Travel news/travel buzz editor at MapQuest, Aol Travel and Gadling, 2013 - present
Develop entertaining, informational, and sharable daily travel content for Aol Travel, MapQuest, and Gadling. Areas of coverage include consumer and industry news, offbeat topics, and what people are talking about on social media. Write, curate, assign, and edit news and topical travel content. Write feature travel articles. Develop travel content in a variety of forms, including text, slideshows, graphics, and video. Work with in-house team and freelancers. Interpret data and metrics, using findings to inform content. Stay on top of developments in the travel industry and travel communities, as well as news in general. Active in social media travel communities. Work with internal teams and external communities to share and promote content. Implement SEO best practices. Support other editorial needs across MapQuest.
Louisville editor, 2012 - 2013
Wrote 20 posts a week (more than 900 total) for the city’s go-to source of dining and nightlife news. Drew 100,000 page views and 42,000 unique visits in just its second full month; visits and page views increased for seven consecutive months. Attracted readers by original reporting that was at the forefront of the news cycle, interpreting traffic metrics to inform content, monitoring online trends to develop local angles on national stories, and following search engine optimization best practices. Published articles, maps, videos, slideshows, and curated content. Managed the site’s Facebook Fan Page and Twitter accounts, growing both from inception to more than 1,4000 fans and 1,800 followers. Compiled a weekly newsletter that reaches 2,000 subscribers. Assigned and coordinated freelancers, managed a budget. Oversaw an intern. Promoted the site by recapping its top stories weekly on 89.3 WFPL (public radio) and monthly in Louisville Magazine. Won Society of Professional Journalists Louisville chapter’s award for best independent blog of 2012 and placed second for best website.
Editor-in-chief, 2010 - 2013
Created and implemented the editorial strategy for this hyperlocal, community-driven, entertainment news website that provides original digital content about a metropolitan area with 741,096 people. Compared to 2009, visits increased 131 percent in 2012 (665,000 to 1.54 million). By the time I left, it ranked first in the market among both independent and locally owned websites, eighth out of all media websites. Won Society of Professional Journalists Louisville chapter’s award for best website of 2012.
Louisville city guide editor, 2011 - 2013
BlackBook’s City Guide iPhone and Android apps and website identify the hippest restaurants, bars, clubs, shops, and hotels. The guide contains the latest venue details and breaks the cities down by theme, style, and interest.
As city editor for Louisville, I reviewed 100 area bars, restaurants, hotels, and shops, highlighting the best ones as editor’s picks to be featured on the apps and website.
Download the free app at the iTunes store or view the listings at BlackBook’s website.
Writer. Editor. Consultant., 2004 - 2013
Focusing on travel and culture, I wrote for The Wall Street Journal, USA Today, Condé Nast Traveler, Air Canada’s enRoute, Aol Travel, Fox News, BlackBook, Budget Travel, Thrillist, Curbed, Gridskipper, Deadspin, HILuxury, Fairmont Magazine, Louisville Magazine, Louisville Bride, CheapOair, and UpTake. Accepted into the Society of American Travel Writers in 2012. Clips at zacheverson.com/writing.