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Yifat Cohen
Works at ** I answer the questions that Google won't
Attended University of Texas in Austin
Lives in Austin, TX.


Yifat Cohen

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3 Surprising Stages of Successful Landing Pages

This is a fantastic post from +Aaron Orendorff going over the key pieces of landing pages that work. As many landing pages as I've created to date, I took a few things away from this that I want to go try today!

Read the full post on +Copyblogger here:

Key points:
- A landing page is a journey in and of itself with a "Before", "During", and "After" narrative.
- Have only ONE objective and make sure there's no other options.
- Dat headline tho!
- Subheadings = keep them scanners scanning.
- Don't forget the pudding (proof is in it).

When was the last time you created a landing page? Did you take all of this into account?

#marketing #contentmarketing
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This may very well be the cutest thing ever.
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The moment you wake up and realize that your hangout has more views than that of Tyra Bank's

Happy Dance and summersaults :)

#hangoutsonair   #tyrabanks   #engagement  
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Go for it! 
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True story - Frenchman is suing his employer because his job was too boring.

And that boredom caused him such emotional distress that he even got into a car accident and a coma.

For realz.

#stupidshit #cantbelieveimreadingthis
A Frenchman is suing his former employer because his job was too boring.
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Sometimes employers push termination targetted employees into boring positions hoping the employee will quit out of frustration. Which works out with not having to pay severance and stuff.
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Interns for free? Not anymore.
Snapchat interns earn $10,000 a month, twice the average US worker.

The median monthly base salary for an engineering intern at the big tech companies is $6,800, according to Bloomberg’s analysis of Folz’s data.

To put that into perspective, that would be $81,600 a year – or $120,000 for Snapchat, $108,000 for Pinterest and $100,800 for Twitter.
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You're very welcome +Sheamus Wilson​. 
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Small business - get your biz on Maps and get those reviews in.

I'm at the bank and up pops this notification letting me know about businesses nearby and what people think of them.

If I were hungry, a good review would have convinced me to stop by.

#smallbusiness #reviews 
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My wife doesn't get hers with cheese. I'm still addicted 😊
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How do you get the most from Google+ and Hangouts..? [VIDEO]

I had such a fun conversation with +Henare O'Brien about Google+, Hangouts, and other social networks that we don't mention by name, where I shared the basic principles of using G+ and Hangouts to build an engaged tribe.

I hope you enjoy it as much as I did, and if you do - do share.

#googlehangouts   #growthhacking   #hangouts  
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I'm thrilled you enjoyed it +Terry Krysak​! Welcome to the Plus :) 
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13 Little-Known Call to Action Hacks (And Where to Use Them)

#growthhacking   #calltoaction  
13 Little-Known Call to Action Hacks (And Where to Use Them) - You may not know them, but these rare call to action hacks can help skyrocket your conversions.
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Sun Flowers.

Like the sunrise.. They put a smile on your face first thing in the morning :) 
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Thanks +Peter Guida​. Boker Tov. 
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“You can literally survive a military-grade bio attack by sitting in your car”

Elon Musk says Tesla’s Bioweapon Defense Mode ‘is real’ after life-saving car demo.

The Tesla teams says that this technology, over anything it can do to avoid car crashes, will save the most lives as pollution kills three million people in the world every year, according to the World Health Organization.

#tesla #bioweapon
To prove it's no liar on its green creds, Tesla's showed off the results of a test that pumped gas-mask-necessary levels of pollution around a Model X.
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SMS is no longer a recommended integration with hangouts, but the other tips are good.

Like - Keep your messages off the record, Snooze notifications and others.

#hangouts #googlehangouts

Google Hangouts is one of the most in-depth and comprehensive messaging apps available today. Here are some tips & tricks to help you master this great service
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oh, I have enough apps, I'll use it as is until I can't, thanks :)
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Impulsive choices happen when the emotional part of our brains triumphs over the logical part.

Here are some methods to help your brain do what’s best for you in the long run.

Go ahead and try this at home.
Four ways to trick your brain into committing to long-term goals
Humans are clever creatures. We thought up outer space travel, penicillin and the Internet. We’ve come a long way in the past 100 years, and we consider ourselves the most intelligent beings around. Yet, we make irrational decisions to this day. We would rather stay at jobs in which we’re unhappy than pursue something else. We don’t start working on projects until only a few days before they are due. We do things that we will likely lead to regret down the road. So, why do we do them?
Read more -     
#psychology #brain #mind #neuroscience #psychology
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  • University of Texas in Austin
    Spanish and business, 2003 - 2006
  • Google+ Marketing
    Google Plus Business marketing, 2011 - 2012
  • Google plus marketing for business
    Austin, TX
Basic Information
Other names
Google plus marketing for business goto gal, Google Hangouts Host
I answer the questions that Google won't.

