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Quality Website Design at Affordable Prices
Quality Website Design at Affordable Prices

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As a web design and development studio we know the importance of your online presence. You might be wondering why are people not visiting your site? Or if they are visiting they seem to be leaving straight away (this is referred to as the bounce rate)

What is the bounce rate? Well if you are using google analytics you can check your bounce rate on there! The bounce rate refers to the percentage of users who come to your website and leave without interacting with anything on the page they clicked or they leave without exploring the rest of your website

For example, if your average bounce rate 70% this means 7 out of 10 people are leaving your site without interacting.

Here are a few things that constitutes as a bounce back

Going back to the pervious page
Typing in a new URL into their web browser
Closing the tab/window
Clicking onto an external link
So why are people not coming to your website? There are a few reasons this could be happening for example,

Is your website mobile responsive?
Is your content targeting the correct audience?
Have you been using SEO?
Is your website mobile responsive?

We have discussed this issue recently click here if you missed it.

A mobile responsive website is important if you want to rank in the first pages of Google’s search engine. If your website is not responsive you will not rank on the 1st few pages.

Your Audience

Is the content you are producing aimed at your target audience? This may seem a silly notion but the content you create for a 16 year old would be different to the content you create for a 65 year old.

Try a bit of market research – ask your customers what sort of thing they would like you to do. What do they want to be informed about?

Check out your competitors – see what they are doing and do it better. If you like their website more than you like your own then you have a problem that needs to be addressed.

SEO (Search Engine Optimisation)

SEO means to rank higher in search engines such as google. To rank higher you make changes to your website that make it easier for search engines to understand your content.

We offer cost effective SEO packages so if you want to start ranking on the 1st pages of Google contact us today and one of our representatives will be in touch to discuss your project.

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Take your mind back to April last year - Google made some game changing updates to its algorithms – if you want to rank in Google’s search engine you need to have a mobile responsive website. Take your mind back to the trending hash tag #mobilegeddon also known as mobilepocalyse, mopocalypse or mobocalypse. This update caused a stir amongst web designers and web developers...

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Who are we? Your Online Presence was established in Essex in 2014, with a strong vision. This was to create websites that were clear, concise and impactful. We recently took on some new staff and as a result we felt it was time to rebrand YOP web design to Your Online Presence. Why did we choose to rebrand?

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8 Things to Consider While Designing a Website

There are millions of websites out there, and even more millions of website designers. What we must realize is as to how we can ensure that our website is bug proof and doesn’t have any major navigation and coding problems that might make our visitors run away. Website should also look professional, appealing and load fast.

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Top 5 Digital Marketing Trends to Prepare for in 2016

Growth within the marketing sector is generating an abundance of data, in face 2.5 quintillion bytes of data are produced each day. This wealth of data provides marketing professionals with an advantage – but also an analysis challenge — when it comes to understanding their target market. Harnessing data to gain actionable insight will prove key to marketers’ success in 2016. Using insights into their customers’ online behaviours, marketers should focus on the following five areas to produce and measure results during the coming year.…/top-5-digital-…/3051

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The Top 7 SEO Trends That Will Dominate 2016

2015 has been an exciting year for the SEO industry. We saw the long-awaited Mobilegeddon update, which penalized sites lagging behind in the mobile compliance area, a sizable overhaul to local rankings with the new local three-pack, a new quality algorithm for content, and a dozen or so other minor updates from Google. In addition, we’ve seen new digital assistant technologies and new types of mobile devices starting to shape the future of search in terms of user behavior.

Now, all eyes are on 2016. This upcoming year should prove to offer a few landmark shifts in search—notably, I’m looking at these seven new trends:

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10 Web design trends you can expect to see in 2016

Design trends often span several years (even decades for some types of design), but Web design is a quickly moving and changing industry where trends come and go quite often.

We’re still working with some of those trends now: responsive web design, flat design, performance and speed, and perfecting the user experience. However, what are some of the new and emerging trends we can expect to see in 2016?

Let’s look through some of the trends we can expect to see more of this year.

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Organic Food For Thought: Our Top All Things SEO Columns For 2015

What types of content were search engine optimization (SEO) professionals hungry for this past year? Our most read SEO columns covered topics ranging from Google developments to JavaScript crawling to mobile search — and more!

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Google Turning Its Lucrative Web Search Over to AI Machines…/google-turning-its-lucrative-web…

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Top Web Design Trends To Watch In 2016

Web design industry is an ever-changing space and there are many trends that come and go. 2015 has been another amazing year for technological advancement and we’ve seen some incredible websites.

You shouldn’t expect radical changes in 2016. We’ll see some current trends growing bigger, some of them slowly fading away and some smaller movements taking a part in the web design industry competition.

Let’s look at what you should expect of seeing more in 2016 so you can rethink and improve your website.…/…/2015/12/28/web-design-trends-2016/
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