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Yuri Carlenzoli
Works at Carlenzoli Yuri
Lives in Provincia di Brescia
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Instaurare ed Ottimizzare la Visibilità Online
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SEO, Web Developer, SEM, SMM
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Provincia di Brescia
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Con le idee si fanno soldi; con i soldi non si fanno idee
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Hi I'm Yuri and I post here what i want, is my personal profile, my opinion is my own, not that of the my work or other "online occupation".


Ciao io sono Yuri e questo è il mio profilo personale dove condivido quello che voglio, quello che mi piace e la mia opinione personale su svariati argomenti, non è per forza di cose l'opinione correlata al mio lavoro o di altre "occupazioni online".
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Yuri Carlenzoli

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Un sito web è come un figlio, non basta metterlo al mondo per essere genitore.
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Yuri Carlenzoli

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If you asked me 3 years ago  “Is it worth creating a Facebook page to promote my website?” I would have given you a big “YES”. 
Nowadays despite me promoting all social media interaction (in connection with SEO) my answer is categorical: Facebook is not worth the time and effort!.

The main problem lies in the number of people a page is able to reach organically. Pages have a much harder time making it into the Newsfeed because of Edgerank. Due to this mind blowing algorithm pages are only able to reach between 8 to 15% of their audience on any given post. Pretty low don't you think? Or shall I say -  pretty depressing for the time and effort involved in creating a post.

See the Edgerank algorithm is not there to promote your page, it is there to make you pay Facebook to promote your posts. So in order to reach more audience a business page is left with two options: 

1. You get more likes, comments or shares on your posts.
2. You pay Facebook to promote your posts.

So lets talk about the first part: It doesn’t take into account the type of audience you have. If your audience is very active - say you are promoting a rock band, Rihanna or some Goth Erotica Clothes (the young generation, the short of money generation), than your posts/page will be more visible. If your audience is not that active you begin to see your reach gradually declining until your page is almost non existent * to your followers. Facebook doesn't care about *your brand - its all about the way Facebook see things important. I’ve seen serious accounting firms posting “Like if you hate Monday” with the odd picture of a drunk employee just to get some likes/activity on their business page. In fact I can tell you that promoting business through a Facebook profile in a way is a lot more rewarding, but thats another topic.

So dont waste any more time on Facebook and concentrate on the platforms that really give you *value for the effort * of your employees. By value I mean: if the marketing email is good people gonna get back to you. If the Google+ post is informative, authoritative and relevant customers will stop and read it. Not to mention the searchability and the ripple effect. At my current company - Global Real Estate Institute - sometimes we invite our guests to be on the Podcast and within hours we are getting thousands replies.
So to put all this together: whether or not potential customers read your articles depends on whether  or not you are giving them something interesting or valuable enough to pay attention to. In the Facebook case there is only one variable - The Edgerank algorithm.

Just before I finish this article I’d like to give you a good advice. Don't destroy your relationship with Facebook pages completely - just start auto posting your articles there. As in all social media if anybody replies make sure you respond and engage in a conversation. Direct all your work force power towards social media that gives you value for brain effort involved.
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Split Test, esperimenti di Analytics, landing page differenti ed altro, per la SEO e per Google
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Piccoli remember che possono tornare sempre utili

#google #seo #update 
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SEO Memory. A simple interactive timeline of Google updates and events. Widget by CHAP Links Library. Data from SEOmoz, Search Engine Land, Google Webmaster Central Blog and our own memory.
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Yuri Carlenzoli

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Ed ora, vedremo se nelle API dei webmaster tools riappariranno le query di ricerca.
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Arriveranno, verosimilmente nei prossimi mesi. Confermato da John Mueller un paio di settimane fa: https://www.seroundtable.com/google-search-query-api-coming-20187.html
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Da qualche tempo a questa parte c'è pieno di referral spam, se usate Google Analytics potreste vedere picchi o cali improvvisi di traffico e non capirne il perchè, non capire che siti sono che vi linkano (non lo fanno realmente) od altro.

La bella "notizia" è che è possibile filtrare il traffico su Google Analytics, nelle immagini qui sotto è illustrato come filtrare questo traffico fasullo, alla fine potete testare il filtro ma è opzionale e non dimenticatevi di salvare il filtro.

Brutta notizia, le visite pregresse non verranno filtrate ... non si può avere tutto :)
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" Lo sapevate che le transazioni effettuate tramite mobile sono aumentate dell’ 82% e che i profitti generati da mobile sono cresciuti di un incredibile 105% nel 2014? "
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Lo sapevate che le transazioni effettuate tramite mobile sono aumentate dell’ 82% e che i profitti generati da siti mobile sono cresciuti del 105% nel 2014?
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Yuri Carlenzoli

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Da oggi G+ con le raccolte mi sembra un blog, mi son fatto un po di categorie e metterò i post nelle categorie, può fare anche le raccolte private ed inviare le notifiche come al solito ai post condivisi in privato e non (la newsletter :)), mi piace questa impostazione!
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La frequenza di rimbalzo: se pensi che serva al posizionamento e se non la contestualizzi in base alle azioni/ai tipi di ricerche che compie l'utente puoi anche far senza guardarla.
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Poor bounce rate, it turned into the metric that everyone learned to hate without really knowing why. It’s true that sometimes a high bounce rate means that something needs to be improved, but in many cases it has been associated with a lot of misconceptions, including that many people still think Google uses its data …
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SEO, fatta in certi modi potrebbe pagare a breve termine, ma:
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Yuri's Collections
Yuri Carlenzoli's +1's are the things they like, agree with, or want to recommend.
Carlenzoli Yuri
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