Google+ is not a social network.

If you watched yesterday's keynotes from Google I/O you're probably as amazed as I am at all the new features Google added to ALL its products and how well they're integrated with Google+.

I can count the ways Google is about to change our daily lives (in a positive way) with each of its updates (From Google Now, to Wallet, to Hangouts, to Maps...) so why does the media continues to compare it to Facebook??

+TIME just released an article calling Google+ "the most attractive and engaging web apps" (really, so it's a web app now?!?) and finishing with - 

My friends, family and acquaintances are all on Facebook, where they add up to a bustling community I enjoy being part of.  More than any particular feature that Mark Zuckerberg and company have cooked up, it’s the people in my life that make Facebook, well, Facebook.
Therein lies Google+’s great challenge. Even if it’s good — even if it’s great — it’s not going to displace Facebook as the world’s primary social network. And most people don’t need a second social network. (Or at least a Facebook-like social network: Twitter, Pinterest and others that don’t take Facebook on directly can and do thrive.)

So what needs to happen, dear +Harry McCracken for you and your peers to get it - Google+ is not another social media web site, or web app, or a stand alone whatever-you-want-to-call-it.

It's not competing with Facebook, Twitter or even Skype or GotoMeeting. It's Google! It's the internet. It's where people go to Search, connect and FIND what they're looking for. And it's integrated with a word-of-mouth-social-layer called Google+.


#whatisgoogleplus   #media   #journalism   #io13   #googleio2013   #keynote   #Hangouts #NewLook
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