“Each year, there is one day when the world changes. It’s the day when the entire population it seems switches from hot coffee to cold, served from plastic pitchers into cups full of ice. When that happens, my whole business changes for the next four months.” - Jonathan Rubinstein, founder/owner of Joe the Art of Coffee in NYC: http://g.co/maps/7w2wf



Photo via kennymatic on Flickr: http://goo.gl/ABclN
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