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XCOM Media
25 followers -
A digital marketing and communications agency that combines strategy, creativity, technology and data to deliver successful outcomes for our clients.
A digital marketing and communications agency that combines strategy, creativity, technology and data to deliver successful outcomes for our clients.

25 followers
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XCOM Media's posts

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In a recent blog post from Forrester Research, survey participants rated Email Marketing as the number one digital marketing tactic for delivering business value and satisfaction.

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Hard not to feel like a kid running rank in a toy store watching this. The spot is called “Hands,” which makes plenty of sense, and the two-minute spot celebrates the curious spirit that has made Honda the largest engine manufacturer and racing company in the world since its founding in 1948. Lovely application of branded content and amazing post production work.

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Google makes it harder for Marketers to reach Gmail users with new inbox organiser.

Google has announced that Gmail is getting a brand new inbox on desktop and mobile that puts users back in control using simple, easy organisation.On the desktop, the new inbox groups mail into categories which appear as different tabs. Users can choose which categories they want displayed.

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Joy Division - The Video Game

Independent games studio Mighty Box have designed a free browser game about “relationships on the verge of breaking-up”. The game is thematically and sonically influenced by Joy Division’s ‘Love Will Tear Us Apart’.

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Let us play - The gamification of Travel

Great to see some fascinating examples of how leading travel companies are gamifying the travel experience. Using the best ideas from games, loyalty and behavioral economics to engage people and solve problems (or both).

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Industry First Mobile Marketing Capabilities

StrongMail have just announced new and enhanced mobile marketing capabilities, including the industry-first ability to analyse email engagement at the device level.

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The annual Internet Trends report finds continued robust online growth. 2.4 billion users around the world. Mobile usage is expanding rapidly, while the mobile advertising opportunity remains largely untapped. Looking ahead, growth for wearable computing devices, like glasses, connected wrist bands and watches - and the emergence of connected cars, drones and other new platforms.

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Our Developers have done studies...
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White Paper: Big Data

At XCOM we’ve worked long and hard to harness and understand Big Data because we're excited about the opportunity it presents. We’ve also developed a number of best practice principles that we’re happy to share as well. In a follow up on our earlier blog post "Big Data - the problem and opportunity", we've developed a detailed and comprehensive Big Data White Paper, and we encourage everyone to download a copy.

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The Art of Spam

One of our core business activities here at XCOM is sending emails. Lots of emails. In fact last month we sent over 20,000,000 emails on behalf of our clients. Thankfully we have an excellent deliverability rate. I would say it's due to luck, but it's not - it's due to our diligent work to ensure that it is that way. So many of us in the office find it incredibly hard to believe that in the enormous volume of legitimate marketing emails (with our diligent practices), how does anyone actually fall for spam emails, and more importantly, do they actually work?
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