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Zack Walters
Works at YP
Attended Denison University
Lives in Decatur, GA
416 followers|169,096 views
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Zack Walters

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Happy weekend eve, folks. I’m a search marketing analyst at YP, the folks behind YP.com and your grandparents’ phone book. My company is starting a major rollout of a search engine marketing product for small businesses, and we need analysts and campaign managers. If you have experience with Google AdWords, we need ya’ bad.

I included a link with the job description and application form. These are full-time positions in Tucker, GA and Glendale, CA. If you apply, please let me know and use my name (Zack Walters) and email (zw058s@yp.com) as the referencing source, so that the recruiting team will review your submission at the top of the stack. I’m also happy to answer any questions and pass on qualified people directly to my boss!

I’ve worked for AT&T (we used to be part of the Deathstar) and YP for 6 years now. It’s a low-stress place without a lot of micromanagement. To be honest with you, we’re still working through some of the telecom baggage we kept when we struck out on our own, but changes over the last year have been very positive. The luggage is a bit mismatched right now, but the nasty old pieces are mostly in the dumpster. Old processes and bad systems are being replaced, and management is actively looking for ways to improve the perks and atmosphere. It’s cliché to the point of uselessness to call yourself a startup, but we certainly have new company-levels of opportunity for anyone to make a contribution to the culture and best practices.
H
Req ID:9861 Responsibilities 50% • Act as fulfillment account manager for selected key accounts • Manage search campaign performance; analyze quantitative, qualitative and underlying data to correct performance issues throughout the duration of the contract. • Engage with fulfillment consultants and other parties, during initial fulfillment to ensure that the plan has the correct components. • Proactively optimize throughout campaign life-cycle. ...
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Zack Walters

SEM - Search Engine Marketing  - 
 
Happy weekend eve, folks. I’m a search marketing analyst at YP, the folks behind YP.com and your grandparents’ phone book. My company is starting a major rollout of a search engine marketing product for small businesses, and we need analysts and campaign managers. If you have experience with Google AdWords, we need ya’ bad.

I included a link with the job description and application form. These are full-time positions in Tucker, GA and Glendale, CA. If you apply, please let me know and use my name (Zack Walters) and email (zw058s@yp.com) as the referencing source, so that the recruiting team will review your submission at the top of the stack. I’m also happy to answer any questions and pass on qualified people directly to my boss!

I’ve worked for AT&T (we used to be part of the Deathstar) and YP for 6 years now. It’s a low-stress place without a lot of micromanagement. To be honest with you, we’re still working through some of the telecom baggage we kept when we struck out on our own, but changes over the last year have been very positive. The luggage is a bit mismatched right now, but the nasty old pieces are mostly in the dumpster. Old processes and bad systems are being replaced, and management is actively looking for ways to improve the perks and atmosphere. It’s cliché to the point of uselessness to call yourself a startup, but we certainly have new company-levels of opportunity for anyone to make a contribution to the culture and best practices.
Req ID:9861 Responsibilities 50% • Act as fulfillment account manager for selected key accounts • Manage search campaign performance; analyze quantitative, qualitative and underlying data to correct performance issues throughout the duration of the contract. • Engage with fulfillment consultants and other parties, during initial fulfillment to ensure that the plan has the correct components. • Proactively optimize throughout campaign life-cycle. ...
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Zack Walters

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I don't go to church on Sundays anymore. I used to, every week. Most weeks, anyway. My parents were pretty observant when I was a kid. Anyway, now I run.

I'm not a hardcore runner. I only run a mile. Walk a couple more. One before my run, one after. I don't call running "church". It's just what I do on a nice Sunday. I walk a mile to the track near my house, run a mile, walk a mile home.

There's a church next to the track I run on, though. I walk right past it. It's Presbyterian. They have a brick labyrinth out on their lawn. I walk it sometimes on my way home. It adds a tiny bit to my workout. It’s relaxing.

I’ve always liked meditative labyrinths. There’s no challenge to them, really. They’re meant to symbolize the confusing nature of the world, but there’s only one way to go once you’re on the path. Don’t want the devout getting lost. But the maze isn’t the point. You’re just supposed to walk and think. I can’t think about anything but my puffing and wheezing when I run. Walking lets my mind wander. I can think on the labyrinth.

There’s a lot of symbolism wrapped up in the maze. It’s supposed to show how to make your way out of the physical world and find the spiritual. It’s a nice message. I like the way you end up walking toward everything around you. Don’t keep looking down. Keep your head up and just walk. The labyrinth will eventually turn you around to face every which way. You walk to and from everything in your line of sight. Then you come to the middle.

The Presbyterians have a nice marble cross in the center of their labyrinth. It’s a handsome milky white. They keep it clean and mostly smooth. I can’t really argue with the cross, but it’s not why I’m there. I like the idea of the center by itself. Some great OM, maybe. Anyway, it’s peaceful. I wrote this in my head standing there today. I think my favorite symbolism of the maze came to me then.

I haven’t read too deeply into all the meanings of the labyrinth. Not sure if this is codified or not. It struck me that the most meaningful part of the ritual isn’t finding the center. It’s leaving. After walking that path you find the spiritual center. Then what? Do you walk back out the same way? That would take too much time. Bad symbolism there, too. Instead, you just walk away. You ignore all those lines on the ground you imagined you couldn’t cross before. It’s all a construct that’s served its purpose.

I don’t need the labyrinth anymore when I’m done. I step over the lines you’re not supposed to step over and go home. I usually get breakfast after that.
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Zack Walters

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Does anyone know anyone connected to Bungie's writing team? About to consecrate an application and send it over to them.
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Zack Walters

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Trying to play Reasonable Man and educate angry commentors over here: http://www.wired.com/underwire/2013/09/penny-arcade-expo-dickwolves  Whoo boy are some dudes mad about this.
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Zack Walters

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Nearly called someone "the cotton gin of writers" this morning. I want it to be a compliment, but worried that it's not.
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In his circles
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Zack Walters

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Previous mentions of my sexuality have been removed on advice of counsel, who believes employers favor eunuchs.
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People
In his circles
273 people
Have him in circles
416 people
Chuck Wendig's profile photo
Satvik Salat's profile photo
Kieran Kowalski's profile photo
mylavarapu Kondakapumvnarayana's profile photo
Leon Wessels's profile photo
Octo Owl Games's profile photo
william j hummel's profile photo
Bernard Kelly's profile photo
Ben McFarland's profile photo
Education
  • Denison University
    English, 2002 - 2006
Basic Information
Gender
Male
Relationship
Married
Story
Tagline
SEM specialist by day, writer and carnival barker by night. General misanthrope at all times.
Work
Occupation
SEM Analyst
Employment
  • YP
    Sr. SEM Analyst, 2012 - present
  • Freelance
    Writer, 2006 - 2014
  • CCP hf
    Marketing Assistant, 2006 - 2008
  • Technisource Inc
    SEM Analyst, 2008 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Decatur, GA
Previously
Granville, OH - Coshocton, OH
Links
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