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Yves Schebesta
Lives in Switzerland
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Yves Schebesta

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Wer seine Konversionsoptimierung umfassend in den gesamten Online Marketing Prozess integriert, gewinnt mehr als mit einem einfachen A/B-Splittest.
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Finally dynamic feed-based retargeting in #AdWords available beyond the retail space. Interesting to see adoption & success rates vs Criteo and general AdExchange campaigns. In any case it puts further emphasis on feed quality & flexibility. Also curious to see if mark up implementation to automatically update/better sync google shopping feed info that was announced this week as well, will see moves to further adoption in other verticals as well.
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Yves Schebesta

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Really inspiring presentation by Simon Sinek on #leadership. Must view imho
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i was more educated than inspired, now i know exactly what to do, instead of coming ever so close and never a bullseye... Fairytail said something about friendship is most important. Natsu always puts himself before his friends... Naruto said something about being Hokage is when people believes and trusts you, not the other way around. Same with Ichigo and his friends. And of course Luffy always being the first to take the heat. It was Daenerys Targaryen who had the balls and initiative to make the demands that her enemies must comply in the interest of her people that makes her a true leader.
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Putting an end to #freakomendation? Love this word! Interesting post on possible implication of new schema.org actions on #personalization. 
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Unsere Präsentation vom Analytics Summit in Zürich ist nun auf Slideshare verfügbar. Vielen Dank allen Zuhörern und dem Trakken Team für die tolle Organisation!

  #googleanalytics   #googleanalyticstips   #analyticssummit  +Trakken +Timo Aden +Denis Langfeld 
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Präsentation am Analytics Summit, Zurich, am 08. April 2014 zum Thema: Measure, Analyze & Act: Effiziente Multi-Channel Steuerung mit Fokus SEA
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well done!
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Yves Schebesta

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Friends of Search Conference 2014 #fos14  

Just wanted to give  a quick wrap up of my last week's attendance at the Friends of Search conference in Amsterdam, NL, which IMHO
could live also up with SMX Munich (if it wasn't for Rand Fishkin this year :-) ).

Amongst such highly prominent speakers like +Marcus Tandler  (keynote with >300 slides in less than 30min) and +Joost de Valk   (Founder of yoast), I was invited to attend and also speak on AdWords best practices in the travel market together with +Oz Har Adir from Innovative Travel moderated by +Wouter Blok from Google.

Apparently those who attended our session, voted it to be one of the most in-depth sessions of the day - thanks for the great feedback! A quick wrap up interview you can find on YouTube.

From the other sessions, I wanted to briefly share my key takeaways:
(1) Brand(ing) is key, focus on your audience and don't just create content for SEO content sake: "Your brand is the single most important investment you can make in your business” (cf. Kevin Gibbons on Integrated Digital Marketing 2014)
(2) Social signals alone do not have a direct measurable impact on SEO, but can help boost brand recognition and thus indirectly affect SEO (cf. SEO Ranking Factors by Dixon Jones from majesticSEO)
(3) Google+ helps (and we know it does) - but mostly to get in touch with Google engineers to solve SEO related issues (conclusion from panel discussion) :-)
(4) Wordpress & SEO: Security becomes more and more crucial - check out the latest recos from +Bastian Grimm
(5) SEA 1: Enhanced Campaigns Success Stories with RSLA & Mobile; New Maps Ads format launching shortly and call metrics coming to
Europe in H2/14 (cf. Kate Adams from Google)
(5) SEA 2: Managing/creating 1 billion keyword campaigns is possible and the long-tail opportunity can still be further unleashed through data scientfic & automation approaches

And if you did not get any of the online marketing acronyms and specifics above, don't worry and please have a look at the highly thought provoking  presentation by Barry Adams on "The Dangers of Personalised Search" which affects all of us:
Interview Barry Adams (Pierce Communications) door Martijn Scheijbeler op Friends of Search

Presentations can be found here:
http://friendsofsearch.nl/presentaties.html

Wrap up video footage:
http://www.youtube.com/user/DDMAvideos
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Perfect wrap up, thanks!
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Yves Schebesta

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Lust mit abzustimmen, wenn auch Euch unsere Website überzeugt? #bosw
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Interhome hat sich aus 395 Projekten - bewertet von einer 100-köpfigen Fachjury - als eines von 13 Projekten für den «Master of Swiss Web qualifiziert. Jetzt ist eure Unterstützung in der Publikumswahl gefragt!
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Yves Schebesta

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Any ideas? Danke fürs Feedback & schönes Weekend!!!
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Hallo in die Runde Hat irgendwer schon Erfahrung oder weiss Näheres, ob sich für RSLA die Tagged User Begrenzung senken lässt oder gibt es dafür v...
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Danke Micha & ebenfalls schönes Weekend!!
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Yves Schebesta

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Ab sofort werden mobil-optimierte Websites in den Google-Suchergebnissen mit dem Label "Für Mobilgeräte" gekennzeichnet. Die Vermutung liegt nahe, dass die "Mobilfreundlichkeit" schon bald zum mobilen Ranking-Faktor wird.
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Yves Schebesta

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Local #seo insights
 
Google testet neues Local Knowledge Graph Interface
Derzeitigen Tests zufolge könnte das Local Carousel in der Suche bald ausgedient haben. Google testet derzeit eine optisch sehr ansprechende Variante der Local Einbindung. Die Anpassung wäre der nächste logische Schritt in Richtung einheitliche geräteübergreifende User Experience wie sie seitens Google über alle Produkte hinweg angestrebt wird.

Google Tests A New Local Knowledge Graph Interface - Ein +Search Engine Land Beitrag von +Barry Schwartz

http://ypos.ch/1pKAWKZ
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Noch nen Tipp für die Ferien für Frankreich-Liebhaber gefällig?
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Yves Schebesta

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BadAds auch im Print :-) ( aus #tierwelt Schweiz)
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In his circles
162 people
Have him in circles
191 people
Sabrina Gubler's profile photo
Nicole Brenner's profile photo
Roland Meier's profile photo
Simon Lehmann's profile photo
Denis - business account “Business” L.'s profile photo
jobs.ch ag's profile photo
rashed suman's profile photo
Jozsef Csoka's profile photo
Johann Huber's profile photo
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