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Xavier Yelmo
Lives in Mataró
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Consultor freelance SEO y Marketing de Contenidos
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PARA QUÉ SIRVE HOY UN BLOG Y QUÉ APORTA REALMENTE A NUESTRO NEGOCIO


Empecemos fuerte:
- En este artículo de 2013 (http://www.niemanlab.org/2013/12/the-blog-is-dead/), Jason Kottke no podía ser más claro: “The blog is dead, long live the blog”.
- Hace unos días, +Guy Kawasaki decía esto en una entrevista: “I no longer blog on my own blog“ (https://soundcloud.com/the-growth-show/guy-kawasaki).

Para Kottle, el problema del blog tiene que ver con su concepto mismo; mientras que para Kawasaki se trata de un problema de distribución de contenidos. Estoy 100% de acuerdo con ambos.

Inicialmente, un blog nuestra casa en Internet, un lugar en el que expresarnos y compartir ideas con otras personas. Sin embargo, hoy en día, redes sociales y plataformas digitales de todo tipo cumplen mucho mejor esta función.

¿POR QUÉ EL BLOG YA NO SIRVE?

Alexis Madrigal habla de “The Stream“ (http://www.theatlantic.com/technology/archive/2013/12/2013-the-year-the-stream-crested/282202/): cada vez más, la información fluye y se consume en tiempo real y se organiza en base a la relevancia que tiene aquí y ahora. En cambio, el blog sigue empeñado en ordenar — y encorsetar — el contenido cronológicamente.

Para entender este cambio de paradigma, es interesante el concepto de pull y push del que habla +Chris Dixon (http://cdixon.org/2014/12/21/two-eras-of-the-internet-pull-and-push/). En Internet, los usuarios tenemos dos tipos de comportamiento: el pull — que es activo e implica demanda — y el push — que es pasivo e implica consumo —. Obviamente, el pull sigue siendo muy importante (por eso Google también es importante aún), pero ya no es el comportamiento predominante como solía ser (de ahí el éxito de Facebook, Twitter, Instagram o Snapchat).

ECONOMÍA Y CONTENIDOS: STOCK AND FLOW

Un elemento importante del artículo de Dixon es el concepto económico de “stock and flow“. Flow es el dinero que ganas cada hora que trabajas o el contenido que has creado hoy (posts publicados, fotos en Instagram, tweets…); mientras que stock es el dinero que tienes en el banco o el contenido que publicaste hace dos meses y que sigue siendo relevante hoy. El flow es efímero y el stock es perdurable.

Tiempo real, aquí y ahora, redes sociales y plataformas digitales… todos estos conceptos representan el flow de nuestros contenidos — y, por tanto, de nuestra estrategia digital —.

Pero no podemos vivir siempre al día, tenemos que encontrar una manera de ahorrar y aprovecharnos de todo el trabajo que ya hemos hecho. Así que, además de flow, para sobrevivir a largo plazo también vamos a necesitar stock.

Y para esto podemos utilizar el blog.

ENTONCES, ¿PARA QUÉ SIRVE HOY EN DÍA UN BLOG?

Si queremos que el blog siga siendo útil, debemos replantearnos su concepto y su formato. Un blog ya no puede ser nuestra casa en Internet, pero podemos hacer que sea nuestro hub y nuestro museo.

Nuestro hub, porque es el punto de partida hacia nuestras otras propiedades digitales. Y nuestro museo porque es lugar en el que guardar y mostrar nuestros contenidos más relevantes en cada momento.

—————————————————————————

Este artículo se publicó originalmente en Release the Content, mi newsletter semanal sobre cómo utilizar el contenido para conseguir usuarios y clientes (puedes llamarlo "marketing de contenidos").
Si quieres recibir artículos similares, puedes suscribirte en esta página — http://xavieryelmo.com/release-the-content/

#marketingdecontenidos   #contentmarketing   #blogging   #blogs  
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Interesantes predicciones de +Fred Wilson sobre el futuro de la #tecnología  y las #startups  en 2015: http://avc.com/2015/01/what-is-going-to-happen/
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CURSO: "HOW TO START A STARTUP"

Si estás pensando en arrancar una startup o ya estás trabajando en/para una, sin duda deberías echarle un ojo este curso — GRATUITO — de la Universidad de Stanford: How to Start a Startup (http://startupclass.samaltman.com/).

Gran parte de lo que se explica también es aplicable a todo tipo de negocios, no hace falta que sean startups.

Si lo prefieres, puedes ir directamente a su canal de YouTube (https://www.youtube.com/channel/UCxIJaCMEptJjxmmQgGFsnCg/feed).

