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Yesmail Interactive
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Yesmail Interactive

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SMS marketing is a great way for brands to get through to consumers. Here’s why: http://bit.ly/1hfEHY8
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Survey from National Retail Federation predicts back-to-school spending will reach $24.9 billion this year. Shopping trends from 2014: http://bit.ly/1gQdjQ
In 2014, email marketing campaigns that ran closer to the start of school had open rates 32% higher than those from earlier in the summer...
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Are you using real-time  data to personalize marketing communications? [Infographic] http://bit.ly/1JecRC7
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Video content consistently drives higher email engagement.
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Are marketers bringing the focus back to customers? Takeaways from #CRMC2015 conference on #customerloyalty: http://bit.ly/1JCj7ss
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How do marketers rank different marketing channels? Find out here: http://bit.ly/1FjSIeM
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Marketers—do you face these challenges?
There are several challenges I've seen marketers face time and time again over the past twenty years...
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32% more retailers sent holiday-themed emails in 2014 than in 2013. More insights from our new study: http://bit.ly/1OxlLz2
CHICAGO, IL – July 22, 2015 – The report released by Yesmail, the email marketing solutions provider within Yes Lifecycle Marketing, finds that retailers began sending holiday-themed campaigns earlier than in previous years with 32 percent more brands deploying holiday-themed emails in 2014 than in 2013. In addition,  as Q3 2014 overall email volume grew by 26 percent year-over-year (YoY), open rates increased by 11 percent over the same pe...
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Are Google Fonts for you? Check out the pros and cons of using them for email marketing: http://bit.ly/1RmdB1P
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Microsoft’s new Office 365 feature is meant to improve user efficiency by de-cluttering the email inbox. 
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Is Canandian Anti-Spam Legislation actually helping reduce spam? #emailmarketing  
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Learn about Apple Watch's email features: http://bit.ly/1HhghZe
The Apple Watch could be very significant for marketers because it will be a new platform that they will have to be prepared for when deploying emails...
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Yesmail is an innovative email marketing solutions provider. Check out our Google+ page for news and views on the marketing industry.
Introduction

Yesmail Interactive powers intelligent customer interactions. As a leading email services provider with unmatched expertise in marketing technology, insight, and services, Yesmail enables the world’s best brands to use data-driven insight to create relevant interactions in real-time.

The Yesmail Marketing Platform is the cornerstone of Yesmail’s marketing capabilities. Highly rated by industry analysts, Yesmail’s email marketing software enables marketers to automate and continuously optimize cross-channel marketing campaigns. With Yesmail, marketers use fewer resources to create optimized customer interactions that generate the best results.

Clients further extend their advantage with Yesmail Market Intelligence. With the ability to monitor and analyze all competing social, email, and web campaigns from a single platform, Yesmail clients gain valuable competitive intelligence into hot topics and competitors’ tactics, which are then used to adjust their marketing strategy for increased ROI.

Yesmail also offers a full range of email marketing services, from strategy, creative & design, and insights through to email deliverability and technology consulting. Within the industry, Yesmail’s team is recognized for its customer service and ability to help clients revolutionize their marketing.

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