We are constantly connected now, but are we Present?

Hey there stranger, let's make this the beginning of a beautiful friendship, shall we? ღღღ

Hi, I'm Yifat - Your G+GoTo Gal, and I am passionate about the possibilities Google plus brings to our lives and to our business. You can find me discussing Google+ strategies, Google+ marketing, engagement and relationship building on my weekly hangout show - Unscripted!

But what rocks my boat, what really gets me going, is the relationships I’ve found here - on Google+. I have met amazing people who become a new family to me and with whom I now spend much of my time. These relationships and what they brought with them, are the reason I am so passionate about Google+ and I can not wait for you to experience this level of engagement, this sense of community and this depth of conversation and ideas. They will change your life for the better. Trust me on that.

I walk my talk

I am now making a living coaching, engaging and speaking about the topic I am most passionate about - Google plus and Google plus hangouts, and I can show you how to do the same: How to turn your passion into real income. Wouldn’t it be great if you could make a living from something you are completely passionate about as I am about Google+ coaching and hangout hosting and moderating?

Let me show you how to:

I host a weekly hangout onAir show, Every Thursday at 11am CST, called Unscripted Hangouts (and you might be able to be a guest on one of them). 
Unscripted Hangouts put my audience face to face with high profile experts where they learn of my guests, what they do, and are able to engage in a free, unscripted conversation with them.

Topics range from SEO, Google ranking factors, Story selling, YouTube marketing, to more entrepreneurial interviews with the likes of TJ Marchatti Senior Vice President, Digital Marketing at The Walt Disney Studios.

My Google+ Creds:  
  • Active user every day since Google+ Day 2.5 (one of the first 100 people to receive an invitation directly from Google)
  • Invited by Google as a speaker in events across the globe - Israel, Brazil, Mexico.
  • Appeared as a guest on Google Developers Top Geek show to discuss Hangout tips
  • Been voted The Best Google+ Users in 2011 CHOSEN BY Google+ COMMUNITY
  • #286 on The Who's Who for Google Plus - The top 1000 Gplussers in the World in 2012.
  • In the Top 1500 of 500 million G+ Users by an engagement-based metric.
  • Listed as #1 for Top Google+ users working as Google+ Marketing on GPlusData.
  • Was among the first to receive Hangouts onAir privileges before it became publicly available
  • Known as the G+GoTo Gal for my Google+ strategies and tips.
  • Invited by Google Israel to speak at a bloggers conference about Google+
  • Member of the initial Google TV ambassador program (Invited to the Google complex for a tour as part of this initiative)
  • Well-known Hangout host, with a weekly entrepreneurial interview show.
  • One of the few non-Googlers invited to present a Google product (Hangouts as a business tool) at the Google office in Austin, TX.
  • Featured on Mashable: How to Host a Google+ Hangout on Air
  • Philanthropist: of the core group that launched Social Good Summit in Austin, TX, responsible for Work From Home Day.

----- ★ღ ----- Ah, but you want to know more about me...? ----- ★ღ -- 

I’m a lover. I love life. I love my amazing husband and my incredibly cute son. I love to laugh, eat, try new things, experiment, travel (oh boy, do I love to travel). I love to push my own limits. I love to argue. I love movies and learning new things. I love compliments. I love to play. I love to read. I love to be right. I love to be loved and I really love to love. 

My Myers Briggs is ENTP (Extravert, iNtuitive, Thinking, Perceiving ), so before you're shocked by my perverse sense of humor or if you want to understand why I enjoy playing devil's advocate, read this.

Google+ marketing is the 2nd love of my life (family comes in #1). I spend most of my time playing with it and showing others how to succeed in it. I love talking about it, figuring out how it works and then how to break it, discussing it with other people and finding solutions to common problems. I own a social media marketing company, Motech Marketing and I love helping people accomplish their online goals easily and quickly. 

I really love what I do. I work from home, with people that are fun to be around and a pleasure to collaborate with. I always meet new people that I can service and I just love helping them realize how easy it is to increase their online visibility and profits. 

