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XPLAIN
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XPLAIN – Think Results!
XPLAIN – Think Results!

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Given Social Media’s power and Facebook’s recent far-reaching changes, it’s a good time for Marketers to revisit the fundamentals of their Brand Communications’ Strategies.

#marketing #brandcommunication
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Machine learning for optimizing the recruitment, activation and impact of influencers already exists. But much of this technology is still in its earliest stages and simply isn’t sophisticated enough for marketers to rely on. In 2018, influencer marketing AI will advance in five distinct ways.

#AI #ArtificialIntelligence #InfluencerMarketing #Marketing
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Find out how Google uses machine learning algorithms and where neural networks are applied in Google Search.

#MachineLearning #GoogleSearch #SEO
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The lack of consistent metrics and measurement has emerged as the greatest challenge for advertisers carrying out programmatic advertising, according to new research published this week by London Research and TRUTH.

#Advertising #ProgrammaticAdvertising #AdvertisingMetrics
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For decades, marketers have segmented audiences based on demographics, but those methods are growing irrelevant. There are better predictors of buying habits. See what's new and more effective.

#Marketing #Segmentation #ConsumerBehavior
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If you're struggling to pull actionable insights from your data, take a look at how these 12 Forbes Agency Council members have improved their conversion rates using customer segmentation.

#CRO #ConversionRateOptimization #DataAnalytics
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Are you maximizing your data’s ROI? Here are five tips for getting more out of your data and becoming a better data-informed content marketer.

#ContentMarketing #DataAnalytics
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Jon Loomer discusses the impact of Facebook's announcement about prioritizing user-to-user interactions over brand posts. |

#Facebook #NewsFeed #FacebookMarketing
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Executives in charge of big data and analytics can make the transition by focusing on these five key areas in 2018.

#CIOs #CDOs #BigDataAnaytics #BigData
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#Facebook tweaks #newsfeed to favor content from a user's friends, while content created by brands will get less prominence. http://bit.ly/2mvZNXo | #facebooknews
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