Por si aún te lo estás pensando, estos son algunos de los profesionales que imparten el curso:

- Sam Altman, presidente de Y Combinator.
- Dustin Moskovitz, co-fundador de Facebook y Asana.
- Paul Graham, fundador de Y Combinator.
- Marc Andreessen, fundador de Andreessen Horowitz.
- Brian Chesky, fundador de Airbnb.
- Ben Horowitz, fundador de Andreessen Horowitz.
- Peter Thiel, fundador de Paypal.
- …

¿Cómo lo ves? ¿Te interesa?


—————
#startups   #negocios   #ycombinator   #cursos  
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Xavier Yelmo

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BRUTAL! Una madre explica cómo #Siri  se convirtió en la mejor amiga de su hijo con #autismo  y de cómo esta relación le ha ayudado a aprender a relacionarse con el mundo.

http://www.nytimes.com/2014/10/19/fashion/how-apples-siri-became-one-autistic-boys-bff.html
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#WordPress  4.0 ya disponible para descarga.

Entre las novedades destacan:
- galería de imágenes mejorada
- mayor facilidad para incrustar (embed) contenidos externos como videos de YouTube o tweets
- editor de contenidos mejorado

Más información, en la página oficial de WordPress: http://wordpress.org/news/2014/09/benny/

#wordpress4   #wordpress40  
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+John Mueller (de Google) explica el porqué del cierre de #Google   #Authorship
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I’ve been involved since we first started testing authorship markup and displaying it in search results. We've gotten lots of useful feedback from all kinds of webmasters and users, and we've tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we've also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we've made the difficult decision to stop showing authorship in search results. 

(If you’re curious -- in our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our users’ experience.)

On a personal note, it's been fun and interesting travelling the road of authorship with all of you. There have been weird quirks, bugs, some spam to fight, but the most rewarding thing has been (and will continue to be) interacting with webmasters themselves. We realize authorship wasn't always easy to implement, and we greatly appreciate the effort you put into continually improving your sites for your users.  Thank you!

Going forward, we're strongly committed to continuing and expanding our support of structured markup (such as schema.org). This markup helps all search engines better understand the content and context of pages on the web, and we'll continue to use it to show rich snippets in search results.

It’s also worth mentioning that Search users will still see Google+ posts from friends and pages when they’re relevant to the query — both in the main results, and on the right-hand side. Today’s authorship change doesn’t impact these social features.

As always, we’ll keep expanding and improving the set of free tools we provide to make it easier for you to optimize your sites. Thank you again, and please keep the feedback coming.
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The only difference between #product  teams & #marketing  teams at a startup is one is focused on long-term growth & the other is focused on immediately measurable #growth .

Everyone works on growth, and the foundation of growth is product.

/via +500startups 
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¿HAY LUGAR PARA LA VERDAD EN EL CIRCO DEL MARKETING DIGITAL?

Link-baiting, tráfico, mentira, sensacionalismo, controversia, plagio, hipérbole…

Creo que el sector del #marketing  digital tiene un grave problema de credibilidad y que, de una u otra manera, yo estoy contribuyendo a él.

Este es el resultado de todas mis divagaciones: https://medium.com/@xavieryelmo/hay-lugar-para-la-verdad-en-el-circo-del-marketing-y-los-negocios-online-2e8896e375a9


#marketingdigital   #marketingonline  

——
Foto original de Nathan King:
https://www.flickr.com/photos/nathanking/769733695
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TEENS ARE ONTO SOMETHING
Explaining the obsession with YouTube

3 relationships make up the building blocks of online video:
- A unique relationship with technology
- A unique relationship with the audience
- A unique relationship with content

Critically, each of these relationships are both native and authentic — and they’re driving the growth and success of YouTube.

Post: https://medium.com/p/16817af313a3

#youtube #content #audience
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How To Structure A Perfect SEO Optimized Page

- Use SEO-friendly URL# extensions
- Perfectly optimized title
- Use visual media
- Drop keywords in first 100 words
- Use related keywords
- Optimize image file name and ALT tags
- Improve loading speed
- Optimize your page for social sharing
- Have a high word count for content
- Use responsive code to adapt to different mobile devices

http://www.quicksprout.com/2014/11/21/how-to-structure-a-perfect-seo-optimized-page/

#seo   #optimization   #infographic
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Xavier Yelmo

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“If you have an apple, and I have an apple, and we swap, we each still only have one apple. But if you have an idea and I have an idea and we swap, we each have two ideas.”

— George Bernard Shaw

#ideas  
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#Instagram  presenta #Hyperlapse , una app para iOS para grabar videos en "time lapse"

http://snip.ly/RM8X
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No soy mucho de Instagram (de hecho, ya no tengo cuenta), pero creo q se pueden editar videos de forma externa y luego subirlos, no?
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