----- ★ღ ----- 
If you decide to follow me then I'd like to know who you are, and which circle to add you to. You can add me to this circles: 
  • Everything Google+ (tips and tricks, how to's, Google updates, you get the drill) 
  • Google plus marketing for business 
  • Technology
  • Humor
  • CEO / Entrepreneur 
  • Gadgets 
  • Parents (Got a 4 year old? How do you contribute to their well being?) 
  • Travel / out doors 
  • Creatives 
  • Inspiration 
  • Science 
  • Geek / SciFi / Fantasy 
  • Hangout host
  • Social Media  
  • Foodies / Baking / Wine  
  • Authors 
  • Austin, TX 
  • Israel (Hebrew and culture).  
Which circle should I put YOU in? If you decide to follow me, send me a PM (personal message) and let me know. 
I circle back people who are engaged and active, so let me know what you think of my posts (comment, share), and I'll do the same for you :) 

I'm looking for quality in my stream and meaningful relationships. So if you're a real person, let's really get to know each other. And...
Welcome to my stream :) 
Bragging rights
Served in the Israeli Air Force (didn’t kill anyone), When I was 21 I backpacked through 6 countries in South America on my own, sky dived in San Marcus TX, Paraglide in Peru, Bungee jumped in Ecuador, Co-created my son Lior in Austin, Married for 12 years, Speak three and a half languages, Love to travel, laugh and make new friends. Social Media go-to gal. Coined the phrase - "May the G+force be with you. Always."
Google+ marketing, Google Plus expert, Social media, Mobile marketing go-to gal, Mother, Friend, Lover, Thrills seeker, Movie-goer, Life-lover
Google+ coaching, Hangout host, Google+ marketing, How to Hangout, How to Google+, Google+ for business
  • ** I answer the questions that Google won't, present
  • Hangout Host, Social media, Google Plus Marketing go-to gal. *Join my Hangouts every Thurs. at 11am CST* Follow my page +g+gotogal
    Go to to learn how to master GooglePlus, present
  • Motech Marketing
    Full-Service Google Plus Marketing Firm | Social Media Marketing | Internet and video Marketing, 2011 - 2012
  • Google plus marketing for business
    Austin, TX
  • Google plus marketing for personal brands
    Google+ marketing for business
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Austin, TX.
Gitit, Jordan Valley, Israel - Jerusalem, Israel - Buenos Aires, Argentina - New York City, NY - Austin, TX
Contact Information
Yifat Cohen's +1's are the things they like, agree with, or want to recommend.
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It's a day-long event where we will bring some serious magic into your business savvy via plethora of services from a little company, common

Best hot chocolate in town! Kids approved :) Also, some of the best pastries I've ever had in Austin. My kid said the croissants taste like clouds - fluffy and light :)
Public - a month ago
reviewed a month ago
Walk down the path to the tower.. Pass through the 2 lions and feel like you're little Harry Potter
Public - 2 months ago
reviewed 2 months ago
Public - 9 months ago
reviewed 9 months ago
I discovered my water heater broke just as my little toddler was shivering naked in the bath tab, Thursday night. I did what any mother would do - I heated water in the kettle, washed him briefly and got him into his warm PJ as soon as I could, feeling grateful that the next day was Friday - I could still get it repaired before the weekend. Or that's what I thought... My landlord couldn't get a hold of her handyman, and all the people they recommended weren't available that weekend. So was Teva Construction. He was fully booked, and still - he showed up. He repaired the water heater quickly, but warned me that it is out of warranty and there's a good chance it won't last long. Sure enough, that night, it stopped working again. The next day, on a Saturday, while I was at SXSW, Refael (the owner of Teva Constraction) acted like a true friend would - he arranged with my landlord to have the water heater replaced, he ensured that the replacement would take place that same day - on a Saturday, without an extra charge of an emergency call, and he followed up with a phone call to make sure the water temperature was to my liking, ready to send his guy back out or even come himself, if it wasn't. If you're looking for a handyman who treats you and your home like family, not like a side job - Teva Construction is your only smart choice.
• • •
Public - a year ago
reviewed a year ago
34 reviews
You gotta try the chocolate Kava! Or add Nutella to it and dive in.
Public - 9 months ago
reviewed 9 months ago
Finally! Real pita bread, perfect babaganush, awesome tabuli in Austin!
Public - a year ago
reviewed a year ago
Dr. Murphy is the best chiropractor I've ever worked with. Not only is he knowledgeable and kind, but he never has you waiting (which is super important for those of us with busy schedules). He's very flexible with his scheduling as well - always working around your calendar to fit you in. He's working with a great masseuse that is sharing the same office, so that you can get both your chiropractic and massage done with one visit. His fees are reasonable and he'll work with you to get you in and healed even if you don't have insurance. Highly recommended.
• • •
Public - a year ago
reviewed a year ago