Are you tracking these key analytics for your year-end fundraising campaign?
We don’t need all the website analytics, we just want the analytics that are going to help us do a better job connecting with and inspiring our supporters when they visit our website. Here are a few key analytics for your donation webpage along with tips on why they matter and how to calculate them.
How people find your donation page
How many people visit your donation page... and then make a donation
How many people visit your donation page... and leave immediately
How many people visit your donation page… using a mobile phone or tablet
How long people are spending on your donation page
Get the tips!