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Zara Altair
9,070 followers -
Your Voice in Words - Semantic Writing
Your Voice in Words - Semantic Writing

9,070 followers
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Live Stream of Eagle Nest

Dual cameras. Comments.

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More Important Than Ever To Understand Your Audience
Understand the fragmentation of search. Go beyond the quote and read the article by +David Amerland.

_Basically when search is no longer an action that requires the activation of a specific search interface and the conscious structure of a search query, it becomes behavior-specific. This means that the factors which now drive success in search for marketers are no longer just the rote of “200+ factors” that determine ranking in search which have been the preoccupation of search engine optimizers or on-page SEO, or keywords. These have now expanded to also include:

reach and influence
reputation and branding
value and impact
values and vision
style and attitude
Success in search now requires us to understand people and what motivates them not search engines and what governs them._
SEO is Changing Because Search is Changing

It's no longer enough to simply know how a search engine indexes a website in order to optimize it. Dive in, understand what's changed: https://goo.gl/yAnJ0Z. 
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SEO is Changing Because Search is Changing
+David Amerland
It comes down to people.

_Basically when search is no longer an action that requires the activation of a specific search interface and the conscious structure of a search query, it becomes behavior-specific. This means that the factors which now drive success in search for marketers are no longer just the rote of “200+ factors” that determine ranking in search which have been the preoccupation of search engine optimizers or on-page SEO, or keywords. These have now expanded to also include:

reach and influence
reputation and branding
value and impact
values and vision
style and attitude
Success in search now requires us to understand people and what motivates them not search engines and what governs them._

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The Future of WordPress Site Ownership

Wordpress.org site ownership requires almost constant maintenance and tweaking. Learn what's in store for the future with +MaAnna Stephenson.

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The Usual Suspects
Heads up. The Usual Suspects is leaving Netflix streaming April 1.
This must be due to algorithms.
Considering the story, script, incredible cinematography, and great acting, what else could lead Netflix to such a misguided decision?
I still have my DVD. :)

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How Search Works
Get the basics.
H/T +Mark Traphagen
How Does Google Search Work?

In this in-depth article learn how Google crawls, indexes, and ranks web pages. This is essential SEO knowledge to help you do better in search!

Get your learn on at http://stonet.co/howsearchworks-gp
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100 Call To Action Keywords
Inspiration for mixing it up on calls to action.
H/T +William Rock

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Semantic Writing Newsletter
Content to capture short attention spans
Knowledge panels and rich snippets
Reach and influence
and more...

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Reach and Influence
+Eric Enge and +Mark Traphagen on why reach and influence top sales, engagement, or site traffic.
...to break through the increasing amount of noise in the marketplace, we need amplifiers. Frankly, I don’t want the hard task of fighting for every link I get. I want people to give them to me because I’ve shown that I deserve them.

Eric's in depth article on Your First Marketing Priority https://goo.gl/4ug54o

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Where does English come from?

History of the English language.

H/T +Peter Hatherley
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