The single biggest controversy about social media, and one that has persisted for two or three years now without resolution, is whether Google+ is a dying wasteland of non-activity, or a hive of conversation and engagement.
It can't be both. So which is it? And why can't this fundamental question be answered?
I believe I have the key to the puzzle, and I'll attempt to solve it once and for all.
Here what the Twitter people and the Facebook people don't understand about the Google+ people:
(Pic props: http://goo.gl/K75VYX )
As a content creator you may want to reach customers and fans of all ages, all over the world. Or you may want to engage more carefully, sharing only with age-appropriate audiences or audiences in certain countries. Google+ now enables both pages and profiles to restrict their content based on user age and location.
So for example: you can now decide that only users 18+ or 21+ should be able to see your posts. You can also specify ages on a country-by-country basis if you need something more custom.
To get started just visit your page or profile settings, scroll to ‘Audience,’ and choose your desired option. From then on your posts (old and new) will follow your restrictions.
Check out our Help Center if you’d like to learn more (http://goo.gl/1UTF7Q), and let us know what you think in the comments! We hope today’s update helps you reach your audience even more easily, and responsibly.
There's a lot in the pipeline which I can't talk about (for obvious reasons), but we're very invested in social as a company, and there's a lot more good stuff to come.
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