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Words in Effect
69 followers -
Becky Tumidolsky, MAPW • B2B content writer • Copyblogger Certified Content Marketer
Becky Tumidolsky, MAPW • B2B content writer • Copyblogger Certified Content Marketer

69 followers
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Words in Effect's posts

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B2B content marketers must get out of their own heads, and into the heads and hearts of their audiences.

Yes, hearts! Focus on what matters to them. Keep it simple and direct. Make it a conversation worth having and worth remembering.

#contentmarketing #B2B

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Write to serve your audience. Aim for connection, clarity, and value. Whether you use 400 words or 2,000, use them well. #contentmarketing 

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"Even if you’re a C-level executive, subject-matter expert, or marketing professional with decades of experience, you may lack the very things you need to blog well. These include time, writing chops, passion for the task, and a fresh perspective." http://ow.ly/S8dpr

#contentmarketing

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Vet your writers well; treat them even better.

#contentmarketing

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Cursory content tells audiences, "You're a low priority." http://ow.ly/LAgDy

#contentmarketing

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Thought for the day.

#contentmarketing
In B2B branding, your opinion doesn't matter.
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"Imagine the content you can create if you start valuing brand and storytelling as a virtue higher than unique visitors and CTR’s."

http://ow.ly/KGLVa #contentmarketing

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The '90s called. They want their stock business/office photos back (for lame print brochures).

Love these parodies!

#contentmarketing

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Q: Is your Top O' The Funnel a magical place?

A: Only if your content rocks.

http://ow.ly/JN6nn

#contentmarketing

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Content writers can learn a lot from their news-writing peers.

#contentmarketing #B2B #inbound
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