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Yves Schebesta
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Finally dynamic feed-based retargeting in #AdWords available beyond the retail space. Interesting to see adoption & success rates vs Criteo and general AdExchange campaigns. In any case it puts further emphasis on feed quality & flexibility. Also curious to see if mark up implementation to automatically update/better sync google shopping feed info that was announced this week as well, will see moves to further adoption in other verticals as well.

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Local #seo insights
Google testet neues Local Knowledge Graph Interface
Derzeitigen Tests zufolge könnte das Local Carousel in der Suche bald ausgedient haben. Google testet derzeit eine optisch sehr ansprechende Variante der Local Einbindung. Die Anpassung wäre der nächste logische Schritt in Richtung einheitliche geräteübergreifende User Experience wie sie seitens Google über alle Produkte hinweg angestrebt wird.

Google Tests A New Local Knowledge Graph Interface - Ein +Search Engine Land Beitrag von +Barry Schwartz

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Really inspiring presentation by Simon Sinek on #leadership. Must view imho

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Putting an end to #freakomendation? Love this word! Interesting post on possible implication of new actions on #personalization. 

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Unsere Präsentation vom Analytics Summit in Zürich ist nun auf Slideshare verfügbar. Vielen Dank allen Zuhörern und dem Trakken Team für die tolle Organisation!

  #googleanalytics   #googleanalyticstips   #analyticssummit  +Trakken +Timo Aden +Denis Langfeld 

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Noch nen Tipp für die Ferien für Frankreich-Liebhaber gefällig?

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Friends of Search Conference 2014 #fos14  

Just wanted to give  a quick wrap up of my last week's attendance at the Friends of Search conference in Amsterdam, NL, which IMHO
could live also up with SMX Munich (if it wasn't for Rand Fishkin this year :-) ).

Amongst such highly prominent speakers like +Marcus Tandler  (keynote with >300 slides in less than 30min) and +Joost de Valk   (Founder of yoast), I was invited to attend and also speak on AdWords best practices in the travel market together with +Oz Har Adir from Innovative Travel moderated by +Wouter Blok from Google.

Apparently those who attended our session, voted it to be one of the most in-depth sessions of the day - thanks for the great feedback! A quick wrap up interview you can find on YouTube.

From the other sessions, I wanted to briefly share my key takeaways:
(1) Brand(ing) is key, focus on your audience and don't just create content for SEO content sake: "Your brand is the single most important investment you can make in your business” (cf. Kevin Gibbons on Integrated Digital Marketing 2014)
(2) Social signals alone do not have a direct measurable impact on SEO, but can help boost brand recognition and thus indirectly affect SEO (cf. SEO Ranking Factors by Dixon Jones from majesticSEO)
(3) Google+ helps (and we know it does) - but mostly to get in touch with Google engineers to solve SEO related issues (conclusion from panel discussion) :-)
(4) Wordpress & SEO: Security becomes more and more crucial - check out the latest recos from +Bastian Grimm
(5) SEA 1: Enhanced Campaigns Success Stories with RSLA & Mobile; New Maps Ads format launching shortly and call metrics coming to
Europe in H2/14 (cf. Kate Adams from Google)
(5) SEA 2: Managing/creating 1 billion keyword campaigns is possible and the long-tail opportunity can still be further unleashed through data scientfic & automation approaches

And if you did not get any of the online marketing acronyms and specifics above, don't worry and please have a look at the highly thought provoking  presentation by Barry Adams on "The Dangers of Personalised Search" which affects all of us:
Interview Barry Adams (Pierce Communications) door Martijn Scheijbeler op Friends of Search

Presentations can be found here:

Wrap up video footage:

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BadAds auch im Print :-) ( aus #tierwelt Schweiz)
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