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Yuri Shatalov
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CCFM Radio Cape Town Interview with Jeremy - download here: http://tinyurl.com/pgg9knd 
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Clicks versus ad position - another engaging article by AIMWEB's Google Pro - Mr Beyers Nel
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Google’s new AdWords innovations
 
Google has announced their planned improvements to AdWords which they will be rolling out in the near future. Any online marketer worth their salt has already watched the live stream and come to their own conclusions about what these planned changes means to them. As an online marketer myself I have a few thoughts I’d like to share.
 
Google has been driving home the importance of mobile devices for a while now and they even go so far to admit it themselves. They were smart enough to anticipate mobile adoption, especially since they had a vested interest with the Android platform and the Google Play store falling under their umbrella. However they can’t bank on AdWords advertisers being similarly enlightened or forward thinking and have altered how AdWords campaigns are set up to naturally include mobile devices. This way the mobile ad market won’t be under populated or monopolised by the enlightened few.
 
However this is all old hat for those in the know.  Google stresses that we shouldn’t be focussing on the devices themselves, but instead the users of those devices, especially since it’s the user that will be buying your product and not their smartphone. It was probably inevitable that the focus did shift from people to devices in the bid for mobile advertising adoption to pick up. Google would like to realign our efforts to back to the customer.
 
Using cross device data to supplement a user’s search results is one way of doing this. If a user does a mobile search, and that search is relevant to an app on their device, then an ad can display to take the user directly to the relevant content in the app. This aids users in learning the value of apps that they have installed but haven’t come to use often yet.
 
This sounds like an elegant re-engagement mechanism, if it weren’t for the fact that the ads still need to be paid for. It could too easily become habitual for users to use this shortcut as the method for accessing relevant content on the app, at the cost of the advertiser, instead of converting to using the app naturally. This might not matter to Google very much, because they are keeping true to their promise of offering user re-engagement tools whilst making a healthy income from it.
 
Google mentions that there is an 80% drop off rate in app usage after installation. This is a horrifying statistic for app developers, who wish to retain all of their users if they could. It might just be me but I feel there’s an intense effort here to minimise an ugly statistic, which is otherwise just natural human behaviour in my opinion, by introducing a monetization mechanic. I’ve sampled lots of things, never to return to them for a reason. If I only use an app once it is most likely because it wasn’t useful or engaging enough in the first place or had some other irredeemable quality. Granted it is good practice to delete apps that you don’t intend on using from your device but that is not a human behaviour that comes naturally to most.
 
All said Google will nonetheless let app owners remind their audience that they do in fact have their app installed. It would be interesting to see how online marketers ultimately respond.
 
Moving along, Google announced new bulk action tools for AdWords. The idea might be that we shouldn’t be dependent on external methods (like AdWords Editor) for general edits, even if they affect a large number of variables. This extends further to their announcement of Advanced Reporting, to discourage downloading data and manually manipulating it, and instead seeing all the information you need live inside AdWords.
 
I’m excited for these last two mostly because they are core, elegant and thoughtful improvements to the tools we use most often every day. Their addition should have immediate noticeable effect on one’s day to day usage of AdWords.
 
Google’s also expanding with experiments, where you can make changes to your campaigns and compare them side by side. This might become one of the most useful and used tools in AdWords. Why implement any changes immediately when you can sample what results you would gain from it beforehand? It has the potential to change online advertisers’ penchant for acting on guesstimates and instead have every change be done in significant security about what it will cause to happen.
 
All in all while not revolutionary Google are continuing to update and improve AdWords whilst trying to stay ahead of the game.

Article by AIMWEB's Google certified professional Mr Beyers Nel
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It is Whiteboard Friday! Today +Cyrus Shepard presents "The Rules of Link Building". Learn the five things folks should do and five they shouldn't do in order to succeed at link building! You can't miss it! 
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User Behavior To Position Your Brand – Leveraging Market Perception
When you set the inbound marketing parameters in pay per click, the obvious question that may lurks in your mind is why people react the parameters we set in. It is about how you churn the content as per the target segment you are focusing on. If you think critically, keywords are the main factors, steering the user behavior of Google Adwords. The reaction of behavior that you receive is the resultant of the common factors of Ad text and target segment propped up the selection of keywords. In fact, it is the reflection of how well the PPC advertisement has been made.
Recognizing psychological needs - The most recent and important issue of content marketing, the authorship is holding the pivotal place in creating brand association. The reaction that you sense from your target audience while marketing products or services, are connected with their vested interest. It is the reflection of their acknowledgement and appreciation for the promotional message. This happens, as the organic keyword stream gives them the recognition and sense of their being in the Ad text. Behavioral indicators also signal the social evidence through the call to action that depicts the customers’ belief or taste. This is why; customers react to the content of the transit message made in those 3 lines.
Signaling continuous growth
As the content establishes the trust between the brand and target audience, there grows the likeness for the product or services of the brand. It is the feel-good factor or the situation created by displaying the salient feature of the product, exactly, what the target audience is looking for. The concept of limited edition is also, a behavioral mind bender. As you make the advertisement appear in the personal mailbox of the selected database, it creates a direct psychological impact of being special. This naturally creates positive impulses between the advertiser and buyer. However, there is a host of such behavioral signal that can affect your Adwords messages, leading to decisive future.
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Still mad at Google for your "(not provided)" keywords?
Let them make it up to you.

Google Analytics isn't the only tool the search engine behemoth has given us to dig into keywords. Did you know that:

- You can find some additional keyword data in Google Webmaster Tools?

-  Even if you aren't running a paid search campaign, Google AdWords Keyword Planner should be a key component to your keyword research?

-  Tools like Übersuggest (which use Google's API) can be helpful in brainstorming keywords?

Read on to learn more: http://cursivecontent.com/free-keyword-research-tools-that-ease-the-pain-of-not-provided/

Pin it for later: http://www.pinterest.com/pin/274367802273354143/

#seotips #keywordresearch #keywordtool  
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Keyword Research To Fetch Quality Traffic – Increasing Online Visibility
Keyword research is the fundamental fact of having success in pay per click promotion and search engine marketing. In the gamut of online communication and transaction, keyword plays in-sync with the search engine and the market efforts. In fact, they complement each other to let you have the bottom-line. It is evident that marketers are bidding on the keywords or keyword phrases, to create the link between the advertisement type and target segment, keeping the relevant content fixed on the backdrop. However, the keywords, on which the biddings are placed, need to be in-sync with the investors’ demand. Thus, doing research on keywords will give you the technical advantage in building your brand on the long-term basis.
Key quality stream
Research on keywords is done by perpetually focusing on the quality, and in which new markets the to-be keyword can effect. This creates new opportunity that can gain the competitive advantage of the market. Analysts are heavily engaged to convert the keywords into market applications. While using content marketing to promote the vested interest of the investors, include the keyword research activities in your marketing research, to make the process integrated. This effort puts you in the line-up, where you can reach beyond the static list of the words and generate new keywords, to keep your cash register ringing.
Dynamic technical supports
Keyword research can be done, through different analytical tools, which are widely available in the online market. Sometimes, these are also, known as the keyword planner, which allows you to identify the stronger and weaker competitive words. Nevertheless, keywords research helps you to lead your marketing efforts to the higher search volume. On using proper keywords; your target audience will easily relate their requirements with the services you are offering. Good and strong keywords will put your page in the key field of the Google algorithm, and will make it more visible to the service users. Follow the recent trend and create long tail keywords, so that the algorithm can collect more searchable keys from the results.
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