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Zach Everson
Works at AOL
Attended Wake Forest University
Lives in Washington, DC
3,259 followers|158,552 views
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Laughing so hard, might need to take sick leave. #NewYorkCity  
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Zach Everson

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The Palace of Westminster, London, England #london
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Zach Everson

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citizenM Times Square, Portland's Residence Inn by Marriott in Downtown/Pearl District and Iconic Santorini highlight the world's recent hotel openings. #travel  
citizenM Times Square, Portland's Residence Inn by Marriott in Downtown/Pearl District and Iconic Santorini highlight the world's recent hotel openings.
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Should I let a cable TV show use this photo for free? #perception  
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Tough question. I had to consider something along these lines recently. I think it comes down to how much you want your work seen. Maybe its better to think of it not so much as bragging rights but more that someone saw value in something you did. I totally understand about wanting to get paid for your work and if you held out for that hey, I get it.
Some music a friend and I made (not copyrighted) got lifted and used in a commercial. At first I was kind of pissed. Then I thought about it and realized its kind of cool. Some thing my friend and I made for fun appealed to someone enough for them to snatch it. If we work at it and cover ourselves with publishing and copyrights we could make some money at this.
I'd say this is a sign you're doing something right. Let them use it and start positioning yourself to make some money of your future work.
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Cherry Blossom Festival: 5 Easy iPhone Photography Tips #WashingtonDC  
Cherry Blossom Festival photography tips. Use your iPhone to take amazing cherry blossom photos in Washington DC.
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Boston Marathon Too Square for You? Try These 8 Fun Runs #bostonmarathon  
Boston Marathon too square for you? Check out these eight fun runs, like the Mount Marathon Race.
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The Blue Mosque, Istanbul, Turkey. #istanbul
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Aldon Smith or Random Twitter User: Which Alleged Airplane-Bomb Threat Maker Had the Worst Sunday? (for @AolTravel) #aldonsmith  
Aldon Smith of the San Francisco 49ers and a teenage Twitter user both allegedly made airline bomb threats Sunday.
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Cherry blossoms at the Mandarin Oriental DC, Washington DC #washingtondc
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Beautiful Cherry Blossoms
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Honolulu, Oahu, Hawaii #Hawaii
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People
Have him in circles
3,259 people
John E. DiScala's profile photo
Work
Occupation
Travel news/travel buzz editor at MapQuest, Aol Travel and Gadling.
Skills
Writing, travel writing, editing, photography, social media, eating, looking good
Employment
  • AOL
    Travel news/travel buzz editor at MapQuest, Aol Travel and Gadling, 2013 - present
    Develop entertaining, informational, and sharable daily travel content for Aol Travel, MapQuest, and Gadling. Areas of coverage include consumer and industry news, offbeat topics, and what people are talking about on social media. Write, curate, assign, and edit news and topical travel content. Write feature travel articles. Develop travel content in a variety of forms, including text, slideshows, graphics, and video. Work with in-house team and freelancers. Interpret data and metrics, using findings to inform content. Stay on top of developments in the travel industry and travel communities, as well as news in general. Active in social media travel communities. Work with internal teams and external communities to share and promote content. Implement SEO best practices. Support other editorial needs across MapQuest.
  • Eater.com
    Louisville editor, 2012 - 2013
    Wrote 20 posts a week (more than 900 total) for the city’s go-to source of dining and nightlife news. Drew 100,000 page views and 42,000 unique visits in just its second full month; visits and page views increased for seven consecutive months. Attracted readers by original reporting that was at the forefront of the news cycle, interpreting traffic metrics to inform content, monitoring online trends to develop local angles on national stories, and following search engine optimization best practices. Published articles, maps, videos, slideshows, and curated content. Managed the site’s Facebook Fan Page and Twitter accounts, growing both from inception to more than 1,4000 fans and 1,800 followers. Compiled a weekly newsletter that reaches 2,000 subscribers. Assigned and coordinated freelancers, managed a budget. Oversaw an intern. Promoted the site by recapping its top stories weekly on 89.3 WFPL (public radio) and monthly in Louisville Magazine. Won Society of Professional Journalists Louisville chapter’s award for best independent blog of 2012 and placed second for best website.
  • Louisville.com
    Editor-in-chief, 2010 - 2013
    Created and implemented the editorial strategy for this hyperlocal, community-driven, entertainment news website that provides original digital content about a metropolitan area with 741,096 people. Compared to 2009, visits increased 131 percent in 2012 (665,000 to 1.54 million). By the time I left, it ranked first in the market among both independent and locally owned websites, eighth out of all media websites. Won Society of Professional Journalists Louisville chapter’s award for best website of 2012.
  • BlackBook
    Louisville city guide editor, 2011 - 2013
    BlackBook’s City Guide iPhone and Android apps and website identify the hippest restaurants, bars, clubs, shops, and hotels. The guide contains the latest venue details and breaks the cities down by theme, style, and interest. As city editor for Louisville, I reviewed 100 area bars, restaurants, hotels, and shops, highlighting the best ones as editor’s picks to be featured on the apps and website. Download the free app at the iTunes store or view the listings at BlackBook’s website.
  • Freelance
    Writer. Editor. Consultant., 2004 - 2013
    Focusing on travel and culture, I wrote for The Wall Street Journal, USA Today, Condé Nast Traveler, Air Canada’s enRoute, Aol Travel, Fox News, BlackBook, Budget Travel, Thrillist, Curbed, Gridskipper, Deadspin, HILuxury, Fairmont Magazine, Louisville Magazine, Louisville Bride, CheapOair, and UpTake. Accepted into the Society of American Travel Writers in 2012. Clips at zacheverson.com/writing.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Washington, DC
Previously
Louisville, KY - Reading, MA - Alexandria, VA - Rockville, MD - Falls Church, VA - Charlotte, NC - Winston-Salem, NC - Pittsburgh, PA - Melrose, MA - Washington, DC
Contact Information
Home
Phone
703-919-8018
Email
Skype
z_everson
MSN
zach@zacheverson.com
Google Talk
eversonzach@gmail.com
Yahoo
z_everson
AIM
zeverson
Work
Phone
703-919-8018
Email
Apps with Google+ Sign-in
Story
Tagline
Travel news/travel buzz editor at MapQuest, Aol Travel and Gadling. Previously, freelance travel writer and Eater Louisville founding editor.
Introduction
Be obscure clearly.
Bragging rights
According to a Chinese journalist, "Everson is Zazhao beer in the side face of happiness." http://ow.ly/28aFIH
Education
  • Wake Forest University
    English, 1994 - 1998
    Bachelor of Arts in English, journalism minor, cum laude
  • Reading Memorial High School
    1990 - 1994
Basic Information
Gender
Male
Relationship
Married
Other names
Slappa, Sox