanity http://bit.ly/2vGiwTZ You body and mind both train to improve each other.
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Writers Newsletter
Think Digital for Book Production
Ebooks vs. Paperbacks
5 Book Promotion Tips for Long After Launch
and more...
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